PERFECT PAIR
BAIN CHROMA RESPECT
Chroma Absolu brings breakthrough innovation to the luxury color care market that focuses on caring for the color from the inside out, not the surface. Beautiful color starts with healthy hair. With a complete team of experts, stylists, and scientists, Kerastase uncovers formulas to target all challenges that damaged, color-treated hair clients face. The range, formulated with ultra-caring acids, addresses the 3 main challenges that color care users face: porosity and breakage, color induced frizz & color instability and dullness. The innovative formulas provide 96% more strength, reduce color induced frizz by 77%, and provide 74% more shine. After 6 weeks, 92% color intensity is preserved.
How it works?
Chroma Absolu uses its innovative new technology, featuring ultra-caring acids and Centella Asiatica, to protect the core, middle, and surface of the hair. By decoding the 3 layers of damage of color treated hair, our formulas target the different types of color induced damage to recover health from the inside out.
Bain Chroma Respect: Intense hydration for a softer fiber with reduced porosity to help retain color for longer. Hair so healthy that even after 6 weeks, 92% of color intensity is preserved*Color is sublimated, with 74% more brilliant shine** Lightweight bounce, hydrates fiber without weighing down
* INSTRUMENTAL TEST: BAIN CHROMA RESPECT + FONDANT CICA CHROMA
** INSTRUMENTAL TEST
Who is it for?
Chroma Absolu is for all consumers with color-treated hair who need to address a multitude of hair issues. Chroma Absolu helps to address the need for stronger, shiny, frizz-free colored hair.
THE COLOR CHEATER: Dark brunettes prone to oxidation and unwanted undertones
THE LONG-TIME USER: Permanent root covering leaving hair frizzy, dull and with a rough texture
THE SERIAL COLORER: Bleaching and intense coloring pigments leaving hair dry, porous and prone to breakage
MASQUE CHROMA FILLER
Masque Chroma Filler is a rich anti-porosity, deep filling masque developed for all types of sensitized or damaged color treated hair, mostly adapted for medium to thick hair.
This sensorial light rose rich cream penetrates deep into hair fiber to fill porosity and strenghten hair for a healthier, softer and shinier color. Miracle treatment enriched with a potent combination of Amino Acid and Centella Asiatica indulges hair with powerful care. Strands are 92% stronger*, more reslient and 93% more nourished* with reduced porosity for a longer lasting color.
This advanced technology helps protect hair from hard water-stripping properties during shower***.
Use after use, hair becomes healthier, 62% shinier** and brighter and up to 92% of color intensity is preserved after 6 weeks***.
9/10 women agree that the hair feels nourished and moisturized, and look healthy****.
* INSTRUMENTAL TEST
**INSTRUMENTAL TEST: BAIN RICHE CHROMA RESPECT + SOIN ACIDE CHROMA GLOSS + MASQUE CHROMA FILLER
*** INSTRUMENTAL TEST: BAIN RICHE CHROMA RESPECT + MASQUE CHROMA FILLER
****CONSUMER TEST: BAIN RICHE CHROMA RESPECT + MASQUE CHROMA FILLER + SERUM CHROMA THERMIQUE
BAIN CHROMA RESPECT
Step 1: Take 1 pump of the Bain Chroma Respect.
Step 2: Apply on scalp.
Step 3: Develop foam.
Step 4: Perform Kérastase Massage for 2-3 minutes.
Step 5: Rinse.
Then repeat.
MASQUE CHROMA FILLER
- Apply hazelnut sized amount on washed and towel-dried hair.
- Massage onto lengths and ends.
- Leave-in for 5 minutes.
- Add water, emulsify and rinse thoroughly.
CHROMA ABSOLU - COLOR CARE ROUTINE
Kerastase - Chroma Absolu
This Chroma - Color Care routine contains, 3x Bains chroma respect, 3x Masques chroma filler
Chroma Absolu brings breakthrough innovation to the luxury color care market that focuses on caring for the color from the inside out.