“ashita” meaning “tomorrow” in Japanese

our new luxury range for scalp and hair

infused with extraordinary ashitaba.

our Tokyo labs discovered an amazing ingredient: ashitaba 

cultivated for over 2000 years in Japan, ashitaba is an ancestral plant with extraordinary self-regenerating virtues: when ashitaba’s stem is slided, it oozes a precious golden sap and a day later, a new leaf appears.  

according to Japanese tradition, ashitaba is said to improve the health of those who consume it, and to help extend their lives by several years.  

the most precious Japanese regenerating ingredient is consciously sourced in hachijo-jima island known as a place of origin for ashitaba. 

healthy hair starts with a healthy scalp

over time, the hair may look less healthy, dull, as if devitalized and the scalp may appear unbalanced with sensitivity. damages such as weakened hair with a lack of shine, strength or dryness can appear.  

both scalp and hair need to be treated

shu uemura art of hair created a range to purify the scalp and fortify the fiber inspired by Japanese layering.  

with a 3-step regimen for an intense revitalization:

1. double scalp and hair cleansing 
2. moisturization and strengthening 
3. smoothing 

ashitaba supreme, first ultra-luxury regeneration range

thanks to high-efficiency formulas infused with ashitaba, ashita supreme purifies the scalp as renewed to its optimum state, hair is intensely revitalized, protected against breakage, moisturized, soft, smooth and full of radiance from roots to tips. in 24 hours, hair beauty is revitalized.

the formulas are encapsulated in a sleek packaging design with intense black. the purity of the Japanese luxury is embodied by 3 colors representing the ancestral Japanese trichomy symbol of beauty: a deep and somber black packaging with stunning red silkscreen in a white outer box.

ashita supreme products are refined pieces of design to dress up aesthetes’ bathroom.

ashita supreme offers a tailor-made luxury routine to provide intense scalp and hair revitalization.

discover ashita supreme ceremony inspired by Japanese layering, the beauty concept of precisely using one product for one area – zoning – and applying several layers – layering – for the most sophisticated care.