95% PCR
ultra-luxury strengthing shampoo system for strengthened and thickened hair.
each product is delicately prepared with its izumi tonic fragrance composed of wood, citrus and musk notes, reinterpreting a breathtaking rice field horizon.
cleanse hair by applying the srengthing shampoo system. rinse carefully and proceed by using the strengtheing conditioner system or strengthening treatment system. to complete the routine, apply the thickening serum on lengths.
Learn more on Access
Ask more information about this productingrédients actifs
inspired by centuries of tradition exclusively for shu uemura art of hair. izumi - meaning "fountain" in japanese - tonic honours the ancient tradition of yu-su-ru: bathingthe hair in rice water for beautiful, strong hair.
ingrédients
aqua / water / eau
sodium laureth sulfate
citric acid
cocamidopropyl betaine
sodium hydroxide
propylene glycol
sodium chloride
sodium benzoate
hexylene glycol
polyquaternium-10
salicylic acid
linalool
limonene
butylene glycol
citronellol
coumarin
alpha-isomethyl ionone
geraniol
hydrolyzed rice extract
parfum / fragrance
Rating & Reviews
casg3_8067
51.76315671E12 14/11/2025
Lightly scented, rinses cleanly, gorgeous bottle!
[This review was collected as part of a promotion.] This strengthening shampoo is a great option to build into the rotation! With a light sweet aroma, it emulsifies easily and rinses cleanly. The packaging is gorgeous! It remains to be seen whether it will help strengthen my dry fall hair, but I’m hoping for positive results!
Originaly posted on influenster.com
miah112_6136
51.763127011E12 14/11/2025
My new favorite shampoo
[This review was collected as part of a promotion.] I’m usually hesitant to try any shampoos, but this one really helped me. It has helped my hair, not be as fragile has a great scent. The shampoo is my hair feeling soft, not damaged or dry.
Originaly posted on influenster.com
brittanyb507_9812
51.763069407E12 13/11/2025
Great shampoo
[This review was collected as part of a promotion.] So this shampoo is on another level. Price is little bit high but considering the high quality ingredients is more then reasonable. Smell is on another level and effectiveness is amazing.
Originaly posted on influenster.com
Shannon
51.763026208E12 13/11/2025
The only shampoo
The only shampoo to use. It smells great. Cleans perfectly and leaves behind no residue.
Originaly posted on shuuemuraartofhair-usa.com
badriahijaz_3045
51.763057715E12 13/11/2025
Great for dry hair!
[This review was collected as part of a promotion.] This product is impressive! Feels very smooth on hair, leaves it glossy and refreshes! Helps a lot with my dry hair. Totally reccomend but I will be using it a bit more to compare it to another brand I have. But it almost beats.
Originaly posted on influenster.com
brooker135_6228
51.762890312E12 11/11/2025
Vibrant Hair Incoming!
[This review was collected as part of a promotion.] The ShuUemura shampoo is top notch! I noticed an immediate difference after the first wash. My hair looked so much more shiny, healthy and vibrant. This is part of my shower routine permanently now!
Originaly posted on influenster.com
amys628_5069
41.76279941E12 10/11/2025
Great but stinks
[This review was collected as part of a promotion.] I have vivid hair color, and I’m thrilled at how little my hair breaks and how strong it feels even right after bleach and color. It doesn’t fade my color, either.
It’s very thick, and I either get too much or too little product. Never the right amount. Unlike other reviewers I don’t care for the scent. It gives grandma’s perfume.
Originaly posted on influenster.com
megan_emily_5557
41.76271121E12 09/11/2025
SMELL SMELL SMELL 😍😍
[This review was collected as part of a promotion.] THE SMELL😍😍😍 the first thing I noticed was how amazing this smelled! It smells like Sprite, like lemon-lime and I know that may not be a win with everyone but for me, I love it! I’ve used it about 4 times now, for both of my shampoos and I really like the texture. I don’t feel like it weighs my hair down since I have fine hair that’s something I worry about but I don’t feel that way with this. I also have color treated hair and I haven’t noticed any color fading either which is also a top priority for me. It is pretty concentrated so you don’t need a lot so I do like that because I feel like it will last a while. However, it is a little pricey for me, I don’t know if I’m going to repurchase just for that alone, but overall I have been really enjoying this shampoo!
Originaly posted on influenster.com
camryns17_7526
51.762625707E12 08/11/2025
Noticeably Stronger, Healthier Hair!
[This review was collected as part of a promotion.] I received this product in exchange for my honest review, and I am so impressed! The Shu Uemura Izumi Tonic Strengthening & Thickening Rice Water Shampoo feels like a luxurious salon treatment in a bottle. The scent is light, clean, and spa-like — not overpowering but just enough to make washing your hair feel special.
After just a few uses, I noticed my hair felt stronger, smoother, and had more volume without feeling heavy. It lathers beautifully, rinses easily, and leaves my scalp refreshed and balanced. I also love that it helps with breakage — my hair feels healthier and looks shinier than it has in a long time.
Originaly posted on influenster.com
nicoleraz_1737
51.76262661E12 08/11/2025
More than a shampoo…
[This review was collected as part of a promotion.] This is more than shampoo, it’s a treatment. The first time I used it there was a significant difference in the way my hair felt. The clear formula is light with a subtle, clean, scent. It made my fine, thinning hair feel plump, and full. Each strand was thicker and silky. The price is a bit high, but a little product goes a long way.
Originaly posted on influenster.com
janee17_3310
31.762796533E12 10/11/2025
Strong fragrance
[This review was collected as part of a promotion.] It is effective but the fragrance is so strong. It is a strong perfume like fragrance. The packaging is easy to use and works up a nice lather, but if you're sensitive to scents I would not recommend
Originaly posted on influenster.com
Reply from Consumer Care Center 10/11/2025
Hi janee17_3310, We are sorry to hear the fragrance for izumi tonic strengthening shampoo is too strong for you. The fragrance features Bergamot, Lemon, Ylang Ylang, Rice Water and Sandlewood. We are glad to hear it had a nice lather and easy to use. Thank you for giving our products a try!
zoew71_5728
51.762580705E12 08/11/2025
Lov it
[This review was collected as part of a promotion.] First, I love the fragrance of the shampoo because it smells so elegant and clean. The packaging shows a very good sense of design. I already loved it before using it. And unsurprisingly, the shampoo itself is totally worth the price. My hair feels refreshing after washing, and it‘s not sticky two days later.
Originaly posted on influenster.com
lsharpe_5751
51.762575304E12 07/11/2025
Great shampoo
[This review was collected as part of a promotion.] This little bottle of shampoo is awesome! I have fine thin hair. This product gives me so much volume and fullness. I love it, I will definitely repurchase.
Originaly posted on influenster.com
denisap7_3817
51.762477206E12 06/11/2025
Feels so good
[This review was collected as part of a promotion.] Love this shampoo, not only does it smell amazing and fresh it feels so lightweight and left my hair feeling so soft and looking healthier with the first use. Definitely recommend
Originaly posted on influenster.com
kitten_87_6623
41.762443009E12 06/11/2025
Fancy Shampoo!
[This review was collected as part of a promotion.] This bottle of shampoo feels so lux and fancy to use! It’s made with Japanese rice water and promotes hair strength for those of us with fragile hair. It’s a shampoo tonic inspired by the Japanese ancestral beauty tradition of bathing your hair in rice water, which gently cleanses, strengthens and thickens the hair. You simply apply it to wet hair, massage, and rinse clean. Then sit back and enjoy your soft hair!
Originaly posted on influenster.com
roxxylynn_4990
51.762352109E12 05/11/2025
Good for fine , brittle hair
[This review was collected as part of a promotion.] I am really liking this shampoo! It smells great and I really like the feel of it on my hair. My hair is a mess right now . It is fine , dull , and falling out . This seems to really be helping . I will see what happens with continued use. It seems to be worth the price so far. Overall , nice shampoo !
Originaly posted on influenster.com
markij_8303
51.762352109E12 05/11/2025
Great shampoo
[This review was collected as part of a promotion.] This strengthening shampoo works great. It has a light scent that smells amazing. It makes my hair clean , smooth and soft. It has a nice texture and a little amount of shampoo is enough to wash my hair. I love that shampoo !
Originaly posted on influenster.com
crystalsfc86_3156
41.762352109E12 05/11/2025
Salon quality shampoo experience at home.
[This review was collected as part of a promotion.] Pleasantly surprised by this product. The bottle is sleek, and uniquely shaped with a flip-top lid. Has a nice, light scent. Nothing overpowering. A little goes a long way, as it forms up a bit once you apply to your hair and start washing. It has a menthol cooling/tingling effect, but very mild.
Hair feels sqeaky clean when rinsed.
I do feel like i need to go heavy on the conditioner after because my hair feels pretty dry. Once I dry and style my hair, it feels nice and soft, and fuller. It gives my otherwise fine, limp hair, a bit of texture and "oomph".
I use a blow dryer and straightening iron on my hair, and with this product my hair looks fuller and healthier and my split ends are not nearly as noticeable.
Originaly posted on influenster.com
kelseyy13_900
51.762220727E12 03/11/2025
Great product
[This review was collected as part of a promotion.] I love this. The smell and texture are great. I can’t wait to use it for a while and see how well it’s helping my hair. The packaging is great and doesn’t slip in the shower
Originaly posted on influenster.com
saras03ae_5141
51.76219461E12 03/11/2025
Very nice!
[This review was collected as part of a promotion.] I love this shampoo! It leaves my hair feeling amazing and soft! The scent is just perfect, nit very strong which I love. Thebpackaging was great. You get a great value for your money! Ilthis is my new brand I'll forever buy!
Originaly posted on influenster.com
sxrxhscxtt_2095
51.762191014E12 03/11/2025
nice!
[This review was collected as part of a promotion.] smells really good. good formula. the packaging is very sleek. affordable option for high end shampoo i think. very excited to use this as someone with color treated hair
Originaly posted on influenster.com
tracyk_3415
41.762220727E12 03/11/2025
Great
[This review was collected as part of a promotion.] I received this product free from Influenster in exchange from my honest review. My hair definitely felt better after using. I have very long hair. Can’t wait to see more results the longer I use it.
Originaly posted on influenster.com
maryu16_4087
51.762220727E12 03/11/2025
Must have
[This review was collected as part of a promotion.] What a wonderful shampoo! After using for just a few days, I’ve noticed strength and bounce in my hair. The smell is refreshing, subtle, and clean. My hair breaks and this I hope will be an answer, so far it is.
Originaly posted on influenster.com
angelajf1e7_3493
51.762155907E12 03/11/2025
Love it
[This review was collected as part of a promotion.] I received this product for free in exchange for my honest review.
The Izumi tonic strengthening shampoo is very good it has a refreshing scent, the texture is very smooth and leaving your hair smelling nice and clean. My hair doesn’t feel stripped after using it it’s shiny and luxurious at the same time it’s a strengthening shampoo that will help with my split ends. I’m loving the Japanese enmei herb and Asian red ginseng root extract. It’s a little pricey but it’s worth it.
Originaly posted on influenster.com
jessn65_8254
41.762155907E12 03/11/2025
Pampering in a bottle
[This review was collected as part of a promotion.] Very easy to use bottle. The fragrance smells fresh like a day at the spa. The shampoo is light feels nice on the scalp keeping hair feeling clean without making it feel dry. Excited to see more results for making my hair feel thicker and nourished.
Originaly posted on influenster.com
lizzyw24_9940
41.762036205E12 01/11/2025
Works wonders for my fine hair
[This review was collected as part of a promotion.] My fine and dry hair drinks this shampoo right up. After a few uses I see such a positive difference thanks to Izumi. My hair feels fuller and clean after ever use. I love the scent and price range for such a top quality shampoo.
Originaly posted on influenster.com
amberlinnaa7b81f7_8092
51.761957918E12 31/10/2025
Works
[This review was collected as part of a promotion.] This was used on my daughters hair first because she was so excited to try it. It smells so good and you don't have to use a lot. Her hair came out so shiny and pretty. She wants more when it runs out. The first picture is before the second after.
Originaly posted on influenster.com
lindsaym47_5520
41.762010116E12 01/11/2025
High quality spa feel
[This review was collected as part of a promotion.] This is a brand that I've used and already love. Their products are always really high quality and clearly have good ingredients, so it's more of a question of does it work for your individual hair type of not. It smells expensive and like a spa, and works really well for my straight thin hair. My only issue is that even after double cleansing, by the end of the night my hair was feeling a little oily. One spritz of dry shampoo solved it immediately, but it's worth noting. I will still happily use it daily since it made my hair look silky smooth with no fly aways.
Originaly posted on influenster.com
linhl16_5414
51.761949809E12 31/10/2025
Nice and lathery
[This review was collected as part of a promotion.] This shampoo smells amazing. It mildly lathers up and feels very light weight. I tried it out without conditioner and it is almost like a clarifying shampoo but makes your hair healthier and more manageable. I have medium coarse hair but on the thinner side and it works great to revitalize my scalp. I like the rice water aspect of this shampoo. I hope it helps my hair grow thicker and longer.
Originaly posted on influenster.com
bobbiek9_5001
51.761949808E12 31/10/2025
Wow!
[This review was collected as part of a promotion.] This product has made a huge difference in my hair! After just one use, my hair felt thicker and stronger. My hair was also noticeably softer and shiner! The product is packaged nicely and is a great value. The scent is nice and light, making it perfect for any gender.
I received this product complimentary from Influenster in exchange for my honest opinion.
Originaly posted on influenster.com
dawnw104_1623
41.761891308E12 31/10/2025
Very effective
[This review was collected as part of a promotion.] ShuUemura izumi tonic strengthening shampoo is my new favorite. As you can see in the before picture (heart covering face) my hair was very dry and not manageable at all. After 5 days of using this shampoo my hair is healthier and not fly aways. I would definitely give it 5 stars except for the shape of the bottle is hard to manage when you’re all wet and soapy. Also the smell reminds me a little of old man aftershave. I will be using this often.
Originaly posted on influenster.com
jenniferk515_9224
51.761840009E12 30/10/2025
Rice water for fragile hair
[This review was collected as part of a promotion.] ShuUemura’s Izumi tonic strengthening shampoo is exactly what my hair routine was missing. I love the way it makes my hair feel. It is so light weight and works great with my fine hair.
Originaly posted on influenster.com
annmca2b_6126
51.761840009E12 30/10/2025
Shampoo tonic with rice water
[This review was collected as part of a promotion.] I really like this product. The consistency was just right, it was clear and being my hair longer than my waist I still used a little over a quarter sized amount and it lathered up well. It wasn’t real foamy, but it lathered, and it was easy to rinse as well and the scent was amazing but, not overpowering. I can’t really tell you if it was worth what I paid as I was given this free to try. However, whenever it becomes available to the public I would definitely invest!
Originaly posted on influenster.com
Wwwc
51.761574514E12 27/10/2025
First time user
was skeptical at first but this lives up to its reputation. It makes my hair feel much more healthy.
Originaly posted on shuuemuraartofhair-usa.com
JaZ209
51.758163505E12 17/09/2025
Great shampoo
A great product to be used with the conditioner. Really has a pleasant scent and works wonders for my scalp and hair.
Originaly posted on shuuemuraartofhair-usa.com
Katie
51.75458421E12 07/08/2025
Good end result
Makes hair smoother and thicker. Product doesn’t leave hair greasy.
Originaly posted on shuuemuraartofhair-usa.com
Near
51.753992909E12 31/07/2025
Such soft hair!
After just one use, my hair feels amazing! Soft to the touch without feeling stripped. It’s too early to say about the strength aspect, but I am definitely impressed with Shu Uemura’s Izumi line. My husband said it smells really nice too.
Originaly posted on shuuemuraartofhair-usa.com
Leslie S
51.752599483E12 15/07/2025
Great strengthening shampoo!
I’m really loving this shampoo. It makes my hair really full and shiny and soft and at the same time it strengthens my hair which my age is a plus.
Originaly posted on shuuemuraartofhair-usa.com
Kate
51.741023913E12 03/03/2025
Favorite
[This review was collected as part of a promotion.] I was struggling to find a shampoo for my fine but long hair that would give me volume. Definitely one of the best shampoos out there.
Originaly posted on shuuemuraartofhair-usa.com
Abi k
51.737840616E12 25/01/2025
Split end savior
[This review was collected as part of a promotion.] I love how moisturized my hair feels after using this! It’s worked wonders on my split ends!
Originaly posted on shuuemuraartofhair-usa.com
Shan
51.726590611E12 17/09/2024
Definitely A Game Changer
[This review was collected as part of a promotion.] The Izumi Tonic shampoo leaves my hair silky and luxuriously clean to the touch. The fragrance is light, yet very pleasant. Although not a specific color safe shampoo, the bottle I used did not lighten or strip my color treated hair. A definite player in my hair care arsenal.
Originaly posted on shuuemuraartofhair-usa.com
SuZen
51.733691996E12 08/12/2024
Rice Water is a miracle.
Rice Water Shampoo is amazing. Meach wash makes your hair better. Moisturizes : gives shine and hair feels so improved.
Originaly posted on shuuemuraartofhair-usa.com
Alphonsine
41.724274032E12 21/08/2024
Perfect shampoo for “baby hair”
Recently, in desperation, I consulted an expert and trust-worthy stylist in Paris. Her first comment as she fingered my fine, thin (and thinning) hair was “baby hair. You have baby hair”. A spot-on diagnosis. She recommended this shampoo and I ordered it as soon as I returned to the US. I’ve used it about 4 times and am very pleased. It cleanses thoroughly and rinses out easily. I don’t know if my hair is getting stronger but . . . my fingers are crossed.
Originaly posted on shuuemuraartofhair-usa.com
Marilyn K
31.717549557E12 04/06/2024
Just started using
I’ve been using for a few weeks. I have fine thin hair. The smell of this line is different than other products snd I don’t really care for it. Smells powdery and strong.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 23/04/2024
Hi there, We are sorry to hear you do not like the scent of Izumi Tonic Strengthening Shampoo. This shampoo features a scent of woody, musky fragrance reinterprets a breathtaking rice-field horizon. It opens with bergamot and lemon top notes and unfolds with a heart of precious ylang-ylang, iris, and sweet rice water resting on a base of sandalwood and vanilla. We appreciate your comments and will share them with our Product Team.
Seabell
51.713709826E12 21/04/2024
My favorite shampoo!
[This review was collected as part of a promotion.] I have fine frizzy hair I love this shampoo! My hair feels clean and not weighted down.
Originaly posted on shuuemuraartofhair-usa.com
Paula
51.711122316E12 22/03/2024
Quality i love!
I finally found the hair care brand I love! I totally recommend.
Originaly posted on shuuemuraartofhair-usa.com
Nadine
21.717549536E12 04/06/2024
Not worth the money
No different than any other shampoo I can buy for half the price
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 22/02/2024
Thank you for the feedback after using Izumi Tonic Strengthening Shampoo. We regret that it didn't work for you. Your comments will be shared with our Product Team. Thanks again, for using and sharing your experience!
Cynthia
51.70405371E12 31/12/2023
Miracle product
[This review was collected as part of a promotion.] Amazing product my hair has never felt better and is thicker
Originaly posted on shuuemuraartofhair-usa.com
Eva L
51.732130665E12 20/11/2024
Worth it!
I bought this for my mom who was having thinning limp hair and using cheap shampoo. After a month and I can see the improvement. Her hair feels nicer and fuller. She loves the shampoo .
Originaly posted on shuuemuraartofhair-usa.com
Dora
51.703454109E12 24/12/2023
Best shampoo
I recommend this products also for girls with very fine hair , it’s does magic and it won’t dry out .
The best shampoo I can tell .
Originaly posted on shuuemuraartofhair-usa.com
The Marshal
51.703454114E12 24/12/2023
Good for fine, thin hair.
First time using this and liked the results on my fine, thin shoulder length hair. Good body and shine.
Originaly posted on shuuemuraartofhair-usa.com
Pleideschild
51.697299231E12 14/10/2023
Amazing!
Great product for dry climates-highly recommend - it’s telling me I have to write a minimum of 50 words so not I’m just filling space ..🙄
Originaly posted on shuuemura-usa.com
Laurie
51.695086112E12 18/09/2023
Love this shampoo
Best shampoo I have used. Smells amazing and has really helped my hair.
Originaly posted on shuuemuraartofhair-usa.com
Rae
41.690561839E12 28/07/2023
Worked well for my fine hair
[This review was collected as part of a promotion.] I thought this product really helped with my fine hair, I just wish it had a better more clean scent as that is the scent I prefer for my hair.
Originaly posted on shuuemuraartofhair-usa.com
Destiny
51.696715919E12 07/10/2023
Excellent Shampoo
[This review was collected as part of a promotion.] I received a selection of free products in this line to try and the shampoo is my favorite out of the three items. It was light for my hair and smelled nice as well.
Originaly posted on shuuemuraartofhair-usa.com
Lenny
41.691255425E12 05/08/2023
Fabulous gift idea!
[This review was collected as part of a promotion.] First the bottle. I found the bottle kind of awkward to hold and dispense with wet hands in the shower. I found myself wishing it came in the same bottle with the pump dispenser that the conditioner did. I don't know why the company chose to only give the conditioner a pump dispenser. Though I know sulfurs are necessary to breakdown oils and buildup in the hair, I was disappointed to see them present in the ingredients list here. A little did go a long way, as a silver dollar-sized drop in my palm did suds my mid-back length hair up quite a bit. My hair smelled nice and felt soft for a few days. As with the conditioner and thickening serum, I wouldn't purchase this on its own for myself as it just seems to be an unnecessary luxury purchase, but I would absolutely recommend the entire Izumi Tonic system as a gift. In fact, I just purchased for a friend who just had a baby and mentioned that her hair was thinning! I'm excited to give it to her!
Originaly posted on shuuemuraartofhair-usa.com
Yurper
21.687199617E12 19/06/2023
Not Impressed
Wasn’t impressed at all. Left my hair feeling like straw. Tried the shampoo for two days and haven’t used again. Went back to the shampoo I was previously using.
Originaly posted on shuuemuraartofhair-usa.com
Reply from customer care center 27/04/2023
Hi there, Thank you for using our Izumi Strengthening Rice Water Shampoo. We are sorry that your hair felt very dry after using it twice. We would like to suggest Urban Moisture Moisturizing shampoo that nourishes & hydrates the hair to rebalances moisture levels. This is the link https://tinyurl.com/283cb7oh
Alee
41.690580273E12 28/07/2023
Smells great and feels even better
[This review was collected as part of a promotion.] This Izumi Tonic shampoo smells great very light and fresh and it leaves my hair feeling great nourished and not oily or weighed down. I do have to say I noticed my scalp got some dryness but nothing a good scalp scrub and mask couldn't fix. I apply a squeeze of the shampoo on wet hair, massage throughly and rinse. My hair feels stronger and there's way less hair fall.
I recieved this product in exchange for an honest review.
Originaly posted on shuuemuraartofhair-usa.com
Anush
51.690580315E12 28/07/2023
Finally a GREAT rice water shampoo
[This review was collected as part of a promotion.] I have shoulder length hair, they are dry with damages ends. This shampoo has made them soft and strong. Omg the ingredients are promising and they genuinely work. It lathers up nicely and smells luxurious! I followed the shampoo with the Izumi Tonic Mask conditioner and Izumi Tonic Serum to get the maximum benefits. I will use these products again in the future and will definitely recommend it to others.
Originaly posted on shuuemuraartofhair-usa.com
Melissa3
41.69058025E12 28/07/2023
Standard shampoo
[This review was collected as part of a promotion.] Not stripping shampoo. Light everyday clean. I don't see anything special about it to justify the price.
Originaly posted on shuuemuraartofhair-usa.com
PB10
41.690580295E12 28/07/2023
I would purchase this shampoo
[This review was collected as part of a promotion.] I received the Izumi Tonic Shampoo in exchange for my honest opinion. Let's start by saying that I liked how soft my hair felt after using the shampoo. It is very lightweight and gently removed the impurities in my hair. The only down side for me is the fragrance, its not at all overwhelming but it just wasn't my favorite scent.
Originaly posted on shuuemuraartofhair-usa.com
Dog_mom14
51.69058025E12 28/07/2023
Clean
[This review was collected as part of a promotion.] Using this shampoo has done wonders. My scalp feels so clean and moistureized all in one. A little bit goes a long way and i have long hair.
Originaly posted on shuuemuraartofhair-usa.com
Effie
51.690580273E12 28/07/2023
I will definitely be repurchasing this product
[This review was collected as part of a promotion.] I use this product every other day. I love how soft my hair feels and it smells really good. It has an interesting jelly like consistency.
Originaly posted on shuuemuraartofhair-usa.com
Magg
51.690580295E12 28/07/2023
The best!
[This review was collected as part of a promotion.] This is an amazing gentle shampoo that makes my hair look extremely healthy and shiny. I am looking forward to seeing long term results! The scent is great too!
Originaly posted on shuuemuraartofhair-usa.com
saleago
51.690580273E12 28/07/2023
less split ends
[This review was collected as part of a promotion.] The izumi tonic strengthening shampoo is a lightweight shampoo but it seemed to later quite well for me. It has a very slight scent to it, not overpowering. It left my hair clean and feeling healthy. I do not see as many split ends after using this shampoo. I would recommend trying.
I got this product for free in exchange for writing a review of my honest opinion.
Originaly posted on shuuemuraartofhair-usa.com
Heyaprill
51.69058025E12 28/07/2023
The best rice water based shampoo
[This review was collected as part of a promotion.] I think we all know that rice water is the next big thing in hair care and this shampoo is nothing short of magnificent. It makes my hair soft and smooth and so shiny!
Originaly posted on shuuemuraartofhair-usa.com
AJ Banks
51.69058025E12 28/07/2023
I would purchase again for usuage....
[This review was collected as part of a promotion.] This shampoo is very hydrating. I loved the way it lathered on my brittle and thick hair. It leaves my hair feeling softer and feeling very clean.
After usage, my hair looked healthier, the bottle is white/black and plastic.
It reminds me of a salon scaled product. It looks upscale. My hair is more moisturized as well. The smell is not bad, it smells of a floral scent in my opinion. The rice water is a plus, I've been hearing so much about this lately. I was provided a sample for my opinion after several uses.
Originaly posted on shuuemuraartofhair-usa.com
Dpedza
41.690580273E12 28/07/2023
Saw and felt the difference
[This review was collected as part of a promotion.] After a week of using my hair did feel silky smooth. The only thing I personally didn't like was the smell.but overall using the products worked well together the shampoo and conditioner
Originaly posted on shuuemuraartofhair-usa.com
Rachel
51.690580273E12 28/07/2023
Love! Would by again
[This review was collected as part of a promotion.] I used the product 2x a week when I washed my hair. When I opened bottle, I immediately loved the smell. I felt like it cleaned by hair without stripping it and drying it out. I'm going to continue using it!
Originaly posted on shuuemuraartofhair-usa.com
Samantha2
41.690580295E12 28/07/2023
Love the scent
[This review was collected as part of a promotion.] The scent of this shampoo is so good and it leaves my hair smelling amazing! Basic results but nothing over the top.
Originaly posted on shuuemuraartofhair-usa.com
Steff1
41.690580315E12 28/07/2023
Lightweight Shampoo
[This review was collected as part of a promotion.] I have bleached blonde, thin, fragile hair. This shampoo worked great and did not weigh it down. It lathered easily and the product was easy to dispense. The only thing I don't like about this line is the scent, which it doesn't seem to linger too long with this product.
Originaly posted on shuuemuraartofhair-usa.com
WHallz
51.69058025E12 28/07/2023
Great Shampoo
[This review was collected as part of a promotion.] This shampoo was great for my thin, fine, damaged hair. The smell was pleasant and the bottle was a comfortable shape and easy to open and close. The shampoo had plenty of suds and rinsed out of my hair well leaving it feeling clean but not weighed down. I followed the shampoo with the Izumi Tonic Mask conditioner and Izumi Tonic Serum to get the maximum benefits. My hair felt healthy and conditioned and also had more texture to it. My husband commented several times while I used these products (unbeknownst to him) that my hair looked good - thicker. Other "repairing" products I've tried seem to make my hair feel limp and weighed down - this was a surprising change. I will use these products again in the future and will definitely recommend it to others.
Originaly posted on shuuemuraartofhair-usa.com
uhhhhh25
31.690580273E12 28/07/2023
Solid shampoo, doesn't do everything it says
[This review was collected as part of a promotion.] This is a solid shampoo. It cleanses my hair well without drying it out too much, which I really appreciate since around the crown of my head can get greasy while the ends stay dry. I haven't noticed it thicken my hair, which may take more time than the BzzAgent test allowed. I also haven't noticed my hair be strengthened or split ends limited.
Originaly posted on shuuemuraartofhair-usa.com
Reply from consumer care center 29/03/2023
Hi there, thank you for sampling our Izumi Tonic Strengthening Shampoo. We are sorry to hear you did not get the results you were expecting. This is a strengthening shampoo infused with Japanese rice water to gently cleanse, repair, and visibly thicken fragile hair—without stripping away hydration. We appreciate the time you took to write a review.
Sierra
11.734120838E12 13/12/2024
Made my hair super dry
[This review was collected as part of a promotion.] This, in combo with the conditioner and tonic, made my hair super dry. I tried using it twice and both times my hair was left very brittle and dry. This was right after I got my hair cut too. It took several washes and deep conditioner to get it back to normal
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 31/03/2023
Hi Sierra, thanks for trying Izumi Tonic Strengthening Shampoo. We are sorry to hear that it did not work well on your hair type. We appreciate your review and we will be sharing your comments with the rest of our team.
Mrs Pepper
41.690580273E12 28/07/2023
Great feeling
[This review was collected as part of a promotion.] I have used this conditioner for a few weeks now and my hair feels very clean and not weighed down. I don't see a difference in the appearance but when I run my hands thru I can feel it. I do feel I need to keep using it and maybe then I will see a difference.
Originaly posted on shuuemuraartofhair-usa.com
Mary4
51.690580273E12 28/07/2023
I would buy this again
[This review was collected as part of a promotion.] Love the smell of this product. It truly leaves my hair feeling clean after using it. I would absolutely buy this again!
Originaly posted on shuuemuraartofhair-usa.com
CaliforniaSunshine27
51.690580315E12 28/07/2023
Excellent restoring shampoo!
[This review was collected as part of a promotion.] This shampoo is excellent quality and I have to use very little to achieve a perfect lather all over. I love the quality and scent, it's very calming and long lasting. I love how this shampoo makes my hair look and feel, my hair feels smooth, soft and renewed, no frizzy ends sticking out and the dry ends from overprocessing by coloring my hair with bleach repeatedly. My hair looks and feels so much better, I would definitely recommend giving this shampoo a try!
I received a free sample of this product for testing purposes in return for my honest opinion and sharing my feedback.
Originaly posted on shuuemuraartofhair-usa.com
Gabrielle1
41.690580295E12 28/07/2023
I would buy thus again
[This review was collected as part of a promotion.] I enjoyed this product, made my hair feel soft and manageable. It gave a good lather and I enjoyed the texture, The smell was just ok but not bothersome.
Originaly posted on shuuemuraartofhair-usa.com
KelKel
51.690580273E12 28/07/2023
WONDERFUL!
[This review was collected as part of a promotion.] I have short pixie hair that gets dry from highlights. This shampoo leaves my hair feeling super clean (I use a lot of products on my hair), and it smells SO good!
Originaly posted on shuuemuraartofhair-usa.com
Lillydawn
41.690580273E12 28/07/2023
Iconic find
[This review was collected as part of a promotion.] This shampoo feels luxurious and to know that it is good for my hair is an added bonus. The smell is amazing and my hair feels soft and manageable after use.
Originaly posted on shuuemuraartofhair-usa.com
Court1
51.690580315E12 28/07/2023
Gets the job done
[This review was collected as part of a promotion.] This cleans my hair without taking out an access amount of my hair dye which is a must for me.
Originaly posted on shuuemuraartofhair-usa.com
Alleykatsjp
51.690580295E12 28/07/2023
Love this shampoo
[This review was collected as part of a promotion.] This shampoo is my new favorite. It smells so good. A light citrus smell like a day spa. It lathers very well. My hair since I've been using it the past couple weeks has drastically improved! It's shiny and silky. I will buy again! Highly recommended. Very nice luxurious packaging. Sleek and modern look.
Originaly posted on shuuemuraartofhair-usa.com
Cgrose
41.69058025E12 28/07/2023
Powerful cleanser
[This review was collected as part of a promotion.] This shampoo is incredibly concentrated. It is very similar to a clarifying shampoo in texture and feel in the hair. I'm have not noticed any reduction in hair loss, but my fine hair strands do feel thicker when using this with the conditioner and serum. I am not sure if it is color safe, but I suspect it is not. If it were, I would consider repurchasing this product.
Originaly posted on shuuemuraartofhair-usa.com
Leah N
51.690580295E12 28/07/2023
Transforms your hair and smells amazing!
[This review was collected as part of a promotion.] I used this tonic shampoo in conjunction with the serum and the mask. It really thickened up and strengthened my hair. An added bonus is that it smells absolutely amazing! Sometimes hair products have instructions that can be confusing but these were easy to follow and easy to use. Over just a short period of time I noticed a difference. This shampoo truly felt like a luxury top-of-the-line product. She Uemura Art of Hair products are distinctly reliable and praise-worthy!
Originaly posted on shuuemuraartofhair-usa.com
Hoot
51.690580315E12 28/07/2023
So Far So Good
[This review was collected as part of a promotion.] I have been using this every other day for the last 3 weeks solid. The packaging is nice and sleek although I wish there was more in the bottle for the price. The scent is pleasant enough and does not seem to hang around long. Hair feels very clean and soft after use. I'm excited to see how my thin, dry hair is looking in the next month. Sample provided in exchange for my honest opinion. Thanks!!
Originaly posted on shuuemuraartofhair-usa.com
Jessi
41.690580273E12 28/07/2023
Smells amazing
[This review was collected as part of a promotion.] I love this scent. It's really the best quality of this product. The shampoo did leave my hair a little dry and squeaky, I don't know if that's a good thing. I used the conditioner & serum too, after drying my hair feels soft. I would use the shampoo with conditioner
Originaly posted on shuuemuraartofhair-usa.com
Anna3
41.690580315E12 28/07/2023
Like it!
[This review was collected as part of a promotion.] This shampoo is really good. I started noticing frizz reduction in my first use. I used it with the hair mask and serum. I wasn't crazy about the smell though.
Originaly posted on shuuemuraartofhair-usa.com
Angie3
51.690580315E12 28/07/2023
My new shampoo from know on
[This review was collected as part of a promotion.] I used this shampoo instead of my old one and i do not regret it. This shampoo left my hair feeling and looking so healthy and smelling good. My hair seems to have more health and volume to it
Originaly posted on shuuemuraartofhair-usa.com
Jamie Comfort
51.690580315E12 28/07/2023
I would buy THIS AGAIN
[This review was collected as part of a promotion.] Since using this IZUMI TONIC SHAMPOO I have noticed my hair thickening and it is stronger it is amazing in such a short period of time!
Originaly posted on shuuemuraartofhair-usa.com
Dr Dolly
51.690580273E12 28/07/2023
Fresh scent and hair feels fabulous
[This review was collected as part of a promotion.] I wanted to try this product with my pre-teen daughter who's always had sparse and thin hair. But I also tried it so that I could provide a thorough review. First of all, my daughter's fine thin hair was smoother and more manageable and it just looked better. The scent of this product on my hair is wonderful, but it's not heavy and long lasting like a perfume. It just smells clean and wonderful and my hair feels smooth and glossy.
Originaly posted on shuuemuraartofhair-usa.com
Desi
51.690580315E12 28/07/2023
Great product
[This review was collected as part of a promotion.] izumi tonic strengthening shampoo
First I have to say that I was pretty excited to try these products I've heard from several people and research I've done about rice water and I know it's excellent for your hair. After trying the shampoo for a few weeks I can say that I am pretty impressed. I have very fine hair and by the second day of washing my hair it's usually oily but with this shampoo it was not the case. My hair was shiny but not oily also loved the scent.
Originaly posted on shuuemuraartofhair-usa.com
Delorab
51.690580295E12 28/07/2023
Awesome!
[This review was collected as part of a promotion.] I have used the SHU UEMURA IZUMI TONIC SHAMPOO for a week or so and I will say it has absolutely improved the manageability of my hair. I have also noticed that my hair feels and looks way more healthy and shiny.
Originaly posted on shuuemuraartofhair-usa.com
Tani
41.69058025E12 28/07/2023
Great product
[This review was collected as part of a promotion.] I have to take an extra week to make sure im reviewing this product the correct way. So I dont feel it gives that good bubbling wash you like to make sure its washing good. But after trying it for 2 week i will say i can go a few days without washing my hair and my hair smells so great. but after the 3rd day my hair do starts to look a bit thin.
Originaly posted on shuuemuraartofhair-usa.com
Kim S
41.690580315E12 28/07/2023
I like this shampoo so far
[This review was collected as part of a promotion.] I'm enjoying the shampoo for my fine hair. It doesn't make it oily and helps it feel soft and shiny. I am not sure how it is helping with thickening, but I look forward to seeing results with continued use. The smelled kind of reminds me of baby powder, which isn't my favorite.. but it's not too bad.
Originaly posted on shuuemuraartofhair-usa.com
The hair lady
41.69058025E12 28/07/2023
Super soft hair
[This review was collected as part of a promotion.] I really liked the benefits of this product. I switched to this for a while and my hair feels healthy. I love how little i needed to use to wash my hair. I do not like the smell however. It smells to me like baby powder and very strong rose scent. If it smelt more like coconut or basically anything not rose I would have given this a 5 star.
Originaly posted on shuuemuraartofhair-usa.com
Coopers MiMi
51.69058025E12 28/07/2023
Love this shampoo!
[This review was collected as part of a promotion.] I use this product as a part of a three product system. I've used all three products for the last three weeks and I can see a huge difference in my hair. You do not need to use a lot of this shampoo a little goes a long way. This shampoo smells great and leaves your hair feeling squeaky clean.
Originaly posted on shuuemuraartofhair-usa.com
Melisa1
41.69058025E12 28/07/2023
It's working well!
[This review was collected as part of a promotion.] I have such problem hair. I feel like it falls out or breaks in such large quantities that I'm surprised I have any hair left at all. This shampoo didn't really curtail the breakage, but it did make my hair look fuller after use and so my thinning hair wasn't as noticeable. I hope with continued usage I can make my hair healthier.
Originaly posted on shuuemuraartofhair-usa.com
Sara D
51.690580273E12 28/07/2023
Great Product
[This review was collected as part of a promotion.] I really love this shampoo, it leaves my hair feeling very clean and fresh and I really love the smell of it. I could tell a difference after the first week of my hair feeling thicker and healthier. This really is a great product!
Originaly posted on shuuemuraartofhair-usa.com
Christina Nowicki
31.73412091E12 13/12/2024
This shampoo is ok
[This review was collected as part of a promotion.] When I first used this shampoo I really didn't notice a difference. Normally when I use a shampoo, after only washing my scalp my ends will still feel as refresh as the hair on my scalp. Not so much with this. Still only washing a inch from my scalp, my ends are still feeling pretty dry, rough and very tangled. So much that I have to use a larger amount of the conditioner to fix it.
Originaly posted on shuuemuraartofhair-usa.com
Reply from consumer care center 22/03/2023
Hi there, Thank you for sampling our Izumi Tonic Strengthening Shampoo. We are sorry to hear it made your hair dry and tangled. This shampoo strengthen and repairs fragile hair so hair is stronger. For more moisture you may want to try our Urban Moisture Collection. We appreciate the time you took to write a review.
Ashley7
51.690580295E12 28/07/2023
Love this product!
[This review was collected as part of a promotion.] This shampoo is amazing! I have thick hair and it is hard to find the perfect shampoo/conditioner for my hair. This shampoo makes my hair feel so clean and soft. I don't like alot of fragrance because I have migraines but this smells like I just left the salon. My hair looks and smells clean until the next time I wash it. I would recommend this product!
Originaly posted on shuuemuraartofhair-usa.com
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