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MAIN BENEFITS
Gloss Absolu, a new product line that delivers the "Shine & Smoothness Perfect Equation" by meticulously balancing:
- Cleanliness: Effectively cleanses hair without stripping natural shine.
- Care: Provides lightweight hydration and cuticle sealing for a reflective hair surface.
- Fiber Alignment: Smooths and aligns hair fibers for maximum light reflection.
[HYALURONIC ACID + GLYOLIC ACID + WILD ROSE IN OIL]
4-DAYS ANTI-FRIZZ*
BOUNCY, GLOSSY HAIR*
*Consumer test after application of Bain + Fondant + Oil, 104 consumers
#ENTERTHEWORLDOFGLOSS
GLOSS ABSOLU IN-SALON PROTOCOL
Discover all the detailed steps to perform Gloss Absolu in-salon.
1 - BATHE
Start with the application of Bain Hydra-Glaze.
Wet the hair thoroughly, then apply 1 pump (5ml) directly onto the scalp. Develop foam & perform the 3 gestures of the Kérastase Massage. Rinse and repeat if needed.
NEW ARRIVAL
Kerastase - Gloss Absolu
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NEW ARRIVAL
Kerastase - Gloss Absolu
To see prices, you must login or register.
NEW ARRIVAL
Kerastase - Gloss Absolu
To see prices, you must login or register.
NEW ARRIVAL
Kerastase - Gloss Absolu
To see prices, you must login or register.
2 - TREAT
Step 1: Based on your diagnosis and consultation with the customer, select the appropriate Fusio-Dose booster: Brilliance (for enhanced shine) or Discipline (for increased smoothness and control). Mix the chosen booster with Concentré Nutritive.
Apply the personalized Fusio-Dose mixture to each strand, focusing on the lengths and ends.
Step 2: Without rinsing; layer 2 pumps of Fondant Insta Glaze over the Fusio-Dose application. Gently massage, and twist the hair to ensure even distribution.
Leave it on for 3 minutes. Rinse thoroughly.
NEW ARRIVAL
Kerastase - Gloss Absolu
To see prices, you must login or register.
NEW ARRIVAL
Kerastase - Gloss Absolu
To see prices, you must login or register.
3 - TEXTURISE - PRIME
On towel-dried hair, apply up to 7 sprays of the Anti-Frizz Glaze Milk on lengths & ends, depending on hair length and thickness working section by section to protect hair up to 230°. Do not rinse. Proceed to blow dry.
NEW ARRIVAL
Kerastase - Gloss Absolu
To see prices, you must login or register.
4 - TEXTURISE - FINISH
After the blow-drying, apply a few drops, according to length, of Glaze Drops into your hands. Evenly distribute the oil through the lengths and ends, using your fingers to separate and define the hair, to add a final touch of shine and smoothness.
NEW ARRIVAL
Kerastase - Gloss Absolu
To see prices, you must login or register.
THE SCIENCE INSIDE GLOSS ABSOLU
Discover the key principle active ingredients that make Gloss Absolu so unique!
Hyaluronic acid
Largely used in skincare products, HA naturally found in the body, retains moisture, and it is capable of binding over one thousand times its weight in water
Glycolic Acid
Naturally occurring fruit acid, it is used in cosmetic for their exfoliating properties, able to penetrate deep, making it more effective and powerful
Wild Rose in Oil
Responsibly sourced in France, the ultimate love ingredient. Brings sensoriality and feminity.
BUSINESS OPPORTUNITY
Gloss Absolu is the opportunity to address service in salon to customers that don't have a specific hair concern.
HOW?
#1
WHAT GEN Z IS SEARCHING FOR?
___
Gen Z prioritizes shine as the second most desired hair benefit, yet achieving shiny hair without sacrificing bounce and movement seems paradoxical.
#2
WHAT SALON
OPPORTUNITY?
___
Leverage the launch of Gloss Absolu to drive in-salon service revenue with Fusio Dose. Encourage your clients to get personalized Fusio Dose treatments tailored to individual hair needs, enhancing gloss and frizz control.
#3
HOW TO ADDRESS
THE VISIT?
___
Emphasize the "Shine & Smoothness Perfect Equation" and highlight how Gloss Absolu solves Gen Z's desire for both shine and bounce. Showcase the luxurious fragrance and sensorial experience. Promote the in-salon Fusio Dose service for amplified results.
LUXURIOUS FRAGRANCE
A mix of hair care technicity & fine-fragrance artistry for a ultra sensorial yummy experience.
TOP NOTES
Citrus and Lemon
HEART NOTES
Floral bouquet
BOTTOM NOTES
Vanilla & Sandalwood
ENTER THE HOUSE OF SCENT
Discover our star product Glaze Drop with its unique bottle and scent
SEE THE RESULTS
FOR WHO IS IT FOR?
Gloss Absolu is for consumers with long, frizz-prone hair seeking shiny, smooth, bouncy hair with natural movement.
