95% PCR
enjoy the benefits of rice water for hair with izumi tonic, an unseen product infused with rice water to enjoy fully shinier, stronger, healthy hair. the rice water hair treatment is inspired by yu-su-ru, the ancestral japanese beauty tradition for strengthening hair by bathing it in rice water.
1. start by applying shu uemura art of hair shampoo & conditioner (or mask treatment) and rinse.
2. spray izumi tonic on wet (or towel-dried) hair and comb through. do not rinse.
3. proceed to hair dry or blow dry.
Learn more on Access
Ask more information about this productkey ingredients
japanese-sourced rice water
high quality rice extracts made of specific rice protein by unique enzyme method, rich in amino acids, b vitamins, vitamin e, minerals, antioxidants, renown for restoring damaged cells and overall permeability, moisture and elasticity to hair.
ingredients
aqua / water / eau● phenoxyethanol● polyquaternium-37● polysorbate 21● paraffinum liquidum / mineral oil / huile minerale● amodimethicone● quaternium-87● stearyl alcohol● menthoxypropanediol● behentrimonium chloride● propylene glycol● candelilla cera / candelilla wax / cire de candelilla● ppg-1 trideceth-6● linalool● chlorhexidine digluconate● Isopropyl alcohol● limonene● trideceth-6● acrylates copolymer● sorbitan oleate● polyquaternium-11● 2-oleamido-1●3-octadecanediol● citronellol● coumarin● cetrimonium chloride● butylene glycol● alpha-Isomethyl Ionone● geraniol● benzyl alcohol● hydrolyzed rice extract● parfum / fragrance. (f.I.l. c271203/1).
Rating & Reviews
Fany
51.77792211E12 04/05/2026
Great product!
Not sure if its results yet because I just recently bought the product, however, it is an amazing detangler especially for curly hair!
Originaly posted on shuuemuraartofhair-usa.com
ErikaB
41.776331812E12 16/04/2026
Worked for me
[This review was collected as part of a promotion.] I found this to be easy to use with straight forward instructions. I think it helped strengthen my hair and reduced breakage and improved split ends.
Originaly posted on influenster.com
ChandieK
51.774575012E12 26/03/2026
Hands-down, best hair product I have ever used
[This review was collected as part of a promotion.] This is one of the most impressive products I have ever used for my hair. This made my hair healthier than anything I have ever used protection against breakage. Is un parallel it made my hair easily comb and brushable. It doesn’t advertise it, but I know it helped protect against heat styling and my hair growth while using this was noticeable. It also made my hair, shiny and controllable. It is a bit pricey, but definitely worth it. I plan to continue using this product. I haven’t found anything that compares.
Originaly posted on influenster.com
TinaW
41.773936013E12 19/03/2026
The product delivers on its promise and helps my h
[This review was collected as part of a promotion.] I wasn’t sure what to expect. I’ve used all kinds of hair products. Lately my hair has become brittle and weak. This product arrived at just the right time. Application is easy. It smells nice. I can see a difference when I use it compared to when I forget. I’ve made this a part of my regular hair routine because when I didn’t use it my hair was more fragile than with using it. It helps my hair to feel healthy. I wasn’t sure what to expect. I use rice products in my face, now I use them on my hair, too.
Originaly posted on influenster.com
thaliav26_5667
41.769235309E12 24/01/2026
Worth a try
[This review was collected as part of a promotion.] I tested this out for a while to see if it really did anything. I have always heard really good things about rice water for your hair. It has a very pleasant scent. I have very sensitive skin and it did not gave me any reaction or skin sensitivity. I have color treated hair, and my ends are very damaged due to bleaching my hair. I do feel like this made my hair, a little shinier, and really helped with my damaged ends. My hair can also be very dry, and I think this helped with hydration. Overall, I do feel like the price point was a little bit high, but worth a try if you have a damaged hair.
Originaly posted on influenster.com
andreinap18_4056
31.767724422E12 06/01/2026
I’m not convinced, much less the price
[This review was collected as part of a promotion.] To be honest, I rated the product as good because I like its smell and the hair leaves it in sight and soft touch but I can’t say that it promises what it says, that is to say that it will restore it... Its instructions are clear and I followed them to the letter, I used it every day after bathing but I still didn’t see any changes... Its price seems high to me so I don’t think I pay something expensive when there are other waters that do help at the same time...
Originaly posted on influenster.com
Reply from Consumer Care Center 06/01/2026
Thank you for your honest feedback. We are happy to hear that you enjoyed the signature aromatherapy and that your hair felt soft to the touch, but we are truly sorry that you didn't see the restorative results you were expecting.
danigirlpr_8596
51.76739841E12 02/01/2026
✨ Shiny, Bouncy Hair Without the Weight
[This review was collected as part of a promotion.] I have fine, color-treated hair, and this strengthening water has been doing wonders for me!
My hair looks noticeably shinier and healthier when I use it, and it never weighs my hair down. I love
to curl my hair, and my curls come out bouncier and smoother, almost like I just left the salon after a blowout.
It has a soft, clean scent that subtly reminds me of baby powder and feels very fresh, not overpowering. This has quickly become a staple in my routine, and I’ll definitely be repurchasing it, along with the rest of the Izumi haircare lineup.
Originaly posted on influenster.com
Anonymous
51.767235505E12 31/12/2025
Light and Perfect
Love this spray! Lightly scented and perfect for use after every shampoo. I then add a couple other Shu Uemura products before blow drying.
Originaly posted on shuuemuraartofhair-usa.com
emilym948_9800
51.766531706E12 23/12/2025
You Need!
[This review was collected as part of a promotion.] This stuff is great and smells amazing! I have noticed my hair isn’t as fragile anymore, has more volume, and even makes my hair shiny. After using this product, I’m left with shiny, silky, smooth hair!
Originaly posted on influenster.com
ann43_7368
51.766162715E12 19/12/2025
Light weight
[This review was collected as part of a promotion.] This product is very light weight. I use it after shampoo, spray from scalp to tip and leave it on and then blow dry. The package looks good too. Easy to bring when traveling
Originaly posted on influenster.com
nancyh225_9677
51.765655109E12 13/12/2025
Go get this !!!
[This review was collected as part of a promotion.] I am incomplete all of this product it works. It doesn’t leave your hair feeling greasy or dry. It’s refreshing on your scalp , and the fragrance lasts all day in the hair and I will be buying this product in the future. And my hair looks shiny. I recommend.
Originaly posted on influenster.com
thesunflowergarden_814
51.765460711E12 11/12/2025
A must try
[This review was collected as part of a promotion.] I absolutely loved this product and I was definitely skeptical of it. But it did a great job of making my hair feel stronger and smoother when I did a blow dry.
Originaly posted on influenster.com
losingangela_9320
51.765082704E12 06/12/2025
Works great!
[This review was collected as part of a promotion.] The smell of this is absolutely amazing, and feels great in my hair. My hair feels stronger after only a few uses and absorbs easily into the hair.
Originaly posted on influenster.com
amyleb5c_3917
21.765562712E12 12/12/2025
Made my hair look greasy
[This review was collected as part of a promotion.] I didn’t really care for this product bc it made my hair a bit lifeless and made it get greasy really fast. I honestly haven’t used it enough to see results bc I can’t get past how greasy it seems to make my hair.
Originaly posted on influenster.com
Reply from Consumer Care Center 12/12/2025
Thank you for sharing your candid feedback with us. We're truly sorry to hear that this product left your hair feeling lifeless and caused it to get greasy quickly. We understand how frustrating it can be when a hair product doesn't deliver the experience you're looking for, especially when it affects how often you can use it.
jaydensmommi2007_5492
51.765151108E12 07/12/2025
Such a good hair product
[This review was collected as part of a promotion.] I'm genuinely impressed with this hair strengthening spray. I was a bit skeptical at first, but I really like the product overall and feel like it works exceptionally well. I've been using it consistently for about a month now, and I can definitely tell a significant difference in my hair's health.
Effective Strengthening: My hair feels noticeably stronger since starting this treatment.
Reduced Breakage: The biggest win for me is that I don't have as much breakage anymore. The product truly does what it says it will.
Amazing Scent: The smell is absolutely incredible—it smells just like you've left a professional salon, which is such a lovely bonus every time I use it.
Visible Results: After just one month, the results are clear. My hair feels healthier and more resilient.
Verdict: The product is good, effective, and delivers on its promises. I would highly recommend using this to anyone looking to improve their hair strength and enjoy a luxurious scent!
Originaly posted on influenster.com
arielar6_4428
51.764908105E12 04/12/2025
Shiny and smooth hair
[This review was collected as part of a promotion.] Smells really nice. Very lightweight on the hair. Sprays easily. Easy to apply to the hair and absorbs seamlessly with your normal hair routine. While I’ve only been using this product for about 2 weeks, I do feel like my hair is more shiny than before. A hard task for the colder seasons when a lot of the moisture in my hair is gone. I also do think it’s helped prevent breakage. My hair is pretty thick so I don’t know about seeing an increase in hair thickness, but I do like it for its other benefits. I would purchase this on my own.
Originaly posted on influenster.com
a_dod_2748
41.764908105E12 04/12/2025
Strong smell
[This review was collected as part of a promotion.] Works great! Love the mister on this. It has a nice even spray. It makes my hair really soft too! The only downfall I see is that the scent is quite strong
Originaly posted on influenster.com
chiara_svt_6345
51.764779413E12 03/12/2025
Lightweight, great-smelling tonic that noticeably
[This review was collected as part of a promotion.] I’ve really enjoyed using the Shu Uemura Izumi Tonic. The first thing I noticed was the pleasant, clean scent — it’s light but luxurious, and it makes using the product feel like a little spa moment. The formula is very lightweight, absorbs quickly, and doesn’t leave my hair greasy or heavy. After applying it regularly, my hair feels stronger, smoother, and less fragile. It also gives a bit more body and softness, which I love. Overall, it’s an easy, low-maintenance product that delivers real results and smells amazing.
Originaly posted on influenster.com
claudinel3_7858
51.764779413E12 03/12/2025
Great product
[This review was collected as part of a promotion.] This Izumi tonic is strengthening energizing water that contains rice water. It is a spray bottle, and the product is infused with rice water and ceramide. It has a lightweight watery texture, is suitable for sensitive scalp, and helps to protect your hair from breakage and make it up to 10 times stronger. I really liked it and it didn’t weigh down my fine highlighted hair
Originaly posted on influenster.com
shannonf7c63_3672
51.764386106E12 28/11/2025
Healthy hair
[This review was collected as part of a promotion.] This hair strengthening product is great overall. It has a nice fragrance that diminishes when sprayed. It felt like it really smoothed and detangled my hair. I didn’t notice anymore breakage when I brushed my hair. Goodbye to split ends and fly aways. Wonderful product that I recommend.
Originaly posted on influenster.com
erikab186_5300
51.764386106E12 28/11/2025
A must have!
[This review was collected as part of a promotion.] I love this hair product!! I’ve been using it for several weeks now and have really noticed a difference when styling my hair. My hair feels softer and less frizzy. It has so much more shine to it when I use this product. Not to mention the smell of this is amazing! I also believe it helps my hair hold shape for a lot longer too. I would absolutely buy this again.
Originaly posted on influenster.com
witchyluxe_2467
51.76426551E12 27/11/2025
Unexpected love
[This review was collected as part of a promotion.] As someone with pink hair that has been bleached a lot, breakage is an issue. I have tried this product consistently on wash day and have noticed a decrease in breakage! It smells so so so so good which makes it easy to use consistently. The spray nozzle is a nice mist and you get a lottt of product I the bottle. I’m going to keep using this and would consider repurchase!
Originaly posted on influenster.com
bettya37_8657
41.764121505E12 25/11/2025
A little goes a long way
[This review was collected as part of a promotion.] This rice water spray was amazing. I used it on wet and dry hair it was easy to manage a comb thru. Nice size bottle easy to spray and I would continue to purchase a good size bottle good value. a little goes a long way for my hair length. My hair was nice and soft with and brush shine.
Originaly posted on influenster.com
alyssa361_1293
41.764040505E12 24/11/2025
Nice!
[This review was collected as part of a promotion.] I wasn’t sure what to expect with this product but I have definitely enjoyed using it. It keeps my hair soft and shiny for so long! It’s not the most mind blowing product so I wouldn’t go out of my way to get it myself but it was nice to have.
Originaly posted on influenster.com
thaqueenbeotch_349
51.763953222E12 23/11/2025
Gorgeous hair great product
[This review was collected as part of a promotion.] This ShuUemura rice water hair product distributes evenly when spraying onto hair. I use it after showering on wet hair and like it. It makes my hair soft, helps with frizz and my hair looks great after drying. I have found that less is better with this product because if I use too much it does make my hair oily. I like the ingredients and cute packaging. Overall I highly recommend trying it.
Originaly posted on influenster.com
jenn85_6326
51.76390821E12 23/11/2025
It works
[This review was collected as part of a promotion.] I really like this , I use it after I get out of the shower and just spray is all over my hair. Since using my hair does feel stronger and it shines more !
Originaly posted on influenster.com
Anonymous
51.763678707E12 20/11/2025
It works.
[This review was collected as part of a promotion.] I love that this spray has rice water. It strengthens my hair and my hair looks great. It’s easy to spray on my hair to apply. I love that it is made to spray on my hair. I wasn’t crazy about the smell. It didn’t stick but it just didn’t prefer it. Over all I love it though because of how much stronger my hair was after using it.
Originaly posted on influenster.com
ninjaxo_7052
41.763575211E12 19/11/2025
My Fine Hair Feels Stronger!
[This review was collected as part of a promotion.] I have fine, weak hair that sheds easily, so I was really excited to try this. While it hasn’t made a difference in shedding, I’ve noticed my strands feel stronger and have more elasticity- they don’t snap as easily as before. I’ve always known rice water can do wonders for hair and skin; I used to make my own treatments at home, but it eventually became too much work. This feels like the perfect alternative. And I can honestly feel my hair strengthening, which makes a big difference for someone like me who relies on heat styling. The only setback is the price! It’s honestly very pricey. But our hair is worth it if you ask me.
Originaly posted on influenster.com
minhd6_5132
51.763502308E12 18/11/2025
Bring energy to my hair
[This review was collected as part of a promotion.] I have used this product for one week and I can feel the difference in my hair. It brings more energy to my hair. I used to have dry and messy hair after having babies, but after using rice water I can see how it improves my hair. It absorbs well, I do not feel irritated, I do not notice difference in my hair volume. The packing is good, easy to use and spray
Originaly posted on influenster.com
jens258_9133
41.763431207E12 17/11/2025
Nice results, but not worth the price.
[This review was collected as part of a promotion.] I thought for sure the Izumi Tonic Strengthening Energizing Water leave-in treatment would weigh my fine, thin hair down and leave me with no volume. I was wrong. My hair is shiny, smooth, and bouncy. The scent is pleasant and not overpowering. The Izumi Tonic is too expensive for the results I got- there are cheaper options available with the same result. I am also frustrated that the company is not cruelty-free.
Originaly posted on influenster.com
Anonymous
51.763416809E12 17/11/2025
Loved the smell and how soft & supported my hair
[This review was collected as part of a promotion.] and I genuinely love it. The first thing I noticed is the smell — super clean and luxurious without being overpowering. It’s a lightweight mist, so it doesn’t weigh my hair down at all.
After using it, my hair feels stronger and smoother, especially through my fragile areas. It definitely adds softness and a little boost of body. I didn’t get a super glossy “shine spray” finish, but it does make my hair look healthier and more refreshed overall. More like a natural, soft shine rather than a high-gloss effect.
Perfect if your hair is fine, fragile, or just needs lightweight strength and nourishment without buildup. I’ll keep using it for sure.
Originaly posted on influenster.com
Bell
51.763338506E12 16/11/2025
Great detangler
This is one of my favorite hair products, I buy 2-3 bottles at a time when there’s a sale. It’s a great detangler and has a calming scent, not overly chemically like some hair products.
Originaly posted on shuuemuraartofhair-usa.com
desireeh77_7601
51.763264703E12 15/11/2025
I will need to get more of this!
[This review was collected as part of a promotion.] I was pretty confident I was not going to like this product. I have finicky hair and other products I have tried in the past have been thrown in the trash. Not this one! I’m not sure what kind of magic is in the ingredients, but my hair has never felt, smelled or looked as good as it does when I use this product. A little goes a long way, I am going further between my hair washing days and it feels clean and lightweight, almost like water.
Originaly posted on influenster.com
allisonj58_9350
51.763172927E12 14/11/2025
Great
[This review was collected as part of a promotion.] I really enjoy this leave in strengthening tonic. It does not weigh my fine hair down. The scent is very pleasant and not overpowering. My hair looks less frizzy than normal even after air drying. I do not notice that this helps with volume at all. It’s a bit pricey for the amount of product you get but I would possibly repurchase because it really is a great product.
Originaly posted on influenster.com
Chilepeppa
51.763146807E12 14/11/2025
Perfect Detangler
Repeat purchase (though would love a larger bottle). Nice light and perfect detangler for my below shoulder length wavy/curly hair.
Originaly posted on shuuemuraartofhair-usa.com
jesss189_2520
31.763132283E12 14/11/2025
Lightweight and smells nice!
[This review was collected as part of a promotion.] I have used Izumi tonic strengthening energizing water a few times on my damp hair. At first use, I thought the scent was too strong, and would be overpowering. But after my hair was dried, it left a nice light scent to my hair. I love how lightweight the product is. It didn’t weigh my hair down or leave any residue. After application, it was easy to comb and work through to my roots. I have fine, color treated hair and I’m prone to breakage, so I’m hoping for some great results. After only a few uses, it’s too early to tell how much it’s strengthening my hair. I will keep using for the recommended 28 days in hopes that I see a big difference in hair breakage.
Originaly posted on influenster.com
Reply from Consumer Care Center 14/11/2025
Hi jesss189_2520, We appreciate you taking the time to reach out and share your experience with our izumi tonic strengthening energizing water. We are so happy to hear loved the scent and it did not weight your hair down. The nourishing formula makes the perfect addition to any hair-care routine, leaving strands up to 10 times stronger after one use, preventing future breakage, and enhancing softness and shine for healthy-looking results. We love hearing from you!
rithin_4806
51.772929806E12 07/03/2026
Shiny and soft hair in one use!
[This review was collected as part of a promotion.] Love this tonic! Left my hair feeling super soft and smells great! In just one use my hair was significantly softer and shinier! At first I was skeptical about adding to my roots, but it left no oily texture and worked super well even after blow drying. My only issue was the spray felt rather hard to press but over time became easier.
Originaly posted on influenster.com
virginiaw5_780
51.763057715E12 13/11/2025
Smells nice leaves hair healthy
[This review was collected as part of a promotion.] Great smelling. Left my hair soft, shinny, and seems to be healthier. My scalp does not itch or burn while using this product. A must have for my daily routine
Originaly posted on influenster.com
thereser5_4624
51.762999203E12 12/11/2025
Great hair treatment
[This review was collected as part of a promotion.] This immediately left my hair feeling stronger after one use! I love the fact that it doesn’t weigh my hair down but just adds a great feeling… it’s like doing an olaplex treatment but daily and just a touch lighter.
Super happy I was able to try this product and will repurchase in the future.
Originaly posted on influenster.com
heatherw135_5226
51.762967715E12 12/11/2025
Volume for fine hair
[This review was collected as part of a promotion.] This tonic added weightless volume to my fine straight hair! I am always looking for Volumizing products that don’t weigh my hair down. This is so nice and light and I love that it actually strengthens my fragile hair, preventing breakage.
Originaly posted on influenster.com
kriss62_2711
51.762737308E12 09/11/2025
Stronger looking hair
[This review was collected as part of a promotion.] So far I have really been loving the Izumi tonic water spray I have very fine, brittle hair and damaged ends. After using this product for a few weeks, I have been very pleased with the results so far. It is easy to spray and comb through hair. It does have a scent, but I didn’t find it unpleasant. I love that my hair is looking healthier and stronger. I would definitely recommend this product!
Originaly posted on influenster.com
ambert173_8667
51.762575304E12 07/11/2025
Leaves me with strong, shiny hair
[This review was collected as part of a promotion.] I am really loving the Izumi tonic water spray for my hair. I struggle with fine, dry hair and damaged ends. I use a leave in product either after a shower or before bed and was excited to try this spray. I have been using it for several weeks and am very happy with it. It is easy to spray and comb through hair. I love the option to either air dry or blow dry. I do both depending on the day, so the flexibility is nice. I didn’t notice a strong scent. It is very pleasant and mild. I love that my hair is looking shinier and stronger. I would recommend!
Originaly posted on influenster.com
Kchelle
51.762471806E12 06/11/2025
Amazing hair care
love this whole Izumi line. The scent is a gourmand scent; it smells luxurious and expensive. Makes my hair shiny, healthier and thicker.
Originaly posted on shuuemuraartofhair-usa.com
sarahk1892_5798
51.762477206E12 06/11/2025
Leaves my hair feeling strong, shiny, and healthy
[This review was collected as part of a promotion.] I’ve always had fine, thin hair that’s prone to breakage, and I’ve been looking to improve my hair health. First off, the bottle is simple and beautiful. The font used definitely gives off “salon product” vibes. When you spritz this on clean wet hair it has a subtle, pleasant scent. You have the option to air dry or blow dry, but I prefer blow drying as the combination of the two leaves my hair feeling strong, shiny, and healthy. I could run my fingers through my hair all day. I love that my hair is left hydrated and protected.
Originaly posted on influenster.com
kristinad94_9261
51.762353014E12 05/11/2025
Amazing!
[This review was collected as part of a promotion.] Amazing product! I have fine hair and am hesitant on using any products on my hair that isn’t needed. This spray is so lightweight, it helped with my frizz and left my hair shiny without any smell.
Originaly posted on influenster.com
Anonymous
51.762352109E12 05/11/2025
Perfect for postpartum hair loss
[This review was collected as part of a promotion.] This is a great product to get for your hair care. I searched for a product that has clear ingredients and light scent. Honestly I think this is a good one to try after you have a baby, that your hair needs more care. I just tried for a couple of weeks and I noticed the difference.
Originaly posted on influenster.com
rondaa5_2191
51.762036205E12 01/11/2025
That it works well my hair was good
[This review was collected as part of a promotion.] I really like this product the scent not so much but the packaging was great. The ingredients seem really well and it’s very effective. I feel like my hair feels so much better and it’s a good value for the money.
Originaly posted on influenster.com
emmnancy_2331
51.762016407E12 01/11/2025
Perfect hair toner
[This review was collected as part of a promotion.] I’ve been using the Shu Uemura Izumi Tonic , and honestly — it’s one of those products that makes your hair feel instantly revived. The first thing I noticed was the scent — it’s delicate, clean, and has that luxurious “salon” vibe without being overpowering.
The texture is super lightweight, almost like water, so it doesn’t weigh my hair down at all. I spray it on damp hair after washing, and it instantly makes it smoother and easier to detangle. Over time, I’ve noticed my ends look healthier and my hair feels stronger, especially after heat styling.
It’s inspired by Japanese rice water rituals, and I can really see that nourishing, strengthening effect it promises. My hair feels softer and has more shine without looking greasy. Also I love simple white packaging.
If you’re someone who struggles with breakage or dullness, this tonic is definitely worth trying — it gives your hair that healthy bounce and silky finish I absolutely love. 💕
Originaly posted on influenster.com
chiffonthemaltipoo_4856
21.761760804E12 29/10/2025
Allergic to it
[This review was collected as part of a promotion.] I have really thin hair that breaks easily. The spray bottle is easy to use and I like using rice water on my hair but I ended up not being able to use this tonic. I got an allergic reaction on my scalp with redness and itchiness and ended up washing it out.
Originaly posted on influenster.com
Reply from Consumer Care Center 29/10/2025
We are sorry to hear about the experience you had with our Izumi Tonic Strengthening Energizing Water. We would like to speak with you directly about it. Please give us a call @ 877-254-9949 M-F 9:00 am – 5:00 pm ET for assistance and provide the case #43399969. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
Mmeden
51.751924706E12 07/07/2025
Highly recommend this product!
[This review was collected as part of a promotion.] I started using this product a few yews ago and still love it. The fragrance is amazing for starters. And because I have less breakage, my hair is actually thicker. I use this product every time I wash my hair!
Originaly posted on shuuemuraartofhair-usa.com
Mayra
51.751897708E12 07/07/2025
Love this product
I love the smell of this and I feel it makes my hair softer
Originaly posted on shuuemuraartofhair-usa.com
Nicole
51.745335814E12 22/04/2025
Very effective
[This review was collected as part of a promotion.] This product seriously works. I have so much less hair loss in between washings that my hair has grown back thick again. I can see all the new growth. I use it after every wash.
Originaly posted on shuuemuraartofhair-usa.com
Emma
51.771386911E12 17/02/2026
We love it and cannot live without it!
If you need a versatile hair product that hydrates, detangles, strengthens, and promotes growth, try this. Shu Uemura has turned rice water into an effective formula. After COVID, my hair was a mess, but after 1.5 years of using it, my hair is stronger, grows faster, and sheds less. It's especially beneficial for perimenopause hair.
Originaly posted on shuuemuraartofhair-usa.com
Kate
51.741023913E12 03/03/2025
Favorite
[This review was collected as part of a promotion.] Absolutely love this hair spray. I use it every night after the shower but also love it for a spray before blowing drying.
Originaly posted on shuuemuraartofhair-usa.com
Christine D
51.739237408E12 10/02/2025
Love
Love the energizing water! My hair feels thicker and stronger. Plus, it smells amazing!
Originaly posted on shuuemuraartofhair-usa.com
MaeveE
51.737389712E12 20/01/2025
Izumi Tonic has improved the overall health of my hair
I have used this product for over a year and it has really improved the health of my hair. This is a high quality brand with quality ingredients.
Originaly posted on shuuemuraartofhair-usa.com
JTahsiri
51.73471941E12 20/12/2024
Very Stressed Hair
Product works well on my baby fine hair. I have recently had major surgery and my hair has taken a hit. The Izumi Tonic makes my hair behave
Originaly posted on shuuemuraartofhair-usa.com
Brooklyn
51.730925008E12 06/11/2024
Recommend
Light weight and keeps my hair healthy. I use it a few times a week.
Originaly posted on shuuemuraartofhair-usa.com
Juliet
51.732405037E12 23/11/2024
literally works
have been using a few months and it has legitimately thickened my hair, including my ends- so my breakage is like 1/10th of what it used to be, and i heat style my hair once every 4 days. i use the entire izumi tonic line and am amazed
Originaly posted on shuuemuraartofhair-usa.com
La
51.727660703E12 29/09/2024
Easy, Lightweight Tonic for Soft Strands
[This review was collected as part of a promotion.] Izumi Tonic is an easy to apply hair treatment that I use after the shower and prior to styling. It is lightweight, leaving my hair soft, shiny, and smooth. The smell is beautiful too. I have a courser hair strand which feels softer after application.
Originaly posted on shuuemuraartofhair-usa.com
Barbie0511
51.727541012E12 28/09/2024
Shinning and soft
[This review was collected as part of a promotion.] This Izumi tonic leaves my hair so shinning and soft. Love using this product. I have gotten so many compliments from others everytime I apply this product in my hair. It has giving my hair strength and looks so much healthier ñ.
Originaly posted on shuuemuraartofhair-usa.com
Wendy
41.727569806E12 28/09/2024
I like it so far.
[This review was collected as part of a promotion.] I use this product along with other hair products . I've noticed my hair is shinier and less frizzy. I will continue to use . The fragrance is a bit strong but not bad.
Originaly posted on shuuemuraartofhair-usa.com
Ren
41.727963123E12 03/10/2024
Visible difference
[This review was collected as part of a promotion.] I use this product as part of my post shower routine before I blow dry my hair . I spray this product into my damp hair generously and then proceed with blow drying my hair . My hair feels shinier and stronger and I noticed less breakage after 2 weeks of using this product
Originaly posted on shuuemuraartofhair-usa.com
Katie
31.727705463E12 30/09/2024
It's ok not my go to
[This review was collected as part of a promotion.] I have postpartum fine hair in its regrowth journey. This was a good product that helped to soften my hair but, I don't see much difference from my other hair masks or serums. Price and results makes it not my go to.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 30/09/2024
Hello, We are glad to hear the Izumi Tonic Strengthening Energizing Water made your hair soft but disappointed to know you did not see a big difference in your hair. This is a this leave in treatment water that features a lightweight formula to nourish, thicken, and leave hair feeling smooth to the touch. Thank you for your feedback.
Breezy
31.727705746E12 30/09/2024
Not my thing
[This review was collected as part of a promotion.] So this product is very heavy and heavily scented. I used it multiple times like it was directed and it's just not for me. I have thin, wavy hair and it weighed down my hair and made it greasy by the end of the day. It always leaves this weird sticky residue if you don't blow dry with heat then hit your hair with cold air. I'm probably going to give this away, it was fun to try something new though!
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 30/09/2024
Hi Breezy, We are sorry to hear Izumi Tonic Strengthening Energizing Water made your hair feel weighted down and greasy. This is a leave-in treatment that strengthens and prevents breakage for healthy, nourished hair. We appreciate your comments and will share them with our Product Team.
Millyhudson
41.727022609E12 22/09/2024
Really helpful with breakage
[This review was collected as part of a promotion.] I received this product to try it and after a couple weeks using this treatment I can clearly see my hair stronger when I brush and wash, my split ends is better too, probably because the product helped with breakage. You don't need a big amount to fill all the hair so probably is gonna long last what it is a great benefit since I have been using at least 2 times a week. I only missed some fragrance, as a personal preference
Originaly posted on shuuemuraartofhair-usa.com
Cojo67
41.72704871E12 22/09/2024
It's okay
[This review was collected as part of a promotion.] I enjoy this product, while it might not be my go to, it leaves my hair feeling soft and shiny. Seems expensive for what it is and the results
Originaly posted on shuuemuraartofhair-usa.com
Squee
51.726940706E12 21/09/2024
This actually worked for my hair
[This review was collected as part of a promotion.] This has definitely helped my hair from falling out. I've been losing more hair than usual recently and started using this and I can 100 percent tell a difference. Also it smells great
Originaly posted on shuuemuraartofhair-usa.com
Gina B.
31.727099631E12 23/09/2024
I wanted to love this but..
[This review was collected as part of a promotion.] I wanted to love this! For the price and the purpose, this hairspray unfortunately did not deliver. I have a mix of straight wavy hair and it just made it kind of blah :(
Pros: it makes your hair smooth, reduces frizz, and may help thicken hair. The spray applies pretty evenly.
Cons: Every time I used this product, my hair felt weighed down. It was straighter than normal and harder to style. The next day it was always noticeably greasier.
If you are going for a sleek straight look without frizz, this may be for you. However, your hair may lack oomph.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 23/09/2024
HI Gina B., We are sorry to hear the Izumi Tonic Strengthening Energizing Water made your hair heavy and greasy. This treatment leaves hair up to 10 times stronger after one use, preventing future breakage, and enhancing softness and shine for healthy-looking results. Thank you for giving our product a try.
Ally
31.727099322E12 23/09/2024
Good product, not a staple
[This review was collected as part of a promotion.] This is a good product. I do feel like its made my hair a bit softer. I haven't noticed my hair being stronger or having less breakage. I've been using this three times a week for three weeks. I wouldn't repurchase again as I don't feel like it does enough to justify the price.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 23/09/2024
Hi Ally, We are sorry to hear you did not get the results you were expecting after using our Izumi Tonic Strengthening Energizing Water. This leave-in treatment is infused with Japanese-sourced rice water, which is renowned for addressing damage and overall permeability while restoring hair’s moisture and elasticity. Thank you for your comments and for sampling our products.
bassetbuddy
31.727099984E12 23/09/2024
Soft and Silky
[This review was collected as part of a promotion.] After using the Izumi Tonic Strengthening Rice Water Treatment daily for over a week, my hair feels softer and silkier and is a bit shinier. But, the tonic treatment did not add strength or body and thickness, which is what I was hoping for. The perfumy scent does not appeal to me; I would prefer a roasted rice aroma scent reflecting the rice water. Nevertheless, this product does have some benefits for softness and silkiness. However, the price is a bit high considering it did not produce the benefits I was hoping for the most.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 23/09/2024
Hi bassetbuddy ,thank you for sampling our Izumi Tonic Strengthening Energizing Water. We are sorry to hear you did not get the results you were expecting. This leave-in treatment is infused with Japanese-sourced rice water, which is renowned for addressing damage while restoring hair’s moisture and elasticity. We appreciate you taking the time to write a review and will forward your comments to our Product Team.
Phoebe
41.726768812E12 19/09/2024
Worth giving a try
[This review was collected as part of a promotion.] I've been using this for few weeks and realize the improving of softness on my hair. Smells really nice, I love it the most. I have frizzy and dry ends hair, this product's not really help with these problems but I feel my hair got lighter and softer with a fresh lasting scent. Texture is watery and fast absorbing, i like the way it's not make the hair getting oily on the next day even when spray over the scalp.
Originaly posted on shuuemuraartofhair-usa.com
tmiller
41.726693209E12 18/09/2024
Softening hair spray
[This review was collected as part of a promotion.] This product was so easy to use and made my hair incredibly smooth, soft, and shiny (without looking greasy). The smell is light and fresh and you get a great amount for the price.
Originaly posted on shuuemuraartofhair-usa.com
Deeebee
51.761264077E12 23/10/2025
Amazing product
[This review was collected as part of a promotion.] Thank you Bzz agent for the free strengthening rice water treatment. I have been using this on my hair for about 2 weeks now and I notice a huge difference. I spray it on my hair after I get out of the shower and then I blow dry and style. It leaves my hair looking shiny and feeling so soft. The smell is also amazing. I noticed that I do not have as many split ends as normal now. I use this in place of my leave in conditioner.
Originaly posted on shuuemuraartofhair-usa.com
Fafa
51.726677911E12 18/09/2024
Pretty good product
[This review was collected as part of a promotion.] I haven't noticed any changes in reagards to less hairfall, but I think it needs more time to give that result. It's non-greasy and refreshing (if that makes sense). Gives a nice sheen to my hair which I appreciate.
Originaly posted on shuuemuraartofhair-usa.com
Nikky
31.726763538E12 19/09/2024
Heat Styling Hero
[This review was collected as part of a promotion.] I have type 4 hair with thicker medium & coarse strands so traditionally I don't gravitate towards spray leave ins. So while using Shu Uemura's Rice Water treatment I wasn't optimistic that it'd be personally enough for my hair type. The spray doesn't mist over a larger surface area like I'd prefer so I just alternated using my hands. It's watery and dried easily on my hair. I did get more stronger strands and great shine but I prefer for everyday leave ins to be more nourishing. So I used this when I'd apply heat and it was best suited in that routine. But that hard unbalanced feeling lingered in my hair and I can be protein sensitive so I'd use this occasionally. Like with seasonal heat styling.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 19/09/2024
Hi Nikky! Thank you for taking the time to share your feedback with us. We will be sure to consider your experience when updating and enhancing our products. We are sorry you are not satisfied with the Izumi Tonic Rice Water Treatment. This strengthening rice water treatment hydrates and strengthens fragile hair. We hope you continue to find use for this product in your beauty routine!
AnamB
51.726594208E12 17/09/2024
Great performance
[This review was collected as part of a promotion.] Using the rice hair strengthening tonic has significantly improved my hair's health. It feels much stronger and less prone to breakage. My hair also appears shinier and more resilient. Overall, it's become a vital part of my hair care routine.
Originaly posted on shuuemuraartofhair-usa.com
Mrameson
51.72666261E12 18/09/2024
Love this
[This review was collected as part of a promotion.] I see a HUGE difference in my hair. I also have extensions and it seems to work really well with those also. This was my first time trying rice water on my hair and I love it!
Originaly posted on shuuemuraartofhair-usa.com
YanFlo
41.726507807E12 16/09/2024
Smells amazing
[This review was collected as part of a promotion.] I've been using this product on my hair and my 6 year old daughter's hair as well for about 3 weeks now. This product smells really good. It leaves our hair feeling smooth and silky. I noticed a few split ends on my hair before using this product and once I started using it the split ends weren't as noticeable anymore. I definitely recommend this product. I gave it 4 stars because it's sort of on the pricey side.
Originaly posted on shuuemuraartofhair-usa.com
Axix
51.726402513E12 15/09/2024
Love it!!!
[This review was collected as part of a promotion.] I absolutely love the nice scent. It detangles my hair fast and leaves it feeling soft and without frizz. It's a spray bottle and makes it super easy to apply on my hair.
Originaly posted on shuuemuraartofhair-usa.com
MariposaNess
11.72632061E12 14/09/2024
Would NOT spend my money
[This review was collected as part of a promotion.] I'd like to start of by saying I have course hair. I told a shower and follow the instructions on the bottle sprayed from roots to ends. It did leave a thick feeling on my hair like crunchy. It smelled good but at the same time got a whiff of a fishy smell & no it wasn't me!! I tried for 7 days and came to conclusion it's not for me unfortunately
Originaly posted on shuuemuraartofhair-usa.com
Teachermom
51.726163107E12 12/09/2024
Love this tonic
[This review was collected as part of a promotion.] I have been using this for a few weeks now. First of all it smells so fresh and clean almost like a light baby powder. It has made my hair more manageable and smooth. I will continue using for the 28 days suggested.
Originaly posted on shuuemuraartofhair-usa.com
Mika
51.726072213E12 11/09/2024
Give it a try if you struggling with hair loss
[This review was collected as part of a promotion.] Actually I was surprised with this product in a good way. I was skeptical at first but still kept trying to see if I will see any difference. Its been I think 2 weeks and I already feel the difference, less hair loss and hair feels thicker and healthier. I will keep using it and recommend you to give it a try
Originaly posted on shuuemuraartofhair-usa.com
Erikagee92
51.726072213E12 11/09/2024
Love
[This review was collected as part of a promotion.] Loved how nice this made my hair feel, and how strong it was. Will definitely repurchase
Originaly posted on shuuemuraartofhair-usa.com
Mari
41.726072213E12 11/09/2024
Love it
[This review was collected as part of a promotion.] This product is fantastic for my hair. I have long, fine hair, and most leave-in conditioners I've tried in the past have left my hair feeling a bit greasy. It's always been a struggle to find a product that doesn't leave any residue and keep my hair from looking greasy. However, this particular product is perfect for me. It doesn't leave any unpleasant residue, nor does it make my hair greasy. Instead, it leaves my hair feeling super soft and it smells amazing. I also love the high-quality ingredients it contains, which are extremely beneficial for my hair. I highly recommend this product to everyone looking for a great leave-in conditioner.
Originaly posted on shuuemuraartofhair-usa.com
Amanda
51.726076708E12 11/09/2024
Really works
[This review was collected as part of a promotion.] Amazing after one use I notice a difference highly recommend it's expensive but worth it
Originaly posted on shuuemuraartofhair-usa.com
Cakes
21.726356107E12 14/09/2024
It's Okay
[This review was collected as part of a promotion.] I couldn't use it more than a few times because it smells so strong. It's a very intense floral scent and it gave me a headache.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 10/09/2024
Hi cakes, Thank you for sharing your experience with our Isumi Tonic Rice Water Treatment. We would like to hear more about this experience and assist you the best we can. Please call us directly at 866-914-8750 and give the reference number 37051144 to the agent who answers your call. We look forward to hearing from you!
Kat
51.726015506E12 10/09/2024
Strengthens weak and thin hair
[This review was collected as part of a promotion.] The shu uemura Izumi Tonic Strengthening Rice Water Treatment is an amazing hair care product. I have fine and thin hair. I have used this rice water treatment for about a week and noticed that my hair looks and feels better than before. My hair looks healthier, shinier and has more volume. I actually noticed a difference after using it for the first time. The product leaves a nice scent that lasts and I also love how easy it is to use this product - just wash and towel dry your hair and spray and massage the rice water treatment all over hair and then blow dry. Shu uemura sent me a free sample through the BzzAgent sampling program but I will be purchasing another bottle after I run out. I highly recommend this product!
Originaly posted on shuuemuraartofhair-usa.com
Jessicasarah21
31.726004189E12 10/09/2024
Too Soon To Tell
[This review was collected as part of a promotion.] I've been using this for a couple weeks (and only wash my hair about twice a week) so it's a bit too soon to know if it is making a noticeable difference. However, the scent is nice and it does not leave build up in my hair.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 10/09/2024
Hi Jessicasarah21, Thank you trying our Izumi Tonic Strengthening Rice Water Treatment and the positive feedback. We are happy that you felt the scent was nice and noticed it does not leave build up the hair.
Reney427
51.725989408E12 10/09/2024
I would buy this product again and again!
[This review was collected as part of a promotion.] I've used this rice water tonic for the past two weeks and have noticed my hair is visibly softer, shinier and has less breakage. I really love this product - I've never used a rice water spray on my hair before! I spray it on my hair as soon as I get out of the shower on my soaking wet hair. I received it for free in exchange for writing an honest review but will be purchasing it as soon as I've used it all up. Great product!
Originaly posted on shuuemuraartofhair-usa.com
Genevieve
41.725899413E12 09/09/2024
Good for wavy hair
[This review was collected as part of a promotion.] Good for wavy / curly hair. I had to use more than once to see good results. Would recommend for curly / wavy / textured
Originaly posted on shuuemuraartofhair-usa.com
Elizabeth
41.725849904E12 08/09/2024
Hard to tell
[This review was collected as part of a promotion.] Product smells decent, and doesn't have too strong of a smell. It seems to get rid of tangles but the instructions say you won't see results until 28 days of use so it's hard to really know if it's doing much.
Originaly posted on shuuemuraartofhair-usa.com
Sacachua
51.725800412E12 08/09/2024
My hair feel amazing
[This review was collected as part of a promotion.] It smells so good and keep my hairs fresh the whole day. Hairs feel so soft and amazing.
Originaly posted on shuuemuraartofhair-usa.com
Harlemgal
51.725800412E12 08/09/2024
Greatly improved the look and strength of my hair.
[This review was collected as part of a promotion.] It strengthens your hair, moisturizes it, and reduces frizz. My curls have been defined and frizz reduced since I've been using it. My first use of the product resulted in a noticeable difference. I spray this on my hair and it doesn't weigh it down. It has a lovely smell. Light and fresh. This product leaves my hair feeling luxurious. The strength and health of my hair have improved.
Originaly posted on shuuemuraartofhair-usa.com
Sam
51.725726612E12 07/09/2024
Amazing product
[This review was collected as part of a promotion.] After I wash my hair I like to disperse the treatment though my hair before continuing with styling. The benefits are amazing for my thick hair texture and help with length retention.
Originaly posted on shuuemuraartofhair-usa.com
Val
51.725644709E12 06/09/2024
Stronger hair
[This review was collected as part of a promotion.] I recently highlighted my hair so it is really damaged, I've been using Shu Uemura rice water treatment for two weeks and I have noticed my hair is stronger and shiny. It's not a sudden change you need to use it regularly.
I received this product for free in exchange of my honest review,
Originaly posted on shuuemuraartofhair-usa.com
Kelly
31.725657808E12 06/09/2024
Nice scent, but I didn't see any textural hair improvements
[This review was collected as part of a promotion.] I'm always hoping to find a new holy Grail product for my hair, and have heard people talk about rinsing their hair with rice water to improve the texture, so was excited to try to this Shu Uemura strengthening tonic. After sampling it, I don't think it's for me, but maybe it would be more beneficial for a different hair type.
I liberally spray my hair with it after towel drying for 2 weeks. The treatment has a nice light scent, faintly clean powdery - distant memories of Loves Babysoft spray, if you know what that smelled like.
I didn't notice any improvement after 2 weeks of use, and feel like the ends of my hair aren't as soft as they are when I used one of my other typical leave in hair products. The hair near my scalp feels dirtier more quickly, and makes me want to wash my hair one day sooner than I otherwise would.
I can't say for certain that the tonic treatment isn't making my hair strands stronger in the long run, but as far as day to day texture and appearance goes, this product was a miss for me.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 06/09/2024
Hi Kelly! We are sorry to hear that our IzumiTonic strengthening energizing water did not improve your hair texture or strength. We strive to deliver products that will be 100% satisfactory to our consumers and want to know when these expectations are not met. Thank for complimenting the scent and we will be passing on your comments to others in our team.
Anonymous
41.725559206E12 05/09/2024
Healthier hair
[This review was collected as part of a promotion.] As someone with low prosity hair I like how light this product is and how it doesn't cause any build up. The hair around my hairline is very thin and prone to breakage this has helped a lot and visibly Improved hair density in that area.
Originaly posted on shuuemuraartofhair-usa.com
bree94
41.725553825E12 05/09/2024
Makes your hair soft and shiny.
[This review was collected as part of a promotion.] The product smells fantastic, makes your hair soft and shiny. Be careful not to overspray as it can make your hair oily but a little on the ends makes a huge difference.
Originaly posted on shuuemuraartofhair-usa.com
Kia
51.725557407E12 05/09/2024
My curls have never looked better!
[This review was collected as part of a promotion.] Thanks to Shu Uemura for kindly sending me the Izumi tonic strengthening energizing water for free so I can review it.
I recently discovered Shu Uemura's Izumi Tonic Strengthening Energizing Water, and it has truly transformed into a favorite in my hair care routine! I love how easy and quick it is to apply, a few sprays throughout my hair nourishes and hydrates my curls perfectly, leaving them wonderfully moisturized and looking their best. My curls have never looked better: full, thick, and shiny with a healthy bounce. It doesn't didn't make my hair look greasy or weigh down my curls at all.
The fresh, citrusy scent is delightful—not too overpowering, just the right amount of zest to brighten up my day.
Originaly posted on shuuemuraartofhair-usa.com
Izumi Tonic strengthening energizing water 150ml
Shu Uemura Pro - izumi tonic
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