crafted to amplify the charm of natural indigo with celebrated indigo atelier, buaisou, brought to life in the art of gifting.

in  the hometown of indigo dye, tokushima, japan, the best indigo is sourced, to bring to life creations that celebrate the art of indigo.

buaisou embodies a deep reverence for the craft, embracing the entirety of the indigo journey. from nurturing the indigo plants to the alchemical magic of transforming leaves into sukumo (fermented indigo), theirs is a symphony of dedication, played out across every stage of creation.

each piece they produce is a canvas, painted with the soul of indigo. the deep, mesmerizing hues are a testament to the harmonious marriage of nature and artistry. their hand-dyed indigo jeans, launched in 2018, are a testament to this commitment, each skein a testament to painstaking craftsmanship.

Ashita Supreme Shampoo. Apply to wet hair, massaging gently into a lather. Rinse thoroughly.
Ashita Supreme Hair Mask. After shampooing, apply a generous amount of the mask to damp hair, focusing on the mid-lengths and ends. Gently comb through to ensure even distribution.
Relax and Let it Work: Leave the mask on for 5-10 minutes, allowing it to deeply penetrate and nourish your hair. For an extra boost of hydration, wrap your hair in a warm towel.
Rinse thoroughly. Ensure all residue is removed.

Reverse the visible signs of damage and restore hair's natural beauty with the Shu Uemura Ashita Supreme Holiday Kit. This intensive shampoo and hair mask duo, enriched with Japanese-sourced ingredients, deeply nourishes and strengthens for healthier-looking, more manageable hair. For optimal results, use weekly or as needed.

Value1: AQUA / WATER / EAU • HYDROXYPROPYL STARCH PHOSPHATE • GLYCERIN • QUATERNIUM-87 • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • PARFUM / FRAGRANCE • PROPYLENE GLYCOL • CAPRYLYL GLYCOL • PHENOXYETHANOL • CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA • ISOPROPYL ALCOHOL • BUTYLENE GLYCOL • BENZYL SALICYLATE • MENTHOL • LINALOOL • BENZYL ALCOHOL • LIMONENE • ALPHA-ISOMETHYL IONONE • HYDROXYCITRONELLAL • ANGELICA KEISKEI LEAF/STEM EXTRACT

Value2: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCO-BETAINE • SODIUM CHLORIDE • LAURETH-5 CARBOXYLIC ACID • AMODIMETHICONE • SODIUM BENZOATE • SODIUM HYDROXIDE • CITRIC ACID • HEXYLENE GLYCOL • POLYQUATERNIUM-7 • COCAMIDE MIPA • PEG-55 PROPYLENE GLYCOL OLEATE • PROPYLENE GLYCOL • SALICYLIC ACID • PEG-60 HYDROGENATED CASTOR OIL • BUTYLENE GLYCOL • BENZYL SALICYLATE • LINALOOL • BENZYL ALCOHOL • LIMONENE • ALPHA-ISOMETHYL IONONE • HYDROXYCITRONELLAL • ANGELICA KEISKEI LEAF/STEM EXTRACT • PARFUM / FRAGRANCE