Definitely A Game Changer

[This review was collected as part of a promotion.] The Izumi Tonic shampoo leaves my hair silky and luxuriously clean to the touch. The fragrance is light, yet very pleasant. Although not a specific color safe shampoo, the bottle I used did not lighten or strip my color treated hair. A definite player in my hair care arsenal.

Originally posted on  shuuemuraartofhair-usa.com

Rice Water is a miracle.

Rice Water Shampoo is amazing. Meach wash makes your hair better. Moisturizes : gives shine and hair feels so improved.

Originally posted on  shuuemuraartofhair-usa.com

Perfect shampoo for “baby hair”

Recently, in desperation, I consulted an expert and trust-worthy stylist in Paris. Her first comment as she fingered my fine, thin (and thinning) hair was “baby hair. You have baby hair”. A spot-on diagnosis. She recommended this shampoo and I ordered it as soon as I returned to the US. I’ve used it about 4 times and am very pleased. It cleanses thoroughly and rinses out easily. I don’t know if my hair is getting stronger but . . . my fingers are crossed.

Originally posted on  shuuemuraartofhair-usa.com

Just started using

I’ve been using for a few weeks. I have fine thin hair. The smell of this line is different than other products snd I don’t really care for it. Smells powdery and strong.

Originally posted on  shuuemuraartofhair-usa.com

My favorite shampoo!

[This review was collected as part of a promotion.] I have fine frizzy hair I love this shampoo! My hair feels clean and not weighted down.

Originally posted on  shuuemuraartofhair-usa.com

Quality i love!

I finally found the hair care brand I love! I totally recommend.

Originally posted on  shuuemuraartofhair-usa.com

Not worth the money

No different than any other shampoo I can buy for half the price

Originally posted on  shuuemuraartofhair-usa.com

Miracle product

[This review was collected as part of a promotion.] Amazing product my hair has never felt better and is thicker

Originally posted on  shuuemuraartofhair-usa.com

Worth it!

I bought this for my mom who was having thinning limp hair and using cheap shampoo. After a month and I can see the improvement. Her hair feels nicer and fuller. She loves the shampoo .

Originally posted on  shuuemuraartofhair-usa.com

Best shampoo

I recommend this products also for girls with very fine hair , it’s does magic and it won’t dry out . The best shampoo I can tell .

Originally posted on  shuuemuraartofhair-usa.com

Good for fine, thin hair.

First time using this and liked the results on my fine, thin shoulder length hair. Good body and shine.

Originally posted on  shuuemuraartofhair-usa.com

Amazing!

Great product for dry climates-highly recommend - it’s telling me I have to write a minimum of 50 words so not I’m just filling space ..🙄

Originally posted on  shuuemura-usa.com

Love this shampoo

Best shampoo I have used. Smells amazing and has really helped my hair.

Originally posted on  shuuemuraartofhair-usa.com

Worked well for my fine hair

[This review was collected as part of a promotion.] I thought this product really helped with my fine hair, I just wish it had a better more clean scent as that is the scent I prefer for my hair.

Originally posted on  shuuemuraartofhair-usa.com

Excellent Shampoo

[This review was collected as part of a promotion.] I received a selection of free products in this line to try and the shampoo is my favorite out of the three items. It was light for my hair and smelled nice as well.

Originally posted on  shuuemuraartofhair-usa.com

Fabulous gift idea!

[This review was collected as part of a promotion.] First the bottle. I found the bottle kind of awkward to hold and dispense with wet hands in the shower. I found myself wishing it came in the same bottle with the pump dispenser that the conditioner did. I don't know why the company chose to only give the conditioner a pump dispenser. Though I know sulfurs are necessary to breakdown oils and buildup in the hair, I was disappointed to see them present in the ingredients list here. A little did go a long way, as a silver dollar-sized drop in my palm did suds my mid-back length hair up quite a bit. My hair smelled nice and felt soft for a few days. As with the conditioner and thickening serum, I wouldn't purchase this on its own for myself as it just seems to be an unnecessary luxury purchase, but I would absolutely recommend the entire Izumi Tonic system as a gift. In fact, I just purchased for a friend who just had a baby and mentioned that her hair was thinning! I'm excited to give it to her!

Originally posted on  shuuemuraartofhair-usa.com

Not Impressed

Wasn’t impressed at all. Left my hair feeling like straw. Tried the shampoo for two days and haven’t used again. Went back to the shampoo I was previously using.

Originally posted on  shuuemuraartofhair-usa.com

Smells great and feels even better

[This review was collected as part of a promotion.] This Izumi Tonic shampoo smells great very light and fresh and it leaves my hair feeling great nourished and not oily or weighed down. I do have to say I noticed my scalp got some dryness but nothing a good scalp scrub and mask couldn't fix. I apply a squeeze of the shampoo on wet hair, massage throughly and rinse. My hair feels stronger and there's way less hair fall. I recieved this product in exchange for an honest review.

Originally posted on  shuuemuraartofhair-usa.com

Finally a GREAT rice water shampoo

[This review was collected as part of a promotion.] I have shoulder length hair, they are dry with damages ends. This shampoo has made them soft and strong. Omg the ingredients are promising and they genuinely work. It lathers up nicely and smells luxurious! I followed the shampoo with the Izumi Tonic Mask conditioner and Izumi Tonic Serum to get the maximum benefits. I will use these products again in the future and will definitely recommend it to others.

Originally posted on  shuuemuraartofhair-usa.com

Standard shampoo

[This review was collected as part of a promotion.] Not stripping shampoo. Light everyday clean. I don't see anything special about it to justify the price.

Originally posted on  shuuemuraartofhair-usa.com

I would purchase this shampoo

[This review was collected as part of a promotion.] I received the Izumi Tonic Shampoo in exchange for my honest opinion. Let's start by saying that I liked how soft my hair felt after using the shampoo. It is very lightweight and gently removed the impurities in my hair. The only down side for me is the fragrance, its not at all overwhelming but it just wasn't my favorite scent.

Originally posted on  shuuemuraartofhair-usa.com

Clean

[This review was collected as part of a promotion.] Using this shampoo has done wonders. My scalp feels so clean and moistureized all in one. A little bit goes a long way and i have long hair.

Originally posted on  shuuemuraartofhair-usa.com

I will definitely be repurchasing this product

[This review was collected as part of a promotion.] I use this product every other day. I love how soft my hair feels and it smells really good. It has an interesting jelly like consistency.

Originally posted on  shuuemuraartofhair-usa.com

The best!

[This review was collected as part of a promotion.] This is an amazing gentle shampoo that makes my hair look extremely healthy and shiny. I am looking forward to seeing long term results! The scent is great too!

Originally posted on  shuuemuraartofhair-usa.com

less split ends

[This review was collected as part of a promotion.] The izumi tonic strengthening shampoo is a lightweight shampoo but it seemed to later quite well for me. It has a very slight scent to it, not overpowering. It left my hair clean and feeling healthy. I do not see as many split ends after using this shampoo. I would recommend trying. I got this product for free in exchange for writing a review of my honest opinion.

Originally posted on  shuuemuraartofhair-usa.com

The best rice water based shampoo

[This review was collected as part of a promotion.] I think we all know that rice water is the next big thing in hair care and this shampoo is nothing short of magnificent. It makes my hair soft and smooth and so shiny!

Originally posted on  shuuemuraartofhair-usa.com

I would purchase again for usuage....

[This review was collected as part of a promotion.] This shampoo is very hydrating. I loved the way it lathered on my brittle and thick hair. It leaves my hair feeling softer and feeling very clean. After usage, my hair looked healthier, the bottle is white/black and plastic. It reminds me of a salon scaled product. It looks upscale. My hair is more moisturized as well. The smell is not bad, it smells of a floral scent in my opinion. The rice water is a plus, I've been hearing so much about this lately. I was provided a sample for my opinion after several uses.

Originally posted on  shuuemuraartofhair-usa.com

Saw and felt the difference

[This review was collected as part of a promotion.] After a week of using my hair did feel silky smooth. The only thing I personally didn't like was the smell.but overall using the products worked well together the shampoo and conditioner

Originally posted on  shuuemuraartofhair-usa.com

Love! Would by again

[This review was collected as part of a promotion.] I used the product 2x a week when I washed my hair. When I opened bottle, I immediately loved the smell. I felt like it cleaned by hair without stripping it and drying it out. I'm going to continue using it!

Originally posted on  shuuemuraartofhair-usa.com

Love the scent

[This review was collected as part of a promotion.] The scent of this shampoo is so good and it leaves my hair smelling amazing! Basic results but nothing over the top.

Originally posted on  shuuemuraartofhair-usa.com

Lightweight Shampoo

[This review was collected as part of a promotion.] I have bleached blonde, thin, fragile hair. This shampoo worked great and did not weigh it down. It lathered easily and the product was easy to dispense. The only thing I don't like about this line is the scent, which it doesn't seem to linger too long with this product.

Originally posted on  shuuemuraartofhair-usa.com

Great Shampoo

[This review was collected as part of a promotion.] This shampoo was great for my thin, fine, damaged hair. The smell was pleasant and the bottle was a comfortable shape and easy to open and close. The shampoo had plenty of suds and rinsed out of my hair well leaving it feeling clean but not weighed down. I followed the shampoo with the Izumi Tonic Mask conditioner and Izumi Tonic Serum to get the maximum benefits. My hair felt healthy and conditioned and also had more texture to it. My husband commented several times while I used these products (unbeknownst to him) that my hair looked good - thicker. Other "repairing" products I've tried seem to make my hair feel limp and weighed down - this was a surprising change. I will use these products again in the future and will definitely recommend it to others.

Originally posted on  shuuemuraartofhair-usa.com

Solid shampoo, doesn't do everything it says

[This review was collected as part of a promotion.] This is a solid shampoo. It cleanses my hair well without drying it out too much, which I really appreciate since around the crown of my head can get greasy while the ends stay dry. I haven't noticed it thicken my hair, which may take more time than the BzzAgent test allowed. I also haven't noticed my hair be strengthened or split ends limited.

Originally posted on  shuuemuraartofhair-usa.com

Made my hair super dry

[This review was collected as part of a promotion.] This, in combo with the conditioner and tonic, made my hair super dry. I tried using it twice and both times my hair was left very brittle and dry. This was right after I got my hair cut too. It took several washes and deep conditioner to get it back to normal

Originally posted on  shuuemuraartofhair-usa.com

Great feeling

[This review was collected as part of a promotion.] I have used this conditioner for a few weeks now and my hair feels very clean and not weighed down. I don't see a difference in the appearance but when I run my hands thru I can feel it. I do feel I need to keep using it and maybe then I will see a difference.

Originally posted on  shuuemuraartofhair-usa.com

I would buy this again

[This review was collected as part of a promotion.] Love the smell of this product. It truly leaves my hair feeling clean after using it. I would absolutely buy this again!

Originally posted on  shuuemuraartofhair-usa.com

I would buy thus again

[This review was collected as part of a promotion.] I enjoyed this product, made my hair feel soft and manageable. It gave a good lather and I enjoyed the texture, The smell was just ok but not bothersome.

Originally posted on  shuuemuraartofhair-usa.com

Excellent restoring shampoo!

[This review was collected as part of a promotion.] This shampoo is excellent quality and I have to use very little to achieve a perfect lather all over. I love the quality and scent, it's very calming and long lasting. I love how this shampoo makes my hair look and feel, my hair feels smooth, soft and renewed, no frizzy ends sticking out and the dry ends from overprocessing by coloring my hair with bleach repeatedly. My hair looks and feels so much better, I would definitely recommend giving this shampoo a try! I received a free sample of this product for testing purposes in return for my honest opinion and sharing my feedback.

Originally posted on  shuuemuraartofhair-usa.com

WONDERFUL!

[This review was collected as part of a promotion.] I have short pixie hair that gets dry from highlights. This shampoo leaves my hair feeling super clean (I use a lot of products on my hair), and it smells SO good!

Originally posted on  shuuemuraartofhair-usa.com

Iconic find

[This review was collected as part of a promotion.] This shampoo feels luxurious and to know that it is good for my hair is an added bonus. The smell is amazing and my hair feels soft and manageable after use.

Originally posted on  shuuemuraartofhair-usa.com

Gets the job done

[This review was collected as part of a promotion.] This cleans my hair without taking out an access amount of my hair dye which is a must for me.

Originally posted on  shuuemuraartofhair-usa.com

Love this shampoo

[This review was collected as part of a promotion.] This shampoo is my new favorite. It smells so good. A light citrus smell like a day spa. It lathers very well. My hair since I've been using it the past couple weeks has drastically improved! It's shiny and silky. I will buy again! Highly recommended. Very nice luxurious packaging. Sleek and modern look.

Originally posted on  shuuemuraartofhair-usa.com

Powerful cleanser

[This review was collected as part of a promotion.] This shampoo is incredibly concentrated. It is very similar to a clarifying shampoo in texture and feel in the hair. I'm have not noticed any reduction in hair loss, but my fine hair strands do feel thicker when using this with the conditioner and serum. I am not sure if it is color safe, but I suspect it is not. If it were, I would consider repurchasing this product.

Originally posted on  shuuemuraartofhair-usa.com

Transforms your hair and smells amazing!

[This review was collected as part of a promotion.] I used this tonic shampoo in conjunction with the serum and the mask. It really thickened up and strengthened my hair. An added bonus is that it smells absolutely amazing! Sometimes hair products have instructions that can be confusing but these were easy to follow and easy to use. Over just a short period of time I noticed a difference. This shampoo truly felt like a luxury top-of-the-line product. She Uemura Art of Hair products are distinctly reliable and praise-worthy!

Originally posted on  shuuemuraartofhair-usa.com

Smells amazing

[This review was collected as part of a promotion.] I love this scent. It's really the best quality of this product. The shampoo did leave my hair a little dry and squeaky, I don't know if that's a good thing. I used the conditioner & serum too, after drying my hair feels soft. I would use the shampoo with conditioner

Originally posted on  shuuemuraartofhair-usa.com

So Far So Good

[This review was collected as part of a promotion.] I have been using this every other day for the last 3 weeks solid. The packaging is nice and sleek although I wish there was more in the bottle for the price. The scent is pleasant enough and does not seem to hang around long. Hair feels very clean and soft after use. I'm excited to see how my thin, dry hair is looking in the next month. Sample provided in exchange for my honest opinion. Thanks!!

Originally posted on  shuuemuraartofhair-usa.com

Like it!

[This review was collected as part of a promotion.] This shampoo is really good. I started noticing frizz reduction in my first use. I used it with the hair mask and serum. I wasn't crazy about the smell though.

Originally posted on  shuuemuraartofhair-usa.com

My new shampoo from know on

[This review was collected as part of a promotion.] I used this shampoo instead of my old one and i do not regret it. This shampoo left my hair feeling and looking so healthy and smelling good. My hair seems to have more health and volume to it

Originally posted on  shuuemuraartofhair-usa.com

I would buy THIS AGAIN

[This review was collected as part of a promotion.] Since using this IZUMI TONIC SHAMPOO I have noticed my hair thickening and it is stronger it is amazing in such a short period of time!

Originally posted on  shuuemuraartofhair-usa.com

Fresh scent and hair feels fabulous

[This review was collected as part of a promotion.] I wanted to try this product with my pre-teen daughter who's always had sparse and thin hair. But I also tried it so that I could provide a thorough review. First of all, my daughter's fine thin hair was smoother and more manageable and it just looked better. The scent of this product on my hair is wonderful, but it's not heavy and long lasting like a perfume. It just smells clean and wonderful and my hair feels smooth and glossy.

Originally posted on  shuuemuraartofhair-usa.com

Great product

[This review was collected as part of a promotion.] izumi tonic strengthening shampoo First I have to say that I was pretty excited to try these products I've heard from several people and research I've done about rice water and I know it's excellent for your hair. After trying the shampoo for a few weeks I can say that I am pretty impressed. I have very fine hair and by the second day of washing my hair it's usually oily but with this shampoo it was not the case. My hair was shiny but not oily also loved the scent.

Originally posted on  shuuemuraartofhair-usa.com

Awesome!

[This review was collected as part of a promotion.] I have used the SHU UEMURA IZUMI TONIC SHAMPOO for a week or so and I will say it has absolutely improved the manageability of my hair. I have also noticed that my hair feels and looks way more healthy and shiny.

Originally posted on  shuuemuraartofhair-usa.com

Great product

[This review was collected as part of a promotion.] I have to take an extra week to make sure im reviewing this product the correct way. So I dont feel it gives that good bubbling wash you like to make sure its washing good. But after trying it for 2 week i will say i can go a few days without washing my hair and my hair smells so great. but after the 3rd day my hair do starts to look a bit thin.

Originally posted on  shuuemuraartofhair-usa.com

I like this shampoo so far

[This review was collected as part of a promotion.] I'm enjoying the shampoo for my fine hair. It doesn't make it oily and helps it feel soft and shiny. I am not sure how it is helping with thickening, but I look forward to seeing results with continued use. The smelled kind of reminds me of baby powder, which isn't my favorite.. but it's not too bad.

Originally posted on  shuuemuraartofhair-usa.com

Super soft hair

[This review was collected as part of a promotion.] I really liked the benefits of this product. I switched to this for a while and my hair feels healthy. I love how little i needed to use to wash my hair. I do not like the smell however. It smells to me like baby powder and very strong rose scent. If it smelt more like coconut or basically anything not rose I would have given this a 5 star.

Originally posted on  shuuemuraartofhair-usa.com

Love this shampoo!

[This review was collected as part of a promotion.] I use this product as a part of a three product system. I've used all three products for the last three weeks and I can see a huge difference in my hair. You do not need to use a lot of this shampoo a little goes a long way. This shampoo smells great and leaves your hair feeling squeaky clean.

Originally posted on  shuuemuraartofhair-usa.com

It's working well!

[This review was collected as part of a promotion.] I have such problem hair. I feel like it falls out or breaks in such large quantities that I'm surprised I have any hair left at all. This shampoo didn't really curtail the breakage, but it did make my hair look fuller after use and so my thinning hair wasn't as noticeable. I hope with continued usage I can make my hair healthier.

Originally posted on  shuuemuraartofhair-usa.com

Great Product

[This review was collected as part of a promotion.] I really love this shampoo, it leaves my hair feeling very clean and fresh and I really love the smell of it. I could tell a difference after the first week of my hair feeling thicker and healthier. This really is a great product!

Originally posted on  shuuemuraartofhair-usa.com

Love this product!

[This review was collected as part of a promotion.] This shampoo is amazing! I have thick hair and it is hard to find the perfect shampoo/conditioner for my hair. This shampoo makes my hair feel so clean and soft. I don't like alot of fragrance because I have migraines but this smells like I just left the salon. My hair looks and smells clean until the next time I wash it. I would recommend this product!

Originally posted on  shuuemuraartofhair-usa.com

This shampoo is ok

[This review was collected as part of a promotion.] When I first used this shampoo I really didn't notice a difference. Normally when I use a shampoo, after only washing my scalp my ends will still feel as refresh as the hair on my scalp. Not so much with this. Still only washing a inch from my scalp, my ends are still feeling pretty dry, rough and very tangled. So much that I have to use a larger amount of the conditioner to fix it.

Originally posted on  shuuemuraartofhair-usa.com

Amazing shampoo

[This review was collected as part of a promotion.] I love the smell of this shampoo! Works great, NY hair feels more healthier and even feels thicker.

Originally posted on  shuuemuraartofhair-usa.com

Really works well!

[This review was collected as part of a promotion.] Shu Uemura Izumi Tonic Shampoo for a traditional Japanese hair care I do not have much experience with the Japanese beauty products but the rice water is supposably really good for your hair it helps strengthen and revitalized your hair. I loved the packaging it's simple and sleek. I did notice an off putting smell on this immediately. I must say I'm not a fan of the smell/I could do with out it. However after testing the product I can see why this rice water is a good thing. My hair texture was left feeling uber velvety like. I could tell my hair appears more vibrant and strong after using for the past couple of weeks. It definitely is strengthening my hair and energizing it. Overall I will continue to use and incorporate into my beauty rountine.

Originally posted on  shuuemuraartofhair-usa.com

Quality Hair Care in a Bottle

[This review was collected as part of a promotion.] The bottle this product comes in is very stylish first of all, it made me feel luxurious. When I tried it for the first time, I felt the bottle size was small and I would run through the shampoo very quickly. Using the shampoo was easy for dispensing and the application was seamless. The issue is how much is needed and it doesn't seem to go a long way. I didn't notice a strong scent either which is ok and I don't have a preference. It felt like a quality experience and my hair seemed to be treated well by the soft lather.

Originally posted on  shuuemuraartofhair-usa.com

Best for my damaged hair

[This review was collected as part of a promotion.] Love love this line! After the first use of this line it starts healing my damaged hair. The smell is great but I get it others need no scent. Nice lather and really just a simplistic. Line. Bottles are perfect looks wonderful in my bathroom, I know not everyone cares but I like decor. I'm so glad to have received this complimentary, I will be repurchasing! I think the price is decent as well, definitely a value as it works for my hair.

Originally posted on  shuuemuraartofhair-usa.com

NATURAL HAIR FRIENDLY DOES NOT DRY YOUR HAIR

[This review was collected as part of a promotion.] I was able to sample the Shu Uemura Art of Hair - Sampling Shu Uemura Izumi Tonic Shampoo, Conditioner, and Serum. First of all I love the scent of all 3 products. I was also excited to try this combo because it contains rice water and I know that rice water does really good on my hair type. For reference I have dry damaged hair. I've been on a natural hair care journey for years now so I usually do a lot of wash and go styles. So when I purchase a conditioner it has to be a conditioner that not only cleanses my hair but something that makes my hair soft, easy to detangle, and keeps my hair tamed til my next wash. These products did that! My natural curly/wavy hair was really soft, smells so good, detangles real easy and my hair was easy to style naturally after it was dried. plus easy to comb, did not look greasy. I used the serum every other day just to keep it more moisturized, detangle everyday and just because I love the softness these products make my hair feel. I don't know but I haven't felt my hair like this in a LOOOONG TIME!!! Ive been using products for yrs on my hair and my hair was still dry amd limp. It was sooo annoying! I'm pretty sure it's the ingredients on these products that are working wonders on my hair. Overall I recommend the combo of the Shu Uemura Izumi Tonic Shampoo, Conditioner, and Serum. Especially if u have textured hair, dry hair and damaged hair. I can honestly say it's "NATURAL HAIR GIRL APPROVED" Very good products. Thank You So Much for helping my hair.

Originally posted on  shuuemuraartofhair-usa.com

5 star formula 2 star packaging

[This review was collected as part of a promotion.] This Japanese inspired lightweight shampoo is an amazing formula for my thin, fine, dry, and long hair. Even though this shampoo is gentle it cleanses my scalp and hair very well, and has strengthened and added moisture to my dry, weak strands. I've noticed less fallout and less breakage after just two uses and my hair feels stronger while brushing and styling it. As much as I love that 95% of the bottle is made from recycled plastic, the texture of the plastic is very smooth, making it very slippery to hold with wet hands. The flip cap seems to be a bit on the flimsy side as well and I'm afraid it's going to eventually snap off just from regular use. A pump style dispenser or different texture of the plastic would improve the packaging greatly.

Originally posted on  shuuemuraartofhair-usa.com

High Quality

[This review was collected as part of a promotion.] Shu Uemura Izumi tonic shampoo is the absolute best shampoo I have ever used. It leaves my hair soft, managable, hydrated, and easy to style. It gently cleans my hair, and easily rinses clean. I love the scent. It smells clean. I love the consistency of this shampoo. This is a high quality brand, that I trust to produce the best hair care products on the market.

Originally posted on  shuuemuraartofhair-usa.com

A little does a lot

[This review was collected as part of a promotion.] I was frustrated when I first opened the box with the shampoo in it as it had leaked a bit during transport. Not a huge amount but never a fun thing to find. I was still excited when using it for the first shower. I always try to start out with a small amount and work up to a larger amount if needed. The thing is I was a bit distracted when I went to do my second lather and only did half of my normal small amount thinking I would definitely need more. It was actually perfect and now I am rethinking all of my shampooing for the last several years.

Originally posted on  shuuemuraartofhair-usa.com

I love this product!!!!!!

[This review was collected as part of a promotion.] This has been a fabulous product for me, even using it for a short amount of time. I can feel a difference after only using it a few weeks. I've used many strengthening shampoos over the years, but this one, has a rich lather and when I rinse my hair, I've only seen a few hairs in the drain. Instead of a handful. I swear my hair has also grown. Maybe that's because it feels and looks thicker to me. The only reason I didn't give it 5 stars, is the fact that some people may object to the strong flowery smell that it has. I personally love it, but some people may think it's too much.

Originally posted on  shuuemuraartofhair-usa.com

Works Well!

[This review was collected as part of a promotion.] I tried this shampoo out because I've been having issues with my hair thinning out around my temples and entire hairline. This shampoo works pretty well for helping thicken the hair, without making it unnaturally poofy. After using it for a week, I really noticed that there was a difference in how thick my hair was by my temples. Though I will say, if you have wavy hair, it does reduce the waviness. If you scrunch your hair, this makes the scrunching less effective. A huge perk is how light this shampoo is. It didn't make my hair get greasier any faster than my normal shampoo! The scent was fine, it's not overly strong, but it's not quite my favorite type of smell.

Originally posted on  shuuemuraartofhair-usa.com

This works very well!

[This review was collected as part of a promotion.] I love this product. It works very well on my 4b hair. It cleaned my hair and still left it moisturized.

Originally posted on  shuuemuraartofhair-usa.com

Best shampoo ever

[This review was collected as part of a promotion.] I loved how the Shu Uemura Izumi Tonic Shampoo cleaned my scalp and left my hair feeling soft, clean and full of volume. After the blow out I could see the difference! It works!

Originally posted on  shuuemuraartofhair-usa.com

Magical

[This review was collected as part of a promotion.] The scent of this shampoo is so good. It is subtle, but incredible. I love the way this shampoo makes my hair feel. It feels so soft and strong. I have never had my hair look this healthy. I received a sample for my review but I will be purchasing when I am out.

Originally posted on  shuuemuraartofhair-usa.com

Love this product

[This review was collected as part of a promotion.] I was so excited to try this. My hair was so soft after the first use. The scent was nice but can be a little much if you're sensitive to smells

Originally posted on  shuuemuraartofhair-usa.com

It lathers and cleans beautifully!

[This review was collected as part of a promotion.] So first impressions! It smells great, I can't pinpoint the scent but it's not overwhelming. Clean and fresh. The lather power of this shampoo is impressive and my hair rinses very clean. I've used it a few times now and my hair feels great, doesn't get greasy quickly and doesn't feel weighed down at all. The bottle could use some work though. It's hard to gentle squeeze product out of the bottle so twice I've gotten more than needed. That's my only complaint and even then, it's not a deal breaker.

Originally posted on  shuuemuraartofhair-usa.com

My new favorite

[This review was collected as part of a promotion.] I will definitely be repurchasing this. First the scent is nice. It really helps my hair feel fuller and it's easier to add volume since I started using this.

Originally posted on  shuuemuraartofhair-usa.com

I would buy this product again!

[This review was collected as part of a promotion.] I've used other shampoos that claim to make your hair thicker or more fuller however they never really worked. I was surprised at how well this shampoo does the job. I don't have to use a lot and my hair felt so clean and light. There is a slight fragrance but it doesn't bother me. My hair is fine and thin and this made it look like I had so much more. Absolutely loved it!

Originally posted on  shuuemuraartofhair-usa.com

Love the lather

[This review was collected as part of a promotion.] I have very dry,frizzy, thin hair. This shampoo has made a difference in the feeling of my hair! It lathers up so nicely and gives my hair a great clean without the feeling of being weighed down. The smell is so pleasant on this one compared to the conditioner. Will be buying again!

Originally posted on  shuuemuraartofhair-usa.com

Salon quality shampoo

[This review was collected as part of a promotion.] I really enjoyed this product and so did my hair. First off a little goes a long way. This product felt like salon quality and it smell amazing, I like perfume smelling products. I have coily hair that develops a lot of buildup from the products that I use. This shampoo left my hair squeaky clean after the first shampoo. It was not stripping and my hair felt moisturized. Some shampoos can leave my hair feeling brittle.

Originally posted on  shuuemuraartofhair-usa.com

Nice and gentle shampoo

[This review was collected as part of a promotion.] I have been using the izumi shampoo and so far, it's been great. My hair is bleached so I need something that can strengthen my fragile hair. I wash my hair twice a week and it's very gentle on my hair so far.

Originally posted on  shuuemuraartofhair-usa.com

Clarifying and smooth

[This review was collected as part of a promotion.] This shampoo surprised me, as it is more clarifying than I thought. It does lather nicely and leaves hair feeling clean and smooth. I love the scent of this, and I am glad it matches the other products in the line.

Originally posted on  shuuemuraartofhair-usa.com

Great Shampoo!

[This review was collected as part of a promotion.] [This product was given to me for free in exchange for writing a review]. To start I have textured hair so I don't change up my hair care products a lot but I really do like the feel of this shampoo. I took a star off for the strong fragrance I didn't really care for it. It does cleanse the hair really well and it lathers very quickly. I didn't need to shampoo multiple times before I get a lather. Although this does leave the hair feeling stripped but it took almost three shampoos before that happened to my hair. It may be more or less for yours. If you are washing off oils and butters or haven't washed your hair in a while this product does the job. Overall I'm definitely keep in rotation to use as a clarifying shampoo (for me). Will repurchase once it runs out.

Originally posted on  shuuemuraartofhair-usa.com

Review

[This review was collected as part of a promotion.] The shampoo is cleansing and sudsy. I love the smell of it.

Originally posted on  shuuemuraartofhair-usa.com

Not sure how this work

[This review was collected as part of a promotion.] I love the shampoo and conditioner but not sure about this product. It smells nice and make my hair shiny but for the price im not sure what it can do to my hair

Originally posted on  shuuemuraartofhair-usa.com

Great Lather

[This review was collected as part of a promotion.] This shampoo has a great lather, enjoyable light scent, and my hair feels thick for the first time in months!

Originally posted on  shuuemuraartofhair-usa.com

Love it

[This review was collected as part of a promotion.] This Izumi, tonic shampoo smelled like I just left the spa. It gave me a totally relaxed vibe. It left my hair, feeling clean and refreshed. It gave a great lather and I really love the packaging. I was in the market to try a new shampoo, and this one outdid itself.

Originally posted on  shuuemuraartofhair-usa.com

Feels good and lightweight

[This review was collected as part of a promotion.] Made my hair feel clean after shower and alot less breakage and hair in shower too! Been using it for about a week and i feel like it gives better results with more use. Been loving it so far!

Originally posted on  shuuemuraartofhair-usa.com

Amazing Shampoo

[This review was collected as part of a promotion.] This Izumi shampoo for fragile hair is just what I needed. My hair is getting stronger and healthier with each wash. This shampoo is gentle and does not strip your hair. It has a citrus and woodsy scent, the smell is not overwhelming at all. My hair is now healthy and strong, super shiny as well. In my books that is a win.

Originally posted on  shuuemuraartofhair-usa.com

Good

[This review was collected as part of a promotion.] So I have thin, yet a lot of hair. I notice that my hair thins more around my forehead. Typical for that area and was way worse with PP hair loss. This shampoo made my hair feel clean. Lightweight formula.

Originally posted on  shuuemuraartofhair-usa.com

Amazing

[This review was collected as part of a promotion.] This shampoo is great. It left my hair feeling clean, curly, and fabulous. The scent is very light weight, and the shampoo makes your hair soft and manageable. I would definitely recommend.

Originally posted on  shuuemuraartofhair-usa.com

Great shampoo

[This review was collected as part of a promotion.] I am loving this shampoo . I love the bottle design. Shampoo leathers really well and smells awesome I been using this for over week I love my hair they were color damage they are smooth silky with so much shine. I love it has rice water which promotes healthy hair will definitely buy in future

Originally posted on  shuuemuraartofhair-usa.com

Perfect for my niece and not me

[This review was collected as part of a promotion.] I received a free sample of the Shampoo. It seemed okay until it caused itchiness and irritation. My niece also used and didn't have a reaction. It made her hair feel silky and smooth. I ended up given her the Shu Uemura Izumi Tonic Shampoo, Conditioner, and Serum since it didn't effect her and she washed her hair in it once a week.

Originally posted on  shuuemuraartofhair-usa.com

Strength and Volume for Fine, Fragile Hair

[This review was collected as part of a promotion.] I have very fine, curly hair that breaks easily so I was really excited to receive the Izumi Tonic Strengthening System (Shampoo, Serum, and Mask) from Shu Uemura Art of Hair for free in exchange for a review! I've been using the products for a couple of weeks now and I believe they deliver on their promise of stronger, thicker hair. The products are very lightweight, which leaves my hair feeling clean and voluminous with no trace of grease, even after a couple of days. It will probably take using the products for a little longer to see if they really prevent breakage, but I think I am starting to notice less hair covering the drain at the end of my showers. The only downside to these products I've noticed is that they leave my thirsty hair feeling dry which has caused my curls to lose some definition. I think going forward I will pair these products with some of my older, more hydrating ones. I want the benefit of stronger, thicker hair without having to sacrifice moisture. Again, fortunately, these products are so lightweight that I don't think I'll have any issues combining them with others. Overall, I would recommend the Izumi Tonic Strengthening System to anyone with fine, fragile hair like mine. In addition to the benefits I listed above, they smell nice and come in elegant containers. I notice a little goes a long way so the products should last a while, and I'm hoping that when it comes time for my next haircut, I won't have to trim away as many inches of split ends.

Originally posted on  shuuemuraartofhair-usa.com

Wonderful

[This review was collected as part of a promotion.] Smells really good. Lathers well. Hair feels stronger and silky. It gave my hair a fuller effect.

Originally posted on  shuuemuraartofhair-usa.com

Good Shampoo

[This review was collected as part of a promotion.] I received a free product to review. I l like that the entire set fits in my regular routine- I shampoo then put conditioner or mask on, comb through and let that sit while I finish the rest of my shower. It has a good lather. There is floral scent that wasn't my particular favorite. My hair was left feeling soft, and I didn't detect any residue left after washing.

Originally posted on  shuuemuraartofhair-usa.com

Luxurious!

[This review was collected as part of a promotion.] I love the sleek look of this product line. It looks so refined and expensive sitting in my shower! More importantly, I love the way the product performs. It smells great and leaves my hair shiny, refreshed, and hydrated.

Originally posted on  shuuemuraartofhair-usa.com

A lovely clarifying, gentle cleansing shampoo

[This review was collected as part of a promotion.] This was my first time using a hair product from Shu Uemura and I quite enjoyed it. This shampoo lathers well and cleans quite well without stripping the hair of needed oils and balance. A little bit goes a long way so don't let the small bottle concern you. It has a beautiful, clean powdery smell that I enjoyed but that others might find overpowering if sensitive to fragrance. Though it is a nice shampoo in its own, I do feel this is meant to be used as a system to get the full effect. That said, I did feel my hair was thicker, stronger and held hairstyles longer because of that extra texture.

Originally posted on  shuuemuraartofhair-usa.com

I already see a change!

[This review was collected as part of a promotion.] I was fortunate to receive this tonic strengthening shampoo in exchange for my honest and unbiased review. I've been using this for the past few weeks and I've already seen a difference in the strength and health of my hair. It doesn't make my hair oily or weighed down, which I sometimes encounter with strengthening shampoos. I like the packaging and smell. I would definitely recommend this to friends and family. Two thumbs up!!

Originally posted on  shuuemuraartofhair-usa.com

Great shampoo when used with other products

[This review was collected as part of a promotion.] I received this shampoo along with a mask and serum for my slightly curly hair. The shampoo has a fairly strong baby powder type scent while in the shower, but faded to an almost citrus/clean scent once my hair was dry. After the first wash I could tell that my hair was less frizzy, and seemed to hold it's shape a bit more when I styled it with my hairdryer. When the shampoo was used without styling with the hairdryer, it was a bit lifeless, flat and seemed to lose it's curl. I would recommend the shampoo for others to try, but I probably won't be using it long term.

Originally posted on  shuuemuraartofhair-usa.com

Amazing shampoo!

[This review was collected as part of a promotion.] I received a free sample in exchange for my honest feedback. Shu uemura strengthening shampoo is amazing!!! I love the sleek and modern look of the bottle. The shampoo is so luxurious, and a little goes a long way. It has a very nice lather, and leaves my hair feeling clean and looking very healthy. It takes good care of my fine hair and leaves it smelling amazing and looking like I just left the salon!

Originally posted on  shuuemuraartofhair-usa.com