Follow the exhilarating essence of Pureology down the Californian coast, where our professional roots lie. Allow your clients to indulge in our concentrated formulas and soothing aromatherapy blends, in every wash.

Pureology's Strength Cure Shampoo & Conditioner Duo fortifies and repairs damaged, colour-treated hair with key ingredients such as keravis and astaxanthin and a signature aromatherapy blend of raspberry, peach, and water flowers. Pureology's Color Fanatic Spray Leave-in Treatment with 21 benefits primes hair for heat, detangles and protects from damages while adding shine from root to tip.

Pureology has formulas that are 100% Vegan and free from Sulfates Parabens Mineral Oil Animal Products or by-products and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect colour vibrancy and ensure lasting colour payoff. Sunflower Seed a UV Filter and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide colour protection and customized care to address individual hair needs.

*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.

Apply a dime-sized amount of Strength Cure Shampoo to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat. Apply a dime-sized of Strength Cure Conditioner amount to shampooed hair, focusing on the midlengths and ends. Gently massage through hair. Wait 1-2 minutes. Rinse. Follow Pureology ritual with Color Fanatic Spray.

Shampoo: AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, COCO-BETAINE, GLYCOL DISTEARATE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, PARFUM / FRAGRANCE, SODIUM ISETHIONATE, CITRIC ACID, PPG-5-CETETH-20, SODIUM CHLORIDE, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, POLYQUATERNIUM-7, AMODIMETHICONE, POLYQUATERNIUM-10, CARBOMER, ACRYLATES COPOLYMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, C11-15 PARETH-7, HEXYL CINNAMAL, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LINALOOL, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL / OLIVE FRUIT OIL, CAMELINA SATIVA SEED OIL, TRIDECETH-12, SALICYLIC ACID, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, SODIUM BENZOATE, MAGNESIUM NITRATE, BENZYL ALCOHOL, C12-13 PARETH-23, C12-13 PARETH-3, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, ARGININE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, POLY(LINSEED OIL), BENZOPHENONE-4, PHENOXYETHANOL, CITRONELLOL, CI 14700 / RED 4, METHYLCHLOROISOTHIAZOLINONE, SORBIC ACID, HAEMATOCOCCUS PLUVIALIS EXTRACT, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE, CI 15510 / ORANGE 4

Conditioner: AQUA / WATER / EAU, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, AMODIMETHICONE, PARFUM / FRAGRANCE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BENZOIC ACID, TRIDECETH-6, HEXYL CINNAMAL, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL / OLIVE FRUIT OIL, CAMELINA SATIVA SEED OIL, POLY(LINSEED OIL), BUTYLENE GLYCOL, LINALOOL, POTASSIUM HYDROXIDE, DILAURYL THIODIPROPIONATE, ARGININE, CETRIMONIUM CHLORIDE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, CITRIC ACID, BENZOPHENONE-4, CITRONELLOL, HAEMATOCOCCUS PLUVIALIS EXTRACT, CI 14700 / RED 4, CAPRYLIC/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE, CI 15510 / ORANGE 4

Color Fanatic: AQUA / WATER / EAU COCOS NUCIFERA OIL / COCONUT OIL AMODIMETHICONE POLYQUATERNIUM-37 PPG-5-CETETH-10 PHOSPHATE PHENOXYETHANOL PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE ACETAMIDE MEA SODIUM HYDROXIDE PARFUM / FRAGRANCE LACTAMIDE MEA DIMETHICONE BUTYLENE GLYCOL PPG-1 TRIDECETH-6 TRIDECETH-6 BEHENTRIMONIUM CHLORIDE XYLOSE ETHYLHEXYLGLYCERIN HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT LINALOOL DIMETHICONOL BENZOPHENONE-4 ISOPROPYL ALCOHOL CETRIMONIUM CHLORIDE TOCOPHEROL CAMELINA SATIVA SEED OIL ASCORBYL GLUCOSIDE OLEA EUROPAEA FRUIT OIL / OLIVE FRUIT OIL BENZYL ALCOHOL GERANIOL CITRONELLOL BENZYL SALICYLATE HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL ISOEUGENOL BHT SODIUM CHLORIDE MELANIN POTASSIUM SORBATE PENTYLENE GLYCOL CITRIC ACID