COLOR CAPSULE ​

DIA COLOR TITAN BROWN.​


A new palette of brown shades to augment your Dia color bussiness. ​

The perfect demi-permanent technology with 100% natural true-to-tone results & 3x more shine* to elevate your client’s brown hair. *instrumental test.​

Multi-reflective browns to add gloss & dimension for all hair types & textures. ​

Discover the 10 new shades :

Titan Brown collection.​

DIA COLOR, DEMI-PERMANENT COLOR.​


Dia color is an alkaline demi-permanent gloss color with no ammonia. The portoflio includes 100% true-to-tone natural reflects. ​



Reverses melanin loss effects for 6 weeks of gloss color* : ​


Up to 70% grey coverage.​


3x shinier hair**​


Up to 92% natural origin formula***​



*Instrumental & consumer tests​

*Instrumental test​

Dia color full protocol.​

STEP 2 ​

Dia color ​

STEP 3 ​

Diactivateur ​

STEP 4

Metal Detox​ hair care ​

L'Oréal Access :

The platforme of education available 24/7 on all devices.

Discover MyHair[iD] :

Your professional colour consultation powered by virtual try-on.