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Bain Ultra-Violet Shampoo - Kerastase | L'Oréal Partner Shop
Bain Ultra-Violet Shampoo - Kerastase | L'Oréal Partner Shop
Bain Ultra-Violet Shampoo - Kerastase | L'Oréal Partner Shop
Bain Ultra-Violet Shampoo - Kerastase | L'Oréal Partner Shop
Bain Ultra-Violet Shampoo - Kerastase | L'Oréal Partner Shop
Bain Ultra-Violet Shampoo - Kerastase | L'Oréal Partner Shop
Bain Ultra-Violet Shampoo - Kerastase | L'Oréal Partner Shop
Bain Ultra-Violet Shampoo - Kerastase | L'Oréal Partner Shop
Bain Ultra-Violet Shampoo - Kerastase | L'Oréal Partner Shop
Bain Ultra-Violet Shampoo - Kerastase | L'Oréal Partner Shop
Bain Ultra-Violet Shampoo - Kerastase | L'Oréal Partner Shop
Bain Ultra-Violet Shampoo - Kerastase | L'Oréal Partner Shop
Bain Ultra-Violet Shampoo - Kerastase | L'Oréal Partner Shop
Bain Ultra-Violet Shampoo - Kerastase | L'Oréal Partner Shop
Bain Ultra-Violet Shampoo - Kerastase | L'Oréal Partner Shop
Bain Ultra-Violet Shampoo - Kerastase | L'Oréal Partner Shop
Bain Ultra-Violet Shampoo - Kerastase | L'Oréal Partner Shop
Bain Ultra-Violet Shampoo - Kerastase | L'Oréal Partner Shop
Bain Ultra-Violet Shampoo - Kerastase | L'Oréal Partner Shop
Bain Ultra-Violet Shampoo - Kerastase | L'Oréal Partner Shop
Bain Ultra-Violet Shampoo - Kerastase | L'Oréal Partner Shop
Bain Ultra-Violet Shampoo - Kerastase | L'Oréal Partner Shop
Bain Ultra-Violet Shampoo - Kerastase | L'Oréal Partner Shop
Bain Ultra-Violet Shampoo - Kerastase | L'Oréal Partner Shop
Description
This powerful purple shampoo is rich in neutralizing agents to instantly remove brassiness and yellow undertones. Ideal for cool highlighted blonde and grey hair, the regular use of this shampoo provides durable anti-brassiness protection, keeping blonde shades cool for longer. It protects hair from daily oxidation and pollution, restoring shine and softness. Enriched with a potent combination of Hyaluronic Acid and Edelweiss flower, the formula instanly boosts blonde luminosity while deeply nourishing the fiber. 
How To Use
Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo touch by touch onto 5 key zones of the hair. Add water and emulsify. Leave it on between 2 to 5 minutes. Rinse thoroughly. We recommend you to alternate with Bain Lumière on a weekly or as a second shampoo for a deeper and hydrating cleanse. Continue with the Fondant Cicaflash or the Masque Ultra-Violet.Use Bain Ultra-Violet to get an instant and powerful shot of anti-brass neutralization. After reaching the desired tone, use Masque Ultra-Violet to maintain and protect your blonde on a weekly basis. Ask more information about this product
Ingredients
AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCO-BETAINE • SODIUM CHLORIDE • GLYCOL DISTEARATE • COCAMIDE MIPA • DIMETHICONE • CITRIC ACID • SODIUM BENZOATE • SODIUM HYDROXIDE • HEXYLENE GLYCOL • CI 60730 / ACID VIOLET 43 • SALICYLIC ACID • CARBOMER • LIMONENE • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • MAGNESIUM ACETATE • GLYCERIN • SODIUM HYALURONATE • TOCOPHEROL • ASPARTIC ACID • GLYCINE • ARGININE • GLUTAMIC ACID • PHENOXYETHANOL • LEONTOPODIUM ALPINUM FLOWER/LEAF EXTRACT • FUMARIC ACID • MALVA SYLVESTRIS FLOWER EXTRACT / MALLOW FLOWER EXTRACT • POTASSIUM SORBATE • PARFUM / FRAGRANCE. 
Rating & Reviews
584 reviews
5 stars
( 438)
4 stars
( 92)
3 stars
( 26)
2 stars
( 7)
1 star
( 21)
5
4.6 / 5 stars

Clochette62

5

1.679412778E12 21/03/2023

Performant

Pas trouvé mieux ! Bien respecter le temps de pause pour ne pas avoir les cheveux bleus

Originally posted on  kerastase.fr

Jorjagal

5

1.678893318E12 15/03/2023

I’ve tried many and this is the best!

Cuts the brassiness and leaves hair looking and feeling smooth and healthy.

Originally posted on  kerastase-usa.com

Mb3lla

1

1.678371249E12 09/03/2023

I get my hair bleached 3 months turned purple done

[This review was collected as part of a promotion.] Turned my hair purple. Need other shampoo w/o purple

Originally posted on  kerastase-usa.com

Reply from Consumer Care Center

Hello Mb3lla; we are sorry to hear about your experience with Bain Ultra-Violet Purple Shampoo. We would recommend trying Bain Lumiere Shampoo. Intensely hydrates hair fiber. Removes impurities and hair build-up for healthy hair. Illuminates naturally shiny hair. Here is the link for more information:https://tinyurl.com/yxagl4mv

Curlygirl23

4

1.676130326E12 11/02/2023

Very good but consider using…

This product works really well as a neutralizer but if your like me and have dry curly hair, you may want to use a deep conditioner afterwards.

Originally posted on  kerastase.ca

Amy Singer

5

1.675369807E12 02/02/2023

Kerastase Bain Ultra-Violet Purple Shampoo

[This review was collected as part of a promotion.] Kerastase Bain Ultra-Violet Purple Shampoo makes my gray hair shine. I love the product!

Originally posted on  kerastase-usa.com

Lisa AW

5

1.675129508E12 30/01/2023

Love ( works)

Does exactly what its say. Doesnt leave my hair dry and takes away the brass in my hair colored hair ( blonde).

Originally posted on  kerastase-usa.com

Eva90

5

1.672943444E12 05/01/2023

Je n'ai jamais eu les cheveux aussi blonds!

J'ai utilisé ce produit en voyage dans le sud et le cuivré de mes cheveux a presque disparu. Mon blond est devenu vraiment blond blanc après une seule utilisation, j'adore !

Originally posted on  kerastase.ca

Alexisksobiech

3

1.673019045E12 06/01/2023

Not my favorite

[This review was collected as part of a promotion.] It does not lather, I have to use a ton and wash twice for my scalp to feel clean with it. Not my favorite scent either. Won’t buy again.

Originally posted on  kerastase-usa.com

Reply from Consumer Care Center

Hi Alexisksobiech, Thank you for trying our Blond Absolu Bain Ultra-Violet Purple Shampoo. We are sorry to hear it did not lather enough.This shampoo can be used weekly to get rid of brassiness and unwanted undertones. We appreciate the time you took to write a review.

Anastasia Q

5

1.671647408E12 21/12/2022

Even my hairdresser is impressed

This shampoo is amazing. This is the second Kerastase shampoo I’ve tried. Loved them both!

Originally posted on  kerastase-usa.com

Ninou810

5

1.671626004E12 21/12/2022

Shampoing violet excellent

Le shampooing je l’adore c’est pas la première fois que je l’utilise il est ouaaaaaa

Originally posted on  kerastase.fr

Eve58

5

1.670963486E12 13/12/2022

Un bonheur pour les cheveux méchés

Habituée à cette gamme kerastase. Le must pour les cheveux décolorés

Originally posted on  kerastase.fr

Sbye1969

5

1.670705761E12 10/12/2022

Well worth it!

Absolutely love how this keeps my silver hair from turning yellow!!

Originally posted on  kerastase-usa.com

Marguerite30

5

1.669572944E12 27/11/2022

A must

It is amazing. It does it’s job and take great care of the hair

Originally posted on  kerastase.ca

Marialuti

5

1.66919132E12 23/11/2022

Absolute Perfect for grey hair

It is a wonderful product to keep the hair bright and shine… keeping out of yellowish cause by heat in a grey hair

Originally posted on  kerastase.ca

pix555

5

1.668958212E12 20/11/2022

Works great for very dry, thick hair.

I bought this shampoo and conditioner for my mom and myself. We both have very thick, frizzy hair, difficult to manage. This is the only shampoo that makes my hair fall. My hair feels much softer and it's easier to manage. (I have used the conditioner and hair serum from the same line). Works for my mom great too.

Originally posted on  kerastase-usa.com

Charie

5

1.679533618E12 22/03/2023

Must- Have!

My hair is so luminous and shiny after using this product. When I use it in conjunction with the conditioning mask, my hair is super soft and my blonde curls defined.

Originally posted on  kerastase-usa.com

Jackie1234

1

1.668095E12 10/11/2022

Questionable ingredients.

ITCHY SCALP. Ive determined that this is what caused my itchy scalp over the course of 2 years. I would buy this whenever I splurged. I have long hair so it would last maybe 4 months. Every time I used this product, as well as other products , my scalp itched. I would use my other brands for a while then switch back to this brand to determine my observation. Even when I went to the salon that uses this, still itchy. Be careful. I would research every ingredient that you use on your body..

Originally posted on  kerastase-usa.com

Reply from Consumer Care Center

Hello Jackie1234, We are sorry to hear about your experience with Bain Ultra-Violet Purple Shampoo. We want to speak with you directly about it. Please give us a call at 877-254-9949. Hours of Operation: M-F 9:00 am – 5:00 pm ET for assistance and provide reference 24162392.

Barb L

5

1.666460712E12 22/10/2022

The best!

The best purple shampoo for my hair! Leaves my hair feeling healthy and cancels out the warmth with each use. I only use it once a week for maintenance!

Originally posted on  kerastase-usa.com

Chihuahua

5

1.673981405E12 17/01/2023

The best quality ever.

Best products, I love their quality!! Quality at its best!!

Originally posted on  kerastase-usa.com

mary ann mcc

5

1.664385309E12 28/09/2022

Great shampoo

Really like it! Leaves hair soft and clean feeling!

Originally posted on  kerastase-usa.com

Mandapanda

5

1.673981439E12 17/01/2023

Amazing

[This review was collected as part of a promotion.] I have box dyed blonde hair I've been trying to get the yellow tones out. First use of the Kerestase Blond Absolu Bain Ultra-Violet Purple Shampoo I noticed my hair was lighter brighter more blonde looking like I wanted with weekly use my color is maintaining the non brassy shinny blonde!!! I absolutely recommend this. I've tried other purple shampoo that just dried my hair out so a relief this actually works!!!!

Originally posted on  kerastase-usa.com

W0nderW0man78

3

1.664207551E12 26/09/2022

A decent purple shampoo

[This review was collected as part of a promotion.] Kerestase Blond Absolu Bain Ultra-Violet Purple Shampoo worked…somewhat. It tuned down some of the brassiness but not as much as I would have liked. The biggest drawback was it left my hair very very dry. I had to use a deep conditioner afterwards.

Originally posted on  kerastase-usa.com

Reply from Consumer Care Center

Hello W0nderW0man78, thank you for sharing your feedback on our Bain Ultra-Violet Purple Shampoo. We are sorry to hear it left your hair feeling dry. We make every effort to provide the highest quality products that exceed the expectations of our consumers and want to know whenever a product is unsatisfactory. We will share your comments about it with our team!

Danielle3

4

1.663691412E12 20/09/2022

Purple shampoo

[This review was collected as part of a promotion.] This is a nice toning shampoo. It had a nice scent. I used it on my hilights and tried it on my sons natural blonde hair and it brightened his hair a little too.

Originally posted on  kerastase-usa.com

Olga

5

1.663697711E12 20/09/2022

Soft Transformation

[This review was collected as part of a promotion.] Using the shampoo resulted in a very soft yet affective transformation of my blonde hair. I find some shampoos leave it looking artificial as you can almost see the purple undertones. This shampoo left my hair looking radiant with subtle highlights that I haven't seen in a while :)

Originally posted on  kerastase-usa.com

Mandi1

5

1.663173016E12 14/09/2022

The Best!

[This review was collected as part of a promotion.] Out of all the purple - blue products out there to keep my blonde hair looking its best this is the winner. I'm happy with the quality of this shampoo! I'm really weird about smells and it smells very nice and not strong like some other purple shampoos can. It's also the only one that can get the brass/yellow out of my hair.

Originally posted on  kerastase-usa.com

Renee3

5

1.662827411E12 10/09/2022

Great for brassy blonde

[This review was collected as part of a promotion.] This toned my brassy yellowish tone from Blonde into a beautiful cool blonde

Originally posted on  kerastase-usa.com

Jess K

5

1.673981525E12 17/01/2023

Higher-end Purple Shampoo

[This review was collected as part of a promotion.] Better than most brands you might have used!! My hair doesn't feel as dry and I don't need to leave the product in for as long as other purple shampoos. This works even if you're NOT a blonde. My hair just feels brighter after using.

Originally posted on  kerastase-usa.com

Kadie

3

1.663266618E12 15/09/2022

Not My Favorite

[This review was collected as part of a promotion.] I didn't notice any different with the color. I was hoping it would help tone out some of the copper color from my blonde. I had a really hard time rinsing it all out of my hair also. I have hard water that may have been a factor.

Originally posted on  kerastase-usa.com

Reply from Consumer Care Center

Hi Kadie! Thank you for sharing your experience with our Bain Ultra-Violet Purple Shampoo. We understand how frustrating it is not to receive the results you were hoping for. However, we strive to deliver products that exceed expectations. We truly appreciate your honest feedback, as it allows us the opportunity to improve our products.

Samantha3

5

1.673981548E12 17/01/2023

Amazing stuff

[This review was collected as part of a promotion.] This shampoo has drastically changed my daughters hair. She is a natural blonde and when she goes swimming or showers with our well water, it turns brassy with sometimes a greenish hue. This had done wonders for her

Originally posted on  kerastase-usa.com

Christie1

2

1.663269704E12 15/09/2022

Very drying

[This review was collected as part of a promotion.] It has a very strong smell and doesn't help my brassy hair at all! It turned my hair very frizzy and ashy looking, which I do not like my hair to look like and very dull and stripped and uneven! Not worth the money at all for the price point!

Originally posted on  kerastase-usa.com

Reply from Consumer Care Center

Hello Christie1, Thanks for sharing a review with us regarding the Bain Ultra-Violet Purple Shampoo. Your opinion is important to us, and we will be sharing your comments with the rest of our team, as it allows us the opportunity to improve our products. We appreciate you giving Kerastase a try!

KM12

5

1.662568213E12 07/09/2022

Love it!

[This review was collected as part of a promotion.] I love how good this works! It took the brassiness out of my blonde better than most purple shampoos do, I was really impressed with this product! It smells great too!

Originally posted on  kerastase-usa.com

Platinum on a new level

5

1.662569122E12 07/09/2022

Removes the brass

[This review was collected as part of a promotion.] I really do like this shampoo. You only have to use a small amount because it's pretty concentrated. The scent of the shampoo is a bit overwhelming in my opinion. I'm just not a fan of that salon-y overbearing smell but luckily after you wash it out it doesn't have much staying power. The product itself does it's job though. My hair always does this yellowing thing after so long of not touching up my bleach which at the moment I am 6 mos pregnant so I have not been able to keep up with it. But my ends which are still very much blonde really appreciated the "touch up" back to a pale blonde. If you have trouble getting your blonde hair to the whitest blonde this will definitely help I have used it continuously with great success.

Originally posted on  kerastase-usa.com

blonde shampoo

5

1.662568213E12 07/09/2022

Nourishing shampoo for blondes

[This review was collected as part of a promotion.] I really love the way this shampoo smells, and it keeps my hair looking cool blonde without any oxidization or orange tone creeping in. I would highly recommend it, and will definitely add the conditioner to my haircare routine!

Originally posted on  kerastase-usa.com

Nancy2

4

1.662481809E12 06/09/2022

No more brassiness!

[This review was collected as part of a promotion.] I've never tried a purple shampoo before, and I'm so glad I did! My hair isn't blonde, but it is a light caramel and was starting to get brassy, and not cute. After using the shampoo, I don't notice any brassiness which is exactly what I was looking to do. The only reason why I didn't give this 5 stars is because it has a sulfate in it, and I'm not a huge fan of that. However, that aside, this shampoo smells AMAZING and it works really nicely. I would definitely recommend this shampoo to anyone struggling with brassy tones in their hair.

Originally posted on  kerastase-usa.com

Vtangiecw

5

1.662481809E12 06/09/2022

Tones nicely

[This review was collected as part of a promotion.] Love the scent. This shampoo makes my hair feel super clean and toned. I received this product complimentary for testing purposes and all opinions are my own.

Originally posted on  kerastase-usa.com

Manda33

5

1.662481809E12 06/09/2022

Works great

[This review was collected as part of a promotion.] Kerestase Blond Absolu Bain Ultra-Violet Purple Shampoo is probably one of the best purple shampoos I've tried. It does a fantastic job removing the brassy tones quickly from my hair without being too drying. It lathers well, rinses well and leaves my hair clean.

Originally posted on  kerastase-usa.com

Purple shampoo1

5

1.662481809E12 06/09/2022

Purple shampoo

[This review was collected as part of a promotion.] Love this shampoo. Smells great and my hair looked great after. I have highlights and I use 1-2 times a week.

Originally posted on  kerastase-usa.com

Daph5

5

1.662481809E12 06/09/2022

Works great

[This review was collected as part of a promotion.] Out of all the purple - blue products out there to keep my blonde hair looking its best this is the winner. I don't think its correct for it to say its moisturizing it is a shampoo therefore does dry the hair a tad like any other shampoo. However, I am happy with the quality of this shampoo. It also is the only one that can kick the brass out of my hair. I do not use the conditioner with this product just the shampoo. I like also how I use this once every two weeks. Its not something I have to use on a daily basis.

Originally posted on  kerastase-usa.com

Jordygirl

5

1.678466916E12 10/03/2023

One of the best purple shampoos!

[This review was collected as part of a promotion.] I received this thinking this was going to be like all the other purple shampoos I have tried and be mediocre. Boy, was I wrong! This is the best one that I have ever used. My hair was yellow and after I used this shampoo once I could tell a huge difference. If you are on the fence, just buy it. You won't regret it!!

Originally posted on  kerastase-usa.com

Hoftroy

4

1.662332406E12 04/09/2022

Moisturizing purple shampoo

[This review was collected as part of a promotion.] I have used a few other purple shampoos and they tend to be very drying to my hair. I was pleasantly surprised that this shampoo didn't dry my hair and actually helped make it softer and more moisturized after using it. I have used this a few times now and it seems to help keep my blonde from turning brassy as i had recently gotten it done before the first use so it wasn't too brassy to begin with. That is why I took off one star, simply because I'm not sure how much it actually helps in reversing the brassiness. But it is definitely helping in keeping my blonde looking fresh. I will continue using this and hope it will continue keeping my blonde looking great.

Originally posted on  kerastase-usa.com

Jordana

5

1.662339607E12 04/09/2022

Great purple shampoo

[This review was collected as part of a promotion.] I really like this purple shampoo. It has a great purple color and really keeps my hair from getting yellow or orange. The packaging is great and a little goes a long way.

Originally posted on  kerastase-usa.com

PinkyPrawn

5

1.662309011E12 04/09/2022

Love this toning shampoo!

[This review was collected as part of a promotion.] I really love this shampoo it really lays on the purple for super white blonde hair. I used this shampoo rather than actually toning my hair after I bleached and I was so happy with the results. This shampoo tones better than some of the actual toner hair dyes.

Originally posted on  kerastase-usa.com

Cari

5

1.662225307E12 03/09/2022

Purple dream

[This review was collected as part of a promotion.] I received the Kerestase blonde absolute Bain ultra violet purple shampoo absolutely free for my honest review from Bzzagent. Let me start by saying that I had just dyed my hair after receiving this product. It was a little brassy toned. I used this purple shampoo and instantly after using saw a difference to my hair. No more orange tones. You don't have to leave it on for very long either. I highly recommend this product for blondes who are trying to maintain their cool toned hair color.

Originally posted on  kerastase-usa.com

Anonymous

4

1.662225307E12 03/09/2022

Helps banish the brass!

[This review was collected as part of a promotion.] I used this purple shampoo from Kerestase to help neutralize the brassiness in my blonde and caramel tone balayage. It works wonders on my hair, and I love that I'm only one shampoo away from looking like I came from a salon appointment! The only down side is that it can leave your hair feeling dry if you don't follow it up with a good conditioner. I would say that's pretty typical of purple shampoo across the board. Super happy with my results! Definitely recommend Blond Absolu Bain Ultra-Violet to anyone looking to maintain their blonde.

Originally posted on  kerastase-usa.com

Leah D

5

1.664248503E12 26/09/2022

AMAZING PRODUCT!

[This review was collected as part of a promotion.] My favorite purple shampoo by far! Suds up nicely, smells amazing, and leaves my blonde so bright and no purple at all! 10/10

Originally posted on  kerastase-usa.com

adeliag

5

1.662142511E12 02/09/2022

I love it

[This review was collected as part of a promotion.] I love Kerastase and have been using a lot of products from Kerastase. After using this anti-brass purple shampoo by Keratase Paris for a few weeks I can now write my review. I love it! It doesn't leave my hair with a tinge of purple in it after use and it takes out the yellowish tinge "brass" copper I see on occasion. I do use this a couple of times a week. So my hair didn't look yellow or fade fast.

Originally posted on  kerastase-usa.com

Ash5

5

1.662136214E12 02/09/2022

Love

[This review was collected as part of a promotion.] I love this shampoo! This has been keeping my blonde nice and icy without drying it out like other purple shampoos usually do!

Originally posted on  kerastase-usa.com

Yulia

5

1.662136214E12 02/09/2022

Love it!

[This review was collected as part of a promotion.] Definitely amazing shampoo for blond hair. I can see how it removes yellow tone from my hair and makes it pearl. Also Kerestase Purple shampoo does not make my hair very dry as I always had before with the purple shampoo, my hair is very soft and smooth after Kerestase. Highly recommend it!

Originally posted on  kerastase-usa.com

Kate4

5

1.662159606E12 02/09/2022

Love!

[This review was collected as part of a promotion.] I love this for brightening my blonde highlights! I have tried other purple shampoos but this one really brightens the Hair! It is way less messy than others as well.

Originally posted on  kerastase-usa.com

Kirstin

5

1.662167706E12 02/09/2022

Vibrant difference

[This review was collected as part of a promotion.] I am always on the search for a good purple shampoo. It makes all the money I put in to go and blonde last longer. Definitely have not had to touch up my hair in a while and every time I wash it with the shampoo and do a blowout it looks like I got my hair done professionally. Definitely takes a lot of the brassy tones out. I still have some but I am a newer blonde. So still working on getting to that level. So I was impressed with the lift that this had. It also smells good and it lathers very well. So it was easy to get in there and let it sit for a little while. Did not leave my hair feeling crispy and dry either. I definitely recommend this product.

Originally posted on  kerastase-usa.com

Cariebear8

5

1.662136214E12 02/09/2022

Great Purple Shampoo

[This review was collected as part of a promotion.] I have bleached hair and am always struggling to deal with the brassiness. Compared to all the other purple shampoos that I've tried, this shampoo is pretty great. It does a great job of toning my hair and helping to manage the brassiness. It doesn't fade as fast as other shampoos and it leaves my hair feeling soft and healthy.

Originally posted on  kerastase-usa.com

BY10

5

1.662136214E12 02/09/2022

My hair looks great

[This review was collected as part of a promotion.] I used this shampoo for a couple of weeks and have had a great experience so far. I've used many purple shampoos in the past, with some not so great results. Most recently the shampoo turned my hair purple/grey, which wasn't a great experience for me. This Kerestase Blond Absolu Bain ultraviolet shampoo makes my hair feel soft and healthy, and my blonde highlights look great!

Originally posted on  kerastase-usa.com

Nina0715

5

1.662167706E12 02/09/2022

Very Good

[This review was collected as part of a promotion.] I like it so much, it smells good, use good, everything is good.

Originally posted on  kerastase-usa.com

Bonnie1

5

1.662159606E12 02/09/2022

Super blonde

[This review was collected as part of a promotion.] I was super excited to try this and it didn't dissapoint. Most purple shampoos have a funny smell but this one smells amazing and worked really well getting the brassy tones out of my hair.

Originally posted on  kerastase-usa.com

Nikki6

5

1.662049811E12 01/09/2022

Loved this!

[This review was collected as part of a promotion.] Really like the toning effect. Didn't turn my hair purple like some purple shampoos do. The scent is pleasant as well.

Originally posted on  kerastase-usa.com

Runishka

5

1.662066008E12 01/09/2022

Great shampoo

[This review was collected as part of a promotion.] Really love this stuff! Used to use different brands, but this blows out! I can tell that I feel real difference in color on the days that I use it, my hair looks less brassy. I have highlights and bleaching hair and this shampoo help me to make my hair silky. It smells good, & leaves hair feeling soft. I do recommend following the directions & washing twice. It doesn't dry your hair out!

Originally posted on  kerastase-usa.com

Lodo

5

1.662123609E12 02/09/2022

Works great!

[This review was collected as part of a promotion.] Kerestase blond shampoo is the bomb! Perfect for those brassy blondes that need help. This shampoo delivers on making your hair shine and look healthy. I would definitely recommend this product to all my fellow blonde hair gals.

Originally posted on  kerastase-usa.com

Kg11

4

1.662049811E12 01/09/2022

Awesome

[This review was collected as part of a promotion.] It works great but I wish the conditioner would come with it as I would know if it really works. After shampoo we always needs some conditioning in order to see how it works

Originally posted on  kerastase-usa.com

Crystal0124

5

1.662049811E12 01/09/2022

The best purple shampoo

[This review was collected as part of a promotion.] I actually just had gotten my hair done, so this was a perfect time to use this for the 1st time. I use purple shampoo and it helps keep the color ashy, but I still see the color dull with every wash, just not as much. This shampoo - I've used it 3 times so far, and my hair HAS NOT dulled at all. I am loving this, and will continue to use it!

Originally posted on  kerastase-usa.com

Kalee082

3

1.662124741E12 02/09/2022

Smells great….

[This review was collected as part of a promotion.] The packaging of this product is great, it lathers well, and it smells wonderful, but it didn't seem to tone down the brassiness of my blond hair much. The first time I put this on I left it in for 5 minutes, and didn't notice any difference. The second time I left it on for over 10 minutes, and noticed a slight difference, but nothing that would justify me spending so much money on this particular shampoo.

Originally posted on  kerastase-usa.com

Reply from Consumer Care Center

Hello Kalee082, Thanks for taking the time to use and review our Bain Ultra-Violet Purple Shampoo. We're sorry that it did not perform as you expected. However, we appreciate you providing us with your honest feedback. We will be passing this valuable information on to the rest of our team as we are always looking for ways to improve our products. We hope you will continue to explore our collection and you give our products another try.

Mrsjwilly54

5

1.662049811E12 01/09/2022

Wonderful

[This review was collected as part of a promotion.] This shampoo works wonders. I have used so many different types and brands of purple shampoos and nothing compares to this one. After a while we all know that our blonde hair starts to go brassy right this shampoo keeps that from happening. My hair is still a platinum blonde/sliver. I love this shampoo.

Originally posted on  kerastase-usa.com

Kott0526

3

1.662057196E12 01/09/2022

Was ok

[This review was collected as part of a promotion.] I was excited to try Kerestase Blond Bain Ultra- Violet Purple Shampoo. I was a little disappointed. It did make my hair soft, which I appreciated, but I just couldn't stand the way it made my hands feel! It did stain my hands purple but it went away quickly. I wanted to keep using it but I just couldn't stand the dry feeling it left on my hands

Originally posted on  kerastase-usa.com

Reply from Consumer Care Center

Hi! Thank you for sharing your experience with the Bain Ultra-Violet Purple Shampoo. We're sorry to hear that it made your skin feel dry. We suggest using with gloves which would help with the dry feeling and staining. We hope this is helpful. Thanks for reaching out.

GirlMomWI

5

1.662049811E12 01/09/2022

Best purple shampoo!

[This review was collected as part of a promotion.] This is the best purple shampoo I've ever used! After just getting my hair colored, I started using this shampoo, and my blonde balayage continues to stay bright. This smells great, and keeps the brassy look at bay. I will definitely buy this product after finishing this bottle.

Originally posted on  kerastase-usa.com

Sarita

5

1.662049811E12 01/09/2022

LOVE this Shampoo!

[This review was collected as part of a promotion.] This shampoo is TRULY ultra-violet purple. It's absolutely gorgeous! It's very thick, very creamy. It's a very luxurious shampoo. I always add another shampoo in with my purple shampoo - typically a dandruff shampoo or a curly shampoo - and this color holds up. It's thick but thin enough to get a great spread if you have a ton of hair like me. Absolutely the best purple shampoo I have had the opportunity to try!

Originally posted on  kerastase-usa.com

Krazel

4

1.662049811E12 01/09/2022

Not too bad

[This review was collected as part of a promotion.] I have used several different brands of purple type shampoos, this one is so/so. It's not super dramatic like others, but does make a noticeable difference. What was nice was this did make my hair soft and helped make it feel healthy, whereas some purple shampoos seem to leaving feeling dried out and tangled.

Originally posted on  kerastase-usa.com

Em11

5

1.662055208E12 01/09/2022

Purple Shampoo that doesn't ruin your hair!!

[This review was collected as part of a promotion.] I have tried so many purple shampoos over the years and this one is the best! Not only does it take the brass out but it doesn't dry out your hair and make it feel like string like many others do.

Originally posted on  kerastase-usa.com

Sheriescalante

5

1.662049811E12 01/09/2022

Removes all the brass

[This review was collected as part of a promotion.] This shampoo is very potent and will remove all the bassinets in one wash. The ingredients and quality and it smells wonderful!!

Originally posted on  kerastase-usa.com

Jenn H

3

1.662054666E12 01/09/2022

Not as Good as I Expected

[This review was collected as part of a promotion.] I really wanted to like this product as I have used many Kerestase products before and been perfectly happy with them. This one just kind of missed the mark. I didn't see as much of a difference in the tone of my blonde hair as I expected. It helped with the brassiness, just not as well as expected. My hair is a bit darker, and not an ash blonde, so maybe that is the issue. Also, this stuff stains. BE CAREFUL! I got a bit of it on the grout in my shower and there is still a purple spot.

Originally posted on  kerastase-usa.com

Reply from Consumer Care Center

Hi Jenn H! Thank you for sharing your experience with the Blond Absolu Bain Ultra-Violet Purple Shampoo. We're so sorry to hear you didn't see the results you were hoping for. The purple depositing shampoo is designed to neutralize yellow tones in light blonde hair. If your hair is a darker blonde, we might suggest Blond Absolu Bain Lumiere Shampoo which is designed for all shades of blonde hair and does not deposit purple neutralizing tones. Visit https://www.kerastase-usa.com/collections/blond-absolu/bain-lumiere-shampoo.html to check it out. Thanks again for the trying the product and sharing your review..

Misty3

5

1.661973308E12 31/08/2022

Love This!

[This review was collected as part of a promotion.] This shampoo did wonders for my color treated hair. I haven't had a touch up in 4 months so needless to say, my color is dull and orange. Immediately after using the shampoo the beautiful shades of blonde came back out. I'm getting my hair colored this week and I'm so excited to continue using this shampoo!

Originally posted on  kerastase-usa.com

Bessie227

4

1.661877012E12 30/08/2022

Love a good peyople shampoo

[This review was collected as part of a promotion.] I love the kerestase blond b as in ultra Violet purple shampoo. It is great to keep my blonde not brassy. It keeps it cool blonde and leave my I'm locks soft. I can get away without washing every 4-5 days.

Originally posted on  kerastase-usa.com

Emma1

4

1.661877012E12 30/08/2022

Brass be gone!

[This review was collected as part of a promotion.] Wow! Not only does this stuff smell AMAZING, but it does a good job of removing the brassiness from my newly dyed blonde hair. Very impressed, as I am someone who has tried many of the different purple shampoos.

Originally posted on  kerastase-usa.com

carsenault

5

1.661790612E12 29/08/2022

Great purple shampoo!!

[This review was collected as part of a promotion.] I'm really happy with this shampoo and would definitely be willing to buy this in the future to be my new purple shampoo! I have very light blonde hair that I like to keep bright, and this shampoo helps keep the brassiness away. I also love the light scent too. Great nourishing shampoo!

Originally posted on  kerastase-usa.com

Jen11

5

1.661792412E12 29/08/2022

Obsessed!

[This review was collected as part of a promotion.] This is such a great shampoo! It did great for my hair - no brassy, yellow look. All shiny and beautiful blonde! Kept my hair very clean for 3 days as well. Definitely repurchasing.

Originally posted on  kerastase-usa.com

Kybuttercup

5

1.661704213E12 28/08/2022

Love this product and brand

[This review was collected as part of a promotion.] This is essential for my brunettes hair that has highlights. My hair is thick and curly and needed at home toning in between salon visits. This toned out the brass ones in between my visits with my hairdresser. Give it a try you won't be disappointed.

Originally posted on  kerastase-usa.com

Blonde26

4

1.661717712E12 28/08/2022

Definitely works!!!

[This review was collected as part of a promotion.] I would recommend this for anyone with blonde highlights or just blonde. I currently have very blonde highlights and hate any kind of brass in my hair. This helped to tone it down completely. I loved it. The only downside is it drys your hair out a bit, but it's expected with blonde hair anyway.

Originally posted on  kerastase-usa.com

AnaA

5

1.661717712E12 28/08/2022

The best!

[This review was collected as part of a promotion.] It is totally difficult to find a shampoo that really works and let me tell you that this one has it all, it does not mistreat your hair, it gives a beautiful shine, a uniform color without stains or marks. I highly recommend it! totally worth it.

Originally posted on  kerastase-usa.com

Suzan

5

1.661709609E12 28/08/2022

Power shampoo for blonde hair

[This review was collected as part of a promotion.] I have very light blonde hair and blonde hair needs extra care. Kerastase Paris Blonde Absolu shampoo design for blonde hair and my hair instantly shinny and protected for sun damage. I received as a complimentary and l will keep continuing this shampoo for my damaged blonde hair . It's really powerful product.

Originally posted on  kerastase-usa.com

Dthomas2018

5

1.661717712E12 28/08/2022

Great Toning Shampoo

[This review was collected as part of a promotion.] I have tried many different purple shampoos in an effort to help tame the brass in my hair. This shampoo came to me at just the right time. It helped so much, brought my blonde back to the way I like it. I would definitely recommend this to anyone searing for a great purple shampoo.

Originally posted on  kerastase-usa.com

Mohaniereviews

5

1.661717712E12 28/08/2022

It works!

[This review was collected as part of a promotion.] This is great for all hair types especially colored. Left my hair soft. it wasn't as brassy anymore. My hair literally look more hydrated after one use

Originally posted on  kerastase-usa.com

EGreen1

2

1.661788262E12 29/08/2022

Dryed out my

[This review was collected as part of a promotion.] This purple shampoo for some reason dried out my hair. I had very high hopes it was going to do wonders on my blond but it turned out it left it very dry after just one use. I followed directions and feel like it could be less harsh on hair. Bright color purple is great.

Originally posted on  kerastase-usa.com

Reply from Consumer Care Center

Hello EGreen1, Thank you for your comments on the Bain Ultra-Violet Purple Shampoo. We are sorry to hear it made your hair feel dry. We appreciate your comments and will share them with our Product Team, as we always look for ways to improve our products.

BWu926

4

1.661644816E12 27/08/2022

Nice shampoo

[This review was collected as part of a promotion.] I liked the Kerestase blond Absolu Bain ultra violet shampoo. I felt like I did have to use quite a bit as I have a lot of hair and this didn't lather quite as much as I like. It did brighten my hair though so for that I am glad. It works well and so will definitely use it again.

Originally posted on  kerastase-usa.com

BeachBecs

4

1.661617811E12 27/08/2022

It's nice

[This review was collected as part of a promotion.] Overall, I was really happy with the results of this purple shampoo. My hair gets really brassy really fast, and this shampoo helped keep it brighter in between colors. That said, it's a bit more expensive than another purple shampoo I've used (with similar results) so I don't know if I'll buy this one on a regular basis.

Originally posted on  kerastase-usa.com

jklink23

5

1.661617811E12 27/08/2022

Love it!

[This review was collected as part of a promotion.] I have used many purple shampoos in the past. This is one of the better ones for sure. It does a good job of toning your hair, but unlike some of the other ones it actually nourishes your hair. It is a really good shampoo that also happens to remove the brassy color from your blonde hair. I would definitely recommend it!

Originally posted on  kerastase-usa.com

TimeForCake

5

1.661644816E12 27/08/2022

Literal Perfection

[This review was collected as part of a promotion.] The Kerestase Blond Absolu Bain Ultra-Violet Purple Shampoo is a must have for any blonde. It's been a hot minute since I've been to the salon and was looking pretty brassy… this knocked it out in one shot. I've gotten so many compliments this week on my hair color!!

Originally posted on  kerastase-usa.com

Mistyfied

5

1.662940644E12 11/09/2022

Great toning

[This review was collected as part of a promotion.] Kerestase Blond Absolu Bain Ultra-Violet Purple Shampoo toned down my brassiness in just one wash. It it's more effective than my previous purple shampoo.

Originally posted on  kerastase-usa.com

beautylover

5

1.661646606E12 27/08/2022

Love love love this purple shampoo

[This review was collected as part of a promotion.] I recently bleached my hair and it started to turn very yellow not too long after. I tried this Kerestase Purple Shampoo and it instantly cancelled out the brassness and yellowness of my hair. I will keep using this product in my routine as I have seen great results. Not to mention it leaves my hair looking healthy and shiny.

Originally posted on  kerastase-usa.com

Biotechbizlady

4

1.661617811E12 27/08/2022

Leaves hair soft

[This review was collected as part of a promotion.] This left my hair very smooth and brightened my hair

Originally posted on  kerastase-usa.com

KyMom

5

1.661543475E12 26/08/2022

Great purple shampoo

[This review was collected as part of a promotion.] I've tried several other purple shampoos for my light blond-colored hair. This is my favorite so far because of the fresh, salon scent and it helped remove the brassiness. I use it once a week and will mix with my regular shampoo. The instructions in the back are not in English, but like with any purple shampoo, you let it sit for a few minutes before washing.

Originally posted on  kerastase-usa.com

D101

5

1.661531409E12 26/08/2022

Great for warm blondes

[This review was collected as part of a promotion.] This is best purple shampoo that I have used on my hair. I treated my warm yellow toned hair with great results. It didn't dry out my hair and didn't leave my hands stained purple. My hair is left soft and not frizzy. I have found over purple shampoos that treat the yellow in my hair end up drying out my hair, stained my hands and shower purple. I am very happy with this shampoo and will continue on using it.

Originally posted on  kerastase-usa.com

Mo13

5

1.661535918E12 26/08/2022

Very purple!

[This review was collected as part of a promotion.] I like this shampoo. It smells great and leave my hair looking and feeling good. It is kind of strange to have such a purple liquid in your hair, but it does work on brassiness.

Originally posted on  kerastase-usa.com

Meg2

5

1.661531409E12 26/08/2022

Love!

[This review was collected as part of a promotion.] This purple shampoo has saved my highlighted hair from being brassy! It smells great and isn't drying-which is hard to find! Love, love this!

Originally posted on  kerastase-usa.com

Ariana

4

1.661535918E12 26/08/2022

Great shampoo for blonde hair!

[This review was collected as part of a promotion.] So I already use this brands nourishing shampoo and conditioner. Upon using the purple shampoo, I have found a new product, that I knew without a doubt, I love! My hair is naturally dark, however I have it dyed blonde, which can become brassy and fade very quickly. This shampoo makes a noticeable difference in the color of my hair as well as the texture. My hair seems brighter, softer and smoother. This brand is well known for its great products and this one is no exception!

Originally posted on  kerastase-usa.com

JC010462

5

1.66160881E12 27/08/2022

Love this shampoo!

[This review was collected as part of a promotion.] This purple shampoo works awesome! My hair was looking brassy from swimming in pools all summer. The shampoo brightened my blond! I definitely would recommend this shampoo! I received this product in exchange for my honest review.

Originally posted on  kerastase-usa.com

Juliasmom82

5

1.661458509E12 25/08/2022

Love it

[This review was collected as part of a promotion.] I am very happy with this product. My highlights became brassy and discolored due to being in the swimming pool often, it cleared them up and made them look amazing again.

Originally posted on  kerastase-usa.com

JenP

5

1.661445909E12 25/08/2022

Best purple shampoo yet!

[This review was collected as part of a promotion.] After testing this product through multiple uses I must say that I had the best results I have seen from any other purple shampoo, conditioner or combo of both! Using this product allows for not only removal of brassiness but also a beautifully toned cooler color that adds shimmer to your hair. I have also used this on my ginger (dyed) child which resulted in toning down the orange hues into a beautiful strawberry blond. I def recommend this product!

Originally posted on  kerastase-usa.com

thejetsetblonde

5

1.661527818E12 26/08/2022

Love this product!

[This review was collected as part of a promotion.] First of all, I love this smell of this product. Using it feels like I've been instantly transported to a spa. The deep purple in the formula removes any brassiness from my hair. I like to use this about once a week so that I can maintain the ashy, bright blonde color that I'm going for. I love this product!

Originally posted on  kerastase-usa.com

Maria9

4

1.661445909E12 25/08/2022

Lightens hair great

[This review was collected as part of a promotion.] It did lighten my hair and take out all the brassy tones however it left my hair feeling extremely damaged as if I just bleached it.

Originally posted on  kerastase-usa.com

Kcrawley1130

5

1.661458509E12 25/08/2022

Loovvvveee

[This review was collected as part of a promotion.] This purple shampoo by Kerastase is amazing!! It helps my blonde stay nice and vibrant without being brassy. Also does not dry out or damage my hair. Other purple shampoos make my hair feel like straw. I highly recommend this shampoo to anyone with lightened hair.

Originally posted on  kerastase-usa.com

Reselia

5

1.661358612E12 24/08/2022

Left hair feeling and looking Fab!

[This review was collected as part of a promotion.] Rich lather, lots of bubbles. Light fragrance. Definitely let my hair feeling super soft and manageable. Noticed a difference in tone after first use! Hair Definitely looks much less brassy and has a beautiful brightness to it!

Originally posted on  kerastase-usa.com

rachel3481

3

1.661532021E12 26/08/2022

okay

[This review was collected as part of a promotion.] I have used the purple masks like this product before, but its my first time using a shampoo one. I prefer the masks because you can let them sit easier since this is a shampoo it really needs to be rinsed back out much sooner. This is good if you want a shampoo in addition to a mask, maybe for when you don't have time for a mask also and the color is beautiful. It works and is easy to use. I might skip buying this product because I cannot leave it in very long, I prefer the purple masks unless I had quite a bit of extra money I didn't want to save instead. I wouldnt really recommend this to friends and family unless they particularly wanted a shampoo, really wanted quick showers, had a bunch of money to spend as an add on and didnt care too much about their health. This products ingredients are not the best and is the main reason for the rating.

Originally posted on  kerastase-usa.com

Reply from Consumer Care Center

Hello rachel3481, We appreciate your comments on our Bain Ultra-Violet Purple Shampoo. We are sorry to hear that you were not fully impressed by our product. We will be sure to forward all your comments to our Quality Team.

    Bain Ultra-Violet Shampoo 250ML

    Kerastase - Blond Absolu

    Product code : 3474636692231
    5 582 reviews
    A brass-reducing shampoo with blue and purple pigments for instant blonde illumination. Instantly neutralizes brassy and yellow undertones. Tone Level: From highlighted to grey hair.

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