Dia Color

Dia color Demi-permanent gloss. Reverse dullness loss effects for 6 weeks of gloss colour*.

Melanin Gap Filler Technology with up to 92% natural origin formula** that replicates melanin colour and position in the fiber to perfectly fill gaps from lost melanin.

Its benefits:

Ammonia-free.

Up to 70% grey coverage.

100% true-to-tone natural reflects.

3x shinier hair***.

Tested, co-created & approved by pros.

*Instrumental & consumer tests.

**Maximum % of naturality across all shades of the range, with at least 84%.

***Instrumental test.

Breakthrough

discovery.

L'Oréal Professionnel discovered the origin of dull hair. Melanin molecules degrade

progressively over time, causin hair to become duller and duller as it turns grey.

What about Dia color

tech?

Fills gaps from lost melanin and reinjects colour inside the fiber.

Up to 92% natural origin*.

Ammonia-free.

*Maximum % of naturality across all shades of the range, with at least 84%.

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