Great!

All notice how healthy my hair is now❤️. Shiny strong and no breakage.

Originaly posted on  kerastase-usa.com

Favorite purple shampoo!

I love this purple shampoo! The pigment is super rich and really helps neutralize the brassy/yellow tones in my blonde without leaving my hair feeling dry. My hair actually feels incredibly soft after using it, which isn’t always the case with purple shampoos. And it smells AMAZING! Definitely one of my favorite purple shampoos I’ve tried. 💜

Originaly posted on  kerastase-usa.com

Refresh that shine

I use the “purple” shampoo at least 2 times per month to keep my silver strands nice and shiny! The fragrance is delicious and this line keeps my hair Looky happy and healthy! Love this wonderful line of Blond Absolu!

Originaly posted on  kerastase-usa.com

Average

It’s average. It works fine but nothing special for the price.

Originaly posted on  kerastase-usa.com

This is the best purple shampoo ever!

[This review was collected as part of a promotion.] This shampoo removes all the brassiness from my Grey hair. It makes my hair smooth and prevents frizz. I love all the purple products from Kerastase.

Originaly posted on  kerastase-usa.com

My secret to gorgeous hair

[This review was collected as part of a promotion.] This is my go to shampoo! Keeps my blond looking fresh and shiny.

Originaly posted on  kerastase-usa.com

Blond Absolu Bain Shampoo

[This review was collected as part of a promotion.] This is a must-have for my blonde hair! I love how it helps keep my blonde looking fresh and prevents it from becoming too brassy. At the same time, it doesn’t leave my hair feeling extremely dry like some purple shampoos can. My blonde stays brighter and cooler, while my curls still feel soft and manageable.

Originaly posted on  kerastase-usa.com

Great shampoo

[This review was collected as part of a promotion.] Really improved color and overall health of hair. Loved it.

Originaly posted on  kerastase-usa.com

Best Purple shampoo I have tried

[This review was collected as part of a promotion.] I used Kerastase purple shampoo then tried other brands. None could ever compete with Kerastase. It simply is the best around for removing brassiness plus offering superb conditioning to colored hair with grey undertones I won’t try changing again!

Originaly posted on  kerastase-usa.com

Purple shampoo

[This review was collected as part of a promotion.] Love this shampoo smell. Also great for colored hair!

Originaly posted on  kerastase-usa.com

Works for color, but drying

[This review was collected as part of a promotion.] Unfortunately this product made me shed. I normally use Oribe blonde but was excited to try this. I have highlighted, every six weeks, fine blonde hair. This made me feel the need to double wash, which leads to dryness/hay-like hair for me. And then the shedding, which stopped after using.

Originaly posted on  kerastase-usa.com

Good toning and still soft here

I find I noticed a difference when I used this every single time I don’t really even leave it in that long. I’ve used so many different purple shampoo. Clarify before using it and I think that helps the hair and this one doesn’t get into the straw like many purple shampoo do often. you only need a tiny bit

Originaly posted on  kerastase-usa.com

Best Purple shampoo

[This review was collected as part of a promotion.] My favorite purple shampoo by far. Brightens and makes blonde shine.

Originaly posted on  kerastase-usa.com

Perfect Purple Shampoo

[This review was collected as part of a promotion.] I love using this shampoo in my routine on my balayaged hair. It compliments the other Blond Absolu products and smells terrific.

Originaly posted on  kerastase-usa.com

shampoo even for highlighted hair

[This review was collected as part of a promotion.] I love this shampoo and conditioner. I have highlighted hair and it keeps the blond shiny and helps it stand out. Out is not just for blonds

Originaly posted on  kerastase-usa.com

Amazing Product!

[This review was collected as part of a promotion.] This product helps me with my blonde hair and appearance . I love it!

Originaly posted on  kerastase-usa.com

Happy hair

Just excellent shampoo for making your hair beautiful and everyone asking which shampoo you use for your hair

Originaly posted on  kerastase-usa.com

Miracle

[This review was collected as part of a promotion.] This brand is amazing! My hair looks and feels thicker and keeps my color long lasting

Originaly posted on  kerastase-usa.com

Love it!

[This review was collected as part of a promotion.] I’ve been using this product for months and I will keep using it! Sometimes I feel like my hair looks too brassy and I use this and the brass is gone. It also makes your hair soft.

Originaly posted on  kerastase-usa.com

I didn’t see a difference with tone

I didn’t see a big difference with the toning, but the product itself is good. It made my hair very clean and soft

Originaly posted on  kerastase-usa.com

The best purple shampoo!

[This review was collected as part of a promotion.] This is my favorite purple shampoo I’ve used! Brightens my blonde and leaves my hair hydrated!

Originaly posted on  kerastase-usa.com

quality

I am a loyal customer , I had the largest collection of shampoos trying to get the metallic color I wanted for my grey hair , until I found you , my quest is over , I use the shampoo , conditioner and mask and I am a happy camper .

Originaly posted on  kerastase-usa.com

Perfect for senior gray/white hair.

Perfect for senior gray/white hair. Leaves my hair soft and shiny and eliminates any yellow. Looks so healthy and full.

Originaly posted on  kerastase-usa.com

A good anti brass shampoo!

[This review was collected as part of a promotion.] This is my first time trying a product from Kerastase and I am very satisfied. This product made my hair feel amazing and so soft. Being that I am a colored platinum blonde, my hair can feel dull and brittle at times, but this brought the life back to my hair and also combated the brassiness! Will buy again!

Originaly posted on  kerastase-usa.com

Bright Summer White

Such an easy way to keep my beautiful white hair bright and shiny!

Originaly posted on  kerastase-usa.com

Geat!

[This review was collected as part of a promotion.] This purple shampoo works really well at reducing yellow and brassy tones. After just a few washes, my blonde hair looked cooler and brighter without turning purple. It lathers nicely and leaves my hair feeling clean. It can be a little drying if used too often, so I usually follow with a moisturizing conditioner. Overall, it is a great product for maintaining blonde or highlighted hair.

Originaly posted on  kerastase-usa.com

Brightens beautifully

[This review was collected as part of a promotion.] Four years I avoided purple shampoos because I’ve tried them in the past and they have actually left my hair a little bit purple looking. I was hesitant to try this brand because it was pricey. I’m so glad I did. My blonde highlights have been revived and they are so bright without looking purple tinted or fake. Using this Kerastase line has made my hair is the softest and brightest it has been in years. I am now a loyal customer!

Originaly posted on  kerastase-usa.com

Best shampoo!

[This review was collected as part of a promotion.] I absolutely love this shampoo! It really makes my blonde hair pop and takes away the brassiness immediately.

Originaly posted on  kerastase-usa.com

Great

Excellent, the first toning shampoo that doesn’t bother my scalp. And a great sent!

Originaly posted on  kerastase-usa.com

A definite staple for blonde or highlighted hair

[This review was collected as part of a promotion.] Keeps my highlights from going brassy. My hair looks and feels healthy and shiny!

Originaly posted on  kerastase-usa.com

Love it!

[This review was collected as part of a promotion.] Really cuts down on the brass that my hair often gets in between colors.

Originaly posted on  kerastase-usa.com

My go to

1,000% removes the brass from my gray! As I’ve learned to embrace my grey, this was recommended to me from my stylist. I have been using this line the last 3 years and I’ll never change. A little goes a long way and the results and consistent, worth every penny.

Originaly posted on  kerastase-usa.com

Loving my blonde!

Rest assured your blonde will stay intact while using this product!

Originaly posted on  kerastase-usa.com

Love

[This review was collected as part of a promotion.] I use this about once a week to wash my colored hair… Keeps the brass away. Great product.

Originaly posted on  kerastase-usa.com

A little goes long way!

[This review was collected as part of a promotion.] A little goes a long way! A small amount of shampoo turns into a big lather. It as a pleasant smell and leaves my hair with good volume. Great packaging and easy application. Loved!

Originaly posted on  kerastase-usa.com

Toning power is amazing 👏🏻

[This review was collected as part of a promotion.] It works amazingly at keeping your dye undertone cool, eliminates copper and brass undesired highlights in my case. I get a balayage done on my hair once a year, this has helped me out to keep my hair on point without the typical dryness that toners usually give to your hair. Texture is perfect, not watery nor thick. I like the fact that this shampoo doesn't stain everything around you. You just need to rinse it properly and it won't stain your shower or your towels. Extremely good 👍

Originaly posted on  kerastase-usa.com

Kerastate

[This review was collected as part of a promotion.] This shampoo is amazing for keeping blonde hair bright and free from brassiness. Highly recommend for anyone with blonde, highlighted, or gray hair!

Originaly posted on  kerastase-usa.com

Best Purple Shampoo

[This review was collected as part of a promotion.] I only use this line for my blonde hair. I have tried other brands and do not like them as much as I like this one. I have bought this Shampoo over and over. It is the only one I will use.

Originaly posted on  kerastase-usa.com

great shampoo!

[This review was collected as part of a promotion.] I love this purple shampoo! It lathers so well and smells amazing. It has very good hair care in the product and very much worth the original cost. You're only need to use this every few showers to maintain blonde instead of using it each time you wash your hair.

Originaly posted on  kerastase-usa.com

Excellent Product

I love this shampoo. Use it weekly along with the conditioner. Hair feels and looks soft, shiny and it takes the brass out!

Originaly posted on  kerastase-usa.com

Keeps my blonde for a while

[This review was collected as part of a promotion.] While using this I feel as though my highlights have maintained their color well, and decreased brassiness

Originaly posted on  kerastase-usa.com

Rich, Vibrant, Brass-Free Blonde!

[This review was collected as part of a promotion.] Rich, Vibrant purple shampoo that leaves your hair feeling refreshed and moisturized! I love the scent, almost a faint hint of sandalwood. Such a phenomenal product for keeping my blonde in check.

Originaly posted on  kerastase-usa.com

Love this product!

Love that it tones down that brashness. My hair looks great after using it. Doesn’t tut hair purple like some other blond shampoos. Great product. I use it about once a week.

Originaly posted on  kerastase-usa.com

Amazing

[This review was collected as part of a promotion.] I Love this line for hair processed by chemical processes, it doesn’t leave the hair heavy at all, and thats is amazing for me and for my hair, all the girls should try it

Originaly posted on  kerastase-usa.com

The best

[This review was collected as part of a promotion.] I don't think there is a better purple shampoo out there! I

Originaly posted on  kerastase-usa.com

Love!

[This review was collected as part of a promotion.] This is the best purple shampoo on the market- worth every penny

Originaly posted on  kerastase-usa.com

The best shampoo in the world

I’ve been using this shampoo for over eight years. It is the best for damaged tear. It’s best for blonde hair. I use all the products. I’m shocked everybody’s not using it. When I went to Switzerland, it was everywhere.

Originaly posted on  kerastase-usa.com

Great on my hair

[This review was collected as part of a promotion.] I’m giving this feedback because I’ll always be a fan of Kerastase products. They’re my favourite, and they’re great. I love how they feel on my hair, and I would recommend them to anyone.

Originaly posted on  kerastase-usa.com

Perfect!

[This review was collected as part of a promotion.] I have tried so many shampoos and this is easily one of my top picks. It’s so hard to find a purple shampoo that doesn’t stain my hands, doesn’t dry out my hair, and actually brightens my blonde. This checks every box! My hair feels so soft and silky smooth after I use this and it looks so insanely bright. This really keeps my blonde looking nice and cool toned without hurting my hair in the process.

Originaly posted on  kerastase-usa.com

Works for brassiness

[This review was collected as part of a promotion.] I have been using this shampoo for a few weeks now and love the results. Have dirty blonde hair and my hair is always been brassy from the hard water that we have. Just in a few weeks it has taken away that brassiness look and my hair doesn't feel as dry.

Originaly posted on  kerastase-usa.com

Not my favorite shampoo, but also not my least favorite.

[This review was collected as part of a promotion.] This shampoo lathers okay. It smells a little chemical-y, so I wasn't a huge fan of that. It's a beautiful deep purple so I had high hopes that it would help remove the brassiness from my color, which it did a little. I don't feel like it made my hair much shinier. My hair is dry naturally, and I don't feel like this was very moisturizing, but if you have oily hair it might be great for you. Overall, I'd say this shampoo is pretty good, but it's not my favorite.

Originaly posted on  kerastase-usa.com

Nice!

[This review was collected as part of a promotion.] As someone who has naturally blonde hair I love using purple shampoo in the summer to help get rid of the warmth my hair get from the sun, and this definitely helped it! I definitely say give this a go!

Originaly posted on  kerastase-usa.com

I think its working!

[This review was collected as part of a promotion.] This might be the cherry on top! I have been trying to get my hair to NOT turn brassy between colors [I am a cool toned girlie]. I think this is helping, the whole line is helping! These two weeks since my color has been exactly the same as the day I left the salon!

Originaly posted on  kerastase-usa.com

No more brass

[This review was collected as part of a promotion.] I’m loving this bain ultra violet purple shampoo by kerastase! It works great for toning down brassiness and smells so good. The packaging is gorgeous as well!

Originaly posted on  kerastase-usa.com

Fresh salon quality smell and softness of my hair!

[This review was collected as part of a promotion.] The Kerastase purple shampoo caught me by surprise! The hue is a vibrant purple which seemed intimidating, but in the shower, it melds into my hair with a soft lilac color and incredible salon quality smell. I have been impressed by how soft my hair has been after using this; I often use natural shampoos and have trouble combing through my hair but this made my hair so easily manageable straight out of the shower. I didn’t notice much toning of my hair, but I love how my hair hasn’t gotten greasy for multiple days after use!

Originaly posted on  kerastase-usa.com

Love it

[This review was collected as part of a promotion.] the best treatment of all time, love it I highly recommend it.

Originaly posted on  kerastase-usa.com

The perfect purple duo for maintaining blonde hair

[This review was collected as part of a promotion.] Ive been using both the Blond Absolu Bain Ultra-Violet Shampoo and Mask together, and they make an amazing combination. They help keep my blonde looking fresh, bright and free of unwanted yellow tones between salon visits. The shampoo cleanses well without leaving my hair feeling striped, while the mask adds moisture and softness while enhancing the toning effect. My blonde stays beautiful, cool-toned and shiny every time I use them. If you have blonde, highlights or balayage hair, I highly recommend use both products together for the best result

Originaly posted on  kerastase-usa.com

Amazing purple products!

[This review was collected as part of a promotion.] Absolutely love this product!! It takes the grassiness right out of my hair and rinses very easily. It helps with the clarity of my hair and tames my frizz as well!

Originaly posted on  kerastase-usa.com

It is ULTRA-violet!

[This review was collected as part of a promotion.] This shampoo is definitely ULTRA violet, which absolutely does the job of toning brassy blonde, although if left on more than 3 minutes, it can really tone beyond what necessary. I definitely love a good purple shampoo, and this one is pigmented and WORKS. However I have to be careful during my next use because not only did it stain my fingernails, it left a slightly purple hue from a fresh wash. Smells wonderful!

Originaly posted on  kerastase-usa.com

Amazing treatment!

[This review was collected as part of a promotion.] This shampoo is so great! It keeps my blonde color so bright and fresh. It doesn’t dry out nearly as much as other purple shampoos. I’ll definitely keep this in my weekly rotation

Originaly posted on  kerastase-usa.com

Gray hair

Leaves my gray hair bright and soft. Helps with the frizz and brassines. Unlike other purple shampoo’s does not make my hair purple.

Originaly posted on  kerastase-usa.com

Less Brassiness

[This review was collected as part of a promotion.] I’ve been loving The Kerastase Bain ultraviolet purple shampoo For keeping my blonde hair bright in between hair salon visits it effectively tones brassiness without leaving a heavy buildup while adding noticeable shine and maintaining a soft, smooth texture. Unlike many other purple shampoos, it does not leave my hair overly dry. I do recommend following it up with a good conditioner for the extra moisture. I received this product for free for my honest and non-biased opinion.

Originaly posted on  kerastase-usa.com

Smooth neutralized results!

[This review was collected as part of a promotion.] The Kerastase Bain Ultra-Violet Purple Shampoo helps neutralize unwanted brassy and yellow tones while leaving the hair feeling soft, clean, and refreshed unlike other purple shampoos that can leave the hair feeling dry.

Originaly posted on  kerastase-usa.com

Cleansing Blonde purple shampoo

[This review was collected as part of a promotion.] Kerastase is one of my favorite brands and this shampoo is another winner in their line. It’s a dark purple shampoo that not only cleanses your hair but also helps your blonde stay blonde. I love using this with their purple conditioner for the full benefits. My hair always feels fully cleansed after this and my blonde seems brighter after using it.

Originaly posted on  kerastase-usa.com

Favorite purple shampoo

[This review was collected as part of a promotion.] Love this purple shampoo. Smells strong, but I love the smell. I feel like it really removes the brassy tones in my blonde hair. It is easy to use. I normally only leave on for a minute, just so my hair doesn’t turn purple and I’ve never had any issues. It lasts forever because a little goes a long way. Has great lather. I do find that it dries out hair slightly. Which I love, because I have oily roots. I received free to test, but I will be purchasing in the future when I run out.

Originaly posted on  kerastase-usa.com

Must Try For Blonde Hair

[This review was collected as part of a promotion.] I have naturally blonde hair and Kerastase Blond Absolu is a fantastic purple shampoo! The shampoo left my hair feeling soft, hydrated, and shiny without any dullness! The smell is amazing!!

Originaly posted on  kerastase-usa.com

One of the ones

[This review was collected as part of a promotion.] I feel like this is more on the liquidy side like really runny compared to other purple shampoos. I find that I have to use it twice in one setting to really see a difference. It doesn’t stain/tone very well compared to other products I used before. It’s not bad, good to use when I have nothing else left

Originaly posted on  kerastase-usa.com

It works!

[This review was collected as part of a promotion.] I really love this shampoo and it does tone down brassy blonde. The shampoo itself is a great texture, but the shampoo bottle can be a bit of a pain to close after you dispense product. The scent definitely gives luxury and it works well when followed up by the purple conditioner. All in all, it’s a great product.

Originaly posted on  kerastase-usa.com

Smells Amazing!

[This review was collected as part of a promotion.] Kerastase never disappoints. I would use this shampoo for the scent alone but it also is great at keeping your blonde just the right shade. The best description I can think of for the scent is a mysterious purple floral scent. It lathers fairly well and is on the thin side so it’s easy to apply and cover all your hair. It is super purple but I had no issues with staining on either my skin or tub. A perfect addition to my hair care!

Originaly posted on  kerastase-usa.com

Appareance, shine

[This review was collected as part of a promotion.] Amazing Purple Shampoo for Blonde Hair! I've been using Kérastase Bain Ultra-Violet Purple Shampoo, and I'm extremely impressed with the results. It does an excellent job of neutralizing unwanted yellow and brassy tones in my blonde hair, leaving the color looking cooler, brighter, and much fresher after every wash. What I love most is that it doesn't dry out my hair like many purple shampoos do. Instead, it leaves my hair feeling incredibly soft, silky, and easy to manage. My hair also looks noticeably shinier and healthier, with a beautiful salon-quality finish. A little goes a long way, and the formula lathers nicely while gently cleansing. If you have blonde, highlighted, or gray hair and want to keep brassiness away without sacrificing softness and shine, I highly recommend this shampoo. It's definitely become a staple in my hair care routine! ✨💜

Originaly posted on  kerastase-usa.com

An easy-to-apply shampoo that controls brassiness, supports color preservation, cares for the scalp, and leaves a soft, shiny result.

[This review was collected as part of a promotion.] This shampoo exceeded my expectations in every way. Its aplicación is smooth and easy, creating a rich lather that gently cleanses the cuero cabelludo without irritation. I noticed excellent control over brassiness after just one use, leaving my blonde hair looking cooler and brighter. The formula truly supports color conservación, helping maintain a fresh salon look for longer. The resultado is soft, shiny, and bright-looking hair with a healthy feel. Definitely a must-have for blondes!

Originaly posted on  kerastase-usa.com

Kérastase is elite!

[This review was collected as part of a promotion.] Kérastase haircare is elite and this purple shampoo is no exception! In between hair appointments, my hair tends to get quite brassy and this shampoo helps to eliminate the brassiness. It lathers really well so you only need a little bit, so this bottle is going to last a long time. It is easy to rinse out and leaves hair soft. Also, it has the signature Kérastase scent, which smells amazing. Highly recommend!

Originaly posted on  kerastase-usa.com

Keeps me bright and luminous 💜

[This review was collected as part of a promotion.] This vibrant purple shampoo keeps my blonde hair bright, luminous, and brass free between salon visits without leaving it feeling dry or damaged. In fact, my hair looks healthier after each use, thanks to the hyaluronic acid infused formula. It lathers nicely and smells great too.

Originaly posted on  kerastase-usa.com

Best purple shampoo!

[This review was collected as part of a promotion.] I can easily say that this is one of the best purple shampoo’s I’ve ever used. Only a little bit is needed, as it foams nicely, and it also rinses off quickly, leaving my skin so smooth. It removes all the orange and yellow tones, leaving my hair with a beautiful blonde hair. One wash lasts for about ten days, so the bottle is going to lasts for long.

Originaly posted on  kerastase-usa.com

Good for cool blondes

[This review was collected as part of a promotion.] I liked the texture and the detangling effect and it helped reduce brassiness. However I didn’t love the result because I personally prefer a warmer more golden blonde rather than cooler tones. I used it once a week

Originaly posted on  kerastase-usa.com

Cuts through brass

[This review was collected as part of a promotion.] Vibrant purple shampoo to help curb brassiness. The shampoo is PURPLE, but it won’t stain hands, hair, or shower. The shampoo doesn’t feel drying and I feel nice and clean after washing, can go 2-3 days between washes when using it. My hair feels a little more vibrant after using and it definitely helps cut through the brass when paired with the conditioner, not sure how effective it would be on its own. The scent is standard gauge floral that doesn’t linger on the hair, but is inoffensive. Is it worth the price? Eh, other shampoos can do the same for less but you wouldn’t be amiss picking this up

Originaly posted on  kerastase-usa.com

Amazing product for colored hair

Best purple shampoo even on thick hair. Leaves hair soft and shiny

Originaly posted on  kerastase-usa.com

Smells great and works

[This review was collected as part of a promotion.] I’ve been getting lots of compliments on my hair since using this purple shampoo. It smells great, makes my hair look beautiful and voluminous and takes away any brassiness and tangles in my fake blonde. I recommend it in combination with the conditioner!

Originaly posted on  kerastase-usa.com

Bright and shiny!

[This review was collected as part of a promotion.] I received this product free in exchange for my honest review. I have highlighted thin blonde hair. It is long, but definitely on the finer side. Generally , I have not been a fan of tinted shampoos and conditioners. Due to the fact that they always seem to leave a film on my hair and weigh it down and it never feels as soft. This is not the case with this product. This Shampoo and Conditioner smell amazing. They definitely have some strong purple pigment to it. They lather up well and rinse out cleanlyI. t took all of the brassiness out of my hair and left it shiny, bright, and soft. I am definitely impressed. And will be purchasing this product in the future..

Originaly posted on  kerastase-usa.com

Purple shampoo

[This review was collected as part of a promotion.] Works great brightens blonde hair, smells really nice and makes hair smooth without friz! Love this one with the conditioner.

Originaly posted on  kerastase-usa.com

Yes to Purple shampoo

[This review was collected as part of a promotion.] If you color your hair blonde this is the ultimate hair care package you need to get. I love Kerastase Blond Absolu purple shampoo. It really tames the brasiness of my haircolor and it brings back the shine instantly. It also makes my hair standa stronger every wash.

Originaly posted on  kerastase-usa.com

Gorgeous blonde

[This review was collected as part of a promotion.] The pigment is incredibly rich and completely neutralizes those stubborn yellow and brassy tones after just one wash. Unlike other purple shampoos that leave my bleached hair feeling like straw, this one actually keeps my strands soft, hydrated, and shiny thanks to the hyaluronic acid. It smells absolutely amazing, too.

Originaly posted on  kerastase-usa.com

Keeps blonde hair brigh, cool-toned, and fresh.

[This review was collected as part of a promotion.] This purple shampoo helped my blonde looking brighter and cooler between salon visits.It toned down yellow hues without drying out my hair and left feeling clean and soft.

Originaly posted on  kerastase-usa.com

Great for blonde hair

[This review was collected as part of a promotion.] This product works so well on my blonde hair. Especially in the summer time when chlorine can yellow my hair. It lathers well and smells absolutely amazing.

Originaly posted on  kerastase-usa.com

Bright, Icy Blonde Without the Dryness

[This review was collected as part of a promotion.] The Kérastase Blond Absolu Bain Ultra-Violet Purple Shampoo completely transformed the tone of my blonde hair after just one wash. It instantly helped neutralize unwanted yellow and brassy tones while leaving my hair looking brighter, cooler, and much more refreshed without drying it out. Unlike some purple shampoos that can leave hair feeling rough or overly pigmented, this formula felt surprisingly nourishing and gentle. What impressed me most was how soft and healthy my hair felt afterward. The shampoo has a rich lather that spreads evenly through the hair, and a little product goes a long way. After rinsing, my blonde looked cleaner and more luminous, with a beautiful icy tone that still looked natural rather than overly silver or dull. The scent is luxurious and salon-like — fresh, clean, and sophisticated without being too strong. It makes the whole wash experience feel elevated. I also noticed that my hair stayed smoother and shinier compared to other toning shampoos I’ve tried, which often leave my ends feeling dry or tangled. I’d recommend this shampoo for:• Blonde, highlighted, or bleached hair• Hair with yellow or brassy tones• Cool-toned blondes wanting brightness and shine• Anyone looking for a purple shampoo that doesn’t feel stripping The only thing to keep in mind is that it’s quite pigmented, so leaving it on too long could slightly over-tone very light blonde hair. But used correctly, the results are beautiful and salon-worthy. Overall Rating: 9.5/10 — one of the best purple shampoos I’ve tried for maintaining bright, cool blonde hair while keeping it soft, glossy, and healthy-looking.

Originaly posted on  kerastase-usa.com

My favorite purple shampoo

[This review was collected as part of a promotion.] I’ve tried so many purple shampoos over the years and this one is the best! It lathers great and I leave it on for just a few minutes for the perfect cool tone blonde. Smells amazing and I like the bottle dispenser and how it looks in my shower. I use a clarifying shampoo every other week, but this doesn’t leave build up either. Makes my hair have a nice shine and takes some warmth out of the color.

Originaly posted on  kerastase-usa.com

Best

[This review was collected as part of a promotion.] Best blonde shampoo ever! I never use any other brand.

Originaly posted on  kerastase-usa.com

Works well

[This review was collected as part of a promotion.] This purple shampoo works well, it helps with unwanted yellow tones in blonde hair. I do prefer the purple mask though because this makes my hair feel a bit dry and the mask is a lot more hydrating with the same toning effect. The smell is pleasant and not too strong.

Originaly posted on  kerastase-usa.com

My all time favorite

[This review was collected as part of a promotion.] Love this purple shampoo so much! It has nice thick texture that distributes to the hair fast and even. It doesn’t dry out my hair like many other high end brand purple shampoos. It cancels brass within 2 minutes. The only downside of the product is the price but I am ready to pay for this quality.

Originaly posted on  kerastase-usa.com

Love this shampoo

This is a great shampoo for my white, silver hair. Usually these shampoo’s dry out my hair but this one leaves my hair soft and shiny. Love it

Originaly posted on  kerastase-usa.com

Best Purple Shampoo Ever!!!!

[This review was collected as part of a promotion.] I have using the Blond Absolu Bain Ultra-Violet Purple Shampoo for several years now. It stops my blond from becoming brassy!

Originaly posted on  kerastase-usa.com

Hydrating & Effective

This is the most hydrating purple shampoo I've ever used. I noticed a significant reduction in brassy tones after letting sit for a few minutes.

Originaly posted on  kerastase.ca

BLOND

[This review was collected as part of a promotion.] I love this shampoo to help brighten my dull hair.

Originaly posted on  kerastase-usa.com

Love!

I love the way my hair looks after using this shampoo. It is glossy, shiny, and beautiful. No need for a toner!

Originaly posted on  kerastase-usa.com

Works great

[This review was collected as part of a promotion.] This shampoo works great at keeping my highlighted hair from turning brassy in between salon visits. It lathers really well, smells good and rinses easily out of my hair. Doesn’t leave any residue.

Originaly posted on  kerastase-usa.com

Good purple shampoo

[This review was collected as part of a promotion.] This violet shampoo does what it says it will do! It is bright purple, but doesn’t stain me. The scent is light and it feels very hydrating. My hair does not have any brittleness or breakage after using it.

Originaly posted on  kerastase-usa.com

I am in love

[This review was collected as part of a promotion.] I love this product. They smell is amazing. It does not dry out my hair and it does put my hair. One tone down from what it actually is. I believe ultraviolet purple shampoo is amazing and really do great for my hair.

Originaly posted on  kerastase-usa.com

For blonde hair

[This review was collected as part of a promotion.] This shampoo is perfect for my highlighted hair. It refreshes my hair color and makes it more brighter and less yellow. The scent is pleasant and texture is nice too!

Originaly posted on  kerastase-usa.com

Very good at toning

[This review was collected as part of a promotion.] Love love love it! I haven’t been needing to visit my hairstylist in months! Its color safe keeps my hair shiny and healthy. Tones me for weeks before I need to redo! Had a very nice scent and lathers good with a small amount. Rinses completely out without leaving your hair purple or your tub too!

Originaly posted on  kerastase-usa.com

The shampoo that revived my tired blonde

[This review was collected as part of a promotion.] When you are blonde you’re always looking for products that actually maintain your color, I had tried purple shampoos but they left my hair super dry, this one from kerastase feels different, the first time I used it my color looked freshly dyed again, it leaves the hair soft, shiny and I also love how elegant kerastase products smell, you should use it anyway with measure because it is still a purple shampoo, but the balance between neutralizing and moisturizing is well achieved, it leaves no color residues, honestly revives my blonde whenever it starts looking tired

Originaly posted on  kerastase-usa.com