BLOND ABSOLU

PROFESSIONAL HAIR CARE FOR ALL TYPES OF BLONDE

DEEPLY HYDRATES, AND BRIGHTENS WITH HYALURONIC ACID AND VITAMINS C+E, FOR LUMINOUS, STRENGTHENED HAIR.

Kérastase Blond Absolu professional routine for natural, cool, highlighted, and bleached blonde hair.


2 MONTHS OF SALON-FRESH​

BRIGHTNESS & SOFTNESS*​


*Instrumental & consumer tests after application of Bain Lumiere + Cicaflash + Blonde

Guard, 2 months of continuous use, 126 consumers.


BENEFITS

✔Instantly neutralizes brassy hair and yellow undertones to reveal the ultimate bright & hydrated blond


✔Hydrates deeply without weighing hair down. 


✔Strengthens sensitized fiber

Professional blonde hair products: Bain Lumière Shampoo, Masque Ultra-Violet Hair Mask, Cicaflash Conditioner, Cicagloss Refillable Hair Oil & Blonde Guard Hydrating Leave-In.

FOR WHO IS IT FOR?



Blond Absolu is for consumers experiencing dryness, dullness, unwanted tones, and for those seeking unparalleled brightness and profound hydration for all types of blonde hair.

Before and after comparison of professional blonde hair treatment: transformation using Kérastase Blond Absolu.


ANIMATE YOUR SALON


Drive Growth with Blond Absolu.

BUSINESS OPPORTUNITY


BLONDE MAINTENANCE IS NOT JUST ONE CONCERN


Your expertise is the key to addressing the two primary client concerns: Demanding Texture (dryness, thinning, and split ends) and Color Distortion (brassiness and dullness).


By mastering the in-salon diagnosis, you provide the specialized guidance only a pro can offer. Train your team to identify specific needs and prescribe the correct "Blonde Road", catering to every hair profile and budget. This transforms every blonde appointment into a high-value, personalized experience that drives loyalty and salon revenue.

Salon business opportunity: Blonde hair consultation and professional backbar services.

Salon service menu for Hydration protocols with estimated revenues.


THE ROAD OF HYDRATION


Deep Recovery for Sensitized Fiber


Specifically formulated for those struggling with dry, sensitized hair. These routines are ideal during coloring or bleaching services to immediately restore the fiber and provide deep nourishment following chemical exposure.


Replenishing essential moisture at the core of the fiber, ensures long-lasting results that prevent future breakage and preserves hair integrity.


Service & Revenues*:

1.Basic Service: Essential hydration integrated into your regular color service.

 - No extra cost.


2. $$ Service: Premium service featuring Fusio Dose.

 - Service Cost: $10.33

 - Recommended Price: $40.00

 - Revenues: $29.67


*Revenues are based on recommended price.

Salon service menu for neutralization protocols with estimated revenues.



THE ROAD OF NEUTRALIZATION


Instant Tone Correction & Shine


The ultimate professional solution for clients needing to combat yellow or orange undertones. These routines allows you to welcome clients between coloration services (blowout or cut) for a high-shine color refresh, ensuring their blonde remains pure and vibrant until their next color appointment.




Service & Revenues*:

1. Basic Service: Offers targeted neutralization using the Masque Ultra-Violet Hair Mask.

 - No extra cost.


2. $$ Service: Premium service featuring Bain Ultra-Violet Shampoo and Fusio Dose.

 - Service Cost: $10.33

 - Recommended Price: $45.00

 - Revenues: $34.67


*Revenues are based on recommended price.

Kérastase professional digital kit for salons: social media & e-commerce content, before-and-after visuals, and downloadable educational resources.

DISCOVER THE DIGITAL KIT FOR YOUR SALON

Download this digital kit to boost your visibility and attract more customers. This kit includes social media, e-commerce, and educational content, plus before-and-after and editorial visuals to engage your customers.

DOWNLOAD NOW
Kérastase professional digital kit for salons: social media & e-commerce content, before-and-after visuals, and downloadable educational resources.

DISCOVER THE DIGITAL KIT FOR YOUR SALON

Download this digital kit to boost your visibility and attract more customers. This kit includes social media, e-commerce, and educational content, plus before-and-after and editorial visuals to engage your customers..

DOWNLOAD NOW
Kérastase professional digital kit for salons: social media & e-commerce content, before-and-after visuals, and downloadable educational resources.


BLOND ABSOLU PROFESSIONAL IN-SALON RITUAL


This ritual offers a comprehensive approach to achieving brilliant

shine within the salon, followed by at-home care.

Kérastase Canada Blond Absolu Bain Lumière professional hydrating shampoo for lightened blonde hair.

1A. BATHE


Cleanses hair & scalp. Use Blond Absolu Bain (Lumière) for lightened or highlighted hair with massage. Rinse thoroughly to prepare for treatment.

Kérastase Canada Blond Absolu Bain Lumière professional hydrating shampoo for lightened blonde hair.

Kérastase Canada Blond Absolu Bain Ultra-Violet professional purple shampoo for brassiness neutralization.

1B. BATHE


Cleanses hair & scalp. Use Blond Absolu Bain (Ultra-Violet) for lightened, cool blonde or grey hair with massage. Rinse thoroughly to prepare for treatment.

Kérastase Canada Blond Absolu Bain Ultra-Violet professional purple shampoo for brassiness neutralization.

Kérastase Canada professional purple hair mask for cool blonde maintenance and fiber repair.

2A. TREAT


Anti-brass blonde perfecting Ultra-Violet Mask for lightened, highlighted hair and cool blonde hair. Apply to shampooed and towel-dried hair. Massage lengths and ends. Leave on for 3 to 5 minutes, then rinse.

Kérastase Canada professional purple hair mask for cool blonde maintenance and fiber repair.

Kérastase Canada Cicaflash professional intense fortifying conditioner for all blonde types.

2B. TREAT


Intense fortifying treatment Cicaflash for all blonde hair types. Apply to shampooed and towel-dried hair. Massage lengths and ends. Leave on for 3 to 5 minutes, then rinse.

Kérastase Canada Cicaflash professional intense fortifying conditioner for all blonde types.

Kérastase Canada Blonde Guard professional hydrating leave-in serum for blonde hair protection (heat, UV damages, chlorine, salt water and dehydration).

3. GUARD


Innovative hydrating wonder shield leave-in Blonde Guard, formulated to protect all types of blondes from their main aggressors.

Apply to washed, towel-dried hair. Distribute evenly from mid-lengths to ends. Use before heat styling or exposure to environmental stressors. Do not rinse.

Kérastase Canada Blonde Guard professional hydrating leave-in serum for blonde hair protection (heat, UV damages, chlorine, salt water and dehydration).

Kérastase Canada Refillable Cicagloss professional hair oil for instant shine.

4. TEXTURIZE


The refillable Cicagloss oil provides deep

hydration, strengthens compromised fiber and helps hair

recover from bleaching or lightening damages for an instant

gleaming effect. Apply 1 or 2 drops on wet or dry hair, as a leave-in treatment

Kérastase Canada Refillable Cicagloss professional hair oil for instant shine.


THE POWER OF SCIENCE


Blond Absolu's advanced system is formulated to deliver unparalleled brightness and profound hydration through the

ultimate combination of hyaluronic acid and vitamins C+E.

Vitamines C+E

The number 1 skincare brightening ingredient Vitamin C & the strong anti-oxidative Vitamin E, combine their power to brighten the fiber cuticle. Vitamin C is shown to help maintain the integrity of the hair fiber, while the Vitamin E is especially studied for it's ability to protect hair against oxidative damages.

Hyaluronic Acid

Two distinct molecular H.A. weights are used in the Blond Absolu range: The low molecular weight H.A. has been shown to penetrate the hair fiber, improving resistance, while the high molecular weight has shown to enhance smoothness, and provide a plumping effect. When combined, these two H.A. are designed to deliver benefits both on the inside and outside of the hair fiber.

Advances system formulated with Hyaluronic Acid and Vitamin C+E for hair fiber repair.


CALIFORNIA SPLASH FRAGRANCE


Contemporary clean‑luxury blend of dazzling citrus with blooming florals.

With modernity at it's core, this aromatic signature leaves a lasting trail full of youth and audacity

TOP NOTES

ORANGE BLOSSOM, BERGAMOT, MANDARIN

HEART NOTES

PEONY, FIG, LAUREL

BOTTOM NOTES

CEDARWOOD, MUSK, CARDAMOME

Blond Absolu fragrance: professional luxury salon experience with citrus and cedarwood notes.

BECOME THE STYLIST YOU WANT TO BE


Discover more on world’s largest

digital learning platform for

hairdressers.

L'Oréal ACCESS: The leading online education and learning platform for professional hairstylists and salon owners.

FAQs

Blond Absolu is designed to care for all types of blonde hair, whether natural, highlighted, or fully bleached. The range addresses the needs of sensitized hair exposed to lightening procedures but is also perfect for natural blondes looking for daily care and protection.

Yes, it can be used daily, but we suggest using the Ultra-Violet products depending on the level of brassiness you want to neutralize.

Yes, we created a daily blonde routine for all blonde hair types, from natural to highlighted and fully bleached. It works for every curl type, from 1 to 8, and is suitable for all hair textures, no matter how fine or coarse. Natural blondes can use the full range and benefit from neutralizing products if their hair turns yellow or brassy.

Bleached hair needs to be hydrated, that means to deposit a layer of moisturizing actives on top of the fiber cuticle to avoid surface damages. To achieve intense hydration, we use the best-in-class moisturizer: HYALURONIC ACID.

Hair's luminosity is a direct result of how light interacts with its surface and internal structure. An exceptionally smooth and uniform cuticle ensures optimal surface reflection, creating a glossy effect. Vitamin C+E together collectively help maintain hair health, strength and overall appearance, bringing ultimately shine to blonde hair.

We recommend Première when the priority is to repair damaged hair especially when the hair feels stiff, rough, dull and breaks easily after bleaching or repeated chemical services.