MAIN BENEFITS

How to dramatically reverse persistent damage?

Kérastase discovered the reason behind damage

that keeps coming back: CALCIUM!

Radically reverses persistent damage,

discover hair at its Première state.

[CITRIC-ACID + GLYCINE]

Reverses 96% of hair damage in 1 use*.

Dual action repair haircare.

Removes calcium buildup.

Repairs hair bonds.

Restaure les liaisons capillaires.

*Full system: concentré + bain + masque OR concentré + bain + fondant, strengthens to reduce breakage.

#REIGNITEYOURINNERSTRENGTH

SEE THE RESULTS

FOR YOURSELF!

WHO IS IT FOR?

Première is for all types of damaged hair,

from fine to thick.

The opportunity in repair is very stong.

#1 Hair concern is damage

+65% growth of the repair category

7/10 woman get chemical services causing damage



THE SCIENCE INSIDE

PREMIÈRE

PREMIERE KEY INGREDIENTS

Citric acid: An organic acid that acts from core

to surface to deeply eliminate calcium overdose,

neutralizing dullness, and stiffness.

Glycine: Once calcium is removed, this amino

acid penetrate hair’s inner layer to deeply repair.

Peptide: A chain of amino acids that refills the

hair surface with matter.