Too much texture

I only used one pump of the thickening tonic in my long wet hair and it added so much texture and dryness that I could not work a comb or brush through any portion of my hair without damaging it. I thought maybe it was a mistake on my part so I tried it again after washing on wet hair and the same thing happened. For people trying to maintain or improve hair health with any amount of length I don’t Think this is the best product. I probably would have loved this when I had a pixie cut - has a similar feel and texture to using pomade or wax.

Originally posted on  shuuemuraartofhair-usa.com

Great serum!

Love love love! I use a pump while my hair is wet and then another once dry and it gives my fine, frizzy hair that just-went-to-the salon finish

Originally posted on  shuuemuraartofhair-usa.com

Izumi Hair Tonic

I like the Izumi tonic. It gives my hair shine & body.

Originally posted on  shuuemuraartofhair-usa.com

I use this on the bangs and top of my head hair. It provides some lift and defines my natural body

[This review was collected as part of a promotion.] Gives strength and body and lift I use it everyday

Originally posted on  shuuemuraartofhair-usa.com

Innovative product

Nice product. Seems to add body to my hair while making it stronger & smoother. Quite a feat.

Originally posted on  shuuemuraartofhair-usa.com

Not worth the price

First thing it is way too expensive for such a tiny amount. Haven't seen any result and the spray cap doesn't work, it just dribbles out. So you have to remove the cap and put some in your hand and rub it in your hair/scalp. Really!!

Originally posted on  shuuemuraartofhair-usa.com

Serum

I love this in my hair! Makes it so soft & silky. Now I’m going to have to get the whole set!

Originally posted on  shuuemuraartofhair-usa.com

Game changer

This serum is a game changer. In just one use, my hair felt thicker, stronger, smoother and with more body. My hair was starting to become limp and thinner as I continued to double process. I have to color my roots every 5 weeks and periodically highlight. The serum recovered my damaged hair to healthy better than any masks.

Originally posted on  shuuemuraartofhair-usa.com

NEVER GOT TO TRY!

Spray nozzle did not work. Contents just ran all over my shirt from under the nozzle

Originally posted on  shuuemuraartofhair-usa.com

Izumi Serum

The first time I used the thickening serum I didn't feel a difference but the second use of the serum I did notice a difference. The scent of the serum isn't as nice as their shampoos and conditioner so it can take away from the existing pleasant scent one would have after using their other products. All in all a good product.

Originally posted on  shuuemuraartofhair-usa.com

Love this for my hair

[This review was collected as part of a promotion.] This line really helped with thickening my fine hair. I have super long hair & a lot of it but it still appears to look thin especially after a fresh wash. After blow drying, my hair felt and appeared thicker.

Originally posted on  shuuemuraartofhair-usa.com

Amazing Product

My hairdresser introduced me to this product and I am IN LOVE! I'm not 100% sure of what it is supposed to do but what I do know is that it makes my hair look amazing!

Originally posted on  shuuemuraartofhair-usa.com

Quality product but not for me

[This review was collected as part of a promotion.] I received a free product to try. I can tell it is great qualify and consistency but is very much too heavy and oily in a way for my very thin hair.

Originally posted on  shuuemuraartofhair-usa.com

Fabulous gift idea!

[This review was collected as part of a promotion.] First, I have to address the directions. "Apply to dry hair lengths and tips"? WHAT! Why on earth would I dry my hair then apply this VERY watery serum? That obviously made no sense, so I did the only logical thing and applied it to damp, towel-dried hair. I tried it with and without the complementing shampoo/conditioner system to see how it worked and it seemed to behave just as well as using it with or without the whole system. It didn't seem to produce too much of a thicker, noticeable texture, but I did notice more softness and a lot of extra body. Much like the shampoo and the conditioner, I wouldn't purchase this on its own for myself because it just seems like a luxury purchase that doesn't really seem to justify the price point; however, this beautiful glass bottle of serum would be an absolute necessity in gifting the Izumi Tonic system to a wonderful woman in your life.

Originally posted on  shuuemuraartofhair-usa.com

Amazing

[This review was collected as part of a promotion.] I’ve just started using this and already noticing healthier hair! The smell is delicious and lasts for days! My husband will tell me I smell good days after I’ve used it. A little bit goes a long way!

Originally posted on  shuuemuraartofhair-usa.com

Smells amazing!

[This review was collected as part of a promotion.] I love this Izumi Tonic Serum it smells amazing, light and fresh not overpowering at all. This serum does not weigh down my hair or leave it greasy. I apply the serum after I have shampoo and condition my hair, while it's damp I apply two pumps of serum to my hands and then evenly spread it to the ends of my hair and most of the bottom half. Once my hair dries it feels healthy, frizz free and smells so good. I've also noticed way less hair fall while using this treatment. I received this product in exchange for an honest review.

Originally posted on  shuuemuraartofhair-usa.com

Non sticky Serum!

[This review was collected as part of a promotion.] I have shoulder length hair, they are dry with damages ends. I followed the shampoo with the Izumi Tonic Mask conditioner and Izumi Tonic Serum to get the maximum benefits. The serum has helped repaired my damaged ends. I applied a few pumps of this lightweight serum throughout my the lengths of my hair without touching the roots. The good part is it does not make my hair feel sticky or oily at all. Its lightweight and smells great! I will use these products again in the future and will definitely recommend it to others.

Originally posted on  shuuemuraartofhair-usa.com

Definitely adds volume!

[This review was collected as part of a promotion.] The first time I used this serum, I used a bit too much and my hair was a bit knotty and didn't look good. My hair never tangles but it did until I washed it again. I've since only used about pumps concentrating on the roots and not my ends. My hair definitely has more volume! It does need additional products to reduce frizz and heat protect, so this is not a stand alone product.

Originally posted on  shuuemuraartofhair-usa.com

I would purchase this serum

[This review was collected as part of a promotion.] I received the Izumi Tonic Serum in exchange for my honest opinion. Let's start by saying that I liked how soft my hair felt after using the serum. It is very lightweight and left my hair smooth. I noticed less frizz in my hair. The only down side for me is the fragrance, it's not at all overwhelming but it just wasn't my favorite scent.

Originally posted on  shuuemuraartofhair-usa.com

Amazing

[This review was collected as part of a promotion.] This serum works better than most that ive tried. Paired with the shampoo and conditioner, this left my hair feeling so smooth and manageable.

Originally posted on  shuuemuraartofhair-usa.com

This is now a staple in my routine

[This review was collected as part of a promotion.] I use this product every single day I wash my hair. It leaves my hair super soft and manageable. I love the smell!

Originally posted on  shuuemuraartofhair-usa.com

I would buy this product again

[This review was collected as part of a promotion.] Liked this serum. It was light and I did feel like my hair was stronger after using 1-3x a week (after washing my hair) for the past few weeks. I thought it smelled like a fancy product, which was fun!

Originally posted on  shuuemuraartofhair-usa.com

Love

[This review was collected as part of a promotion.] This is a great product is include in your routine on No-wash days. It helps tame any frizz and keeps my hair looking shiny and healthy

Originally posted on  shuuemuraartofhair-usa.com

Serum

I have to remember to use this cause the other products from the same line work so well that sometimes i skip this

Originally posted on  shuuemuraartofhair-usa.com

healthy and thick

[This review was collected as part of a promotion.] The izumi tonic thickening serum seemed to make my hair feel healthier and have less split ends. I did think it made my hair feel less clean so you have to wash daily when using. Overall it is worth giving a try. I got the chance to try this product for free in exchange for writing a review of my honest opinion.

Originally posted on  shuuemuraartofhair-usa.com

Want super strong hair? Try this serum

[This review was collected as part of a promotion.] I think we all know that rice water is the next big thing in hair care and this serum is nothing short of magnificent. It makes my hair soft and smooth and so shiny!

Originally posted on  shuuemuraartofhair-usa.com

Love it!

This is the perfect final step in my hair care routine. I currently use the entire ilink Izumi Line and I could not be happier with the results. My hair is healthier and shinier than it has ever been and has grown almost 4" since starting these products. As far as the serum goes, it feels as though it seals the ends, and adds a great deal of shine. I wouldn't say it feels thicker at all, it's just smooth and soft. A lady recently touched my hair asking if I had extensions because it "sparkled" - It had to have been because of this serum. I can't explain it, it just works.

Originally posted on  shuuemuraartofhair-usa.com

I would purchase this product again for sure.....

[This review was collected as part of a promotion.] I applied this to the tips of my hair and I noticed a big difference in my hair after using this product. The texture of my hair was better, there was lots of shine, my hair looked healthier, the bottle is very high class and looks upscale. My hair is more moisturized as well. The smell is not bad, it smells of orange peels in my opinion. I was provided a sample for my opinion after several uses.

Originally posted on  shuuemuraartofhair-usa.com

Smooth and silky

[This review was collected as part of a promotion.] After a week of using my hair did feel silky smooth. The only thing I personally didn't like was the smell.but overall using the pro well together.

Originally posted on  shuuemuraartofhair-usa.com

amazing packaging

[This review was collected as part of a promotion.] This packaging is so luxurious, it's in a heavy glass bottle. The product dispenses nicely. It says to apply to dry hair, which I have and I was worried about it weighing my hair down or looking greasy, but I did not have that problem. My only complaint with this whole line is the smell, the smell of this seems to linger more than the shampoo/conditioner.

Originally posted on  shuuemuraartofhair-usa.com

Light serum that smooths and softens

[This review was collected as part of a promotion.] I wish I had more time to accurately review this product given the length of the hair cycle. This is a lightweight serum that doesn't bog down my hair (vital in humid Florida!) while softening and smoothing yet. At this time I cannot speak to the other proposed benefits.

Originally posted on  shuuemuraartofhair-usa.com

First time using a serum and I loved it

[This review was collected as part of a promotion.] This serum was great for my thin, fine, damaged hair. The smell was pleasant and the serum felt good in my hair. It was easy to apply and felt light in my hair while conditioning at the same time. It also felt as though it gave my hair more texture/fullness. I've used leave in conditioners in the past, never a serum, and while they may have conditioned/repaired my hair they made my hair feel limp and weighed down. I also used the Izumi Tonic Shampoo and Izumi Tonic Mask conditioner to get the maximum benefits. My hair felt healthy and conditioned and also had more texture to it. My husband commented several times while I used these products (unbeknownst to him) that my hair looked good - thicker. This product was a surprising change from ones I've tried in the past. I will use these products again in the future and will definitely recommend it to others.

Originally posted on  shuuemuraartofhair-usa.com

Love!! ❤️

[This review was collected as part of a promotion.] I love this spray, smells AMAZING!! makes my hair feel thicker and have more volume. Would definitely buy again for sure. I love how our doesn't make my hair feel greesy or anything when I put it in my hair

Originally posted on  shuuemuraartofhair-usa.com

Really dries out my hair

[This review was collected as part of a promotion.] This, in combo with the shampoo and conditioner, made my hair super dry. I tried using it twice and both times my hair was left very brittle and dry. This was right after I got my hair cut too. It took several washes and deep conditioner to get it back to normal

Originally posted on  shuuemuraartofhair-usa.com

Gorgeous packaging

[This review was collected as part of a promotion.] Love the packaging for this product, it is lovely. Has a very nice scent. I did see an improvement in my hair strength after using this product consistently.

Originally posted on  shuuemuraartofhair-usa.com

Smells good

[This review was collected as part of a promotion.] I don't think I had enough time to get all the benefits of this product. Overall I haven't seen a change in my hair. I can though feel a difference. It does feel light and not so heavied down.

Originally posted on  shuuemuraartofhair-usa.com

Keeps my hair smooth and defined all day!

[This review was collected as part of a promotion.] This serum is easy to use, I simply apply it to my hair after washing and drying it, concentrating on the long strands and mainly ends. This is very smoothing and defining, making my hair look beautiful all day long until the next wash. My slightly wavy hair tends to turn frizzy quickly once it has dried and with this serum my waves have tons of natural looking definition! I love it and recommend this product. I received a complimentary sample for testing in return for my feedback and sharing my review.

Originally posted on  shuuemuraartofhair-usa.com

Enjoyed this product

[This review was collected as part of a promotion.] I enjoyed this serum and the other products from this line. After washing and applying my hair felt great. I like a lightweight serum that does not make my hair feel weighted down and it did just that.

Originally posted on  shuuemuraartofhair-usa.com

Great, but there is learning curve

[This review was collected as part of a promotion.] I have pixie short hair, so I felt there was a learning curve with this product. I feel like it's meant to smooth long hair. With my short hair, only a little was needed. The directions say to use on dry hair, but I used it on damp hair and it left my hair very soft yet it had some body and volume after blow-drying. I tried it on dry hair, and it just didn't work for me. I do love the smell and how it works with blow-drying and styling.

Originally posted on  shuuemuraartofhair-usa.com

Great serum!

[This review was collected as part of a promotion.] I have been using this serum for a few weeks now. I have a notice a huge difference in my flyaways. The serum has helped keep them now and gives me a great shine after styling my hair. I love the smell and the bottle is aesthetically pleasing.

Originally posted on  shuuemuraartofhair-usa.com

It's ok

[This review was collected as part of a promotion.] I use this only when my hair is feeling extremely dry or after bleaching. I'm not a huge fan of most serums because my hair gets greasier a lot faster.

Originally posted on  shuuemuraartofhair-usa.com

This serum works

[This review was collected as part of a promotion.] I love this serum! It makes my hair shiny and silky. My hair is more manageable. The serum is lightweight. Doesn't weigh my thin hair down at all. No sticky residue. Smells like a spa day. I only need a little bit. I focus on the ends to manage split ends. My hair has never looked better. Best to use with the shampoo and conditioner! Highly recommend. I will buy again! Sleek and modern packaging. Very pretty.

Originally posted on  shuuemuraartofhair-usa.com

The best of the set

[This review was collected as part of a promotion.] I received the shampoo, conditioner, and serum for product review. This serum swells the hair and improves thickness. Similar products I have tried accomplished this only by making my fine hair quite tangled, but this product leaves the strands soft and I am still able to run my hands through it. Despite the high price tag, I would consider purchasing this again as I feel it is a unique product for my hair type.

Originally posted on  shuuemuraartofhair-usa.com

Works wonders and smells amazing!

[This review was collected as part of a promotion.] I used this serum in conjunction with the shampoo and the mask. It really thickened up and strengthened my hair. An added bonus is that it smells absolutely amazing! Sometimes hair products have instructions that can be confusing but these were easy to follow and easy to use. Over just a short period of time I noticed a difference. This serum truly felt like a luxury top-of-the-line product. Shu Uemura Art of Hair products are distinctly reliable and praise-worthy! I loved the lightness of the serum, too. It did not make me worry that it would cause my hair to look greasy. Instead, it blended nicely and complemented my hair.

Originally posted on  shuuemuraartofhair-usa.com

It's very hydrating

[This review was collected as part of a promotion.] This is one serum that does not leave a oily feeling on hands. It's clear and seems very hydrating. I used it after washing hair and while hair was wet. After drying, hair is soft and feels healthy.

Originally posted on  shuuemuraartofhair-usa.com

Nice serum.

[This review was collected as part of a promotion.] I've been using this for the last several weeks on my dry, thinning hair. It really leaves the ends feeling moisturized and protected. Less brittle for sure. It is lightweight. The smell is okay, may be a little much for some. Excited to see what my hair looks like in the next month. Overall worth a try. Sample was provide for my honest opinion. Thanks!

Originally posted on  shuuemuraartofhair-usa.com

Works great!!

[This review was collected as part of a promotion.] This serum is not as thick as I imagined it would be but I like that it is light on my hair and doesn't leave it feeling heavier. Using with the shampoo and hair mask it started helping with my frizz on the first use.

Originally posted on  shuuemuraartofhair-usa.com

Amazing

[This review was collected as part of a promotion.] I love how this serum leaves my hair. I put it on when my hair was dry and then i went to sleep. When i eoke up the next mirning i thought i was going to have messy hair but to my surprise my hair looked like it was combed and to me it looked really nice and healthy and with more bounce to it

Originally posted on  shuuemuraartofhair-usa.com

I would buy THIS AGAIN

[This review was collected as part of a promotion.] I use this serum after I use their shampoo and I apply only a small amount and it makes my hair shine and strong I highly recommend u buying it

Originally posted on  shuuemuraartofhair-usa.com

Great styling product that smells great and helps

[This review was collected as part of a promotion.] Love this serum for strengthening and smoothing fine hair. I've been using it in my daughters who both have fine, thin hair. I like it in my thick hair just as a nice finishing product and styling.

Originally posted on  shuuemuraartofhair-usa.com

Great quality!

[This review was collected as part of a promotion.] izumi tonic thickening serum This is a high quality product. this product has helped smooth my flyaways. I also see less breakage in my second week of using this product. I have noticed a slight thickness in my hair. The only thing I disliked was that my hair did get a little oily when applied, but im still excited to see my hair a few weeks from now. this product along with the shampoo and mask of the same product line has left my hair hydrated ,shiny and less breakage. My hair looks and feels amazing!

Originally posted on  shuuemuraartofhair-usa.com

Awesomeness!!

[This review was collected as part of a promotion.] This SHU UEMURA IZUMI TONIC CONDITIONER has transformed my hair from dry and brittle to soft and shiny. I absolutely love it and recommend it to anyone dealing with the same issues.

Originally posted on  shuuemuraartofhair-usa.com

I really like this product so far

[This review was collected as part of a promotion.] I was worried about using a product with this texture on my dry hair, but it rubbed/ brushed right in and made my hair feel shiny and silky. The scent is supposed to be fresh, but to me it almost had a little bit of a baby powder smell, which I'm not crazy about. I look forward to seeing how this product helps my hair with continued use!

Originally posted on  shuuemuraartofhair-usa.com

Super soft hair

[This review was collected as part of a promotion.] I really liked the benefits of this product. I switched to this for a while and my hair feels healthy. This product has been very helpful since having cut my hair. It makes my hair more manageable. I do not like the smell however. It smells to me like baby powder and very strong rose scent. If it smelt more like coconut or basically anything not rose I would have given this a 5 star.

Originally posted on  shuuemuraartofhair-usa.com

Leaves your hair feeling like silk!

[This review was collected as part of a promotion.] I use this product after using both the shampoo and conditioner . I waited three weeks to give this review and I feel this product has helped with my split end tremendously . This serum leaves your hair feeling like silk! I love how light weight my Hair feels & that it does not leave your hair feeling greasy at all.

Originally posted on  shuuemuraartofhair-usa.com

I think this is a great product!

[This review was collected as part of a promotion.] This has a strong, ethnic (as my husband put it) scent, but if you are OK with that I think this works great. I put two squirts in the palm of my hands and massaged into my hair, once on my left side and once on my right, and it made my hair feel voluminous.

Originally posted on  shuuemuraartofhair-usa.com

This serum is heaven

[This review was collected as part of a promotion.] I absolutely love this serum for after heat treatment. It is so lightweight and has done wonders for my split ends. It also leaves my hair smelling great and you can't tell that there is product in your hair. It really has made my hair feel thicker and healthier.

Originally posted on  shuuemuraartofhair-usa.com

This serum is great

[This review was collected as part of a promotion.] The amount of positive reviews I've seen about this serum, is insane. I couldn't wait to get my hands on it. And I'm glad I was able to. My hair has become alot stronger since using this product. Along with the strengthening shampoo and conditioner. The three make a heck of a trio

Originally posted on  shuuemuraartofhair-usa.com

Great product!

[This review was collected as part of a promotion.] I love this product! It adds texture to my wavy hair and it smells amazing! The packaging is very nice and sleek. I like that it isn't sticky like others I have tried. It doesn't make my hair feel gritty ect. I will continue to use this product!

Originally posted on  shuuemuraartofhair-usa.com

Yes please!

[This review was collected as part of a promotion.] Shu Uemura Izumi Tonic IZUMI TONIC SERUM This product has been really helpful it tames my crazy hair texture. It's a leave in product that works its magic. It makes it silky smooth and makes my hair look very shiny. Using all three of the products together has done wonders to my hair. The ends look healthy, and my hair is just beyond soft, smooth, and shiny. Again the smell is too much for me I wish wasn't so sensitive but it's working so well so in the name of beauty I will stick with it.

Originally posted on  shuuemuraartofhair-usa.com

Difficult to Dispense

[This review was collected as part of a promotion.] The bottle this product comes in is very stylish first of all, it made me feel luxurious. When I tried it for the first time, I felt the bottle size was sleek and it would last a while. Using the serum was not easy for dispensing and the application was messy in my opinion and experience. The serum dropped down the top of the bottle dispenser and I routinely had to try and wipe or off the bottle with my hand. A little bit didn't go a long way. This wasn't easy to apply evenly on my hair or where it's intended to be placed. I didn't notice a strong scent either which is ok and I don't have a preference. It felt like a quality experience and my hair seemed to be treated well by the soft, silky, texture of the conditioner on my hair. After my shower and towel dry, my hair felt nourished and pampered.

Originally posted on  shuuemuraartofhair-usa.com

Damage help Rice water

[This review was collected as part of a promotion.] This tonics excellent for strengthening hair. My hair seems to be stronger less damage let's split Endz highly recommend this line.! I'm so glad I received this complementary for my review and now I am hooked on Shu!

Originally posted on  shuuemuraartofhair-usa.com

REAL GOOD SERUM FOR NATURAL HAIR

[This review was collected as part of a promotion.] I was able to sample the Shu Uemura Art of Hair - Sampling Shu Uemura Izumi Tonic Shampoo, Conditioner, and Serum. First of all I love the scent of all 3 products. I was also excited to try this combo because it contains rice water and I know that rice water does really good on my hair type. For reference I have dry damaged hair. I've been on a natural hair care journey for years now so I usually do a lot of wash and go styles. So when I purchase a conditioner it has to be a conditioner that not only cleanses my hair but something that makes my hair soft, easy to detangle, and keeps my hair tamed til my next wash. These products did that! My natural curly/wavy hair was really soft, smells so good, detangles real easy and my hair was easy to style naturally after it was dried. plus easy to comb, did not look greasy. I used the serum every other day just to keep it more moisturized, detangle everyday and just because I love the softness these products make my hair feel. I don't know but I haven't felt my hair like this in a LOOOONG TIME!!! Ive been using products for yrs on my hair and my hair was still dry amd limp. It was sooo annoying! I'm pretty sure it's the ingredients on these products that are working wonders on my hair. Overall I recommend the combo of the Shu Uemura Izumi Tonic Shampoo, Conditioner, and Serum. Especially if u have textured hair, dry hair and damaged hair. I can honestly say it's "NATURAL HAIR GIRL APPROVED" Very good products. Thank You So Much for helping my hair.

Originally posted on  shuuemuraartofhair-usa.com

Miraculous

[This review was collected as part of a promotion.] Shu Uemura Izumi tonic serum is amazing. This product has a nice, fresh, scent. It is very gentle on my hair, and a little bit goes a long way. It leaves my hair feeling healthy, hydrated, and manageable. I have gotten quite a few compliments on how great my hair looks since I've begun using this serum. I have thick, unruly, course, wavy hair, and this serum cuts my styling time in half I highly recommend this serum, and this brand.

Originally posted on  shuuemuraartofhair-usa.com

Meets all of its promises

[This review was collected as part of a promotion.] I noticed an immediate difference after using this Japanese inspired, thickening hair serum after the first use. After using the shampoo and conditioning mask in this same line, I waited for my long, fine hair to dry completely as per the instructions and applied a few pumps of this lightweight serum throughout my the lengths of my hair from a few inches passed my roots to the very tips where I was experiencing thinning, dryness, breakage, and split ends. The product absorbed into my strands very quickly, plumping them up, making them feel stronger, and I noticed a significant amount of less breakage while brushing my hair. After the serum fully absorbs and my hair is completely dry again, my hair appeared and felt thicker, softer, smoother, and more radiant. Even my messy bun looks fuller when just throwing it up. This serum has brought back the confidence my hair used to give me when I was younger. The weight of the glass bottle feels comfortable in my hands and the pump style dispenser makes the amount of product that you want easy to control. 10/10 product. My hair hasn't felt or looked this healthy in years, even though I don't color it and rarely use hot tools.

Originally posted on  shuuemuraartofhair-usa.com

Makes my hair happy

[This review was collected as part of a promotion.] I have been using hair serum at night before bed for awhile now and my hair has been noticeably better. I was interested to see if using this serum would work as well and so far it has if not a bit better. I have noticed since I have been using it the last several weeks that my hair is not tangled as much as before. It also is behaving better between washings. The fragrance reminds me of a perfume my mother used to wear when I was a child and that is bringing back a happy sense of nostalgia for me as well.

Originally posted on  shuuemuraartofhair-usa.com

Only a little goes a long way!

[This review was collected as part of a promotion.] I've only been using this product a few short weeks, but I can tell that it's already starting to make a big difference in the feel of my hair. You only need a dime size amount, and after blow drying, I just run it through my hair. It makes your hair very shiny and so soft snd manageable. It's my go to now!

Originally posted on  shuuemuraartofhair-usa.com

Love this serum!

[This review was collected as part of a promotion.] I ended up liking this serum much more than I thought I would! The instructions say to apply it to dry hair, so I was admittedly hesitant. I was concerned that this serum would make my hair look weirdly greasy. But it didn't! The serum is much lighter than I thought, and even after being applied to dry hair, my hair didn't look greasy at all. It also didn't make my hair get greasier faster either. After trying it for a full week, I noticed a change in hair thickness, particularly in my trouble spots, like my temples. The smell is also a bit lighter then the shampoo or hair mask.

Originally posted on  shuuemuraartofhair-usa.com

I would buy this!

[This review was collected as part of a promotion.] My hair is already very thick but I love how this didn't make my hair feel weighed down.

Originally posted on  shuuemuraartofhair-usa.com

Good but not great

[This review was collected as part of a promotion.] From the entire line of Shu Uemura Izumi Tonic hair products this one was just good. I don't think the serum helped with volume and it sort of made the endings of my hair feel heavy.

Originally posted on  shuuemuraartofhair-usa.com

I like it, but don't love it.

[This review was collected as part of a promotion.] This is a fine product, however it is supposed to be applied to dry hair, which makes my hair feel kind of oily even if I only use a tiny bit. However, it does help smooth my flyaways and split ends and smells nice.

Originally posted on  shuuemuraartofhair-usa.com

Frizz? Not anymore!

[This review was collected as part of a promotion.] How does this get rid of my poofy, frizzy hair? I don't know if that is even a claim this product makes? My hair does feel soft and stronger. More than anything, I have noticed that my hair has finally been tamed. It is now in my favorites. If I could choose any hair product this would be the one. I received a sample to review, but I will be purchasing.

Originally posted on  shuuemuraartofhair-usa.com

Almost running out!

[This review was collected as part of a promotion.] I have very dry,frizzy, thin hair. This serum has helped bring out my curls! It's lightweight and makes my hair feel soft and manageable. I use it before diffusion with my blow dryer. So far it's my go to when styling my hair. The smell is pleasant too!

Originally posted on  shuuemuraartofhair-usa.com

Love this product

[This review was collected as part of a promotion.] I was so excited to try this. My hair was so soft after the first use. The scent was nice but can be a little much if you're sensitive to smells

Originally posted on  shuuemuraartofhair-usa.com

I would buy this product again!

[This review was collected as part of a promotion.] I was skeptical of this product. Usually hair thickeners don't work for me but amazingly this did. It gave me so much volume and gave me the appearance of more hair than I had. I loved the subtle scent and how my hair was shiny and felt healthier. Even though I received this product for free in exchange for a review I know it is something I will be buying in the future.

Originally posted on  shuuemuraartofhair-usa.com

A new staple in my hair care collection

[This review was collected as part of a promotion.] I really like the serum. It help retain moisture which in turn I experienced less breakage. However I could not use it by itself but in conjunction with a cream. My hair becomes very dry without adding a cream. The smell was amazing and the packaging was cute.

Originally posted on  shuuemuraartofhair-usa.com

Lightweight

[This review was collected as part of a promotion.] I use this after blowdrying my hair and it has been good so far. It does not weigh my hair down and makes my frizziness calm down. Hope to see strengthening effect after more uses.

Originally posted on  shuuemuraartofhair-usa.com

Great Find

[This review was collected as part of a promotion.] I was excited to try this product as of late my hair has started to thin out. I put it in sections and does not leave any residue. I have noticed subtle changes and I will continue to use.

Originally posted on  shuuemuraartofhair-usa.com

Love

[This review was collected as part of a promotion.] At first it felt kinda sticky, but the smell it leave in my hair is so great and I do feel like once it dries out on the hair it make the hair grows nice. I was able to go a few days without washing my hair by putting this serum in .

Originally posted on  shuuemuraartofhair-usa.com

Interesting consistency

[This review was collected as part of a promotion.] This serum is an interesting consistency. Its more gel-like than a serum, and I am not fond of how it feels on the hair when initially applied. However, once it is dried and brushed through, it does feel better. It smells nice and the packaging is impressive with a luxe feel.

Originally posted on  shuuemuraartofhair-usa.com

Love This Serum!

[This review was collected as part of a promotion.] [This product was given to me for free in exchange for writing a review]. I have textured hair and I love a good hair serum. This worked really well with my other products. I didn't get any white cast or product buildup using this serum. I have fine hair and it didn't leave my hair feeling heavy or weighed down. Left my hair feeling soft and supple. This whole line is a salon experience in your home. Definite rebuy

Originally posted on  shuuemuraartofhair-usa.com

Love it

[This review was collected as part of a promotion.] I used this on my coily 4c hair abd I was impressed . The 2nd time I used thuis my split ends seemed non existed. My hair really does feel strong and like it is retaining more length.

Originally posted on  shuuemuraartofhair-usa.com

Review

[This review was collected as part of a promotion.] The serum has helped my hair thicken and grow back around my edges.

Originally posted on  shuuemuraartofhair-usa.com

Smell so good

[This review was collected as part of a promotion.] The smell is to die for, not too overwhelming. Been using for 2 weeks and love it. Nothing too complain about except for the price

Originally posted on  shuuemuraartofhair-usa.com

Love It

[This review was collected as part of a promotion.] I've gotten so many compliments on my hair since I started using this. It leaves my hair feeling thick but doesn't leave any residue or weigh the hair down.

Originally posted on  shuuemuraartofhair-usa.com

Thickening Tonic

Product works well and makes hair soft, and easy to manage while providing some density.

Originally posted on  shuuemuraartofhair-usa.com

Lightweight

[This review was collected as part of a promotion.] This is the perfect finishing treatment after blow drying and using the izumi tonic shampoo conditioner duo set. It leaves my hair silky soft with a satin sheen. The light fragrance lingers even throughout the next day. Great addition for a date night routine! I've already gotten compliments on how great my hair looks even after one use.

Originally posted on  shuuemuraartofhair-usa.com

In LOVE with this!

[This review was collected as part of a promotion.] Been loving this as a last step leave in serum for my hair. My hair feel softer and nourished. They are alott less tangled so that definitely helps with breakage. Definitely being added to list of repurchases

Originally posted on  shuuemuraartofhair-usa.com

Works Wonders

[This review was collected as part of a promotion.] This strengthening serum has make my l Hair look lovely and luxurious. It is now sleek and shiny and all the dullness has disappeared. I am so glad I go to try this on my hair because the results are amazing. It is not heavy or greasy and my hair looks salon perfect after each wash. You just rub a little serum on the end of your dry hair, I also finger comb a bith through the length of my strands. I absolutely love it.

Originally posted on  shuuemuraartofhair-usa.com

Decent Serum

[This review was collected as part of a promotion.] This is my first time to use a hair serum so I didn't quite know the best way to use it. It was applied in the morning to dry hair and I liked how it didn't have a powerful smell and was non-greasy feeling. My hair did look a bit fuller.

Originally posted on  shuuemuraartofhair-usa.com

Good

[This review was collected as part of a promotion.] The serum is good. It makes a wonderful addition to the shampoo and conditioner. This product will make sure that your hair doesn't experience any breakage, and that you don't have any split ends. It is to help with growth.

Originally posted on  shuuemuraartofhair-usa.com

Helps

[This review was collected as part of a promotion.] Only been using for a little bit, but I feel that it helping my hair!

Originally posted on  shuuemuraartofhair-usa.com

Love

[This review was collected as part of a promotion.] I been using this serum for over a week I love the shampoo and conditioner after using those I use serum on my roots to keep them strong. So far loving this

Originally posted on  shuuemuraartofhair-usa.com

Perfect for my niece and not me

[This review was collected as part of a promotion.] I received a free sample of the Shampoo. It seemed okay until it caused itchiness and irritation. My niece also used and didn't have a reaction. It made her hair feel silky and smooth. I ended up given her the Shu Uemura Izumi Tonic Shampoo, Conditioner, and Serum since it didn't effect her and she washed her hair in it once a week.

Originally posted on  shuuemuraartofhair-usa.com

Healed My Hair!

[This review was collected as part of a promotion.] This was so wonderful! When my hair was dry, I applied this to the ends and all of the dryer, frizzy parts. With this product, the frizz was down to an absolute minimum! It also had such a wonderful scent!

Originally posted on  shuuemuraartofhair-usa.com

Strength and Volume for Fine, Fragile Hair

[This review was collected as part of a promotion.] I have very fine, curly hair that breaks easily so I was really excited to receive the Izumi Tonic Strengthening System (Shampoo, Serum, and Mask) from Shu Uemura Art of Hair for free in exchange for a review! I've been using the products for a couple of weeks now and I believe they deliver on their promise of stronger, thicker hair. The products are very lightweight, which leaves my hair feeling clean and voluminous with no trace of grease, even after a couple of days. It will probably take using the products for a little longer to see if they really prevent breakage, but I think I am starting to notice less hair covering the drain at the end of my showers. The only downside to these products I've noticed is that they leave my thirsty hair feeling dry which has caused my curls to lose some definition. I think going forward I will pair these products with some of my older, more hydrating ones. I want the benefit of stronger, thicker hair without having to sacrifice moisture. Again, fortunately, these products are so lightweight that I don't think I'll have any issues combining them with others. Overall, I would recommend the Izumi Tonic Strengthening System to anyone with fine, fragile hair like mine. In addition to the benefits I listed above, they smell nice and come in elegant containers. I notice a little goes a long way so the products should last a while, and I'm hoping that when it comes time for my next haircut, I won't have to trim away as many inches of split ends.

Originally posted on  shuuemuraartofhair-usa.com

Thiiiick

[This review was collected as part of a promotion.] Hair feels thicker, stronger, softer, smoother, shinier, and split ends who??? The glass bottle is bulky so I have to transfer it to another container when traveling.

Originally posted on  shuuemuraartofhair-usa.com

Nice serum!

[This review was collected as part of a promotion.] I love the sleek look of this product line. It looks so refined and expensive sitting in my shower! More importantly, I love the way the product performs. It smells great and leaves my hair shiny and hydrated without being weighed down.

Originally posted on  shuuemuraartofhair-usa.com

Easy to use

[This review was collected as part of a promotion.] I received a free product to review. This fits into my normal routine- I wash and condition or mask in shower. Towel dry then apply serum. I don't like multiple product layering. This helped reduce flyaways. Easy to distribute it through my hair without much work or stickiness. There was a light scent I wasn't fond of.

Originally posted on  shuuemuraartofhair-usa.com

Nothing quite like it

[This review was collected as part of a promotion.] This was the first time I've used a Shu Uemura hair product and I enjoyed it. This is a unique serum that is intended to be used on dry hair, which was new to me. The texture was lightweight and very serum-like. I felt that it did help thicken and texturize my hair, and that extra texture helped hairstyles hold longer than usual. I do feel this is meant to be used as a system to get the full effect, but I did feel my hair was thicker, stronger and easier to style.

Originally posted on  shuuemuraartofhair-usa.com