95% PCR
enjoy the benefits of rice water for hair with izumi tonic, an unseen product infused with rice water to enjoy fully shinier, stronger, healthy hair. the rice water hair treatment is inspired by yu-su-ru, the ancestral japanese beauty tradition for strengthening hair by bathing it in rice water.
1. start by applying shu uemura art of hair shampoo & conditioner (or mask treatment) and rinse.
2. spray izumi tonic on wet (or towel-dried) hair and comb through. do not rinse.
3. proceed to hair dry or blow dry.
Learn more on Access
Ask more information about this productkey ingredients
japanese-sourced rice water
high quality rice extracts made of specific rice protein by unique enzyme method, rich in amino acids, b vitamins, vitamin e, minerals, antioxidants, renown for restoring damaged cells and overall permeability, moisture and elasticity to hair.
ingredients
aqua / water / eau● phenoxyethanol● polyquaternium-37● polysorbate 21● paraffinum liquidum / mineral oil / huile minerale● amodimethicone● quaternium-87● stearyl alcohol● menthoxypropanediol● behentrimonium chloride● propylene glycol● candelilla cera / candelilla wax / cire de candelilla● ppg-1 trideceth-6● linalool● chlorhexidine digluconate● Isopropyl alcohol● limonene● trideceth-6● acrylates copolymer● sorbitan oleate● polyquaternium-11● 2-oleamido-1●3-octadecanediol● citronellol● coumarin● cetrimonium chloride● butylene glycol● alpha-Isomethyl Ionone● geraniol● benzyl alcohol● hydrolyzed rice extract● parfum / fragrance. (f.I.l. c271203/1).
Juliet
51.729391403E12 19/10/2024
literally works
have been using a few months and it has legitimately thickened my hair, including my ends- so my breakage is like 1/10th of what it used to be, and i heat style my hair once every 4 days. i use the entire izumi tonic line and am amazed
Originally posted on shuuemuraartofhair-usa.com
La
51.727660703E12 29/09/2024
Easy, Lightweight Tonic for Soft Strands
[This review was collected as part of a promotion.] Izumi Tonic is an easy to apply hair treatment that I use after the shower and prior to styling. It is lightweight, leaving my hair soft, shiny, and smooth. The smell is beautiful too. I have a courser hair strand which feels softer after application.
Originally posted on shuuemuraartofhair-usa.com
Barbie0511
51.727541012E12 28/09/2024
Shinning and soft
[This review was collected as part of a promotion.] This Izumi tonic leaves my hair so shinning and soft. Love using this product. I have gotten so many compliments from others everytime I apply this product in my hair. It has giving my hair strength and looks so much healthier ñ.
Originally posted on shuuemuraartofhair-usa.com
Wendy
41.727569806E12 28/09/2024
I like it so far.
[This review was collected as part of a promotion.] I use this product along with other hair products . I've noticed my hair is shinier and less frizzy. I will continue to use . The fragrance is a bit strong but not bad.
Originally posted on shuuemuraartofhair-usa.com
Ren
41.727963123E12 03/10/2024
Visible difference
[This review was collected as part of a promotion.] I use this product as part of my post shower routine before I blow dry my hair . I spray this product into my damp hair generously and then proceed with blow drying my hair . My hair feels shinier and stronger and I noticed less breakage after 2 weeks of using this product
Originally posted on shuuemuraartofhair-usa.com
Katie
31.727705463E12 30/09/2024
It's ok not my go to
[This review was collected as part of a promotion.] I have postpartum fine hair in its regrowth journey. This was a good product that helped to soften my hair but, I don't see much difference from my other hair masks or serums. Price and results makes it not my go to.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hello, We are glad to hear the Izumi Tonic Strengthening Energizing Water made your hair soft but disappointed to know you did not see a big difference in your hair. This is a this leave in treatment water that features a lightweight formula to nourish, thicken, and leave hair feeling smooth to the touch. Thank you for your feedback.
Breezy
31.727705746E12 30/09/2024
Not my thing
[This review was collected as part of a promotion.] So this product is very heavy and heavily scented. I used it multiple times like it was directed and it's just not for me. I have thin, wavy hair and it weighed down my hair and made it greasy by the end of the day. It always leaves this weird sticky residue if you don't blow dry with heat then hit your hair with cold air. I'm probably going to give this away, it was fun to try something new though!
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi Breezy, We are sorry to hear Izumi Tonic Strengthening Energizing Water made your hair feel weighted down and greasy. This is a leave-in treatment that strengthens and prevents breakage for healthy, nourished hair. We appreciate your comments and will share them with our Product Team.
Millyhudson
41.727022609E12 22/09/2024
Really helpful with breakage
[This review was collected as part of a promotion.] I received this product to try it and after a couple weeks using this treatment I can clearly see my hair stronger when I brush and wash, my split ends is better too, probably because the product helped with breakage. You don't need a big amount to fill all the hair so probably is gonna long last what it is a great benefit since I have been using at least 2 times a week. I only missed some fragrance, as a personal preference
Originally posted on shuuemuraartofhair-usa.com
Cojo67
41.72704871E12 22/09/2024
It's okay
[This review was collected as part of a promotion.] I enjoy this product, while it might not be my go to, it leaves my hair feeling soft and shiny. Seems expensive for what it is and the results
Originally posted on shuuemuraartofhair-usa.com
Squee
51.726940706E12 21/09/2024
This actually worked for my hair
[This review was collected as part of a promotion.] This has definitely helped my hair from falling out. I've been losing more hair than usual recently and started using this and I can 100 percent tell a difference. Also it smells great
Originally posted on shuuemuraartofhair-usa.com
Gina B.
31.727099631E12 23/09/2024
I wanted to love this but..
[This review was collected as part of a promotion.] I wanted to love this! For the price and the purpose, this hairspray unfortunately did not deliver. I have a mix of straight wavy hair and it just made it kind of blah :(
Pros: it makes your hair smooth, reduces frizz, and may help thicken hair. The spray applies pretty evenly.
Cons: Every time I used this product, my hair felt weighed down. It was straighter than normal and harder to style. The next day it was always noticeably greasier.
If you are going for a sleek straight look without frizz, this may be for you. However, your hair may lack oomph.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
HI Gina B., We are sorry to hear the Izumi Tonic Strengthening Energizing Water made your hair heavy and greasy. This treatment leaves hair up to 10 times stronger after one use, preventing future breakage, and enhancing softness and shine for healthy-looking results. Thank you for giving our product a try.
Ally
31.727099322E12 23/09/2024
Good product, not a staple
[This review was collected as part of a promotion.] This is a good product. I do feel like its made my hair a bit softer. I haven't noticed my hair being stronger or having less breakage. I've been using this three times a week for three weeks. I wouldn't repurchase again as I don't feel like it does enough to justify the price.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi Ally, We are sorry to hear you did not get the results you were expecting after using our Izumi Tonic Strengthening Energizing Water. This leave-in treatment is infused with Japanese-sourced rice water, which is renowned for addressing damage and overall permeability while restoring hair’s moisture and elasticity. Thank you for your comments and for sampling our products.
bassetbuddy
31.727099984E12 23/09/2024
Soft and Silky
[This review was collected as part of a promotion.] After using the Izumi Tonic Strengthening Rice Water Treatment daily for over a week, my hair feels softer and silkier and is a bit shinier. But, the tonic treatment did not add strength or body and thickness, which is what I was hoping for. The perfumy scent does not appeal to me; I would prefer a roasted rice aroma scent reflecting the rice water. Nevertheless, this product does have some benefits for softness and silkiness. However, the price is a bit high considering it did not produce the benefits I was hoping for the most.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi bassetbuddy ,thank you for sampling our Izumi Tonic Strengthening Energizing Water. We are sorry to hear you did not get the results you were expecting. This leave-in treatment is infused with Japanese-sourced rice water, which is renowned for addressing damage while restoring hair’s moisture and elasticity. We appreciate you taking the time to write a review and will forward your comments to our Product Team.
Phoebe
41.726768812E12 19/09/2024
Worth giving a try
[This review was collected as part of a promotion.] I've been using this for few weeks and realize the improving of softness on my hair. Smells really nice, I love it the most. I have frizzy and dry ends hair, this product's not really help with these problems but I feel my hair got lighter and softer with a fresh lasting scent. Texture is watery and fast absorbing, i like the way it's not make the hair getting oily on the next day even when spray over the scalp.
Originally posted on shuuemuraartofhair-usa.com
Deeebee
51.726693209E12 18/09/2024
Amazing product
[This review was collected as part of a promotion.] Thank you Bzz agent for the free strengthening rice water treatment. I have been using this on my hair for about 2 weeks now and I notice a huge difference. I spray it on my hair after I get out of the shower and then I blow dry and style. It leaves my hair looking shiny and feeling so soft. The smell is also amazing. I noticed that I do not have as many split ends as normal now. I use this in place of my leave in conditioner.
Originally posted on shuuemuraartofhair-usa.com
tmiller
41.726693209E12 18/09/2024
Softening hair spray
[This review was collected as part of a promotion.] This product was so easy to use and made my hair incredibly smooth, soft, and shiny (without looking greasy). The smell is light and fresh and you get a great amount for the price.
Originally posted on shuuemuraartofhair-usa.com
Nikky
31.726763538E12 19/09/2024
Heat Styling Hero
[This review was collected as part of a promotion.] I have type 4 hair with thicker medium & coarse strands so traditionally I don't gravitate towards spray leave ins. So while using Shu Uemura's Rice Water treatment I wasn't optimistic that it'd be personally enough for my hair type. The spray doesn't mist over a larger surface area like I'd prefer so I just alternated using my hands. It's watery and dried easily on my hair. I did get more stronger strands and great shine but I prefer for everyday leave ins to be more nourishing. So I used this when I'd apply heat and it was best suited in that routine. But that hard unbalanced feeling lingered in my hair and I can be protein sensitive so I'd use this occasionally. Like with seasonal heat styling.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi Nikky! Thank you for taking the time to share your feedback with us. We will be sure to consider your experience when updating and enhancing our products. We are sorry you are not satisfied with the Izumi Tonic Rice Water Treatment. This strengthening rice water treatment hydrates and strengthens fragile hair. We hope you continue to find use for this product in your beauty routine!
Fafa
51.726677911E12 18/09/2024
Pretty good product
[This review was collected as part of a promotion.] I haven't noticed any changes in reagards to less hairfall, but I think it needs more time to give that result. It's non-greasy and refreshing (if that makes sense). Gives a nice sheen to my hair which I appreciate.
Originally posted on shuuemuraartofhair-usa.com
Mrameson
51.72666261E12 18/09/2024
Love this
[This review was collected as part of a promotion.] I see a HUGE difference in my hair. I also have extensions and it seems to work really well with those also. This was my first time trying rice water on my hair and I love it!
Originally posted on shuuemuraartofhair-usa.com
AnamB
51.726594208E12 17/09/2024
Great performance
[This review was collected as part of a promotion.] Using the rice hair strengthening tonic has significantly improved my hair's health. It feels much stronger and less prone to breakage. My hair also appears shinier and more resilient. Overall, it's become a vital part of my hair care routine.
Originally posted on shuuemuraartofhair-usa.com
YanFlo
41.726507807E12 16/09/2024
Smells amazing
[This review was collected as part of a promotion.] I've been using this product on my hair and my 6 year old daughter's hair as well for about 3 weeks now. This product smells really good. It leaves our hair feeling smooth and silky. I noticed a few split ends on my hair before using this product and once I started using it the split ends weren't as noticeable anymore. I definitely recommend this product. I gave it 4 stars because it's sort of on the pricey side.
Originally posted on shuuemuraartofhair-usa.com
Axix
51.726402513E12 15/09/2024
Love it!!!
[This review was collected as part of a promotion.] I absolutely love the nice scent. It detangles my hair fast and leaves it feeling soft and without frizz. It's a spray bottle and makes it super easy to apply on my hair.
Originally posted on shuuemuraartofhair-usa.com
MariposaNess
11.72632061E12 14/09/2024
Would NOT spend my money
[This review was collected as part of a promotion.] I'd like to start of by saying I have course hair. I told a shower and follow the instructions on the bottle sprayed from roots to ends. It did leave a thick feeling on my hair like crunchy. It smelled good but at the same time got a whiff of a fishy smell & no it wasn't me!! I tried for 7 days and came to conclusion it's not for me unfortunately
Originally posted on shuuemuraartofhair-usa.com
Teachermom
51.726163107E12 12/09/2024
Love this tonic
[This review was collected as part of a promotion.] I have been using this for a few weeks now. First of all it smells so fresh and clean almost like a light baby powder. It has made my hair more manageable and smooth. I will continue using for the 28 days suggested.
Originally posted on shuuemuraartofhair-usa.com
Mika
51.726072213E12 11/09/2024
Give it a try if you struggling with hair loss
[This review was collected as part of a promotion.] Actually I was surprised with this product in a good way. I was skeptical at first but still kept trying to see if I will see any difference. Its been I think 2 weeks and I already feel the difference, less hair loss and hair feels thicker and healthier. I will keep using it and recommend you to give it a try
Originally posted on shuuemuraartofhair-usa.com
Erikagee92
51.726072213E12 11/09/2024
Love
[This review was collected as part of a promotion.] Loved how nice this made my hair feel, and how strong it was. Will definitely repurchase
Originally posted on shuuemuraartofhair-usa.com
Mari
41.726072213E12 11/09/2024
Love it
[This review was collected as part of a promotion.] This product is fantastic for my hair. I have long, fine hair, and most leave-in conditioners I've tried in the past have left my hair feeling a bit greasy. It's always been a struggle to find a product that doesn't leave any residue and keep my hair from looking greasy. However, this particular product is perfect for me. It doesn't leave any unpleasant residue, nor does it make my hair greasy. Instead, it leaves my hair feeling super soft and it smells amazing. I also love the high-quality ingredients it contains, which are extremely beneficial for my hair. I highly recommend this product to everyone looking for a great leave-in conditioner.
Originally posted on shuuemuraartofhair-usa.com
Amanda
51.726076708E12 11/09/2024
Really works
[This review was collected as part of a promotion.] Amazing after one use I notice a difference highly recommend it's expensive but worth it
Originally posted on shuuemuraartofhair-usa.com
Cakes
21.726356107E12 14/09/2024
It's Okay
[This review was collected as part of a promotion.] I couldn't use it more than a few times because it smells so strong. It's a very intense floral scent and it gave me a headache.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi cakes, Thank you for sharing your experience with our Isumi Tonic Rice Water Treatment. We would like to hear more about this experience and assist you the best we can. Please call us directly at 866-914-8750 and give the reference number 37051144 to the agent who answers your call. We look forward to hearing from you!
Kat
51.726015506E12 10/09/2024
Strengthens weak and thin hair
[This review was collected as part of a promotion.] The shu uemura Izumi Tonic Strengthening Rice Water Treatment is an amazing hair care product. I have fine and thin hair. I have used this rice water treatment for about a week and noticed that my hair looks and feels better than before. My hair looks healthier, shinier and has more volume. I actually noticed a difference after using it for the first time. The product leaves a nice scent that lasts and I also love how easy it is to use this product - just wash and towel dry your hair and spray and massage the rice water treatment all over hair and then blow dry. Shu uemura sent me a free sample through the BzzAgent sampling program but I will be purchasing another bottle after I run out. I highly recommend this product!
Originally posted on shuuemuraartofhair-usa.com
Jessicasarah21
31.726004189E12 10/09/2024
Too Soon To Tell
[This review was collected as part of a promotion.] I've been using this for a couple weeks (and only wash my hair about twice a week) so it's a bit too soon to know if it is making a noticeable difference. However, the scent is nice and it does not leave build up in my hair.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi Jessicasarah21, Thank you trying our Izumi Tonic Strengthening Rice Water Treatment and the positive feedback. We are happy that you felt the scent was nice and noticed it does not leave build up the hair.
Reney427
51.725989408E12 10/09/2024
I would buy this product again and again!
[This review was collected as part of a promotion.] I've used this rice water tonic for the past two weeks and have noticed my hair is visibly softer, shinier and has less breakage. I really love this product - I've never used a rice water spray on my hair before! I spray it on my hair as soon as I get out of the shower on my soaking wet hair. I received it for free in exchange for writing an honest review but will be purchasing it as soon as I've used it all up. Great product!
Originally posted on shuuemuraartofhair-usa.com
Genevieve
41.725899413E12 09/09/2024
Good for wavy hair
[This review was collected as part of a promotion.] Good for wavy / curly hair. I had to use more than once to see good results. Would recommend for curly / wavy / textured
Originally posted on shuuemuraartofhair-usa.com
Elizabeth
41.725849904E12 08/09/2024
Hard to tell
[This review was collected as part of a promotion.] Product smells decent, and doesn't have too strong of a smell. It seems to get rid of tangles but the instructions say you won't see results until 28 days of use so it's hard to really know if it's doing much.
Originally posted on shuuemuraartofhair-usa.com
Sacachua
51.725800412E12 08/09/2024
My hair feel amazing
[This review was collected as part of a promotion.] It smells so good and keep my hairs fresh the whole day. Hairs feel so soft and amazing.
Originally posted on shuuemuraartofhair-usa.com
Harlemgal
51.725800412E12 08/09/2024
Greatly improved the look and strength of my hair.
[This review was collected as part of a promotion.] It strengthens your hair, moisturizes it, and reduces frizz. My curls have been defined and frizz reduced since I've been using it. My first use of the product resulted in a noticeable difference. I spray this on my hair and it doesn't weigh it down. It has a lovely smell. Light and fresh. This product leaves my hair feeling luxurious. The strength and health of my hair have improved.
Originally posted on shuuemuraartofhair-usa.com
Sam
51.725726612E12 07/09/2024
Amazing product
[This review was collected as part of a promotion.] After I wash my hair I like to disperse the treatment though my hair before continuing with styling. The benefits are amazing for my thick hair texture and help with length retention.
Originally posted on shuuemuraartofhair-usa.com
Val
51.725644709E12 06/09/2024
Stronger hair
[This review was collected as part of a promotion.] I recently highlighted my hair so it is really damaged, I've been using Shu Uemura rice water treatment for two weeks and I have noticed my hair is stronger and shiny. It's not a sudden change you need to use it regularly.
I received this product for free in exchange of my honest review,
Originally posted on shuuemuraartofhair-usa.com
Anonymous
41.725559206E12 05/09/2024
Healthier hair
[This review was collected as part of a promotion.] As someone with low prosity hair I like how light this product is and how it doesn't cause any build up. The hair around my hairline is very thin and prone to breakage this has helped a lot and visibly Improved hair density in that area.
Originally posted on shuuemuraartofhair-usa.com
Kelly
31.725657808E12 06/09/2024
Nice scent, but I didn't see any textural hair improvements
[This review was collected as part of a promotion.] I'm always hoping to find a new holy Grail product for my hair, and have heard people talk about rinsing their hair with rice water to improve the texture, so was excited to try to this Shu Uemura strengthening tonic. After sampling it, I don't think it's for me, but maybe it would be more beneficial for a different hair type.
I liberally spray my hair with it after towel drying for 2 weeks. The treatment has a nice light scent, faintly clean powdery - distant memories of Loves Babysoft spray, if you know what that smelled like.
I didn't notice any improvement after 2 weeks of use, and feel like the ends of my hair aren't as soft as they are when I used one of my other typical leave in hair products. The hair near my scalp feels dirtier more quickly, and makes me want to wash my hair one day sooner than I otherwise would.
I can't say for certain that the tonic treatment isn't making my hair strands stronger in the long run, but as far as day to day texture and appearance goes, this product was a miss for me.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi Kelly! We are sorry to hear that our IzumiTonic strengthening energizing water did not improve your hair texture or strength. We strive to deliver products that will be 100% satisfactory to our consumers and want to know when these expectations are not met. Thank for complimenting the scent and we will be passing on your comments to others in our team.
bree94
41.725553825E12 05/09/2024
Makes your hair soft and shiny.
[This review was collected as part of a promotion.] The product smells fantastic, makes your hair soft and shiny. Be careful not to overspray as it can make your hair oily but a little on the ends makes a huge difference.
Originally posted on shuuemuraartofhair-usa.com
Kia
51.725557407E12 05/09/2024
My curls have never looked better!
[This review was collected as part of a promotion.] Thanks to Shu Uemura for kindly sending me the Izumi tonic strengthening energizing water for free so I can review it.
I recently discovered Shu Uemura's Izumi Tonic Strengthening Energizing Water, and it has truly transformed into a favorite in my hair care routine! I love how easy and quick it is to apply, a few sprays throughout my hair nourishes and hydrates my curls perfectly, leaving them wonderfully moisturized and looking their best. My curls have never looked better: full, thick, and shiny with a healthy bounce. It doesn't didn't make my hair look greasy or weigh down my curls at all.
The fresh, citrusy scent is delightful—not too overpowering, just the right amount of zest to brighten up my day.
Originally posted on shuuemuraartofhair-usa.com
Montse
51.725559206E12 05/09/2024
Amazing
[This review was collected as part of a promotion.] I have been using this product for the past couple of weeks and my hair has never looked better! I highly recommend it
Originally posted on shuuemuraartofhair-usa.com
Jesse
31.725656892E12 06/09/2024
Great shine!
[This review was collected as part of a promotion.] I used the product as directed a few times and noticed my hair is shinier than usual after use! I haven't noticed any of the strengthening effects advertised, but I've also only been using it for three weeks. Overall, I liked the product but would probably not purchase it for myself as shine isn't an issue for me.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi Jess, Thank you for letting us know our Izumi Tonic left you hair shinier than usual. This product should give the hair a smoother texture and stronger hair fiber. Your comments have been forwarded to our team. Thank you for the honest feedback and for giving this product a try!
Shelby
51.725467425E12 04/09/2024
Leave In of your dreams!
[This review was collected as part of a promotion.] Have fallen in love with this leave in hair treatment product! Such a light hydrating mist, leaving my hair shiny and smooth, and the smell is divine! I do a couple of sprays from my ends to my roots and not heavy at all or oily, and airdried mind you, my hair looks like I just walked out of a salon. So healthy and definitely stronger! The rice water is a gamechanger! I received something in exchange for this post.
Originally posted on shuuemuraartofhair-usa.com
Kelly
51.725467425E12 04/09/2024
Love the scent!
[This review was collected as part of a promotion.] I received this product to try. The scent is divine! I love it just for that! But I also noticed that I had less breakage. I only changed/added this product to my routine so I give this treatment the credit. I will say that my hair was soft but it wasn't silky. I have used other products that make my hair silkier. But I still really love it (because it makes my hair smell amazing!)
Originally posted on shuuemuraartofhair-usa.com
M.T
31.725658308E12 06/09/2024
Rice Water
[This review was collected as part of a promotion.] I received the Izumi Tonic Mask in exchange for my honest opinion from bzzagent & Shu Umera. I've been wanting to try ice water for a long time and this product came in at the right one. Kept hair moisturized for a bit but I'm not sure if it's for a hair type long term.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi MT. Thank you so much for reaching out! We appreciate you providing us with your honest feedback good and bad. We will be passing this valuable information on to the rest of our team as we are always looking for ways to improve the performance of our products.
Luna
21.725637611E12 06/09/2024
I'm going to pass
[This review was collected as part of a promotion.] I've used this product a few times as the directions said. I don't notice any difference between using the product and not using the product. My hair is still frizzy in appearance and doesn't feel any softer. It also smells like baby powder and nursing homes.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi Luna, Thank you for trying our Izumi Tonic Strengthening Rice Water that adds body, thickness, and nourishment to the hair. If you want to provide heat protection, tame frizz, protect hair against breakage and have softer hair we recommend Essence Absolue Nourishing Oil. This is the link. https://www.shuuemuraartofhair-usa.com/collections/essence-absolue/nourishing-protecting-hair-oil.html
Gee
41.72539722E12 03/09/2024
Good
[This review was collected as part of a promotion.] been using this for a couple weeks really like what it has done for my hair it feels very nice and smells great, it also pairs perfectly with other hair product. can't wait to see my hair growth/strengthening journey in a few months. months
Originally posted on shuuemuraartofhair-usa.com
HangNga
51.725384626E12 03/09/2024
Works great
[This review was collected as part of a promotion.] This product has helped my hair so much, it keeps it tangle free and strong and I love the smell. Works great. I can see the difference in my hair. Much thicker and healthier.
Originally posted on shuuemuraartofhair-usa.com
Genirean
51.72539722E12 03/09/2024
Really Helps With Colored Hair!
[This review was collected as part of a promotion.] it has been almost a week of use and I am very impressed with the results Iam gwtting with the treatment. It is so easy yo ise but I get somewhat the same result when I go to a salon. I color my hair and it tends to be brittle and damaged as a result but this one helps fix whatever side effect coloring has done to my hair. Really glad I was able to try it!
Originally posted on shuuemuraartofhair-usa.com
Queen
51.725384626E12 03/09/2024
Love this
[This review was collected as part of a promotion.] This works. My hair has been very dry and brittle. Mostly have to do with hormone changes and getting older. I always hear great stories about rice water and how it is very good for hair and skin. I tried this out and my hair feels soft and feel stronger. Less breakage. Highly recommend this for anyone looking to strengthen their hair.
Originally posted on shuuemuraartofhair-usa.com
Madison
51.725385509E12 03/09/2024
Lightweight and Smoothing!
[This review was collected as part of a promotion.] Shu Uemura's Izumi Tonic Strengthening Rice Water Treatment is a real gem for anyone looking to elevate their hair care routine. I really liked the fragrance and that it is lightweight and absorbs quickly, ensuring your hair doesn't feel greasy or weighed down. Instead, it leaves your locks feeling incredibly soft and manageable, making styling a breeze. If you're after a product that balances nourishment with a clean finish, this treatment is definitely worth a try.
Originally posted on shuuemuraartofhair-usa.com
BCh0907
51.725294615E12 02/09/2024
Perfect strengthening hair water treatment for bleached hair
[This review was collected as part of a promotion.] I've never tried shu uemura before and been curious about this brand for a while. After trying this for 2 weeks, I can't believe I see the result that obvious. This strengthening rice water treatment is perfect for my treated hair (I bleached and colored my hair frequently) and my hair is a little bit damaged. I have a very careful hair care routine but never found a product this magical. My hair never felt this strong and shining before since I treated my hair for the first time. Also it smells so good, long lasting scent, like a luxury perfume. I recommended this for all my friends and family. Love it!
Originally posted on shuuemuraartofhair-usa.com
Amands
41.725294615E12 02/09/2024
Make sure to pair with A moisturizing leave in conditioner
[This review was collected as part of a promotion.] This product is a treatment, not a conditioning product so make sure you use a leave conditioner as well when I get out of the shower and towel dry my hair. I first spray this into my hair and then use my leave and conditioner and shine smooth and products it's important with a protein Treatment to pair it with a moisturizing treatment or else it can damage your hair. Only bad thing I would say about this product. I'm not crazy about the smell it has. It's not great, but it's hidden after I put in my other products.
Originally posted on shuuemuraartofhair-usa.com
Help in a bottle!
51.725294615E12 02/09/2024
Awesome product!
[This review was collected as part of a promotion.] This strengthening energizing water with rice water is help in a bottle!!!
My hair grows so much stronger and longer!
Originally posted on shuuemuraartofhair-usa.com
Oteycar
51.725294615E12 02/09/2024
Amazing
[This review was collected as part of a promotion.] I had never tried any type of rice water treatment product on my hair and this exceeded my expectations! It's light weight but super effective at making the hair shinier and more manageable. Can't wait to keep using it. A little goes a long way so the price is justifiable
Originally posted on shuuemuraartofhair-usa.com
MatchaCheese
51.725210908E12 01/09/2024
Good hairspray treatment for sensitive scalp!
[This review was collected as part of a promotion.] I like the scent of this hairspray. I have been using this product for only a week, but I can feel my hair is softer and shiny. This hairspray also doesn't irritate my scalp; it is most thing i love since my skin is very sensitive.
Originally posted on shuuemuraartofhair-usa.com
LJC777
51.725210908E12 01/09/2024
My fine hair is less frizzy and it smells wonderful!
[This review was collected as part of a promotion.] I am excited to add this to my hair care routine because I have very fine, colored hair that tends to frizz especially after blowdrying. This smells divine and doubles as a wonderful hair perfume. The Shu Uemura (pronounced shoe-ew-amura) Izumi Tonic Strengthening Energizing Water is designed to be used in addition to your regular hair conditioner, detangler, and heat protectant so don't forget to use still whatever you're happy with now. I have noticed my hair is less frizzy, it is so soft and feels thicker after using this so I am extremely happy with this. Love that it fortifies with rice water!
Originally posted on shuuemuraartofhair-usa.com
Roxy
51.725278416E12 02/09/2024
A wonderful leave in treatment for fine hair!
[This review was collected as part of a promotion.] Thank you Shu Uemura and Bzzagent for gifting me the Izumi Tonic Strengthening Rice Water Treatment so I could share my experience using the product. For reference I have ultra fine, wavy, hair with highlights/balayage and currently live in a humid area on the coast. I've used the strengthening tonic 3 times after washing my hair since receiving 1.5 weeks. I observed that my hair was easier to detangle and style immediately upon first use. It didn't feel sticky after applying it on damp hair and did not leave a residue or weigh down my hair once it was dry. Once styled, I observed that my hair appeared shinier and less frizzy than usual. I was also pleasantly surprised that the tonic did not make my hair fall flat or look greasier on days 2 or 3 post-wash which is the case for the majority of leave in treatments. After multiple uses I've observed an increase in shine and noticed less breakage and shedding in the course of styling my hair. I would absolutely recommend this strengthening tonic to anyone with fine hair!
Originally posted on shuuemuraartofhair-usa.com
Shara
51.725212706E12 01/09/2024
Love It
[This review was collected as part of a promotion.] I always feel that Shu Uemura always pampers my hair gently and delicately. After I use it after drying my hair for a while, the strength is visibly improved. The hair strands become softer, smoother, and more elastic. My split ends are also relatively improved. I have not seen any volumizing ability. The scent makes me quite like it because of citrus flowers, combined with wood and rice water. I like it!
Originally posted on shuuemuraartofhair-usa.com
LynnEis
51.725192905E12 01/09/2024
Soft and Shiny with Added Body.
[This review was collected as part of a promotion.] Rice water has been used by women for centuries in Asia as a way to promote growth, moisture, strength, and volume while taming frizz. As a woman who has spent much of her life trying to get my fine hair to look fuller while combatting breakage I was really excited to try this leave-in tonic. And since I've been seeing a variety of rice water products recently, I didn't want to get left behind.
Why rice water? Rice extract contains a variety of vitamins and nutrients that protect and restore damaged hair cells.
The scent is delicate and light, with hints of citrus and a woodsy (faintly musk) fragrance. Simply spritz it onto clean damp hair starting at the the scalp and working down to the tips then massage in. Finally, dry and style your hair as you normally would.
My hair feels light and soft and dries with less frizz and more body.
Originally posted on shuuemuraartofhair-usa.com
MsMakeupReviews
51.725192905E12 01/09/2024
Really enjoying this
[This review was collected as part of a promotion.] Really great for my hair. I have short, thin hair that really can't hold many products and have a hard time finding something that will not make it look greasy and weigh it down. This is perfect. It does not leave any residue and feels like I have nothing at all. Not sure how much longer until I notice a big difference but for now, it leaves my hair super soft and smelling great.
Originally posted on shuuemuraartofhair-usa.com
Jess
51.725192905E12 01/09/2024
Great find!
[This review was collected as part of a promotion.] I was happy to find a protein treatment that did not seem to be very harsh. The scent is a bit much, but I didn't find it to be unbearable. My hair felt significantly softer after just one use and it layered so easily with the other products in my routine.
Originally posted on shuuemuraartofhair-usa.com
ince
51.725121807E12 31/08/2024
Love this!
[This review was collected as part of a promotion.] I like the feeling and the scent of the spray. I like the faint smell of this product -- it's not as overpowering as some of the other hair-spray like products that I've used. This product does as it's told. Using this on my hair has helped it become less frizzy. The spray is also lightweight, it does not make my hair feel greasy or heavy. It's a bit on the pricier side, but I think it's a great product to have!
Originally posted on shuuemuraartofhair-usa.com
Kris
51.725035425E12 30/08/2024
Great Product, I love it!
[This review was collected as part of a promotion.] This product does what it says. My hair texture was improved and felt stronger and less frizzy. It smells lovely as well, no strong. I will continue to purchase this!
Originally posted on shuuemuraartofhair-usa.com
Jess
41.725035425E12 30/08/2024
Made my hair feel thicker
[This review was collected as part of a promotion.] I'm not sure what kind of technology this uses but it made my hair look and feel thicker which I loved. I sprayed it on clean wet hair and it dried and gave my hair volume. The only thing I wasn't too fond of was that it made my hair feel a little bit dry. It smells pretty good in my opinion.
Originally posted on shuuemuraartofhair-usa.com
Shanta
51.725047115E12 30/08/2024
Such a great hair product!
[This review was collected as part of a promotion.] This Izumi Tonic Strengthening Energizing is such a great product! I apply it on my hair right before styling it, and it gives it like a smooth feel. It's such a great product for your hair especially if you want long smooth, beautiful hair. I am definitely going to be purchase after this runs out. I see that it is making my hair extremely healthy so this is not my new staple product.
Originally posted on shuuemuraartofhair-usa.com
Brenda
51.724949007E12 29/08/2024
Great product!
[This review was collected as part of a promotion.] This product is amazing. I have wavy, frizzy hair and it drastically minimized my frizz. My hair is soft and the product smells nice. I can't wait to see the results after I use this consistently. It's very lightweight and absorbs nicely into the hair.
Originally posted on shuuemuraartofhair-usa.com
Tali
51.724949007E12 29/08/2024
Must have product for hair care!
[This review was collected as part of a promotion.] Love this leave in treatment. My hair looks so shiny and healthy. I've also noticed less breakage with this product when brushing my hair. I truly think it's making a difference in the strength of my hair.
*I received this product for free in exchange for my honest review. All opinions are my own.
Originally posted on shuuemuraartofhair-usa.com
Emily
51.72495171E12 29/08/2024
Love
[This review was collected as part of a promotion.] I actually liked this product, I noticed my hair was smoother and silkier after using
Originally posted on shuuemuraartofhair-usa.com
Henna
51.72495171E12 29/08/2024
Great tonic
[This review was collected as part of a promotion.] The Izumi tonic strengthening energizing water is a complete game changer in my hair care routine! I applied it to my damp hair and my hair was so soft and shiny throughout the day. I have colored hair so finding the right products is super important to me. I love how this makes my hair feel! My hair was also less frizzy throughout the day.
Originally posted on shuuemuraartofhair-usa.com
Anonymous
51.72495171E12 29/08/2024
Fantastic!
[This review was collected as part of a promotion.] Shu Uemura Izumi Tonic Strengthening Energizing Water is truly amazing! After using it, I immediately noticed a difference. My hair feels stronger and fuller, with significantly reduced breakage. My scalp feels refreshed and revitalized, like it's just had a salon treatment. The tonic provides light hydration without weighing my hair down or making it greasy. Plus, the fragrance is pleasantly subtle and sophisticated. It's definitely a fantastic addition to my daily hair care routine!
Originally posted on shuuemuraartofhair-usa.com
Lindsaylou
51.72495171E12 29/08/2024
Makes me want to wash my hair for the yummy scent
[This review was collected as part of a promotion.] I've been obsessed with rice water for my skin recently and was extremely excited to try rice water on my hair. This definitely did not disappoint. This has the best smell of any hair product. I've personally used at home every time I spray it when I get out of the shower I feel like I'm walking out of salon. I have fried / damaged Hair, So this has been a game changer for me. My hair does not hold scents very well at all, but this treatment seems to keep my hair well coated with the rice protein, trapping in the scent for several hours (long time for me!). Scent is unbelievably luxurious. Can't recommend this product enough! Lightweight but not sticky or thick. Helps tame my wavy frizz and makes my hair shiny and slick.
Originally posted on shuuemuraartofhair-usa.com
Karma
51.724862606E12 28/08/2024
The hair product that's has gotten me compliments
[This review was collected as part of a promotion.] This product really lives up to its concept! I have been using this for a while, and within a week I received compliments on my hair. My friends said that my hair looked shiny as if I had just gotten out of the shower. I personally felt it worked when I my split ends didn't feel rough any more. This product truly works and is worth it!
Originally posted on shuuemuraartofhair-usa.com
Chanty
51.72486351E12 28/08/2024
Amazing Rice Water leave-in treatment, restores damaged hair
[This review was collected as part of a promotion.] Shu Uerma Izumi Tonic Strengthening Energizing Rice Water Treatment is an amazing leave-in Treatment that is infused with the powerful Japanese Rice Water known for its effectiveness to strengthen and nourish your hair. This product leaves hair optimally smooth, silky, soft and shinny.
The benefits are instantly visible after just the first use. This product also works to make hair stronger, targets split ends, breakage and damage. Overall, restoring damaged hair and preventing any further damage. Additionally, it noticeably adds body and thickness to your hair. The fragrance is delicate and and refreshing with scent of floral, citrus and woody touch. Loving this product and the benefits that work to make my hair look healthier!
Originally posted on shuuemuraartofhair-usa.com
stephgold
51.724862606E12 28/08/2024
LOVE this product
[This review was collected as part of a promotion.] I am obsessed! My hair feels so strong and soft. I could not stop touching my hair once it dried. This is a new part of my daily routine! My hair feels so refreshed!
Originally posted on shuuemuraartofhair-usa.com
HTX Latinx
11.724868072E12 28/08/2024
Leaves residue on hair.
[This review was collected as part of a promotion.] I wanted to like this product, but I am disappointed. I followed the directions and blow-dried my hair. Unfortunately, it felt heavy, leaving a strange residue on the strands and making my hair stiff. It may not be for my hair type (1B), but I would not want to use it again.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi HTX Latinx. Thanks for reaching out! Sorry to hear our izumi tonic strengthening energizing water did not turn out the way you expected. We will be passing your comments along. Thanks for giving it a try!
HoneyTeaBee
41.724776207E12 27/08/2024
Nicely Scented, good for hair
[This review was collected as part of a promotion.] Received this product to try in exchange for my review. I am always looking for products to improve my hair quality and strength, and though a spray like this will take some time to work, I believe the ingredients in it and the quality of the brand itself will have a positive impact on my hair.
Originally posted on shuuemuraartofhair-usa.com
Summerlove7
51.724781607E12 27/08/2024
Unexpected gem!
[This review was collected as part of a promotion.] I was really impressed with this product. I didn't know much about it but I put it in my hair following the directions on the bottle and instantly saw a difference! My hair felt very smooth and soft and it helped tame my frizz. It was super easy to use and a little bit of product goes a long way. I'm excited to see about the long term benefits it claims to have as well as I have high hopes!
Originally posted on shuuemuraartofhair-usa.com
Natasha
41.724736608E12 27/08/2024
Would rebuy
[This review was collected as part of a promotion.] It's nice and feels good on the hair. My hair don't feel rough.
Originally posted on shuuemuraartofhair-usa.com
ajne
41.724604314E12 25/08/2024
Soft, thick, silky hair!
[This review was collected as part of a promotion.] This treatment works somewhat like a stronger leave in conditioner. It leaves my hair so soft, reduces frizz, and after a few uses my hair feels like it is stronger. A little product goes a long way. The negative for me is that I don't really like the smell of the product and there are some ingredients that aren't great
Originally posted on shuuemuraartofhair-usa.com
Maya
41.724604314E12 25/08/2024
Lightweight hair straightener
[This review was collected as part of a promotion.] I love how lightweight the product feels. I can definitely feel the difference in my hair. Totally recommend and is a nice size
Originally posted on shuuemuraartofhair-usa.com
Kriwoj
51.724549429E12 24/08/2024
So good
[This review was collected as part of a promotion.] I've been using this for awhile now, and I'm noticing a real difference in the health of my hair. My hair feels stronger, thicker, and less prone to breakage. The lightweight formula absorbs quickly without weighing my hair down. I love the refreshing scent, and it leaves my hair feeling soft and hydrated. It's a bit pricey, but it's definitely worth the investment for healthy, stronger hair.
Originally posted on shuuemuraartofhair-usa.com
Feli
41.721174427E12 16/07/2024
Go-to
This product is a constant re-buy for me, but I really wish the bottle/knob was easier to spray!
Originally posted on shuuemuraartofhair-usa.com
Marg
51.710460811E12 14/03/2024
Love it
[This review was collected as part of a promotion.] ove it . My hair transformed . Soft & healthy looking.
Originally posted on shuuemuraartofhair-usa.com
Laura
51.708570807E12 21/02/2024
Amazing
Positively surprised I used the sample bottle within a week and went to buy larger size
Originally posted on shuuemuraartofhair-usa.com
Jenny
51.711796523E12 30/03/2024
Excellent
This strenghening and energizing water is amazing on the hair. Leaves hair silk smooth.
Originally posted on shuuemuraartofhair-usa.com
Meg K
51.70597161E12 22/01/2024
Love them all so far
I just really like the feel of my hair with everything I’ve tried so far. Can’t wait to try more!
Originally posted on shuuemuraartofhair-usa.com
Lusee
21.708139338E12 16/02/2024
Strong male cologne smell
I cannot get past the overpowering man cologne smell (not scent!). The product seems fine on fine/medium color treated hair but Wow—the smell strong doesn’t fade.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
We are sorry to hear the fragrance of the Izumi Tonic Strengthening Energizing Water was too strong for you. The fragrance is a blend of citrus top notes and combines with a fresh woody musk fragrance. Feedback from our consumers is very important to us. We appreciate you sharing your comments.
Wens
41.68131255E12 12/04/2023
Spray me Soft
My hair is very coarse and wavy. I was tired of putting a lot of junk in it that only made it sticky and hard. After I shower I spray my hair with this before I put my styling products. It has a lovely fragrance and makes my hair easy to comb and soft. Is a go to to prep my hair.
Originally posted on shuuemura-usa.com
Leentje
51.68100921E12 08/04/2023
Izumi hair line 👍🏻
This hair line is amazing really noticed a difference since been using! Hair is thicker and smoother. Definitely recommend!
Originally posted on shuuemuraartofhair-usa.com
Paulina
11.730514095E12 01/11/2024
Phenoxyethanol is a carcinogen.
Phenoxyethanol is a carcinogen. Why is this an ingredient??
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi Paulina, Thanks for your question on Izumi Tonic Strengthening Energizing Water. We use the optimal concentration of phenoxyethanol, which is below 1%, to ensure our products remain safe and well protected against microbes, and limit risk of contamination for the consumer. For more information, click here: https://bit.ly/2TNlogz Thanks for reaching out.
Celine13
51.67979331E12 25/03/2023
I like this product
I’ve only used it twice, but so far it has left my hair very smooth and shiny after flat ironing.
Originally posted on shuuemuraartofhair-usa.com
Jacqueline Ennis
31.677697053E12 01/03/2023
Not for my hair
[This review was collected as part of a promotion.] I tried this product but I am unable to give it 5 stars because it didn’t work on my particular type of hair. I have medium curly somewhat fine hair and all it did was make my hair somewhat sticky and unmanageable.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi there, We are sorry to hear that the Izumi Tonic Strengthen Rice Water Treatment made your hair sticky. This treatment prevents future breakage and enhances softness and shine. Thank you for taking the time to write a review and for giving our products a try.
Shermfa
41.677467954E12 26/02/2023
Rice is Nice!
It works! Smells funny at first, but clean, and dissipates quickly. Hair is Much stronger for the regular use of this product for over a month.
Originally posted on shuuemuraartofhair-usa.com
Barbara _nj
51.67746796E12 26/02/2023
Great stuff
Amazing stuff. My hair looks and feels very moisturized. Was skeptical at first so bought the small bottle but now I’m a true believer. It also helps as a detangler
Originally posted on shuuemuraartofhair-usa.com
Lulu1017
51.67746797E12 26/02/2023
Izumi hair tonic
Love this product. It’s the first product I put on my just washed hair. I use on day 2 &3 to give a little freshen up . Helps keep my hair soft and voluminous without being oily. Also reduces flyaways
Originally posted on shuuemuraartofhair-usa.com
Jules
41.730117105E12 28/10/2024
Unique Treatment
[This review was collected as part of a promotion.] I was pleasantly surprised with this spray - I didn't know exactly what a rice water treatment was or how it might actually do in my hair. For context, I have long, fine, color-treated hair and I typically use Kerastase products (I use Olaplex for strengthening. I used this daily for a couple of weeks on the length of my hair while damp (not the roots, they tend to get oily when I put any product on the root).
Pros: This made my hair SOFT. Like, really soft. I loved running my hands through it during the day. I'm not sure if my hair felt "strengthened" over the couple of weeks I've been using it but it does feel healthier.
Cons: The fragrance is heavy and not pleasant smelling, although it does fade pretty quickly after application. This made my ends feel crunchy so I had to add in some smoothing cream - I didn't love that I had to add in an extra step.
I wasn't really sure how much of the product to use - I had to check out the Shu website to check on how to apply; I ended up using 4-5 sprays in my hair each day (not sure if that was too much, not enough, or just right).
I'll continue to use this treatment until my bottle is finished although I'm not sure if I'll pick up another bottle - this is pricey and I'm not sure if it stacks up to the stuff I use in my current routine. Still really happy I tried it - I would recommend trying the mini bottle out first to see how you like it before committing to the full-size bottle.
Originally posted on shuuemuraartofhair-usa.com
Jennifer
51.663705808E12 20/09/2022
Rice water
Makes detangled easier and improves frizz and dryness
Originally posted on shuuemuraartofhair-usa.com
Izumi Tonic strengthening energizing water 150ml
Shu Uemura Pro - Izumi Tonic
izumi tonic hair treatment, an unseen product infused with rice water to enjoy fully shinier, stronger, healthy hair.