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About L'Oréal Professionnel


Our story



Since 1909, L'Oréal Professionnel Paris develop products and services by Pros, for Pros.


We are the professional pioneer from Paris, champion of superior and safe performance.


For all innovations and renovations, we carefully select the best materials to preserve the resources of the planet.

Discover L'Oréal Professionnel latest trends

NEW! DIA COLOR

Discover the new Dia color.

Fills gaps from lost melanin and reinjects color inside the fiber.

Up to 92% natural origin.

iNOA BLACK ABYSS


Discover 10 pro-recipes for

the deepest black hair

with different

undertones for utmost coverage.

NEW! BLOND STUDIO 8 PURPLE LIGHTENING BALM

Discover Blond Studio Purple Lightening Balm Bonder Inside,

a high-performance lightening balm that lifts up to 8 levels while neutralizing brassiness.

ABSOLUT REPAIR MOLECULAR ​


Fight 2 years of damage in one year! Research has discovered how to break down peptides to inject their components separately into the fiber.

Become a L'Oréal Professionnel expert