Genesis is the first dual action anti-fall haircare range: FOR ALL WOMEN, IN ALL LIFESTYLES, WITH ALL DEGREE OF HAIR FALL.
Powered with a cocktail of highly efficient ingredients to instantly strengthen and thicken the hair fiber for an immediate fuller look with more fiber strength, more fiber retention* and -84% less hair-fall**.

*Clinical study, 99 people, 6 weeks use.
**hair-fall due to breakage. Instrumental test on Bain Nutri-fortifiant + Masque Rénovateur + Ampoule/Sérum Aminexil.

HOW DOES GENESIS WORK?
A double action for your client: 
Instantly: PROTECTS AGAINST DAILY EXTERNAL AGGRESSOR AND ANTIOXIDES thanks to Ginger roots and Edelweiss native cells.
Long Term: STOP HAIR-FALL FORTIFIES HAIR ANCHORAGE & RETENTION AND REDUCE HAIR-FALL FROM THE ROOTS thanks to Aminexil.

Bain Hydra Fortifiant benefits:
- Gently removes sebum & pollution particles from scalp and hair. 
- Provides oil-control. 
- Prevents risk of hair-fall due to breakage from brushing. 
- 97% less hair fall due to breakage from brushing*. 
- Gently cleanses scalp & hair while adding moisture. 

*After application of Bain Hydra Fortifiant.

Fondant Renforçateur benefits:
- Silicone-free. Sulfate-free.
- Featuring anti-breakage action & fiber fortification. Lightweight.
- Provides immediate strength and softness. 
- Provides moisture and shine. 
- Detangles and adds body. 
- 97% less hair fall due to breakage from brushing*

*After application of Fondant Renforçateur.

Sérum Anti-Chute Fortifiant benefits:
- Silicone-free.
- Strengthens hair day after day. 
- 97% less hair fall due to breakage from brushing*. 

*System of Bain Hydra-Fortifiant + Fondant Renforcateur + Sérum Fortifiant vs Non-Conditioning Shampoo.

WHO IS IT FOR? 
Genesis targets every woman with hair fall need that would be efficient, convenient and pleasurable with :
- Instant result of hair care
- Efficacy of anti-hair fall solutions

Bath and Massage with the Bain Hydra Fortifiant :

Step 1: Measure out 5ml (one pump) and apply the Bain Hydra Fortifiant into the scalp, performing the three bain gestures of the Kérastase massage.
Step 2: Rince thoroughly towel dry and don't forget ears.
Step 3: Make sure hair is not messy and help him to lift his head.
In case of contact with eyes, rinse them immediately and thoroughly.

Treat with the Fondant Renforçateur :

Step 1: Apply to shampooed, towel-dried hair.
Step 2: Leave on for 2 to 3 minutes.
Step 3: Rinse thoroughly.

Activate scalp with the Serum Anti-Chute Fortifiant. 

Use once daily in the morning or before going to bed during a 6-week period :

Step 1: Take 1 pipette until the mark.
Step 2: Apply 3 drops by section and repeat on the whole scalp with 4 doses.
Step 3: Massage gently, do not rinse.

Bain Hydra-Fortifiant Shampoo / Bain Hydra-Fortifiant Shampooing

AQUA / WATER / EAU • SODIUM LAURETH SULFATE • CITRIC ACID • COCAMIDOPROPYL BETAINE • SODIUM HYDROXIDE • PROPYLENE GLYCOL • SODIUM CHLORIDE • SODIUM BENZOATE • HEXYLENE GLYCOL • POLYQUATERNIUM-10 • SALICYLIC ACID • LIMONENE • LINALOOL • GLYCERIN • BENZYL SALICYLATE • COUMARIN • ZINGIBER OFFICINALE ROOT EXTRACT / GINGER ROOT EXTRACT • CITRAL • BENZYL ALCOHOL • CITRONELLOL • XYLITYLGLUCOSIDE • ANHYDROXYLITOL • LEONTOPODIUM ALPINUM CALLUS CULTURE EXTRACT • XYLITOL • XANTHAN GUM • DIPEPTIDE • IAMINOBUTYROYL BENZYLAMIDE DIACETATE • PARFUM / FRAGRANCE

Fondant Renforcateur Conditioner / Fondant Renforcateur Revitalisant

AQUA / WATER / EAU • CETEARYL ALCOHOL • STEARAMIDOPROPYL DIMETHYLAMINE • ISOPROPYL MYRISTATE • GLYCERIN • GLYCINE SOJA OIL / SOYBEAN OIL • HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • COCO-CAPRYLATE/CAPRATE • CETYL ESTERS • TARTARIC ACID • CAPRYLYL GLYCOL • SALICYLIC ACID • LIMONENE • HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • LINALOOL • BENZYL SALICYLATE • COUMARIN • ZINGIBER OFFICINALE ROOT EXTRACT / GINGER ROOT EXTRACT • CITRAL • BENZYL ALCOHOL • CITRONELLOL • XYLITYLGLUCOSIDE • ANHYDROXYLITOL • LEONTOPODIUM ALPINUM CALLUS CULTURE EXTRACT • XYLITOL • CITRIC ACID • XANTHAN GUM • DIPEPTIDE DIAMINOBUTYROYL BENZYLAMIDE DIACETATE • PARFUM / FRAGRANCE