Follow the exhilarating essence of Pureology down the Californian coast, where our professional roots lie. Allow your clients to indulge in our concentrated formulas and soothing aromatherapy blends, in every wash.

Discover Pureology's Hydrate Shampoo & Conditioner with a thirst-quenching formula that provides superior moisture, touchable softness and extraordinary colour protection. Pureology's Color Fanatic Spray Leave-in Treatment with 21 benefits primes hair for heat, detangles and protects from damages while adding shine from root to tip.

Pureology has formulas that are 100% Vegan and free from Sulfates Parabens Mineral Oil Animal Products or by-products and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect colour vibrancy and ensure lasting colour payoff. Sunflower Seed a UV Filter and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide colour protection and customized care to address individual hair needs.

*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.

Apply a dime-sized amount of Hydrate Shampoo to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat.

Apply a dime-sized of Hydrate Conditioner amount to shampooed hair, focusing on the midlengths and ends. Gently massage through hair. Wait 1-2 minutes. Rinse. Follow Pureology ritual with Color Fanatic Spray.

Shampoo: AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL, SARCOSINAT, GLYCOL DISTEARATE, COCAMIDOPROPYL BETAINE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, SODIUM ISETHIONATE, PARFUM / FRAGRANCE, CITRIC ACID, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, SODIUM CHLORIDE, POLYQUATERNIUM-7, AMODIMETHICONE, COCO-BETAINE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, LINALOOL, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LIMONENE, GERANIOL, TOCOPHEROL, BENZYL ALCOHOL, TRIDECETH-12, SALICYLIC ACID, SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, BENZOPHENONE-4, TETRASODIUM EDTA, PHENOXYETHANOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ASCORBIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, ROSA CENTIFOLIA FLOWER EXTRACT, ALOE BARBADENSIS LEAF EXTRACT

Conditioner: AQUA / WATER / EAU, CETEARYL ALCOHOL, AMODIMETHICONE, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, ISOPROPYL ALCOHOL, MENTHA ARVENSIS LEAF OIL, PHENOXYETHANOL, PARFUM / FRAGRANCE, TRIDECETH-6, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, GLYCINE SOJA OIL / SOYBEAN OIL, TOCOPHEROL, PANTHENOL, BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER, CETRIMONIUM CHLORIDE, BUTYLENE GLYCOL MENTHOL, SIMMONDSIA CHINENSIS BUTTER / JOJOBA BUTTER, LIMONENE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CHLORHEXIDINE DIHYDROCHLORIDE, CAMELLIA SINENSIS LEAF EXTRACT, ROSMARINUS, OFFICINALIS LEAF EXTRACT / ROSEMARY LEAF EXTRACT, SALVIA OFFICINALIS, LEAF EXTRACT / SAGE LEAF EXTRACT, HYDROLYZED SOY PROTEIN, BENZOPHENONE-4, LINALOOL, PENTYLENE GLYCOL, WHEAT AMINO ACIDS, SODIUM CHLORIDE, MENTHA PIPERITA EXTRACT / PEPPERMINT EXTRACT, ASCORBIC ACID, POTASSIUM SORBATE, DISODIUM EDTA

Color Fanatic: AQUA / WATER / EAU COCOS NUCIFERA OIL / COCONUT OIL AMODIMETHICONE POLYQUATERNIUM-37 PPG-5-CETETH-10 PHOSPHATE PHENOXYETHANOL PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE ACETAMIDE MEA SODIUM HYDROXIDE PARFUM / FRAGRANCE LACTAMIDE MEA DIMETHICONE BUTYLENE GLYCOL PPG-1 TRIDECETH-6 TRIDECETH-6 BEHENTRIMONIUM CHLORIDE XYLOSE ETHYLHEXYLGLYCERIN HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT LINALOOL DIMETHICONOL BENZOPHENONE-4 ISOPROPYL ALCOHOL CETRIMONIUM CHLORIDE TOCOPHEROL CAMELINA SATIVA SEED OIL ASCORBYL GLUCOSIDE OLEA EUROPAEA FRUIT OIL / OLIVE FRUIT OIL BENZYL ALCOHOL GERANIOL CITRONELLOL BENZYL SALICYLATE HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL ISOEUGENOL BHT SODIUM CHLORIDE MELANIN POTASSIUM SORBATE PENTYLENE GLYCOL CITRIC ACID