Back
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MAIN BENEFITS
How to dramatically reverse persistent damage?
Kérastase discovered the reason behind damage
that keeps coming back: CALCIUM!
Radically reverses persistent damage,
discover hair at its Première state.
[CITRIC-ACID + GLYCINE]
Recreates 99% hair’s original strength*
Dual action repair haircare
Frees hair from calcium buildup that leads to breakage
Reconnects broken keratin links
*Instrumental test after 6 weeks of use of the concentre + bain + fondant/masque Première
#REIGNITEYOURINNERSTRENGTH
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INTRODUCING THE RANGE
Première is a complete range to target the
reinforcement and calcium removal of damaged hair.
Kerastase - Première
To see prices, you must login or register.
Kerastase - Première
To see prices, you must login or register.
Kerastase - Première
To see prices, you must login or register.
DISCOVER THE COMPLETE ROUTINE
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SEE THE RESULTS
FOR YOURSELF!
WHO IS IT FOR?
Première is for all types of damaged hair,
from fine to thick.
The opportunity in repair is very stong.
#1 Hair concern is damage
+65% growth of the repair category
7/10 woman get chemical services causing damage
THE SCIENCE INSIDE
PREMIÈRE
PREMIERE KEY INGREDIENTS
Citric acid: An organic acid that acts from core
to surface to deeply eliminate calcium overdose,
neutralizing dullness, and stiffness.
Glycine: Once calcium is removed, this amino
acid penetrate hair’s inner layer to deeply repair.
Peptide: A chain of amino acids that refills the
hair surface with matter.
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DIAGNOSE DAMAGED HAIR
AND RECOMMEND PREMIÈRE PROTOCOL
Having an exclusive professional service for salons to treat all types of damaged
hair is a real opportunity to develop your business, by helping to solve a frequent
request in the salon.
Start with the diagnosis of your client’s hair to understand all her needs.
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