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Metal Detox
With its advanced detoxifying technology, Metal Detox neutralizes the metals that lead to breakage. Hair is strengthened and more resistant to breakage.
Absolut Repair Molecular
Repair 2 years of damage, in one use.*
*Instrumental test on the fiber macro-molecular structure after application of shampoo + rinse-off serum + leave-in mask.
Keratin Alpha Sleek
Transform hair for up to 2 weeks of smooth, frizz control.*
*Consumer test after 4 applications on 67 consumers.
Scalp Advanced & Serioxyl
Complete scalp and hair care range targeting scalp concerns and hair density for visibly fuller hair.
Absolut Repair
For instantly repaired & replenished hair. Reconstructs the hair fibre from the inside out.
Vitamino Color
Expert care for colored hair, providing up to 8 weeks of color protection. *
*Shampoo + conditioner
Curl Expression
Deeply hydrate curls & coils without weighing hair down. Adds shine.
Vitamino Color Spectrum
Lock in your day 1 color vibrancy for up to 100 days.*
*Instrumental test with full Vitamino Color Spectrum system.
Genesis
Dual Action Hair Care for Weakened Hair. Formulated with Edelweiss native cells and Ginger Root to strengthen hair and reduce breakage.
Gloss Absolu
Hydra-glazing solution with Hyaluronic & Glycolic Acids. Delivers 4 days anti-frizz, bouncy, glossy hair without weigh-down.
Chronologiste
Anti-aging Hair Care Collection. Complete revitalization of hair and scalp for unrivalled hair restoration and regeneration.
Elixir Ultime
Sublimating Oil Infused Hair Collection. Precious Camellia, Marula and Argan oils for lustrous shine and alluring fragrance.
Première
Dual Action Reparative Haircare for Damaged Hair. First collection to free damaged hair from calcium buildup and restore strength.
Nutritive
Moisturizing Hair Care Collection for Dry Hair. Nutrients-rich care for dry scalp, lengths & ends — irresistibly soft to the touch.
Blond Absolu
Brightening hydration and repairing care for all types of blonde. Deep ultra-violet neutralizers hydrate, fortify and illuminate blonde hair from within.
Chroma Absolu
Hair Care for Color-Treated Hair. Strengthens hair, prevents colour fading and delivers anti-frizz results for healthy, shiny hair.
Smooth Gloss
Dual Action Smoothing Haircare for Frizz-Prone, Color-Treated Hair. Delivers effortless smoothness, a glass-hair finish, and 72-hour frizz defense* against humidity while protecting color.
*Smooth Gloss system of shampoo, mask and leave-in spray vs. non-conditioning shampoo.
Hydrate
Deeply quenches dry, color-treated hair with essential moisture, touchable softness, and vibrant shine using Jojoba, Green Tea, and Sage.
Strength Cure
Fortifies and repairs damaged, distressed, or chemically treated hair from within using plant-based Keravis and Astaxanthin to reduce breakage.
Color Fanatic
A versatile, multi-tasking care and priming range anchored by the iconic 21-benefit leave-in treatment. It primes, detangles, protects against heat, and preserves color vibrancy across all hair types.
Hydrate Sheer
Provides the same deep nourishment as the Hydrate collection but in an ultra-lightweight formula tailored for fine hair types.
Strength Cure Blonde
Provides the same strengthening and repairing benefits as the Strength Cure collection but adds purple toning pigments to neutralize brassiness while restoring strength to lightened strands.
Nanoworks Gold
The ultimate luxury restorative ritual designed to renew very dry, aging, or severely compromised hair. Infused with Golden Marula Oil and Keravis, it deeply replenishes vitality, youthfulness, and radiant shine.
Pure Volume
Gives fine, flat, color-treated hair weightless body, movement, and fullness from root to tip. Formulated with Wheat Protein and Eucalyptus Leaf Extract to lift and energize strands without drying.
Izumi Tonic
Strengthening system infused with Japanese rice water for 30X stronger & thicker hair.*
*system of shampoo, treatment & serum vs. non-conditioning shampoo.
Ultimate Reset
Deep repair system for very damaged or over-processed hair, infused with arginine and cashmere protein for strengthened, soft hair.
Essence Absolue
Nourishing and protecting system with rare camellia oil to nourish, add shine, and protect hair.
Urban Moisture
Nourishing and hydrating system infused with moringa oil for dry hair, protecting against urban aggressors for lightweight, soft, and radiant hair.
Yubi Blonde
Neutralization range for all types of blonde hair, providing a cool-toned, luminous natural blonde finish.
Color Lustre
Glaze-protecting system infused with musk rose oil and refining lipids to protect color-treated hair against fading, adding polished shine and long-lasting vibrancy.
Muroto Volume
Volumizing system infused with Japanese depura water for long-lasting, weightless volume.
Ashita Supreme
Anti-dandruff and scalp rebalancing system that purifies and rebalances from roots to tips.
Blond Absolu | Hair Care
A downloadable overview covering blonde hair science, focusing on brightening-nourishing care and maintaining hair integrity while achieving a luminous, cool-toned finish.
Watch it →
Disruptive Tech – Steampod & Airlight Pro
Steam meets infrared light — discover the two tools redefining hair health and style in one seamless service.
DATE: EVERY MONTH
TIME: 3:30 TO 4:30 PM EAST
Inoa-Majirel
Two permanent color icons, one uncompromising expertise — master the art of coverage and radiance.
DATE: EVERY MONTH
TIME: 1:00 TO 2:00 PM EAST
Frequently Asked Questions
Expert answers to common questions about professional hair care.
Scalp care is a major priority for many clients. For hair thinning and hair fall, Kérastase Genesis (and Genesis Homme) or L'Oréal Professionnel Serioxyl are top recommendations. To treat scalp imbalances like dandruff, oiliness, or sensitivity, look to Kérastase Symbiose or Spécifique and L'Oréal Professionnel Scalp Advanced.
Textured hair requires intense moisture and structural support. Kérastase Curl Manifesto offers a premium, highly hydrating ritual for all curl types, while L'Oréal Professionnel Curl Expression provides pro-level hydration and definition.
Managing severe frizz and humidity requires targeted smoothing and long-lasting protection. Kérastase Gloss Absolu delivers 4 days of anti-frizz for thin to thick hair prone to frizz, while Discipline provides luxurious smoothing and movement without weighing the hair down.
Pureology Pure Volume is the perfect choice for fine hair that is also colour-treated.
Keep blondes cool and bright with our targeted toning ranges. Kérastase Blond Absolu is the ultimate luxury blonde care system, L'Oréal Professionnel Blondifier illuminates and neutralizes, while Shu Uemura yūbi blonde delivers intense nourishment and anti-brass neutralization for long-lasting cool results on all types of blonde or lightened hair.
Kérastase Elixir Ultime is the iconic luxury choice for brilliant shine and nourishment, and Shu Uemura Essence Absolue offers a premium, lightweight oil for ultimate radiance and moisture.
For clients with extreme damage, we offer powerful options:L'Oréal Professionnel Absolut Repair Molecular to rebuild molecular structure and Kérastase Première for dual-action decalcifying and repairing.
Pureology is our dedicated colour-care authority featuring zero-sulfate, vegan formulas. Additionally, L'Oréal Professionnel Vitamino Color offers excellent professional maintenance.
Full, updated ingredient lists are available directly on the Product Detail Page (PDP) for every item on the L'Oréal Partner Shop. Simply scroll down to the "Ingredients" drop-down menu on any product page.
For deep-dives into product science, step-by-step application videos, and mixing ratios, visit L'Oréal Access. To find the link, click on "Hair Education by L’Oréal" in the LPS footer menu.
Digital toolkits, social media assets, and printable materials are frequently updated to support your retail efforts. Please contact your sales representative to obtain the latest merchandising materials and campaign assets.
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