chevron-right Kerastase chevron-right Hair Care chevron-right Blond Absolu chevron-right Blond Absolu Bain Ultra-Violet Purple Shampoo

95% PCR

Blond Absolu Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
Blond Absolu Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
Blond Absolu Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
Blond Absolu Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
Blond Absolu Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
Blond Absolu Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
chevron-left
Blond Absolu Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
Blond Absolu Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
Blond Absolu Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
Blond Absolu Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
Blond Absolu Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
Blond Absolu Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
chevron-right
Description

WHAT IS IT?
Bain Ultra-Violet by Kérastase is a hydrating purple shampoo with Ultra-Violet Neutralizers and Vitamins C+E to reduce brassiness and increase brightness for lightened, cool blonde or grey hair, while locking in plumping hydration with Hyaluronic Acids. 

Work through wet hair. Rinse thoroughly.

Contemporary clean‑luxury blend of dazzling citrus with blooming florals.
With modernity at it's core, this aromatic signature leaves a lasting trail full of youth and audacity.


BAIN ULTRA-VIOLET BENEFITS:
Instant brightness & neutralisation*
72H of shine**
4 days of hydration*

*Instrumental tests after application of Bain UV + Masque UV
** Instrumental tests after application of Bain UV

 

WHO IS IT FOR?
Lightened, cool blonde or grey hair

 

THE SECRET TO SALON-FRESH BLONDE EVERY DAY:
The ultimate bright & soft blonde is achieved through Kérastase's Brightening Hydration technology, uniting Micronized Hydration to form an ultra-lightweight hydra barrier for deep, long-lasting moisture, with Cuticle Brightening to resurface fiber, remove dullness, and diffuse the purest light reflection, creating a perfectly smooth and radiant surface.

 

BUSINESS OPPORTUNITY :
Shiny and bright hair is the #1 dream of all blondes, but their struggle with dryness keeps getting in the way. Blond Absolu tackles the issue at the root with it's new brightening hydration science, delivering 2 MONTHS OF SALON-FRESH BRIGHTNESS & SOFTNESS. 

 

SERVICE FUSIO DOSE : 
To get that extra brightness effect, or extra blonde hydration, ask your hairdresser for the Blond Absolu special blend of Fusio Dose in salon.

How To Use

STEP 1: Apply to wet hair. Leave on at least 2 minutes, or longer depending on desired degree of neutralization.

STEP 2: Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.

In case of direct contact with eyes, rinse thoroughly with water. Avoid eye contact. Adult use only.

Ask more information about this product
Advice For Professionals

Why does lightened and bleached hair get brassy?

Bleaching and lightening the hair means removing the hair’s natural pigments which can reveal unwanted undertones. When bleaching very dark based hair color, red or orange undertones can appear. Even light-based hair color can reveal unwanted undertones when bleached. Blond Absolu Bain Ultra-Violet has Ultra-Violet Neutralizers in its formula to cancel out unwanted undertones and get rid of brassiness.

Why should I use Bain Ultra-Violet? 
Bain Ultra-Violet should be used to reduce hairs' brassiness, to prolong "salon-fresh" results and improve softness for 2 months. 

How often should I use Blond Absolu Bain Ultra-Violet Purple Shampoo?
Use Bain Ultra-Violet Purple Shampoo depending of your need of neutralization to get rid of brassiness and unwanted undertones. Complement by using Bain Lumière on other wash days. 

Can the Ultra-Violet Shampoo be used on natural blonde hair? 
Yes, the Bain Ultra-Violet Shampoo can be used on both bleached or color treated and natural blond hair.

Ingredients
1215809 C - INGREDIENTS: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCO-BETAINE • GLYCOL DISTEARATE • SODIUM CHLORIDE • COCAMIDE MIPA • DIMETHICONE • CITRIC ACID • SODIUM BENZOATE • SODIUM HYDROXIDE • HEXYLENE GLYCOL • CI 60730 / ACID VIOLET 43 • SALICYLIC ACID • CARBOMER • LIMONENE • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • GLYCERIN • MAGNESIUM ACETATE • SODIUM HYALURONATE • TOCOPHEROL • ASPARTIC ACID • GLYCINE • ARGININE • GLUTAMIC ACID • PHENOXYETHANOL • LEONTOPODIUM ALPINUM FLOWER/LEAF EXTRACT • MALVA SYLVESTRIS FLOWER/LEAF/STEM EXTRACT - MALLOW FLOWER/LEAF/STEM EXTRACT • FUMARIC ACID • POTASSIUM SORBATE • PARFUM / FRAGRANCE (F.I.L. N287856/2).

Rating & Reviews

1,054 reviews
5 stars
( 838)
4 stars
( 136)
3 stars
( 36)
2 stars
( 11)
1 star
( 33)
5
4.6 / 5 stars

Slater

5

1.777899739E12 04/05/2026

Super produit

[Cet avis a été recueilli en réponse à une offre.] J’utilise le Bain Ultra-Violet de Kérastase depuis quelques semaines pour entretenir mon blond, et clairement c’est devenu un indispensable. Il fait très bien son job de shampooing violet : dès les premières utilisations, il neutralise les reflets jaunes et cuivrés pour laisser un blond beaucoup plus froid et lumineux

Originaly posted on  kerastase.fr

AyrelN

5

1.777944606E12 04/05/2026

The best purple shampoo for a perfect, salon-quali

[This review was collected as part of a promotion.] This purple shampoo is amazing for maintaining blonde and silver tones.It has a very high-quality pigment that removes brassiness instantly,leaving the hair looking bright and refreshed.It also smells incredible and feels very professional

Originaly posted on  influenster.com

Majasa

5

1.778328604E12 09/05/2026

Amazing

[This review was collected as part of a promotion.] This shampoo makes my Grey hair look shiny and strong

Originaly posted on  kerastase-usa.com

HannahB

5

1.777818612E12 03/05/2026

All the blondes need this!

[This review was collected as part of a promotion.] I’ve been using the Kerastase purple shampoo and conditioner and it’s honestly one of the best purple haircare duos I’ve tried for keeping my blonde bright. The shampoo is super pigmented and does a great job of getting rid of brassiness. After just one wash, my hair looked way cooler and less yellow. It also didn’t leave my hair feeling stripped like other purple shampoos do. It smelled so good and lathered up so well!

Originaly posted on  influenster.com

RebeccaN

5

1.777851009E12 03/05/2026

It works!!!

[This review was collected as part of a promotion.] Tried them all. This one wins.💜 Neutralizes Brass ✔️ Brightens my Blonde ✔️ Leaves Hair Feeling Soft and Looking Healthy ✔️ Noticeable Difference After Just a Few Uses ✔️ Highly Recommend 💜

Originaly posted on  influenster.com

TaylorD

5

1.777824909E12 03/05/2026

10/10 Best purple shampoo

[This review was collected as part of a promotion.] Obsessed. The scent is AMAZING. Bougie clean smell. I have tried every product with my blonde hair. It doesn’t dry it out, takes away the brass with one application. Gives me everything I want with this product. Suds up so good 😍🫧

Originaly posted on  influenster.com

Valérie

5

1.777647773E12 01/05/2026

Un soin capital pour mes cheveux

[Cet avis a été recueilli en réponse à une offre.] J'utilise ce shampooing depuis 1 mois, il permet de nourrir mes cheveux et fait son job pour neutraliser les faux reflets. Je l'applique une fois par semaine, l'acide hyaluronique accroit la brillance de mes cheveux.

Originaly posted on  kerastase.fr

Awatif 15

4

1.777537917E12 30/04/2026

J'aime

[Cet avis a été recueilli en réponse à une offre.] J'aime le bain ultra violet blond absolu de kerastase qui préserve l'éclat des cheveux blondes. Il garde les cheveux propores, doux et apporte une brillance exceptionnelle aux cheveux. Je recommande aux blondes

Originaly posted on  kerastase.fr

ricciols

5

1.777560434E12 30/04/2026

Très efficace !

[Cet avis a été recueilli en réponse à une offre.] ​C’est un shampooing très efficace pour mes cheveux blondes. Il enlève très bien les reflets jaunes et rend la couleur beaucoup plus belle et "froide". J’aime beaucoup le fait qu'il ne dessèche pas les cheveux : après le lavage, ils restent très doux et faciles à coiffer. En plus, l’odeur est vraiment agréable, comme chez le coiffeur. On n'a pas besoin d'en utiliser beaucoup pour voir un résultat. Je suis ravie de cet achat, c'est un produit de grande qualité que je conseille à tout le monde !

Originaly posted on  kerastase.fr

LilyM

5

1.777582811E12 30/04/2026

Gentle and effective

[This review was collected as part of a promotion.] I have had bleached hair for years now and have tried my fair share of purple shampoos. This one is definitely one of the bests. Other purple shampoos can deposit color or strip your hair but this is gentle enough of a formula. As someone who doesn’t like a yellow blonde, I use this shampoo and the mask once a week and it keeps my hair bright and cool-toned. I highly recommend!

Originaly posted on  influenster.com

AngieM

5

1.777589114E12 30/04/2026

Perfect color!!

[This review was collected as part of a promotion.] The first time I used it, I noticed a difference right away-My hair looked brighter and more like I had just left the salon. I only leave it on for a few minutes , and that’s enough for me.

Originaly posted on  influenster.com

AnnaM

5

1.777582811E12 30/04/2026

Great lather. Smells so good. Visible results!

[This review was collected as part of a promotion.] I highlight my hair regularly and it has a tendency to turn brassy. My hair is dry and frizzy. I live in the south so in the summer and fall when I go outside into the humidity, my hair gets frizzy almost immediately. This shampoo has such a great lather and a light and pleasing scent. I can tell my hair is thoroughly clean after using. I have been using it a little over two weeks and my highlights have not gone brassy and my hair is much more manageable and smooth. I’ve also noticed that my hair is much less frizzy and I only I have to wash it a few times a week. The bottle is so classy and aesthetically pleasing. I highly recommend this product for anyone with overprocessed brassy hair and anyone dealing with frizz.

Originaly posted on  influenster.com

AlenaS

5

1.777589114E12 30/04/2026

Gently cleansing without drying my hair

[This review was collected as part of a promotion.] Gently cleanses while toning brassiness. Leaves my blonde looking cooler and fresh without drying my hair, the texture is smooth and easy to apply.

Originaly posted on  influenster.com

AshleyP

5

1.777486513E12 29/04/2026

Holy grail of purple shampoos

[This review was collected as part of a promotion.] Recently got my hair done and went a lot brighter than normal. I was noticing some brassiness but after using this product, my hair looks as if I just got it done. Best purple shampoo I have ever used. The smell is great, leaves your hair smooth and looking fresh!

Originaly posted on  influenster.com

AnastasiiaM

5

1.777464914E12 29/04/2026

Great choice for blonde.

[This review was collected as part of a promotion.] I’ve benn using Kerastase Bain Ultra-Violet Purple shampoo and I really like the results. It does a great job neutralising yellow tones and adds a cool brightness to mi hair. I also noticed les brittleness - my hair feels softer. The texture after washing is smooth and easy to manage. It has a light, pleasant odor, which makes the experience even better. It given a nice volume without weighing the hair down.

Originaly posted on  influenster.com

AshBraz

5

1.777317308E12 27/04/2026

Love Love Love

[This review was collected as part of a promotion.] This is my absolute favorite shampoo and works AMAZINGLY on my blonde highlights!

Originaly posted on  kerastase-usa.com

MildrysM

5

1.777430708E12 28/04/2026

Extreme softness and shine

[This review was collected as part of a promotion.] Kérastase Blond Absolu Bain Ultra-Violet neutralizes yellow tones in cool or gray blondes, leaving the desired tone, providing softness and excellent shine, bringing hair to life, I love it.

Originaly posted on  influenster.com

HannaR

5

1.777240807E12 26/04/2026

Works well in little time

[This review was collected as part of a promotion.] The shampoo got sudsy which is always nice and only left it on for the minimum 2 minutes and could already tell a difference in the brightness even while my hair was still wet, will definitely continue to use

Originaly posted on  influenster.com

Luxuria66

4

1.777239119E12 26/04/2026

Bon produit.

[Cet avis a été recueilli en réponse à une offre.] Après quelques shampooings du bain ultraviolet de Kerastase, mes cheveux gris/blanc ont perdu leur côté terne et jaunissant. Son odeur est vraiment agréable et il mousse parfaitement même avec peu de produit. Malgré une chevelure plus brillante, celle-ci manquait d’hydratation après utilisation mais un masque règle ce petit problème. Un packaging chic et attrayant qui décrit parfaitement son utilité. Pour finir je suis satisfaite de ce produit même si un masque est nécessaire pour une bonne hydratation.

Originaly posted on  kerastase.fr

Acey 10

5

1.777225511E12 26/04/2026

Perfect for white hair

[This review was collected as part of a promotion.] Have used this product on my white/gray hair for over a year. Love the results! It softly tones the “bright “ white leaving it toned.

Originaly posted on  kerastase-usa.com

MelisaF

5

1.777176907E12 26/04/2026

Neutralizes yellows without drying and leaves hair

[This review was collected as part of a promotion.] I’ve been using this purple a Kérastase shampoo and it really surprised me. It neutralizes yellow tones well without leaving dry hair, which was something that worried me. With a small amount it makes a lot of foam and the hair is soft, shiny and with a cooler and more beautiful tone. The packaging is practical and a pleasant aroma. It’s a little expensive product, but it’s worth it if you have blonde hair with highlights or bleached.

Originaly posted on  influenster.com

GabrielaG

5

1.777326309E12 27/04/2026

I love

[This review was collected as part of a promotion.] Wow, I loved this product. It keeps my hair hydrated and my color intact. The size is ideal—it's so good that it lasts for several washes. It leaves your hair feeling clean and smelling incredible. Application is super simple, and the ingredients are excellent.

Originaly posted on  influenster.com

Ornella

5

1.777252591E12 26/04/2026

Au top

[Cet avis a été recueilli en réponse à une offre.] J'ai adoré! Je retardais le moment d'aller chez le coiffeur et j'ai pu tester le bain ultra violet de kerastase. Mes cheveux sont brillants, avec de jolis reflets et l'effet "jaune paille" que je me trainais depuis des semaines a disparu en quelques utilisations.

Originaly posted on  kerastase.fr

AngelicaG

5

1.777383022E12 28/04/2026

Amazing results

[This review was collected as part of a promotion.] Blond hair don’t care, I love kerastase products, they always have a very luxurious and good Quality hair care, this Bain ultra-violet purple shampoo works really good on my hair, I have been getting my hair color treated for years and every week I like to use a purple shampoo to neutralize the orange on the hair and this shampoo did an amazing job, also regularly purple shampoo make the hair very dry and this shampoo doesn’t do that. Make my hair very hydrated and neutralize the orange on my hair, washes very well and also has a nice scent, gives me volume and works amazingly whit the hair mask .

Originaly posted on  influenster.com

OlenaI

5

1.777158005E12 25/04/2026

Amazing shampoo for blonde hair😀

[This review was collected as part of a promotion.] This purple shampoo is the best. It removes yellow tones and makes my blonde hair look very fresh and bright. I love the smell.It works perfectly.

Originaly posted on  influenster.com

NataliiaB

5

1.777100025E12 25/04/2026

Definitely staying in my routine

[This review was collected as part of a promotion.] Really impressed with this one. It tones my blonde without making it look dull or gray, which is rare. My hair feels soft after, not dry like with most purple shampoos. I don’t even need to use it every wash to keep the brassiness away.

Originaly posted on  influenster.com

HailzBerry

5

1.776915005E12 22/04/2026

Best purple shampoo!

[This review was collected as part of a promotion.] Love this product!! Doesn’t turn my hair purple but keeps my blonde looking so good between colors.

Originaly posted on  kerastase-usa.com

WendyD

5

1.777080605E12 24/04/2026

Toning and gray removing for a few days

[This review was collected as part of a promotion.] Pretty bottle and a good size, this totally cleaned my hair and wasn’t drying, I always use a conditioner after due to my hair texture. I didn’t notice any breakage. It’s a beautiful dark purple and works much better than other brands I have tried! This gave me a few more days before I needed to color my grays. Love it!

Originaly posted on  influenster.com

KateR

5

1.777383022E12 28/04/2026

Keeps my blonde blonde)

[This review was collected as part of a promotion.] I've been using this purple shampoo for a while, and overall it's really good product. It does what it's supposed to do-helps tone down yellow and brassy shades and keeps blonde looking a bit cooler and fresher. What I like is that it doesn't feel overly drying, which can be an issue with a lot of purple shampoos. My hair still feels soft after, especially if I don't leave it on too long. It also adds a nice brightness and subtle shine. it's not super strong toning-wise, so if your hair is very brassy, you might need something more intense or leave it on longer. For maintenance though, it's great-just keeps things looking clean and balanced without overdoing it.

Originaly posted on  influenster.com

EsthermarieV

5

1.777383022E12 28/04/2026

I hate this purple shampoo

[This review was collected as part of a promotion.] I love the scent and the way it's applied is great. It lasts a long time, rinses out super quickly, and is very effective for me with my blonde hair.

Originaly posted on  influenster.com

Cath

3

1.776955646E12 23/04/2026

Tres bien mais j ai fait une allergie cutanee...

[Cet avis a été recueilli en réponse à une offre.] Beau flacon classique, pratique Cheveux correctement redensifiés, gainés et souples, couleur et meches sublimées, comme avec un gloss, cependant j ai fait une allergie: plaques rouges et chaleur pendant quelques heures...

Originaly posted on  kerastase.fr

YuliiaS

5

1.777383023E12 28/04/2026

Good

[This review was collected as part of a promotion.] This shampoo is a must have for keeping blonde and highlighted hair fresh and bright. It neutralizes yellow tones beautifully while gently cleansing without drying the hair. Leaves your blonde looking cooler, shinier, and salon-fresh between visits

Originaly posted on  influenster.com

AsenaE

5

1.777383022E12 28/04/2026

Less salon visits, the best purple shampoo I’ve ev

[This review was collected as part of a promotion.] I’m honestly blown away by this purple shampoo. I hesitated to buy it for a long time because of the price, but now I only wish I had tried it sooner. It’s absolutely worth every penny. My natural hair is dark brown and I have cool blonde full balayage. I always struggled with my blonde, turning brassy after few washes. Since I started using this shampoo the difference has been incredible. The brassiness is completely gone and my blonde stays cool, bright and fresh looking for so much longer. It’s really gentle, unlike other purple shampoos. It doesn’t dry out my hair or doesn’t irritate my scalp. My hair is soft, smooth, and has noticeably less frizz. I love this shampoo and how it helped me to get less salon visits.

Originaly posted on  influenster.com

Regina P

4

1.776813307E12 21/04/2026

Good for colored hair

[This review was collected as part of a promotion.] I use this once a week for my blonde hair, it works great

Originaly posted on  kerastase-usa.com

Maryline D

5

1.776812498E12 21/04/2026

Très bon soin non desséchant

[Cet avis a été recueilli en réponse à une offre.] La texture est à la fois fluide est un peu en gelée. Elle sort d’un coup du flacon et non pas de façon continu. Son parfum est très agréable. En général je laisse poser entre 2 à 3 minutes. Mes mèches blondes sont bien ravivées et mes cheveux blancs plus beaux : cela se mélange bien. Ce shampoing violet ne dessèche pas du tout les cheveux. Je suis ravie de son efficacité et du soin apporté aux cheveux.

Originaly posted on  kerastase.fr

Coco

5

1.776805312E12 21/04/2026

Excellent shampooing

[Cet avis a été recueilli en réponse à une offre.] J’ai reçu ce shampooing il y a environ 3 semaines et après plusieurs utilisation je vois réellement l’effet sur ma chevelure. Déjà dès le premier shampooing mon blond était plus éclatant mais maintenant c’est de mieux en mieux. Il sent incroyablement bon c’est dingue. D’habitude, ce genre de shampooing a une odeur très chimique et monte aux yeux et au nez mais pas celui-ci. Son packaging est identique aux autre shampooing de cette marque donc pas d’amélioration ni de changement ce qui est bien car comme cela c’est déjà très bien. Je ne peux que le conseiller et vais très certainement le racheter une fois le flacon vide.

Originaly posted on  kerastase.fr

AnaBeatrizC

5

1.776967209E12 23/04/2026

I love the toning it offers; it's a beautiful plat

[This review was collected as part of a promotion.] I love it’s tonight because is offers a color like pearly ash or a platinum gray color , so beautiful,beautiful,beautiful,my hair turned out so beautiful

Originaly posted on  influenster.com

ChabelyB

5

1.776748505E12 21/04/2026

I would recommend

[This review was collected as part of a promotion.] I would recommend it because it truly felt like it cleansed my hair while keeping it hydrated. It also reduced the yellow tones, giving my hair a platinum look. My hair did not feel rough or dry afterwards.

Originaly posted on  influenster.com

SydneyC

2

1.776967133E12 23/04/2026

Wanted to love but didn’t

[This review was collected as part of a promotion.] While I typically love Kérastase products, I wasn’t a huge fan of this particular line up. Don’t get me wrong the packaging is beautiful and it is super pigmented, but I don’t think it worked for my hair texture. After washing and using the hair mask my hair felt very course and tangly. I just wish it was more hydrating!

Originaly posted on  influenster.com

Reply from Consumer Care Center 23/04/2026

Thank you for your loyalty to Kérastase and for your honest feedback. While we are pleased you appreciated the pigmentation and aesthetic, we are sorry this range didn’t provide the hydration your texture needs. Highly pigmented formulas are excellent for neutralization but often need to be paired with a nutrition-focused range like Nutritive to maintain suppleness

AngieW

5

1.776878115E12 22/04/2026

Leaves my hair looking and feeling great

[This review was collected as part of a promotion.] Easy to use, just used in place of my regular shampoo to tone down the brassiness of my highlights. I have used lots of purple shampoos in the past. Some make my hair feel a bit dry after use. I like how my hair looks and feels after use. I do not have to leave on long to get the desired results.

Originaly posted on  influenster.com

TatianaD

5

1.776879915E12 22/04/2026

Neutralizes brassiness and keeps blonde hair soft

[This review was collected as part of a promotion.] Great purple shampoo for blonde hair that effectively neutralizes brassiness. Leaves hair soft, shiny, and hydrated without drying it out. Perfect for highlighted or bleached hair.

Originaly posted on  influenster.com

chris_3jg

5

1.776716217E12 20/04/2026

Shampooing bluffant

[Cet avis a été recueilli en réponse à une offre.] Sur des cheveux colorés en blond depuis un bon moment,délavés, qui étaient plutôt cuivrés ,je ne m'attendais pas à ce résultat G l'impression d'avoir eu une coloration, mes cheveux sont redevenus blond, ils sont légers, facile à coiffer Shampooing facile à appliquer, qui mousse et a un agréable parfum Je recommande vivement

Originaly posted on  kerastase.fr

TanyaD

5

1.776799816E12 21/04/2026

Definitely a must-have if you want to maintain blo

[This review was collected as part of a promotion.] It does an amazing job at neutralizing yellow tones and keeping my blonde looking fresh and cool-toned. After just a few washes, my hair looks brighter, cleaner, and more salon-like. The formula feels super nourishing compared to other purple shampoos - it doesn't leave my hair dry or tangled, which is a huge plus! The scent is also luxurious and long-lasting. I like to leave it on for a couple of minutes for a stronger effect, and it works perfectly every time. Definitely a must-have if you want to maintain blonde or highlighted hair 👍

Originaly posted on  influenster.com

ChantelleD

5

1.776808813E12 21/04/2026

Love this shampoo.

[This review was collected as part of a promotion.] I really like this shampoo. It helps to lighten my blonde highlights. My hair looks healthy and hydrated. A little bit goes a long way. Definitely recommend!

Originaly posted on  influenster.com

MarinaG

5

1.776802512E12 21/04/2026

Nourishing

[This review was collected as part of a promotion.] Very beautiful and luxurious packaging. The purple shampoo left my blonde hair feeling bright and nourished. Most purple shampoos dry out my fine blonde hair but this one left it feeling cleansed and moisturized. It is quite powerful so don’t recommend leaving it on for too long.

Originaly posted on  influenster.com

HannaB

5

1.776619814E12 19/04/2026

Leaves blonde hair bright, toned, shiny, and beaut

[This review was collected as part of a promotion.] I had wanted to try Kerastase Bain Ultra-Violet Purple Shampoo for a long time,and it did not disappoint. This toning shampoo is perfect for blonde hair-it helps neutralise yellow tones and really tones strands into a beautiful, cooler shade while caring for and gently restoring the hair. The scent is absolutely amazing and feels luxurious. Even though the bottle size seems small, the product lasts a long time because only a small amount is needed. It lathers beautifully, creates a rich foam, and cleanses the hair very well. I’m truly happy with this product. My hair looks smooth, fresh, and shiny- like it’s from a commercial. I will definitely continue using this line for my hair.

Originaly posted on  influenster.com

DanielleD

5

1.776654008E12 19/04/2026

Works like a charm!

[This review was collected as part of a promotion.] As a bleach blonde I am always looking for a great purple shampoo to take out the brasiness and leave my hair ashy blonde. This is amazing. It brightens my hair after 1 wash and leaves my hair so shiny and clarified without feeling like there is a waxy feeling afterwards

Originaly posted on  influenster.com

AnastasiiaK

5

1.776662107E12 20/04/2026

Love ❤️

[This review was collected as part of a promotion.] Great toning effect, ❤️ reduces yellow, smooth texture, easy dispensing, can be slightly drying but overall works well. It’s one love too me ❤️.

Originaly posted on  influenster.com

AlanaP

5

1.776661208E12 20/04/2026

Beauty blond hair!

[This review was collected as part of a promotion.] I’ve been using the Kérastase Blond Absolu in the beautiful lavender shampoo, and I’m absolutely in love! My hair feels so soft, hydrated and the brassiness is gone. If you’re looking to elevate your blonde and treat your hair this is a must-have! ✨✨

Originaly posted on  influenster.com

AleksandraM

5

1.776661208E12 20/04/2026

A great opinion for cool blonde

[This review was collected as part of a promotion.] I really enjoy this shampoo. It helps neutralise yellow tones in blonde hair and leaves the color looking brighter. The formula feels high quality, cleans well without making my hair feel stripped.

Originaly posted on  influenster.com

RaquelM

5

1.776714312E12 20/04/2026

Must have for blonde hair

[This review was collected as part of a promotion.] I absolutely love anything from the kerastase brand, the shampoo feels really light. This is gonna work pretty well for my blonde highlights. I can’t wait to use

Originaly posted on  influenster.com

JuliaB

5

1.776642307E12 19/04/2026

Would 100% repurchase

[This review was collected as part of a promotion.] I’ve tried so many purple shampoos and this is by far the best. It actually tones out brassiness in one wash, but doesn’t leave my hair dry like others do. My blonde looks brighter, cooler after using it. A little goes a long way! Purple comes out as soon as you rinse it out.

Originaly posted on  influenster.com

ValeryiaR

5

1.776646808E12 19/04/2026

Bright, Cool Blonde without the Brass 💜

[This review was collected as part of a promotion.] I’ve been loving the Kérastase Blond Absolu Bain Ultra-Violet Purple Shampoo! It really helps keep my blonde looking fresh and cool-toned without that unwanted yellow or brassy tint. After just a few uses, I noticed my color looked brighter and more salon-like. The texture is rich and lathers well, so a little goes a long way. It cleans gently without drying my hair, which is super important for bleached or sensitive strands. I also like that it doesn’t leave my hair feeling stripped — instead, it feels soft, smooth, and manageable. The violet pigment is strong but not overwhelming, so you can control the toning depending on how long you leave it in. I usually leave it on for a couple of minutes for the best effect. Overall, it’s a great choice if you want to maintain a clean, cool blonde while keeping your hair healthy and shiny!

Originaly posted on  influenster.com

VictoriaB

5

1.776714312E12 20/04/2026

So worth it literally the best purple shampoo

[This review was collected as part of a promotion.] This worked so well and pulled all the brassiness out of my hair and took it back to those platinum blonde strands. It foamed up so easily. I only had to use a little bit, and it went such a long way. I feel like this bottle will last me the next three months, it is very much worth the purchase.

Originaly posted on  influenster.com

DawnM

5

1.776642307E12 19/04/2026

Brightened my blond hair

[This review was collected as part of a promotion.] This product was just what my blond hair needed. I had fading blond and it needed brightening. I wash my hair often. This lathered so soft and smelled amazing. I noticed my yellow was brighter and so soft!

Originaly posted on  influenster.com

SaraM

5

1.776642307E12 19/04/2026

Bright and vibrant hightlights

[This review was collected as part of a promotion.] The packaging was simple yet elegant while I do normally perfer a pump or flip lid style bottle it did look beautiful as if you were to put it on display. The scent was little to none and I covered my head from roots to my ends. There were little to no suds and I massaged it into my hair and I had a good clean feeling left afterwards. I would need to use it more to see if there is any effects regarding increased hair strength or less brittleness, but my highlights look like they got a good refresh after using it a few times. I will continue to use it for now and see if it helps prolong the color.

Originaly posted on  influenster.com

BanesaA

5

1.77646321E12 17/04/2026

Kérastase is wonderful—it neutralizes tones withou

[This review was collected as part of a promotion.] I am blown away by this shampoo; right from the very first use, it neutralized yellow tones and left my blonde hair looking much cooler and brighter. The texture is wonderful, and it lathers up quite a bit, so a small amount goes a long way. The scent is elegant—reminiscent of a professional salon—and leaves a subtle fragrance on the hair. Plus, unlike other purple shampoos, it doesn’t dry out my hair; on the contrary, it leaves my hair feeling soft and full of movement. The packaging is practical and looks beautiful—I really love it. This is definitely a must-have if you want to keep your hair color looking perfect.

Originaly posted on  influenster.com

NicoleN

5

1.776714312E12 20/04/2026

Purple shampoo of the year!

[This review was collected as part of a promotion.] So to start, it smells so luxurious like the inside of a fancy spa. Amazing lather, and doesn’t leave my hair dry like other purple shampoos! It gave me volume and hydration. It may be a little on the pricier side but for a hydrating shampoo that removes brass and smells great like that is VALUE.

Originaly posted on  influenster.com

BreannaB

5

1.776466808E12 17/04/2026

Great purple shampoo

[This review was collected as part of a promotion.] I am so glad I got to try this shampoo! I am always looking for a new purple shampoo. It smells so like and fresh and lathered really well. I’m not a fan of the packaging as purple shampoo is messy so have a twist off is difficult. It definitely toned down my brassiness and my hair feels clean afterwards. My blonde is shiny and brass free!

Originaly posted on  influenster.com

OlenaK

5

1.776714312E12 20/04/2026

Kerastase purple for blonde

[This review was collected as part of a promotion.] I’m blonde so I need special attention for my hair,kerastase bain ultra-violet purple shampoo works great,it removes yellow and makes the color look cooler and cleaner,texture stick and very pigmented,my hair looks like after salon,bright and fresh,it can feel a little drying if u use it often,that’s why I use it once per week,and using a good conditioner after.result it really nice,so I recommend

Originaly posted on  influenster.com

GiannaM

1

1.776797682E12 21/04/2026

Terrible

[This review was collected as part of a promotion.] This shampoo was terrible! It dried my scalp and my hair, it didn't do anything for my color/tone, and it was just overall horrible. I would give this a 0 star rating if that was an option. I'm very disappointed and I was expecting a much better result from a brand like Kerastase.

Originaly posted on  influenster.com

Reply from Consumer Care Center 21/04/2026

We are deeply sorry to hear that this ritual fell so short of your expectations. 🌹 At Kérastase, we strive to provide transformative care, and it is truly disappointing to know your hair and scalp felt dry rather than revitalized. It sounds like this specific formula was not the right match for your hair’s unique needs, and we would welcome the opportunity to help you find the perfect routine to restore your color and hydration. Please reach out to our Concierge team at 1-877-254-9949 so we can assist you personally.

Bella70

5

1.776306604E12 15/04/2026

Perfect for my silver hair

It’s the first purple shampoo that works on my hair removing the yellowing

Originaly posted on  kerastase-usa.com

CherylB

5

1.77646051E12 17/04/2026

Anti-brass shampoo

[This review was collected as part of a promotion.] This shampoo had a lot of lather a very good scent and made my hair a lot brighter. Easy to use bottle. Made my hair feel moisturized. I highly recommend.

Originaly posted on  influenster.com

VictoriaP

5

1.776714312E12 20/04/2026

Love

[This review was collected as part of a promotion.] this shampoo is solid if you want tone and care without damaging your hair overtime. You write much per wash so that bottle actually last longer than it looks. Clean salon like sent. Rinses out easily no heavy coating the hair feels light and absorbs moisture well afterwards.

Originaly posted on  influenster.com

Corinne

5

1.776237405E12 15/04/2026

Produit qualitatif

[Cet avis a été recueilli en réponse à une offre.] Le Shampoing KERASTASE Bain ultra violet est très nourrissant pour mes cheveux avec un parfum vraiment très agréable. Je suis mèchée blonde, mes mèches me paraissent plus lumineuses, mes cheveux sont très doux, c’est une très belle découverte pour moi

Originaly posted on  kerastase.fr

ArletteM

5

1.776370512E12 16/04/2026

Love

[This review was collected as part of a promotion.] The Kérastase Bain Ultra-Violet Purple Shampoo is a game changer for maintaining blonde hair. It has a rich lather and a highly pigmented formula that effectively neutralizes yellow and brassy tones. What I love most is that it cleanses without stripping the hair. My hair feels refreshed, soft, and balanced, not dry like with other purple shampoos. Over time, my color looks cooler, brighter, and more even. A little goes a long way, and the results feel very professional and salon-quality. Pros: powerful toning, gentle cleanse, salon results Cons: can be slightly drying if overused Overall: A high-performance purple shampoo that keeps blonde hair bright, cool-toned, and healthy-looking. Definitely a staple in my routine! One-line summary: Powerful purple shampoo that keeps blonde hair cool, bright, and salon-fresh

Originaly posted on  influenster.com

Carole87

5

1.776266271E12 15/04/2026

Essentiel pour les blondes/blancs !!!

[Cet avis a été recueilli en réponse à une offre.] Un essentiel pour toutes les personnes qui ont les cheveux blancs ou blonds. Je ne connais pas meilleur shampoing violet. Il est ultra nourrissant, neutralise vraiment les reflets jaune. Je le rachèterai encore et toujours

Originaly posted on  kerastase.fr

AmberH

4

1.776714312E12 20/04/2026

Amazing

[This review was collected as part of a promotion.] This works amazing at getting the unwanted yellow out of hair when dying it blonde. It’s smooth texture with a sizing smell. Doesn’t leave build up in hair either. Highly recommend.

Originaly posted on  influenster.com

KimJ

5

1.776353417E12 16/04/2026

Works great at toning down the brassiness of my ha

[This review was collected as part of a promotion.] I was so happy to try out this Kerastase blonde absolute ultra violet shampoo, I really like it. It does a nice job toning down the brassiness and keeping my blonde looking nice.. My hair feels clean without being super dry, which I was worried about with the purple shampoo. It doesn't irritate my scalp. The scent is also really nice.

Originaly posted on  influenster.com

Sdmrl

4

1.776180778E12 14/04/2026

Très bon shampoing

[Cet avis a été recueilli en réponse à une offre.] J’adore les produits de cette marque en général. Le shampoing sent super bon, il atténue bien les reflets jaunes orangés de ma couleur. Il n’a pas rendu mes cheveux plus gras que d’habitude et pas plus sec non plus.

Originaly posted on  kerastase.fr

Chloe

4

1.77602951E12 12/04/2026

Bon Shampoing

[Cet avis a été recueilli en réponse à une offre.] Kerastase est une marque que j'affectionne beaucoup et que j’utilise depuis des années. J’essaye d’utiliser des produits encore plus naturels mais l’efficacité de Kerastase fait que je continue avec eux.

Originaly posted on  kerastase.fr

DOD92

5

1.776029509E12 12/04/2026

Des pigments qui rayonnent

[Cet avis a été recueilli en réponse à une offre.] Le Bain Ultra-Violet de Kérastase devenu indispensable à ma routine capillaire, pénètre en profondeur la texture du cheveu pour combler, réparer les fibres et neutraliser les faux-reflets tout en hydratant. Ce violet dense, presque noir, magnétise la matière, les reflets jaunes s’estompent et le blond devient plus froid, et plus net. Une demonstration de magie !

Originaly posted on  kerastase.fr

Songsoffaithanddevotion

4

1.775979102E12 12/04/2026

Efficace

[Cet avis a été recueilli en réponse à une offre.] La texture est très agréable à appliquer. Le shampoing mousse bien et se reparti bien pour enrober la chevelure. L'experience sensorielle est agréable ce qui est important quand on utilise un shampoing. Le résultat est là, les tons orangés oxydés sont bien neutralisés et mon blond redevient lumineux avec une couleur plus jolie. Néanmoins le seul point negatif que je lui trouve est qu'il assèche un peu le cheveux. Un bon masque après est indispensable.

Originaly posted on  kerastase.fr

Justine

4

1.775976405E12 12/04/2026

Efficace

[Cet avis a été recueilli en réponse à une offre.] Shampoing violet efficace même sur des simples reflets de balayage. Packaging pratique pour le transport parce qu’il se ferme correctement. Bonne odeur et ne laisse pas les cheveux secs. Ne pas le laisser trop longtemps.

Originaly posted on  kerastase.fr

Maanuue_3

4

1.775974592E12 12/04/2026

Bien

[Cet avis a été recueilli en réponse à une offre.] Ce shampoing est vraiment génial! Mes cheveux sont moins cassants depuis son utilisation. Ils ont retrouvés une belle brillance, ils sont bien hydratés. Le shampoing neutralisé bien les reflets jaunes. De plus, l’odeur est agréable.

Originaly posted on  kerastase.fr

Bergamote

4

1.77597098E12 12/04/2026

Fait effet mais odeur bof

[Cet avis a été recueilli en réponse à une offre.] J’ai un effet soleil dans mes cheveux et ce produit fait bien son travail pour entretenir ces mèches blondes pour qu’elles gardent une jolie couleur. Je suis cependant beaucoup moins fan de l’odeur qui n’est pas un plaisir, mais sans pour autant aller jusqu’à dire que ça sent mauvais

Originaly posted on  kerastase.fr

Toeskee

5

1.776098711E12 13/04/2026

Best Purple Shampoo

I have used Kerastase - Blond Absolu Bain Ultra-Violet Purple Shampoo for several years now. It keeps my platinum blonde perfect!

Originaly posted on  kerastase-usa.com

Carla Will

5

1.776044708E12 12/04/2026

Highlights!!

[This review was collected as part of a promotion.] I like to use it to prevent the oxidation of my highlights. I use it once a week and my highlights looks great!

Originaly posted on  kerastase-usa.com

Lis2791

5

1.775746981E12 09/04/2026

Produits Kérastase toujours au top

[Cet avis a été recueilli en réponse à une offre.] Je suis abonné aux produits Kérastase depuis de nombreuses années et je ne suis jamais déçue. Déjà le parfum de ce shampoing est exquis, j'aime beaucoup la texture. Puis en termes de lavage, c'est parfait, ça mousse mais pas trop et mes cheveux méchés sont brillant et sentent bon. Je recommande a toutes les personnes ayant une coloration blonde !

Originaly posted on  kerastase.fr

JoKenn

4

1.775606408E12 07/04/2026

Best for colored and grey hair

I've been using this product for a decade, great for colored hair, preventing your hair color turn rusty, great for grey hair. I'm completely grey now, I always gets compliments of my hair tone, with hue of purplish /bluish tone.

Originaly posted on  kerastase-usa.com

Myriam

5

1.775407611E12 05/04/2026

Shampooing extraordinaire

[Cet avis a été recueilli en réponse à une offre.] Ce shampooing est extraordinaire. Mes cheveux sont très souples . Mon blond est juste magnifique après utilisation. Je suis vraiment vraiment satisfaite de ce produit. Je le conseille aux blondes et aux personnes ayant une décoloration comme moi

Originaly posted on  kerastase.fr

riri testeuse

5

1.775250086E12 03/04/2026

Efficace sur les reflets jaunes

[Cet avis a été recueilli en réponse à une offre.] Très bon shampoing violet, efficace pour entretenir la couleur et atténuer les reflets jaunes. Il laisse les cheveux propres et apporte un joli rendu. En revanche, comme beaucoup de shampoings violets, il peut être un peu asséchant si utilisé trop souvent, donc mieux vaut l’alterner avec un shampoing plus doux.

Originaly posted on  kerastase.fr

Baudelaire

5

1.775217701E12 03/04/2026

Mes cheveux ont adoré

[Cet avis a été recueilli en réponse à une offre.] Un shampoing violet qui atténue les reflets jaunes/oranges, il a une bonne odeur, mes cheveux sont plus doux ! J'achèterais surement le reste de la gamme pour entretenir mon blanc. Belle decouverte !!

Originaly posted on  kerastase.fr

Hanene

4

1.775214123E12 03/04/2026

Shampooing ultra-violet de qualité

[Cet avis a été recueilli en réponse à une offre.] Shampooing idéal pour maintenir ma couleur. Les reflets jaunes disparaissent et mes cheveux sont devenus brillants. Ils sont devenus aussi plus doux au toucher grâce à l'acide hyaluronique et à la fleur d'Edelweiss. Je le recommande fortement.

Originaly posted on  kerastase.fr

Dodo 124

5

1.774969222E12 31/03/2026

Amazing

Absolutely love this!!! It makes such a big difference after the first use!

Originaly posted on  kerastase-usa.com

Auntie Kayls

5

1.774721713E12 28/03/2026

Fights Bronzing, brightens blonde!!

[This review was collected as part of a promotion.] I have tried so many different purple shampoos and tried without purple shampoos for years. I have very dark brown natural hair and like to have my bleached hair toned to be nearly platinum, a cool bright blonde. I get it done every ~ 10 weeks. This product definitely toned the best so far. It did feel like it dried out my hair some but not like hay and I was able to combat that with leave in and spray conditioners. Worth it in my opinion!!

Originaly posted on  kerastase-usa.com

Gellies

5

1.774549812E12 26/03/2026

Amzing

This purple shampoo is the absolute to keep mu highlighted hair looking like I just got out of the salon..

Originaly posted on  kerastase-usa.com

Srtall

1

1.774621457E12 27/03/2026

Stains grout!

Beware, it will completely stain your shower grout.

Originaly posted on  kerastase-usa.com

Reply from Consumer Care Center 27/03/2026

We are truly sorry to hear about this inconvenience! At Kérastase, we want your entire hair care ritual to be a moment of pure luxury, and that includes your experience in the shower. While our pigments are designed for extraordinary color results, we understand the frustration of unintended staining. We would love to share some professional tips for a seamless experience and help you ensure your sanctuary remains as beautiful as your hair.

Anne68440

4

1.774271775E12 23/03/2026

Super efficace

Utilisé une fois par semaine maxi si les chevaux sont jauni sinon occasionnellement. Vraiment bien à combiner avec le soin. Je l’achète régulièrement Je n’ai pas mis 5* en raison du tarif.

Originaly posted on  kerastase.fr

Kate 08

3

1.774026134E12 20/03/2026

Produit desséchant

Ce shampoing est Bien pour le blond,mais très déssechant

Originaly posted on  kerastase.fr

Lolita94

3

1.774018048E12 20/03/2026

Cheveux très secs après utilisation, il faut absolument faire un masque après ! Mes cheveux sont blonds, décolorés donc peut être qu'ils sont déjà fragilisés.

Originaly posted on  kerastase.fr

Coco-49

5

1.773958608E12 19/03/2026

Évite le jaunissement des mèches blondes

Ravive le blond de mes longues mèches. Super shampooing

Originaly posted on  kerastase.fr

Alex16

5

1.773940631E12 19/03/2026

Une bonne protection pour le blond

Protège et maintien la couleur durablement. Efficace en complément du masque ultra violet .

Originaly posted on  kerastase.fr

Lilou 69

2

1.773971183E12 19/03/2026

Cheveux dejauni mais sec

Cheveux avec moins de reflets jaune mais il assèche

Originaly posted on  kerastase.fr

NathaliaFS

4

1.773971183E12 19/03/2026

Excellent produit

Excellent produit, il tient ses promesses et laisse les cheveux blonds (colorés) avec une belle couleur sans reflets oranges. À utiliser avec le masque, qui est essentiel pour laisser les cheveux doux et finaliser le traitement contre les reflets indésirables.

Originaly posted on  kerastase.fr

Audrey446

5

1.773971183E12 19/03/2026

Super pour les reflets jaunes

Je l’utilise depuis 2 ans environs. Retire bien les reflets jaunes, attention cependant à ne pas trop en abuser au risque de tirer les reflets vers le blanc ! Mais je recommande et j’en rachete toujours !

Originaly posted on  kerastase.fr

SMJ811

5

1.77375692E12 17/03/2026

No Brassiness

[This review was collected as part of a promotion.] Brassiness from highlights is eliminated and gray hair is no longer yellow!

Originaly posted on  kerastase-usa.com

Yalina gs

5

1.773718208E12 16/03/2026

Blonde highlights

Brightens my Blonde highlight and love how my hair looks after

Originaly posted on  kerastase-usa.com

Anna1982

5

1.773500412E12 14/03/2026

Perfection for blondes

[This review was collected as part of a promotion.] Love this. I've been using it since it first came out and find that it extends my time between hair appointments. If ny hair didn't grow out quickly, I could go longer since the color is maintained so well.

Originaly posted on  kerastase-usa.com

SuzieS

5

1.773102613E12 09/03/2026

Hands down best for blondes

[This review was collected as part of a promotion.] This shampoo is perfect for occasional use to liven up my blonde. It smells delicious but also leaves my hair feeling ultra soft and smooth. And gets me back to looking fully refreshed blonde.

Originaly posted on  kerastase-usa.com

    Blond Absolu Bain Ultra-Violet Purple Shampoo 250ML

    Kerastase - Blond Absolu

    Product code : 3474636692231
    Anti-brass purple shampoo for lightened, cool blonde or grey hair.

    Read less

    To see prices, you must login or register.