Build your Business with Excellence by accessing exclusive salon tools, rewards and experiences.

Discover Excellence

Excellence enhances your in-salon retail and increases your sales to consumers.

  • 1

    Earn points for every dollar you spend on L’Oréal Professionnel products.

  • 2

    Use points according to your needs.

  • 3

    Achieve higher tiers and earn quicker.

  • 4

    Grow your business with a relevant client experience in your salon.

The Excellence tier system

It is free to enroll in Excellence. You achieve higher tiers based on dollars spent. Starting at a spend threshold of $5,000.

  • insider

    $4,999 or less

    per year

    2 points for Retail

    3 points for Colour

  • preferred

    $5,000 - $14,999

    per year

    3 points for Retail

    4.5 points for Colour

  • prestige

    $15,000 - $21,999

    per year

    4 points for Retail

    6.5 points for Colour

  • elite

    $22,000 - $39,999

    per year

    5 points for Retail

    10 points for Colour

  • platinum

    $40,000 - $74,999

    per year

    6 points for Retail

    12 points for Colour

  • ultimate

    $75,000 or more

    per year

    7 points for Retail

    14 points for Colour


Earn in a variety of ways

  • Promotions & Purchases

    Earn additional points on exclusive Excellence promotions throughout the year as well as 50% more points on all colour purchases with the Colour Accelerator.

  • Sign up & Refer

    Earn points for signing up to the Excellence newsletter and referring* other stylists.

    *Maximum of 5 referrals per lifetime.

What’s in it for you

Excellence provides you with all the tools you need to grow your business.

Classes and events

Sharpen your skill set

With educational classes ($100 = 13,000 pts) in salon events, conferences and more!


Enhance your retail sales

Through the colour bar, displays, banners and more in order to boost sales to consumers.


Strengthen your digital expertise

With our tools that will help you develop digitally.


Gain support for your projects

Easily with one-step reimbursement requests from travel to advertising.


Maximize profitability

With options ranging from back bar to L’Oréal Professionnel branded tools.

Enroll Now