95% PCR
ultra-luxury strengthing conditioner system for strengthened and thickened hair.
each product is delicately prepared with its izumi tonic fragrance composed of wood, citrus and musk notes, reinterpreting a breathtaking rice field horizon.
cleanse hair by applying the strengthing shampoo system. rinse carefully and proceed by using the strengtheing conditioner system or strengthening treatment system. to complete the routine, apply the thickening serum on lengths.
Learn more on Access
Ask more information about this productkey ingredients
inspired by centuries of tradition exclusively for shu uemura art of hair. izumi - meaning "fountain" in japanese - tonic honours the ancient tradition of yu-su-ru: bathingthe hair in rice water for beautiful, strong hair.
ingredients
aqua / water / eau
cetearyl alcohol
stearamidopropyl dimethylamine
isopropyl myristate
glycerin
glycine soja oil / soybean oil
helianthus annuus seed oil / sunflower seed oil
coco-caprylate/caprate
cetyl esters
tartaric acid
caprylyl glycol
salicylic acid
linalool
limonene
hydroxypropyl guar hydroxypropyltrimonium chloride
butylene glycol
citronellol
coumarin
alpha-isomethyl ionone
geraniol
hydrolyzed rice extract
Rating & Reviews
AlyssaC
51.777670107E12 01/05/2026
Great Product!
[This review was collected as part of a promotion.] Loved this product! I loved the pump bottle on it for convenience. The product smells great as well! This product also lathers very well and absorbs into my hair perfectly! This product is great for fragile hair!
Originaly posted on influenster.com
RosannyJ
41.777764608E12 02/05/2026
Rice= shine
[This review was collected as part of a promotion.] This is a nice product, hair looks shinier after just one use, I was expecting more nourishment than what I got, but to be honest I’m not disappointed at all, it has a nice scent too, and I think it did help control the frizz, I’m curious to try the whole set from this hair line!
Originaly posted on influenster.com
DanilsaT
51.777642214E12 01/05/2026
Very hydrated ad helped me with frizz
[This review was collected as part of a promotion.] This treatment from the first use worked very well for me I left my points very hydrated and helped me with frizz it is a Japanese tonic based on rice helps with split ends and frizz is shared with my hair type. Its consistency is thick and the ideal packaging for the product.
Originaly posted on influenster.com
TiffanyM
51.777582811E12 30/04/2026
GREAT Conditioner
[This review was collected as part of a promotion.] I have long and thick hair so after using this conditioner, I feel like my hair doesn’t break as easy anymore. It’s lightweight and leaves your hair feeling clean afterwards!
Originaly posted on influenster.com
CristinaN
51.777581917E12 30/04/2026
Strengthens but gentle
[This review was collected as part of a promotion.] This made my hair feel so soft. I like how not strengthens hair but it’s still gentle. Has a pleasant smell. Application is easy and it leaves my hair soft for a good while
Originaly posted on influenster.com
NaiaraA
51.777486513E12 29/04/2026
I’m super delighted with the smell that this produ
[This review was collected as part of a promotion.] Guys, I had an incredible experience with this product. It has a size that fits in our pockets. I’m talking about a good price. The swell that this product brings is perfect. Not to mention the smell of things rich in vitamins for hair benefits
Originaly posted on influenster.com
MichelleR
51.777313712E12 27/04/2026
Lightweight and smells amazing- uses rice water an
[This review was collected as part of a promotion.] This product is so lightweight and smells amazing. I loved reading the information and the japanese beauty tradition of bathing hair in rice water. My hair appears less frizzy and tangled after this. There is no left over residue.
Originaly posted on influenster.com
RubyH
51.777158005E12 25/04/2026
Leaves hair soft, strong, and less prone to breaka
[This review was collected as part of a promotion.] I’ve been using the ShuUemura izumi tonic strengthening conditioner for a few weeks now and it’s honestly made a noticeable difference. My hair feels softer, stronger, and silky which I love. My hair detangles easily, which saves me time, and I’ve noticed less breakage when brushing. The scent is lightweight and clean, not overpowering. It is a bit of a splurge, but a little goes a long way, so it’s definitely worth it if you’re trying to get your hair healthier.
Originaly posted on influenster.com
CindyA
51.777154407E12 25/04/2026
Amazing results
[This review was collected as part of a promotion.] I really love the ShiUemura Izumi tonic strengthening conditioner. I definitely think it’s worth the price !!!! Amazing results after a few uses.
Originaly posted on influenster.com
PoojaP
51.777132811E12 25/04/2026
Soft and smooth
[This review was collected as part of a promotion.] Absolutely love this conditioner! It leaves my hair Feel soft,smooth,and noticeable stronger after just a few uses.my hair tends to be fragile, and this helped reduce breakage while adding shine without weighing it down.definitely worth it!
Originaly posted on influenster.com
WajihaF
51.777095909E12 25/04/2026
Leaves hair soft and more manageable
[This review was collected as part of a promotion.] This conditioner feels really nourishing without weighing my hair down. It makes my hair softer smoother and easier to detangle after washing. The formula feels lightweight, but still gives enough moisture, especially for fragile or weak hair.
Originaly posted on influenster.com
LuizaT
51.777098607E12 25/04/2026
Overall, it delivers real results and fully meets
[This review was collected as part of a promotion.] L’ve been using the Izumi tonic stretching conditioner and really like the results. It improves hair texture, making it softer, smoother, and more manageable. The formula works effectively without weighing the hair down, and it feels lightweight yet powerful. Overall, it delivers great performers, functionality, and visible results with consistent use.
Originaly posted on influenster.com
DaphneM
51.777095005E12 25/04/2026
So Worth It!
[This review was collected as part of a promotion.] This conditioner is absolutely worth it! My hair feels so amazing after using it. My hair definitely feels stronger and soft. The scent is very pleasant and not too strong. Great consistency of product. I love that it contains rice water for hydration. The frequency is important because you need to make sure to leave in hair for five minutes for it to work because just applying it and washing it off right away won’t give the conditioner enough time to soak into your hair.
Originaly posted on influenster.com
MelanieB
51.777080605E12 24/04/2026
Great
[This review was collected as part of a promotion.] I’ve never heard of this brand, but I was excited to try it because my hair is so limp. The application was super easy. There was little to no scent. I would definitely recommend.
Originaly posted on influenster.com
WinnieT
41.777383022E12 28/04/2026
Lightweight, strengthening conditioner that leaves
[This review was collected as part of a promotion.] I really liked the Shu Uemura Izumi Tonic Strengthening Conditioner. It left my hair feeling soft, smooth, and noticeably healthier after a few uses. I also love the lightweight feel-it doesn’t weigh my hair down. The scent is nice and salon-like too. My only downside is the price, it’s definitely on the expensive side. Overall, a great option if you’re looking to strengthen and add shine to your hair.
Originaly posted on influenster.com
DelgineL
51.776881715E12 22/04/2026
Smells yummy
[This review was collected as part of a promotion.] I absolutely love this product, it’s smells absolutely delicious and divine. The size of the product makes up for the price so I feel like it’s worth it just for that alone
Originaly posted on influenster.com
Sallywiggly
51.774125907E12 21/03/2026
Love!
Love this shampoo. It smells so good and it’s so light on my hair.
Originaly posted on shuuemuraartofhair-usa.com
Erika
51.771703113E12 21/02/2026
Lovely product.
Made my hair very glossy and easy to brush through.
Originaly posted on shuuemuraartofhair-usa.com
Lana
51.766127606E12 19/12/2025
Great Conditioner for thining hair
Just switched to this and it works very nicely on my thining hair!
Originaly posted on shuuemuraartofhair-usa.com
LizzieR
51.762029009E12 01/11/2025
Game changer
Including this and its shampoo in my wash routine rotation has changed the health and look of my hair
Originaly posted on shuuemuraartofhair-usa.com
JaZ209
51.758223808E12 18/09/2025
Great conditioner
I love love love this conditioner. I have course hair but this stuff makes it soft and shiny! I enjoy the scent and how it treats my thinning hair...it keeps what I have healthy and strong, but smooth and soft. I will continue to use for a long long time.
Originaly posted on shuuemuraartofhair-usa.com
NCcO
51.756767604E12 01/09/2025
Recommend
Love the small and my hair feels nice. Just started using it so I will know more in a month
Originaly posted on shuuemuraartofhair-usa.com
Katie
51.754588708E12 07/08/2025
Better hair feeling
It made my hair softer and feels a little thicker. I like it.
Originaly posted on shuuemuraartofhair-usa.com
Near
51.753972209E12 31/07/2025
Wonderful Product
After just one use, my hair feels amazing! Soft to the touch without feeling stripped. It’s too early to say about the strength aspect, but I am definitely impressed with Shu Uemura’s Izumi line. My husband said it smells really nice too.
Originaly posted on shuuemuraartofhair-usa.com
Anonymous
51.753816508E12 29/07/2025
Love it!
[This review was collected as part of a promotion.] I love this conditioner. Makes my hair feel smooth and more controlled.
Originaly posted on shuuemuraartofhair-usa.com
Kate
51.741023913E12 03/03/2025
Favorite
[This review was collected as part of a promotion.] Hands down my favorite hair product. I use it daily with the shampoo and rice water spray.
Originaly posted on shuuemuraartofhair-usa.com
Karlee
51.740103207E12 20/02/2025
My hair feels clean
Love love love! My hair feels clean, I don’t have to use dryshampoo all the time! My hair is soft and smells amazing.
Originaly posted on shuuemuraartofhair-usa.com
Abi k
51.73766606E12 23/01/2025
Very soft hair
[This review was collected as part of a promotion.] I love how this makes my hair feel! Very shiny and soft!
Originaly posted on shuuemuraartofhair-usa.com
Megan
51.733083225E12 01/12/2024
Strengthens my hair
Great! Strengthens my hair and cleans well. Will buy again.
Originaly posted on shuuemuraartofhair-usa.com
LinM
51.732370407E12 23/11/2024
I LOVE the IZUMI Rice Water Products
I love the izumi rice water products, my hair has never looked or felt better, so silk soft!!
Originaly posted on shuuemuraartofhair-usa.com
Kind
41.731435313E12 12/11/2024
First time user
A month into using the conditioner and I do like how soft it makes my hair feel.
Originaly posted on shuuemuraartofhair-usa.com
Tee69
51.730685606E12 03/11/2024
Great product for fine hair
This product leaves my hair glossy and feeling thicker. Looks great and feels great! It calms the frizz associated with my semi curly hair
Originaly posted on shuuemuraartofhair-usa.com
MSavio
51.726672508E12 18/09/2024
Love this!
Luxurious texture and scent! Results are immediate.
Originaly posted on shuuemuraartofhair-usa.com
Kristi
11.717518273E12 04/06/2024
tangled hair
Leaves your dry hair very tangled after using. This was my first purchase from this company and the shampoo is fine but this Just does not work well for my long hair. It gets tangled every time after I brush it out, Only when I use this conditioner
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 04/06/2024
Hi Kristi, We are sorry to hear the Izumi Tonic Strengthening Conditioner left your hair dry and tangled after using it. Formulated with rice water this conditioner will strengthen and repair, fragile weak hair. For more moisture you may want to try Urban Moisture. Feedback from our consumers is very important to us and helps us improve our products. We appreciate the time you took to write a review.
Marilyn K
31.713969866E12 24/04/2024
Not a favorable smell
Just started using and was excited about trying it. The smell isn’t that great, sort of powdery and strong. Not sure if I will be able to continue.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 24/04/2024
Hi Marilyn K! Thank you for trying out Izumi Tonic Strengthening Conditioner! We are sad to hear that this is not your new go to product. We know how frustrating it can be when you try a new product but the fragrance is too strong for your liking. We know that fragrance is a matter of personal opinion. We are passing along your comments to our team. We hope that you try out one of our other products and find it to your liking. Thanks for your review.
Trisha
51.712249119E12 04/04/2024
Great for hair!
[This review was collected as part of a promotion.] I loved this leisurely l for my hair il be buying again
Originaly posted on shuuemuraartofhair-usa.com
Danette
51.711036819E12 21/03/2024
Works Great
loving this Deep Conditoner, it smells wonderful and works great. Hair feels stronger after every use
Originaly posted on shuuemuraartofhair-usa.com
SuZen
51.707481813E12 09/02/2024
Number 1. Of all conditioners.
One of the very best conditioners I have ever used and I’ve used thousands. I felt a difference after just one use. My hair felt absolutely smooth and was shiny. This along with it’s partner shampoo will be my products for on now on. I recommend this conditioner and shampoo for anyone with thick coarse and a tendency to be dry and have split ends. It works to improve every one of these problems.
Originaly posted on shuuemuraartofhair-usa.com
Janee
51.705182315E12 13/01/2024
Perfect for baby-fine Hair
Lightweight conditioner is perfect for my long baby-fine hair which no longer breaks as it did in the past when using my brush to dry it.
Originaly posted on shuuemuraartofhair-usa.com
Cynthia
51.70405371E12 31/12/2023
Miracle product and I’ve tried them all
[This review was collected as part of a promotion.] I have fine thin hair and this product has changed my life
Originaly posted on shuuemuraartofhair-usa.com
Pleideschild
51.697261409E12 14/10/2023
Wonderful product!
Great! My hair feels silky and thick - I use the rice water after the shampoo and conditioner. Pricy but worth it!
Originaly posted on shuuemura-usa.com
Not necc
51.696787662E12 08/10/2023
Game changing
Saw and felt a difference from the first use. Wonderful during the process but the smoothing and softening from one use was different. Not heavy. Just real hair. After continued use, reliable results, nothing heavy, nothing drying, this is perfect shampoo and conditioner, and the products can be layered without weighing down. Amazing!
Originaly posted on shuuemuraartofhair-usa.com
Destiny
41.687547E12 23/06/2023
Product was moisturizing
[This review was collected as part of a promotion.] I received a free product to try and it proved to be quite decently moisturizing for my hair type but was a tad bit heavy for my thin hair
Originaly posted on shuuemuraartofhair-usa.com
Lenny
41.700256013E12 17/11/2023
Fabulous gift idea!
[This review was collected as part of a promotion.] I liked pretty bottle, sleek design, convenient pump, and it did leave my hair smelling very nice. Though I had to use a lot, as my hair just kept drinking up every last bit of it. the consistency wasn't as thick and nourishing as I was expecting and had somewhat of a thinner texture. To add, I tried this several ways, with/without the complementing shampoo, and had equally the same good results. The bottom line, despite the thinner consistency, my hair was nourished nicely and did seem to hold a lot of moisture. My hair is soft and shiny, and my blowouts look beautiful. I didn't hate it but I'm not sure it justified the price point on its own. However, while I wouldn't solely purchase the conditioner for myself on its own, I would purchase the entire system as a gift! It's an excellent gift idea!
Originaly posted on shuuemuraartofhair-usa.com
James E
21.700020911E12 14/11/2023
The scent is horrible
I wish shu uemura would release a fragrance-free collection. The products are great for my hair but their fragrance choices are awful. I wouldn’t mind the smell of baby powder meets Play-doh if it didn’t stay in my hair after showering. Their conditioner with bergamot oil was fantastic because the fragrance didn’t stay with you! I wish the company would bring back that conditioner or simply release a collection that doesn't use fragrance.
Originaly posted on shuuemuraartofhair-usa.com
Reply from customer care center 12/04/2023
Hi James E, Thank you for letting us know that Shu Uemura products are great for your hair. We have forwarded your comment suggesting Shu Uemura have a fragrance-free collection to our team. We appreciate the feedback!
Alee
51.690580273E12 28/07/2023
No weight down
[This review was collected as part of a promotion.] This conditioner is really good it doesn't weigh your hair down like other products and a little goes a long way. I apply the Izumi Tonic conditioner after I've shampoo my hair, I do two pumps on the bottom half of my hair and leave it for 5 minutes then rinse it off. My hair feels nourished and I have noticed way less hair fall. It also smells really good, light and fresh not overwhelming at all. I think the whole treatment shampoo, conditioner and hair serum leave your hair feeling healthy and tames frizz without a greasy feeling.
(I received this product in exchange for an honest review)
Originaly posted on shuuemuraartofhair-usa.com
Melissa3
41.69058025E12 28/07/2023
Good daily conditioner for dry hair
[This review was collected as part of a promotion.] I have fine, wavy, dry hair. I found this conditioner to be thick and moisturizing. Definitely better than drugstore brands. Not as moisturizing as deep conditioners. For me, it's a great option for regular washing.
My friend with fine curly found it to mapke her hair shiny and soft. For her this is a negative, because it was smooth to create texture and fullness in her curls.
It's definitely a good option for dry hair, but maybe not those with fine curls. I don't think there's anything phenomenal about the product to justify the price. I personally find briogeo better and it's not quiteas expensive.
Originaly posted on shuuemuraartofhair-usa.com
Dog_mom14
51.69058025E12 28/07/2023
Smooth
[This review was collected as part of a promotion.] This conditioner left my hair feeling smooth and silky. It felt so soft and stronger after a week of use everyday. This is definitely gonna be my new conditioner.
Originaly posted on shuuemuraartofhair-usa.com
saleago
51.690580273E12 28/07/2023
Good conditioning.
[This review was collected as part of a promotion.] The IZUMI TONIC CONDITIONER worked well with my hair. It left it feeling smooth, shiny and healthy. My only issue with this product was the package it was in as I did not feel it pumped out well. As for the conditioner itself though I would recommend it. I got this product for free in exchange for writing a review of my honest opinion.
Originaly posted on shuuemuraartofhair-usa.com
Heyaprill
51.69058025E12 28/07/2023
The best rice water conditioner
[This review was collected as part of a promotion.] I think we all know that rice water is the next big thing in hair care and this conditioner is nothing short of magnificent. It makes my hair soft and smooth and so shiny!
Originaly posted on shuuemuraartofhair-usa.com
Dpedza
41.690580273E12 28/07/2023
Saw and felt the difference
[This review was collected as part of a promotion.] After a week of using my hair did feel silky smooth. The only thing I personally didn't like was the smell.but overall using the shampoo and conditioner together I could really see improvement
Originaly posted on shuuemuraartofhair-usa.com
Mary4
31.69058025E12 28/07/2023
Smells nice
[This review was collected as part of a promotion.] I wanted to like this product but it would leave my hair feeling dry. The pump is inconvenient, especially for longer hair. You do not get very much product for each pump.
Originaly posted on shuuemuraartofhair-usa.com
Reply from consumer care center 29/03/2023
Hi Mary4, We are sorry to hear the Izumi Tonic Strengthening Conditioner did not meet your expectations. This conditioner helps repair and prevent future breakage while thickening fragile hair. Thank you for sampling our products and for your feedback.
Steff1
41.690580315E12 28/07/2023
Great Product
[This review was collected as part of a promotion.] I have bleached blond, fragile hair, this system made my hair soft, shiny, and healthy. The only thing I don't like is the smell, which it doesn't linger too long.
Originaly posted on shuuemuraartofhair-usa.com
Sierra
11.694192421E12 08/09/2023
Not Impressed
[This review was collected as part of a promotion.] This, in combo with the shampoo and conditioner, made my hair super dry. I tried using it twice and both times my hair was left very brittle and dry. This was right after I got my hair cut too. It took several washes and deep conditioner to get it back to normal
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 31/03/2023
Hi Sierra. Thanks for sharing your experience with Izumi Tonic Strengthening Conditioner. We are sorry to hear that you were not pleased with the results and that your hair felt dry. This is a strengthening line intended for fragile hair that is prone to breakage. Your opinion is important to us and we appreciate you trying the products. Perhaps our Urban Moisture Nourishing system for dry hair might suit your needs better. We will be sharing your comments to the rest of our team.
Mrs Pepper
41.69058025E12 28/07/2023
Leave hair feeling great
[This review was collected as part of a promotion.] I have used this conditioner for a few weeks now and my hair feels very clean and not weighed down. I don't see a difference in the appearance but when I run my hands thru I can feel it. I do feel I need to keep using it and maybe then I will see a difference.
Originaly posted on shuuemuraartofhair-usa.com
CaliforniaSunshine27
51.690580315E12 28/07/2023
Smoothing and excellent detangling conditioner!
[This review was collected as part of a promotion.] This conditioner works like a charm for my unruly, damaged hair! It's fantastic for detangling and makes my hair feel smooth like a waterfall already in the shower when using it and rinsing it off. Once I dry my hair it looks and feels much healthier! It's soft, smooth and shiny. No trace of the damage caused by me bleaching my hair every couple of months. Even flyaways and frizzy strands are completely tamed. Fantastic quality product that I definitely highly recommend to anyone!
Originaly posted on shuuemuraartofhair-usa.com
Court1
51.690580315E12 28/07/2023
Love it!
[This review was collected as part of a promotion.] This has left my hair very soft and silky. Has helped with my frizziness too.
Originaly posted on shuuemuraartofhair-usa.com
Cgrose
51.690580273E12 28/07/2023
Luxurious
[This review was collected as part of a promotion.] This conditioner is very rich and a little goes a long way. It leaves my fine hair smooth and tangle-free. In absence of the other products I suspect this alone would not do much to improve hair thickness, but it does not weigh my hair down either which can be a problem with hydrating conditioners.
Originaly posted on shuuemuraartofhair-usa.com
Jessi
51.69058025E12 28/07/2023
Smells amazing
[This review was collected as part of a promotion.] I like the smell, it's strong but really nice. Not sure if the smell remains after I wash my hair but I loved the smell.
It moisturizes hair well, I used more conditioner than usual as I felt usual amount was not enough. I also used the serum so together they worked well.
Originaly posted on shuuemuraartofhair-usa.com
Dr Dolly
51.690580273E12 28/07/2023
Favorite conditioner. Clean without feeling heavy
[This review was collected as part of a promotion.] I wanted to try this product with my pre-teen daughter who's always had sparse and thin hair. But I also tried it so that I could provide a thorough review. First of all, my daughter's fine thin hair was smoother and more manageable and it just looked better. The scent of this product on my hair is wonderful, but it's not heavy and long lasting like a perfume. It just smells clean and wonderful and my hair feels smooth and glossy.
Originaly posted on shuuemuraartofhair-usa.com
Delorab
41.694346328E12 10/09/2023
Perfect!
[This review was collected as part of a promotion.] Awesomeness is all I can say, I have been shampooing my hair for a week or so with the SHU UEMURA IZUMI TONIC SHAMPOO and I definitely can see and feel that my hair is getting more manageable and definitely a lot less breakage. I absolutely love this shampoo and will be ordering me some more.
Originaly posted on shuuemuraartofhair-usa.com
Retailnurse
51.690580315E12 28/07/2023
Moisturizing without the oiliness
[This review was collected as part of a promotion.] I received this strengthening conditioner to sample and review being a natural girl I can most definitely see and feel a difference in my hair and in the way it feels and looks.
Originaly posted on shuuemuraartofhair-usa.com
Rachel
51.69058025E12 28/07/2023
Loved it!
[This review was collected as part of a promotion.] I used 2x a week when I washed my hair in shower. I loved the way it smelled and how it made my hair feel. My very curly hair was immediately softer and easier to brush through
Originaly posted on shuuemuraartofhair-usa.com
The hair lady
41.690580295E12 28/07/2023
Super soft hair
[This review was collected as part of a promotion.] I really liked the benefits of this product. I switched to this for a while and my hair feels healthy. I do not like the smell however. It smells to me like baby powder and very strong rose scent. If it smelt more like coconut or basically anything not rose I would have given this a 5 star.
Originaly posted on shuuemuraartofhair-usa.com
Coopers MiMi
51.690580273E12 28/07/2023
Finally a product that actually works!!
[This review was collected as part of a promotion.] I use this conditioner after the shampoo As a part of a 3 step system. I tested this product for 3 weeks before giving this review and I can see a visible difference. I have long hair that goes past the middle of my back and I only had to use a small amount each time. I've noticed my hair is less frizzy and my ends look healthier then when I started using all 3 products. I will be purchasing this again!
Originaly posted on shuuemuraartofhair-usa.com
Kim S
41.690580315E12 28/07/2023
Nice, lightweight conditioner
[This review was collected as part of a promotion.] This conditioner is definitely lightweight and good for people with fine hair. I tend to like a little bit more of a thicker conditioner for my ends because my hair tends to get tangled easy, but I'm giving it 4 stars because I think for most people with my hair texture, it will work well. The scent is ok, but it smells a little bit like baby powder to me. I feel like this line of products has made my hair seem shinier and healthier, and I look forward to seeing more results with continued use.
Originaly posted on shuuemuraartofhair-usa.com
Christina Nowicki
41.690580315E12 28/07/2023
This product is pretty good
[This review was collected as part of a promotion.] When I recieved this product I was so amped and excited. Hearing amazing things about this brand. Using it the first time , I truly didn't notice a difference. Or the second time. Buy recently I started noticing my hair stays super soft longer then usual
Originaly posted on shuuemuraartofhair-usa.com
Ashley7
41.690580295E12 28/07/2023
Great conditioner!
[This review was collected as part of a promotion.] I am loving the combo of this shampoo/conditioner! I have to be picky when it comes to conditioner because my hair is so thick. This conditioner makes my hair feel very soft in the shower. It takes out all the tangles. I love the scent because it isn't too strong. It smells like I just left the salon and it last until the next time I wash/condition. The only thing I wish is that the bottle was bigger lol. Love the packaging as well, it's very sleek.
Originaly posted on shuuemuraartofhair-usa.com
Cbkg
41.757885112E12 14/09/2025
Good conditioner!
[This review was collected as part of a promotion.] I have the Shu Uemura Izumi Tonic Shampoo and have been using it for a couple of weeks now. I use all 2 products together after one another. As stated with the shampoo I loved the packaging it's simple and sleek. I did notice an off putting smell on this immediately. I must say I'm not a fan of the smell/I could do with out it. That said I have been enjoying using it after seeing the amazing results of using a product infused with rice water. The conditioner is leaving my hair super soft and strong looking. I like seeing how healthy my hair looks after using both the shampoo and conditioner.
Originaly posted on shuuemuraartofhair-usa.com
Heacenlychc
41.690580295E12 28/07/2023
Quality Moisturizing Hair Care
[This review was collected as part of a promotion.] The bottle this product comes in is very stylish first of all, it made me feel luxurious. When I tried it for the first time, I felt the bottle size was sleek and it would last a while. Using the conditioner was easy for dispensing and the application was seamless. A little bit of conditioner went a long way. I didn't notice a strong scent either which is ok and I don't have a preference. It felt like a quality experience and my hair seemed to be treated well by the soft, silky, texture of the conditioner on my hair. After my shower and towel dry, my hair felt nourished and pampered.
Originaly posted on shuuemuraartofhair-usa.com
Yvonne
51.690580295E12 28/07/2023
Hydration and healing
[This review was collected as part of a promotion.] I love this line by Shu, it takes care of my damaged hair, hydrating and healing my split ends. After the first use, I could see a difference with my hair and I do a lot of coloring and processing with balayage. I would recommend anybody who needs to repair their hair. I'm so glad I received this line complementary and I would recommend it to anybody who needs help with their damage hair and they want to keep it simple at a good value.
Originaly posted on shuuemuraartofhair-usa.com
Annie2
41.690580295E12 28/07/2023
Magic in a bottle!
[This review was collected as part of a promotion.] I would highly recommend this conditioner to everyone. I've only been using it a few weeks, but it has made my hair thicker, soft and really shiny. I can tell the difference already. I color my hair every 4 weeks, and my hair gets a little dry. I was skeptical to try this, but I have to say that I am not disappointed. My hair feels and smells amazing. Only thing that might be a turnoff for some, is the flowery smell. It is pretty strong, but I love it.
Originaly posted on shuuemuraartofhair-usa.com
MaggieMay
51.690580273E12 28/07/2023
Great conditioner
[This review was collected as part of a promotion.] I loved how the Shu Uemura Izumi Tonic Conditioner felt on my hair and how smooth and soft it made my hair feel.
Originaly posted on shuuemuraartofhair-usa.com
Allie74132
51.690580315E12 28/07/2023
Love it! It really works.
[This review was collected as part of a promotion.] I love the scent and this conditioner really helps my hair feel fuller. I have fine hair that is very long and it makes it feel stronger and more moisturized.
Originaly posted on shuuemuraartofhair-usa.com
Siouxies
31.690580315E12 28/07/2023
Nice formula,overwhelming scent
[This review was collected as part of a promotion.] I have very dry,frizzy, thin hair this conditioner helped define my curls! I love the consistency of it and how lightweight it is. The smell however is too much! It's way too overpowering it last so long on my hair into the next day. My curls were much more manageable thanks to it.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 16/03/2023
Hi Siouxies, We are glad to hear the Izumi Tonic Strengthening Conditioner conditioned and help define your curls. We will forward your comments about the fragrance to our Product Development Team for consideration. Thank for sampling our products.
Alleykatsjp
51.690580273E12 28/07/2023
Excellent conditioner
[This review was collected as part of a promotion.] This conditioner is great! I have fine thin hair. It leaves it silky smooth and shiny. This conditioner smells amazing. Citrus scent that's not over powering. The bottle is sleek and modern looking so it looks pretty in the shower! Would recommend.
Originaly posted on shuuemuraartofhair-usa.com
Ling
41.690580313E12 28/07/2023
Great!
[This review was collected as part of a promotion.] I love the scent of this conditioner. I use this after every wash and it makes my hair smooth. It helps to detangle my damaged hair. So far, no complaints. However, I will need to use this longer to see any specific effects.
Originaly posted on shuuemuraartofhair-usa.com
Anonymous
51.69058025E12 28/07/2023
I Would Buy This Again!
[This review was collected as part of a promotion.] [This product was given to me for free in exchange for writing a review]. I really like this conditioner and I'm not a conditioner person. I have textured hair so I was a little skeptical on how it would do on my curls but I was pleasantly surprise on how hydrated and defined my curls were after applying this in. With the rice water I was expecting it to feel more stripped but it was the opposite for my curls. It looked like I put my styler in and it was just conditioner. My hair didn't feel dry or dehydrated. Once I finished I'll definitely repurchased.
Originaly posted on shuuemuraartofhair-usa.com
H101
41.690580295E12 28/07/2023
Review
[This review was collected as part of a promotion.] The shampoo is cleaning and sudsy. I like the smell of it as well.
Originaly posted on shuuemuraartofhair-usa.com
Angie3
51.690580313E12 28/07/2023
Wow love it
[This review was collected as part of a promotion.] This izumi tonic water conditioner is amazing. It leaves my hair smelling so good. I can see my hair is getting healthier with every use
Originaly posted on shuuemuraartofhair-usa.com
Uyen
51.690580273E12 28/07/2023
Leave my hair very soft
[This review was collected as part of a promotion.] The best conditioner! Pricy but worth the price. Smell so good and leave my hair fluffy and soft
Originaly posted on shuuemuraartofhair-usa.com
Meagan2
51.690580273E12 28/07/2023
A Great Buy
[This review was collected as part of a promotion.] I enjoy a pump bottle for conditioner so I knew I was going to like this. The scent is light. The conditioner is thick and leaves my hair feeling hydrated and smooth.
Originaly posted on shuuemuraartofhair-usa.com
jesspmlee
41.690580273E12 28/07/2023
Love the scent, not the packaging
[This review was collected as part of a promotion.] I actually enjoyed this conditioner more than I anticipated! The formula and scent are wonderful and I am glad the scents are the same for the shampoo and serum as well. The packaging does not allow for much product to come out, which meant having to pump it many times. Overall, I would recommend.
Originaly posted on shuuemuraartofhair-usa.com
Marishah
51.690580295E12 28/07/2023
Very lightweight
[This review was collected as part of a promotion.] I am so pleased with this conditioner! It has left my hair so soft and full of body and volume. I am proud of my hair again. Not to mention it smells heavenly! I no longer have split ends and dry dull hair; my curls have been brought back to life
Originaly posted on shuuemuraartofhair-usa.com
Glamyla
51.690580313E12 28/07/2023
My hair feel nourished!
[This review was collected as part of a promotion.] I have been using this for about a week, although its too soon to tell if its working to prevent breakage. I have seen my hair feels more healthy and overall softer. After 3rd use i did see that my hair was shedding less post shower.
Originaly posted on shuuemuraartofhair-usa.com
Natflo
51.69058025E12 28/07/2023
Absolutely Wonderful
[This review was collected as part of a promotion.] This is my first time trying this brand and wow, I am completely loving how my Har is looking and feeling. I have color treated hair and it is a bit fragile from all the styling. Well this conditioner has strengthened, moisturized and thickened my hair, while leaving it silky and super shiny. The more I use, the better my hair feels with each wash. It has a pleasant smell and is not heavy, it rinses out leaving your hair smooth and strong
Originaly posted on shuuemuraartofhair-usa.com
Alex Prado
51.69058025E12 28/07/2023
Leaves hair soft moisturized and manageable
[This review was collected as part of a promotion.] I was able to sample the Shu Uemura Art of Hair - Sampling Shu Uemura Izumi Tonic Shampoo, Conditioner, and Serum. First of all I love the scent of all 3 products. I was also excited to try this combo because it contains rice water and I know that rice water does really good on my hair type. For reference I have dry damaged hair. I've been on a natural hair care journey for years now so I usually do a lot of wash and go styles. So when I purchase a conditioner it has to be a conditioner that not only cleanses my hair but something that makes my hair soft, easy to detangle, and keeps my hair tamed til my next wash. These products did that! My natural curly/wavy hair was really soft, smells so good, detangles real easy and my hair was easy to style naturally after it was dried. plus easy to comb, did not look greasy. I used the serum every other day just to keep it more moisturized, detangle everyday and just because I love the softness these products make my hair feel. I don't know but I haven't felt my hair like this in a LOOOONG TIME!!! Ive been using products for yrs on my hair and my hair was still dry amd limp. It was sooo annoying! I'm pretty sure it's the ingredients on these products that are working wonders on my hair. Overall I recommend the combo of the Shu Uemura Izumi Tonic Shampoo, Conditioner, and Serum. Especially if u have textured hair, dry hair and damaged hair. I can honestly say it's "NATURAL HAIR GIRL APPROVED" Very good products. Thank You So Much for helping my hair.
Originaly posted on shuuemuraartofhair-usa.com
Seema
41.690580313E12 28/07/2023
Love it
[This review was collected as part of a promotion.] I love this conditioner alone with shampoo. It smells so good . My hair are so smooth and silky . Also so shiny they look healthy I will keep using it
Originaly posted on shuuemuraartofhair-usa.com
Amy3
51.690580313E12 28/07/2023
Amazing Conditioner!
[This review was collected as part of a promotion.] This was so amazing! I used a small amount and it went a long way. My hair smelled so good and it made my hair so shiny and the frizz was at a minimum!
Originaly posted on shuuemuraartofhair-usa.com
Ginger Fox
41.690580273E12 28/07/2023
Perfect for my niece and not me
[This review was collected as part of a promotion.] I received a free sample of the Shu Uemura Izumi Tonic Conditioner. It seemed okay until it caused itchiness and irritation. My niece also used and didn't have a reaction. It made her hair feel silky and smooth. I ended up given her the Shu Uemura Izumi Tonic Shampoo, Conditioner, and Serum since it didn't effect her and she washed her hair in it once a week.
Originaly posted on shuuemuraartofhair-usa.com
JennMarieC
41.690580295E12 28/07/2023
Good compliment to the shampoo
[This review was collected as part of a promotion.] This was the first time I've used a Shu Uemura hair product and I enjoyed it. This is a nice, simple conditioner that pairs very well with the shampoo. It's very lightweight and doesn't leave any heaviness or residue, but conditions, smooths and fortifies the hair well. The fragrance on the conditioner is much lighter and more subtle than the shampoo. I do feel this is meant to be used as a system to get the full effect, but I did feel my hair was thicker, stronger and held hairstyles longer because of that extra texture.
Originaly posted on shuuemuraartofhair-usa.com
Katiem127
51.690580273E12 28/07/2023
My hair already feels stronger
[This review was collected as part of a promotion.] I was fortunate to receive this tonic strengthening conditioner in exchange for my honest review. I've been using this for the past few weeks and I've already seen a difference in my hair. It doesn't make my hair oily or weighed down, but leaves it soft and beautiful. I like the packaging and pump model. It allows me the perfect amount for each shower. I would definitely recommend this to friends and family
Originaly posted on shuuemuraartofhair-usa.com
DPat12
51.690580295E12 28/07/2023
Hydrating conditioner!
[This review was collected as part of a promotion.] I have super long hair and I always notice that certain conditioners make my hair so dry and frizzy but I've noticed that my hair has been much more tamable and hydrated after using this conditioner! Also, it smells soo good!!
Originaly posted on shuuemuraartofhair-usa.com
Mssnoopy1976
51.69058025E12 28/07/2023
Luxurious conditioner!
[This review was collected as part of a promotion.] I received a free sample in exchange for my honest feedback. Shu uemura strengthening conditioner is amazing!!! I love the sleek and modern look of the bottle. The conditioner is so luxurious, and a little goes a long way. It is smooth and absorbs into my hair strands nicely. It leaves my hair feeling strong and looking very healthy. It takes good care of my fine hair and leaves it smelling amazing and looking like I just left the salon!
Originaly posted on shuuemuraartofhair-usa.com
JJSky
51.690580313E12 28/07/2023
Super Sleek
[This review was collected as part of a promotion.] The first time I used this conditioner it made my hair so sleek and full of shine. It took out all the hairspray I put in it everyday.
Originaly posted on shuuemuraartofhair-usa.com
Starisha35
51.690580313E12 28/07/2023
I will definitely be purchasing!!!
[This review was collected as part of a promotion.] I used this two sometimes three times a week and I can tell a huge huge difference. My hair is softer, fuller, and feels alive.
Originaly posted on shuuemuraartofhair-usa.com
NicMc
31.690580273E12 28/07/2023
Provides Fullness but Not For Me
[This review was collected as part of a promotion.] After using the shampoo, I was excited about the conditioner, but it was not for my hair type (coarse and dry). Right away I thought the conditioner felt very thick and I had a hard time working it through my ends. After the first wash, I did like the results and thought my hair looked healthier and smoother. Two more subsequent washes (days apart from each other) and that feeling disappeared. My hair definitely looked more voluminous, but in more of a lion's mane way in that it was frizzy and hard to tame rather than in a supermodel way. I think this product targets someone with much finer hair rather than those looking to reverse damaged ends.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 13/03/2023
Hi NicMc, We are sorry to hear the Izumi Tonic Strengthening Conditioner made you hair look frizzy after the second use. This conditioner works best on fine to medium textured hair. You may want to try Urban Moisture: https://www.shuuemuraartofhair-usa.com/collections/urban-moisture. Thank you for your feedback.
Jowpy
51.690580313E12 28/07/2023
Works great with the Izumi shampoo and serum
[This review was collected as part of a promotion.] After using this conditioner along with the shampoo and serum, I've noticed that my hair is so much smoother and gives a really nice shine. I have very long colored straight hair with split ends so I'm always looking for products that can strengthen my hair and give it a fuller look. feel like with prolonged use of the Izumi tonic hair set, I can achieve just that!
Originaly posted on shuuemuraartofhair-usa.com
PAsh
41.690580248E12 28/07/2023
Full and Thick, Smells Like a Dream
[This review was collected as part of a promotion.] As a curly haired girl I am always looking for a conditioner that is moisturizing enough to hydrate my natural hair texture and help form my ringlets so when BzzAgent gifted this product free in exchange for my honest review I was excited to give this a try.
This was my first experience with Shu Uemura hair products but from the first week of use I was satisfied with this conditioner.
The scent is fresh, light and creamy and the texture is just right-not overly thick but not thin in the least. I used two pumps of product for my mid back length hair and left it on for about 5 minutes. It easily rinsed clean and did leave my hair feeling somewhat hydrated but I would not be able to comb through my hair to set my curls without using a leave-in conditioner (which I always use). I just used a half pump of this on my soaking wet hair and the issue was solved. This conditioner in conjunction with the Izumi shampoo and serum , left my natural curls feeling light and airy- not weighed down; with the rice water ingredient I know my hair and scalp are being protein treated and repaired. After just the first use I felt like I did see the illusion of fuller thicker hair!
Originaly posted on shuuemuraartofhair-usa.com
Ginger1
11.690580295E12 28/07/2023
It's a no for me
[This review was collected as part of a promotion.] I received IZUMI TONIC CONDITIONER for free in exchange for my review. The smell is so unpleasant & very strong & lingers long after rinsed off. It is very high priced & it didn't make my hair feel any softer, thicker, more shiny, or any softer than any drug store conditioner has. My hair was left with an awful smell & felt weight down & heavy. It didn't feel greasy but looked "dirty" I can't real describe it never had that issue before.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 10/03/2023
Hi there, Thank you for sampling our Izumi Tonic Strengthening Conditioner. We are sorry to hear the scent was too strong for you. This conditioner is is formulated with rice water, known to restore damage, prevent future breakage, and reveal healthier & smoother hair. We appreciate you taking the time to write a review.
Izumi Tonic Strengthening Conditioner 250ml
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