Founded in California, Pureology was the first colour care brand that refused to sacrifice purity for performance. The pioneers of the purest, most gentle formulas that not only look, feel and smell indulgent, but actually work better for you. That means, no sulfates, parabens or mineral oils. ​

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With its signature lather, enticing aromas and silky-smooth results, Pureology strives to stimulate the senses while actively protecting each precious hair strand during washing in addition to preserving your colour. ​