enjoy the benefits of rice water for hair with izumi tonic, an unseen product infused with rice water to enjoy fully shinier, stronger, healthy hair. the rice water hair treatment is inspired by yu-su-ru, the ancestral japanese beauty tradition for strengthening hair by bathing it in rice water.

izumi tonic strengthening gloss: the power of rice water for unrivaled strength and shine.

inspired by the centuries-old japanese tradition and the reinforcing power of rice water rinsing, the izumi tonic strengthening gloss redefines the delicate balance between strength and flexibility. unlike traditional treatments that can lead to stiffness from over-reinforcement or leave hair feeling coated and heavy from excessive shine, izumi tonic fuses deep repair with intense light reflection, ensuring hair is fortified yet fluid, with soft, weightless movement.

its unique, lightweight, lamellar formula deeply conditions and revitalizes the hair, leaving it visibly stronger and smoother. it helps reduce breakage, adds a spectacular glass-like shine, and effectively resurfaces the fiber without weighing hair down, revealing a fluid, polished finish after just one use.

izumi tonic strengthening energizing water
AQUA / WATER / EAU • PHENOXYETHANOL • POLYQUATERNIUM-37 • POLYSORBATE 21 • PARAFFINUM LIQUIDUM / MINERAL OIL / HUILE MINERALE • AMODIMETHICONE • QUATERNIUM-87 • STEARYL ALCOHOL • MENTHOXYPROPANEDIOL • BEHENTRIMONIUM CHLORIDE • PROPYLENE GLYCOL • CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA • PPG-1 TRIDECETH-6 • LINALOOL • CHLORHEXIDINE DIGLUCONATE • ISOPROPYL ALCOHOL • LIMONENE • TRIDECETH-6 • ACRYLATES COPOLYMER • SORBITAN OLEATE • POLYQUATERNIUM-11 • 2-OLEAMIDO-1,3-OCTADECANEDIOL • CITRONELLOL • COUMARIN • CETRIMONIUM CHLORIDE • BUTYLENE GLYCOL • ALPHA-ISOMETHYL IONONE • GERANIOL • BENZYL ALCOHOL • HYDROLYZED RICE EXTRACT • PARFUM / FRAGRANCE (F.I.L. C271203/1).

izumi tonic strengthening gloss
1045768 E - INGREDIENTS: PROPYLENE GLYCOL • ALCOHOL DENAT. • MYRISTYL ALCOHOL • AQUA / WATER / EAU • DICAPRYLYL CARBONATE • CETRIMONIUM CHLORIDE • BEHENTRIMONIUM CHLORIDE • LINALOOL • ISOPROPYL ALCOHOL • LIMONENE • 2-OLEAMIDO-1,3-OCTADECANEDIOL • BUTYLENE GLYCOL • CITRONELLOL • COUMARIN • ALPHA-ISOMETHYL IONONE • GERANIOL • HYDROLYZED RICE EXTRACT • TOCOPHEROL • PARFUM / FRAGRANCE (F.I.L. N70055021/1).