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Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
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Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
Bain Ultra-Violet Purple Shampoo - Blond Absolu | L'Oréal Partner Shop
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Description

Blond Absolu Bain Ultra-Violet by Kérastase is a nourishing purple shampoo with Ultra-Violet Neutralizers to reduce brassiness, making it one of the best shampoos for grey and white hair, and processed or bleached blonde hair.

With its ultra-violet fluid texture, Bain Ultra-Violet neutralizes orange to dark yellow undertones, while ensuring your colour stays bright and luminous. Infused with Hyaluronic Acid and Edelweiss Flowers extract, it restores strength and softness. Your hair is hydrated, healed and glowing with health.

Follow up with Masque Ultra-Violet Purple Hair Mask, for a double dose of hydrating repair for white, grey and blonde hair.

  • Hair is left +98% stronger* and +84% more hydrated*.
  • Recyclable bottle, made of 95% recycled plastic.

#YouDareWeCare

*Instrumental test after application of Bain Ultra-Violet + Cicaflash + Huile Cicaextreme

**Instrumental test after the application of Bain Ultra-Violet + Cicaflash

How To Use

IN-SALON PROTOCOL

 

1 – BATHE

Start with the application of Bain Lumière (to hydrate hair fibers) or Bain Ultra-Violet (to neutralize brassiness). Apply directly on the scalp. Develop foam & perform the 3 gestures of the Kérastase Massage. Rinse and repeat.

Tip: Bain Lumière can be used in duo with Bain Ultra-Violet, as the first shampoo.

 

2 – TREAT

Based on your diagnosis, and depending on how much time the customer has, apply Fusio Dose or Cicaflash.

Mix the Blond Absolu Concentré + Cicablond Booster. Apply Fusio Dose on each strand on lengths and ends. Detangle, no leave-in time, rinse immediately.

OR

Take 2 pumps of Cicaflash and apply on lengths & ends with a brush. Massage, and twist. Leave it on for 3 minutes. Add water & emulsify. Rinse thoroughly.

 

3 – HYDRATE & PROTECT

Just like with skincare, you can layer 2% Pure Hyaluronic Acid Serum with Huile Cicaextreme or Cicaplasme, to seal in the hydration, for ultimate repair.

On towel-dried hair, hydrates scalp & fiber with 2% Pure Hyaluronic Acid Serum. Apply up to 7 pumps on scalp section by section, spread by massage. Apply up to 13 pumps on fiber, depending on hair lengths.

Protect hair up to 450°F with Cicaplasme or Huile CicaExtreme. Put a small amount of the product in your hand. Apply section by section throughout lengths. Don't rinse. Blow dry.

 

Learn more on Access

Ask more information about this product
Ingredients

ACTIVE INGREDIENTS

Hyaluronic Acid:

Hyaluronic Acid fills and heals fiber wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair and hydrates scalp, preventing future breakage.

 

Edelweiss Flower:

Rich in anti-oxidants to protect hair against daily damage and soften sensitized hair fibers.

Recovers & softens fiber ; protects from damage by resisting to any environmental change.

 

Ultra Violet Neutralizers:

Highly concentrated pigments that neutralize and remove brassy & yellow undertones. Illuminates reflects & highlights, and reveals radiant natural shine.

 

INGREDIENTS:

Aqua / Water / Eau • Sodium Laureth Sulfate • Sodium Chloride • Cocamidopropyl Betaine • Dimethicone • Citric Acid • Hexylene Glycol • Sodium Benzoate • Sodium Hydroxide • Amodimethicone • Carbomer • Guar Hydroxypropyltrimonium Chloride • Trideceth-10 • Glycerin • Salicylic Acid • Limonene • Glycol Distearate • Mica • Peg-100 Stearate • Linalool • Steareth-6 • Phenoxyethanol • Coco-Betaine • Trideceth-3 • Ci 77891 / Titanium Dioxide • Benzyl Salicylate • Coumarin • Zingiber Officinale Root Extract / Ginger Root Extract • Citral • Benzyl Alcohol • Citronellol • Acetic Acid • Fumaric Acid • Xylitylglucoside • Anhydroxylitol • Leontopodium Alpinum Callus Culture Extract • Xylitol • Xanthan Gum • Dipeptide Diaminobutyroyl Benzylamide Diacetate • Parfum / Fragrance. C240805/1.

Rating & Reviews
769 reviews
5 stars
( 598.00)
4 stars
( 105.00)
3 stars
( 29.00)
2 stars
( 9.00)
1 star
( 28.00)
5
4.6 / 5 stars

ForeverBlonde

5

1.734039909E12 12/12/2024

Best in the market

By far the best purple shampoo I have ever used for my fine, highlighted hair. Hair stays brass-free until the next appointment. Never drying!

Originally posted on  kerastase-usa.com

MahsaM

5

1.733713204E12 08/12/2024

My blonde hair looking fresh and vibrant

Bain Ultra-Violet Purple Shampoo is an excellent choice for anyone looking to neutralize brassiness and maintain salon-fresh cool tones. Highly recommended for blondes and those with gray or silver hair!

Originally posted on  kerastase-usa.com

Gabby24

5

1.733503521E12 06/12/2024

It works well for me

This is a great product! I have been using it for a while! I love it

Originally posted on  kerastase-usa.com

Ccndfw89101

5

1.733323513E12 04/12/2024

Must have for blonde hair!

[This review was collected as part of a promotion.] Has everyone who has blonde highlights nose, hair can quickly get brassy so it’s very important to have a purple shampoo. This one works great. I will keep ordering.

Originally posted on  kerastase-usa.com

BirdieC

5

1.733281204E12 03/12/2024

excellent

[This review was collected as part of a promotion.] Must have! My absolute favorite to keep my blondes bright.

Originally posted on  kerastase-usa.com

Honeylove

5

1.733185806E12 02/12/2024

Miracle Shampoo

Since I have been using Kerastase shampoo I always get compliments how beautiful my grey hair looks. People can’t believe that I have natural grey hair, shiny and healthy. Thank you Kerastase.

Originally posted on  kerastase-usa.com

DLM1218

5

1.733159709E12 02/12/2024

Best blonde shampoo

[This review was collected as part of a promotion.] Keeps the brassy away while also making my hair the healthiest it’s ever been.

Originally posted on  kerastase-usa.com

JackieP

5

1.733113805E12 01/12/2024

Bain Purple Shampoo

[This review was collected as part of a promotion.] Keeps the brass away without turning processed hair pink/purple

Originally posted on  kerastase-usa.com

Lgreen

5

1.733090409E12 01/12/2024

Beautiful & shiny hair.

I love this shampoo for my naturally greying hair that has alot of blondes & whites running throughout. No more yellowing...& this helps keep it that way!

Originally posted on  kerastase-usa.com

BuffyB

5

1.733182221E12 02/12/2024

A must For Healthy Highlights

[This review was collected as part of a promotion.] I use this shampoo once a week to keep my highlights bright. My daughter-in-law diva snags a bottle from me every time she comes over so it’s got to be good.

Originally posted on  kerastase-usa.com

Peggy W

5

1.732988707E12 30/11/2024

Best Purple Shampoo Available

[This review was collected as part of a promotion.] I've tried several brands of purple shampoo for my grey/silver hair and this is the best. I originally tried it when I switched hairdressers and she gave me some samples; I have been purchasing the full size products since then! It keeps the color vibrant and my hair very soft.

Originally posted on  kerastase-usa.com

JoJoNe

5

1.732972508E12 30/11/2024

Great for Gray Highlights

I have used Kerastase products for many years. I am 61 years old, my hair has no coloring and I am trying to bring out the gray highlights in my salt/pepper color. I have thick hair which can be frizzy so this sounded like the perfect shampoo. I have been very pleased with the results. It makes the gray shimmer and keeps my hair soft without being greasy. I go at least 2-3 days between shampoos (I tend to have dry hair) and have found whether it’s a fresh shampoo or day 3 my hair looks good.

Originally posted on  kerastase-usa.com

LinaFernandes

5

1.733006705E12 30/11/2024

I’m a huge fan of this

I use at least once a month and on the first time I wash my hair after dyeing it. It’s a life saver! My highlights don’t look orange anymore! Super recommend it!

Originally posted on  kerastase-usa.com

Moun

5

1.732830384E12 28/11/2024

Impeccable

J'ai déjà acheté cet article qui est juste parfait !

Originally posted on  kerastase.fr

Janwag

5

1.732810507E12 28/11/2024

Love!!

This is the best purple shampoo out there but it’s pricey.

Originally posted on  kerastase-usa.com

AnneSch

5

1.73272501E12 27/11/2024

Kept white blonde

[This review was collected as part of a promotion.] I enjoyed using this shampoo. It also lasted a really long time as you shouldn't wash your hair in this multiple times a week. It has a light texture that doesn't leave your scalp feeling heavy. I recommend this purple shampoo to any one who wants to supplement their usual shampoo routine and have the added benefit of keeping light or white blonde from becoming brassy.

Originally posted on  kerastase-usa.com

DianaTag

5

1.732718712E12 27/11/2024

Great purple shampoo

Good shampoo. Very concentrated. Last a long time. Even though also dry hair is any other purple shampoo does, overall helps neutralise the brass and the yellow.

Originally posted on  kerastase-usa.com

Shampoo girl

5

1.732583708E12 25/11/2024

Great shampoo

It’s a wonderful product, excellent for colored hair

Originally posted on  kerastase-usa.com

NicoleG

5

1.732415404E12 23/11/2024

Favorite Shampoo

This is the best shampoo I’ve ever used. It beautifully tones but doesn’t dry my hair out. It even helps it hold a curl better than many I’ve tried in the past. Obsessed.

Originally posted on  kerastase-usa.com

Anna818

5

1.732302011E12 22/11/2024

Love it so much

Love it would continue buying over and over again :)

Originally posted on  kerastase-usa.com

Golfwidow14

5

1.732297508E12 22/11/2024

Love this

Loves how this makes my hair look so shiny and soft.

Originally posted on  kerastase-usa.com

Kelley D

5

1.732266011E12 22/11/2024

Best purple shampoo for blondes!

This is my go-to when I highlight my hair. Keeps my hair bright and not brassy

Originally posted on  kerastase-usa.com

HJ8282

5

1.731903303E12 17/11/2024

My go to!

Has been a staple in my shower for years. Rotate out with the dandruff shampoo.

Originally posted on  kerastase-usa.com

jbiest

5

1.731871808E12 17/11/2024

Go-to purple shampoo to rid brassy tones

[This review was collected as part of a promotion.] This is my go-to purple shampoo when I feel my ends getting brassy. Usually I notice after two washes that my brassy ends will revert back to an ashy tone. I like to use this shampoo and mask in between color visits when the toner/gloss wears off and goes to warmer tones. This collection boosts the ashy tones in blonde hair without a salon visit.

Originally posted on  kerastase-usa.com

Yulybeth

5

1.731842112E12 17/11/2024

Color-Correcting Perfection

I've tried several purple shampoos from different brands, but this one is hands-down my favorite! The Bain Ultra-Violet Purple Shampoo from Kerastase truly delivers. It's a game-changer for anyone struggling with yellow tones in their hair. What sets this shampoo apart is its ability to correct color without over-toning or drying out my hair. It's a perfect balance of color correction and nourishment. I've tried other brands, but this one is my go-to. If you're looking for a reliable purple shampoo that really works, look

Originally posted on  kerastase-usa.com

JBPerez

5

1.731888906E12 17/11/2024

Quality

Good shampoo to remove oranges on dyed hair, I like it.

Originally posted on  kerastase-usa.com

cjbs24

5

1.731721508E12 15/11/2024

Great looking grey hair

[This review was collected as part of a promotion.] Nicely pigmented purple shampoo. Pleasant scent. Beautiful grey hair with once weekly usage.

Originally posted on  kerastase-usa.com

Chanel09

5

1.731721508E12 15/11/2024

Best for Blondes

Olaplex made my hair dingy, dull, brassy. This shampoo has restored my shiny blonde color

Originally posted on  kerastase-usa.com

Traci6

5

1.731787953E12 16/11/2024

Always receive compliments on my hair color!

[This review was collected as part of a promotion.] Bain Ultra-Violet Purple Shampoo gives me the clean, pure grey hair that I want. Whenever I receive a compliment on my color, I know it's Kerastase products, especially the shampoo!

Originally posted on  kerastase-usa.com

Alice Kara

5

1.731721508E12 15/11/2024

Bain Ultra-Violet Purple Shampoo

[This review was collected as part of a promotion.] One of the best products that I have ever used. Definitely recommend.

Originally posted on  kerastase-usa.com

jmsween

5

1.731355225E12 11/11/2024

Love!

[This review was collected as part of a promotion.] I love this shampoo for my natural gray hair. Keeps it soft and not brassy.

Originally posted on  kerastase-usa.com

Anastasiia

4

1.731292216E12 10/11/2024

4/5

Great for yellow-toned hair, but not sure it's an everyday shampoo

Originally posted on  kerastase.ca

Inessa

5

1.731011412E12 07/11/2024

Quality of this shampoo is amazing

A great shampoo, that works perfect for my blonde hair and extensions

Originally posted on  kerastase-usa.com

Greasy

1

1.731170708E12 09/11/2024

Purple hands

Turns my finger tips, nail bed and in between fingers purple... my hair looks oily greasy right after using and styling hair... for price not impressed

Originally posted on  kerastase-usa.com

Reply from Consumer Care Center

Hello there, thank you for sharing your experience with Bain Ultra-Violet Purple Shampoo. We are disappointed to hear you were not a fan and that it made your hair feel greasy. Your opinion is valuable to us and we will pass your comments along to the appropriate teams. We hope that you will continue to explore the many products we have to offer with greater confidence and satisfaction in the future.

Mia0p7

2

1.73032112E12 30/10/2024

Dry

This dried out my hair. It didn't do much for my hair, it actually made it frizz more.

Originally posted on  kerastase-usa.com

Reply from Consumer Care Center

Hello Mia0p7, thanks for sharing your honest feedback on our Bain Ultra-Violet Purple Shampoo. We are sorry to hear your hair felt dry after using our product. We take pride in making high-quality products that exceed our customers' expectations, and we are disappointed to hear that we have fallen short in this instance. We appreciate your feedback, and we will ensure that your comments about it are shared with our team.

Kate T

5

1.730056507E12 27/10/2024

Favorite toning product.

[This review was collected as part of a promotion.] Rich and creamy, smells fresh, leaves hair clean and toned.

Originally posted on  kerastase-usa.com

Zoeyzozo

4

1.730043909E12 27/10/2024

It is good for blonde hair

Great for blonde hair. But very dry after using it.

Originally posted on  kerastase-usa.com

Lala 27

5

1.729391403E12 19/10/2024

This is the best shampoo for blonde hair

I was bien trying many shampoo for neutralize orange tone and this do that process and at the same time leave yur hair soft and shiny

Originally posted on  kerastase-usa.com

Tdolly

5

1.729359012E12 19/10/2024

Love It!

[This review was collected as part of a promotion.] Best for blonds-every now and then I put this on my hair when it is dry and leave it for 20 min-turns out beautiful!

Originally posted on  kerastase-usa.com

Alliebee

5

1.727967608E12 03/10/2024

The best products!

The absolute best! Literally has changed my hair and will use forever!

Originally posted on  kerastase-usa.com

Bevleey

5

1.727967608E12 03/10/2024

Best Purple Shampoo I've Used!

Best Purple Shampoo to fight brassy blonde- works wonderfully and smells amazing. I have fine blonde hair and this leaves it soft and shiny with no brassy yellows.

Originally posted on  kerastase-usa.com

Sadahparvin1027

5

1.727869511E12 02/10/2024

Great shampoo!

I absolutely love this shampoo for my blonde hair. Not only does my hair feel clean, it feels healthy and strong all while preserving my color. Will purchase again!

Originally posted on  kerastase-usa.com

Hmarkey92

5

1.727838006E12 01/10/2024

Great for Blondes

[This review was collected as part of a promotion.] Doesn’t dry out hair, and my hair looks less brassy!

Originally posted on  kerastase-usa.com

Alma Luz

4

1.727462706E12 27/09/2024

Kerastase Bain Ultra Violet Purple Shampoo

[This review was collected as part of a promotion.] I have tried a couple purple shampoo is this one is the best one!

Originally posted on  kerastase-usa.com

MimiQueen

5

1.726949705E12 21/09/2024

Best Blonde color treated shampoo

[This review was collected as part of a promotion.] I’ve tried them all and came back to Kerastase. This shampoo is luxurious leaving hair healthy and with shine. Pair it with its complement conditioner and serum and you will be all set.

Originally posted on  kerastase-usa.com

wiblondie

5

1.726251306E12 13/09/2024

Best Purple Shampoo Ever!

This is my all time favorite purple shampoo. Does not dry out hair at all.

Originally posted on  kerastase-usa.com

RavenM

3

1.72651262E12 16/09/2024

Pretty Purple

It's hard to tell how much it helps with brassiness but it is fun to use and the prettiest purple color.

Originally posted on  kerastase-usa.com

Reply from Consumer Care Center

Hello there RavenM, we appreciate you reaching out and sharing your experience with our Bain Ultra-Violet Purple Shampoo. We strive to deliver products that exceed the expectations of our consumers, therefore we always welcome all feedback, whether positive or negative. Your feedback allows our team the opportunity to improve our products. We thank you for the time you have taken to share these comments.

Purple Tone on my Grey Ha

5

1.72589671E12 09/09/2024

Beautiful Purple Tone

[This review was collected as part of a promotion.] I have 99% natural grey hair and I purchased this purple shampoo and the purple max to get rid of brassy color. I didn’t expect to get this beautiful purple tone. I thought it was too much because I’m going on 67 but my daughter in law loves and said that it looks great - that it’s not too wild. At work I have gotten so many compliments which I’m not used to but it’s are welcomed.

Originally posted on  kerastase-usa.com

ainek81

5

1.724391013E12 23/08/2024

Great Product for Greay Hair

This is one of my husband's usuals. Great product, with an awesome smell. He love it, so we keep ordering.

Originally posted on  kerastase-usa.com

Anonymous

5

1.723861814E12 16/08/2024

Bain Ultra Violet Shampoo

The shampoo is amazing, it does take care of my highlights and my hair smells great

Originally posted on  kerastase-usa.com

Cww0329

5

1.723672887E12 14/08/2024

Fantastic Shampoo for Blonde Hair

[This review was collected as part of a promotion.] I love this shampoo. It makes my blonde hair look salon done! Plus I really love the scent.

Originally posted on  kerastase-usa.com

Jane Lisa

5

1.723233617E12 09/08/2024

This shampoo is the best!

Before using Kerastase-Bain Ultra-Violet Purple Shampoo, my hair was frizzy and damaged. This shampoo changed the condition of my hair from poor to very healthy. The bonus is that it maintains my blonde color, so I visit my hairdresser less now than I did before.

Originally posted on  kerastase-usa.com

Gluxlivibg

5

1.723204817E12 09/08/2024

Love this

[This review was collected as part of a promotion.] I have used this shampoo and conditioner for a long time and love the way it balances my hair color. Highly recommend.

Originally posted on  kerastase-usa.com

Ellieeee

5

1.723204817E12 09/08/2024

best shampoo for blonds and highlights

highly satisfy with how this shampoo keeps my highlight looks fresh

Originally posted on  kerastase-usa.com

Patty26

5

1.723133719E12 08/08/2024

Absolutely a Must

I have very fine, color treated blond hair and have tried every purple shampoo out there. A new stylist recommended Bain Ultra Violet Purple Shampoo and I never intend to try another brand...preserves and brightens color and retains softness after color application. I love it!

Originally posted on  kerastase-usa.com

Monicaanahi

4

1.723004112E12 07/08/2024

Me gustó pero deja el cabello tieso

[This review was collected as part of a promotion.] Te mantiene el color del cabello decolorado pero lo deja muy seco

Originally posted on  kerastase-usa.com

Dmaria22

5

1.722822308E12 04/08/2024

Estupendo

Es magnífico, matiza mi cabello rubio sin dejarlo seco.

Originally posted on  kerastase-usa.com

Jessyam

2

1.724093564E12 19/08/2024

Haven’t seen a difference

Haven’t really seen any difference in my hair. It fell out a lot after I started using it

Originally posted on  kerastase-usa.com

Reply from Consumer Care Center

Hi Jessyam, We are sorry to hear about your experience with our Bain Ultra Violet Purple Shampoo. . We would like to learn more about your experience. Please call our toll free guideline at 877-748-8357 and provide reference #35541013. It would be helpful if you have the product available when you call. We look forward to hearing from you.

Qurioi

5

1.72273321E12 03/08/2024

Very nice

[This review was collected as part of a promotion.] I have a very dry hair and This shampoo make my hair very smooth,

Originally posted on  kerastase-usa.com

TraciB

5

1.722530743E12 01/08/2024

Best purple ever

Best purple shampoo ever!!!! Love it! Can’t say anything else

Originally posted on  kerastase-usa.com

Pinky girl

5

1.722440783E12 31/07/2024

Amazing shampoo

[This review was collected as part of a promotion.] The smell is the first thing that I love. Also, my hair is thicker, shinier after using Kerastase product. High recommend it.

Originally posted on  kerastase-usa.com

Purpleheart

5

1.72230031E12 29/07/2024

Love it!

Not only works great, I love the way my hair smells!

Originally posted on  kerastase-usa.com

Juno28

5

1.72229851E12 29/07/2024

Brightened and enhanced my highlights

[This review was collected as part of a promotion.] Bain ultra violet shampoo left my hair feeling soft and bouncy with more shine. my hi lites looked brighter and any bit of brassiness disappeared. I highly recommend this shampoo.

Originally posted on  kerastase-usa.com

Chrissy90

5

1.722089731E12 27/07/2024

Best Toning Shampoo

I always keep this on hand to keep my blonde refreshed! It also works well on my extensions so they match my hair color. A little goes a long way.

Originally posted on  kerastase-usa.com

Darlingmati

5

1.721675719E12 22/07/2024

The solution to my hair problem!

This product worked amazingly on my hair volume and texture. I have been using it since 2006 Great for highlights ✅💯

Originally posted on  kerastase-usa.com

TJ5555

5

1.721599216E12 21/07/2024

This shampoo cleans without drying out my hair.

[This review was collected as part of a promotion.] This product and with the conditioner in the same family accentuates my blonde highlights.

Originally posted on  kerastase-usa.com

veroninidu22

5

1.721491312E12 20/07/2024

des cheveux de rêve

Trés bon produit. Que du positif. Odeur agréable .

Originally posted on  kerastase.fr

Michele Martins

5

1.721242813E12 17/07/2024

I Love Kerastase

since I've been using this shampoo my white color is very shiny and my hair is been very soft. I love Kerastase!!!.

Originally posted on  kerastase-usa.com

DMC2010

5

1.720417524E12 08/07/2024

Rejuvenating

[This review was collected as part of a promotion.] I love to use this 2-3 days a week, especially this summer when I have been harsher on my hair. Post beach I use this with the masque. Gives volume and brightness to the highlights.

Originally posted on  kerastase-usa.com

Linlyli

5

1.720369817E12 07/07/2024

Best shampoo for gray hair

Best shampoo for dry frizzy gray hair. Beautiful natural color correction that lasts for days. No more brassy hair!

Originally posted on  kerastase-usa.com

Hair Changer

5

1.720010736E12 03/07/2024

Amazing for Grey Hair

[This review was collected as part of a promotion.] This is the BEST shampoo ever if you have grey hair. It makes my hair a shiny silver and I always get so many compliments. It also keep my grey hair feeling smooth and silky rather than coarse. I have long grey hair at 47 now and my hair looks so young. This shampoo turns my hair a bright silver and makes me look like a Targaryen from Game of Thrones. It doesn't leave any purple tone behind and I'm always getting compliments.

Originally posted on  kerastase-usa.com

Hairguru

5

1.729911924E12 25/10/2024

Works for Brunettes

This product works very well for getting the orange or hard water discoloring out of my hair. Results were soft and shiny and I took about two washes to see great results, but definitely noticed a difference after the first.

Originally posted on  kerastase-usa.com

VrroNica

5

1.719714612E12 29/06/2024

more blonde, what I wanted

[This review was collected as part of a promotion.] improves shades of bleached dyed hair with more natural blonde and healthier appearance

Originally posted on  kerastase-usa.com

Martina B

5

1.71928622E12 24/06/2024

The best purple Shampoo on the Market

[This review was collected as part of a promotion.] My to go to shampoo after my highlights appointment, makes my hair look incredible.

Originally posted on  kerastase-usa.com

8Cherry

5

1.719171919E12 23/06/2024

Light not Brass

[This review was collected as part of a promotion.] Last summer, I decided to put highlights on my hair. I was amazed with how this shampoo turned my highlights into nice lights instead of the brassy shade I got from the other brand. It also made may scalp appear healthy and clean. Some purple shampoo's color bleeds through my scalp making it look dark. I love this product.

Originally posted on  kerastase-usa.com

edg010

5

1.718808317E12 19/06/2024

Effective Shampoo!

[This review was collected as part of a promotion.] I use this product after a pre-wash with a clarifying shampoo, and have been very pleased with the effect on the color of my hair. My hair is brighter, and more healthy looking, after each time I use this product. The scent is very nice too!

Originally posted on  kerastase-usa.com

DoriannGrey

5

1.718575208E12 16/06/2024

The absolute best purple shampoo in the market!

This luxurious shampoo is the best I have ever used. I have naturally white hair and I don’t color it. I’ve used every kind of purple shampoo to keep the hard water brassiness away. This not only works, but it does so with such a wonderful scent. It is so nourishing and so moisturizing! It is by far the best shampoo I’ve ever used. The entire line of Kerastase products are the gold standard!

Originally posted on  kerastase-usa.com

HairTime

4

1.718564414E12 16/06/2024

Helps keep the brass away and the blonde fresh

[This review was collected as part of a promotion.] Helps keep the brass away and the blonde fresh and bright

Originally posted on  kerastase-usa.com

Cyn2323

5

1.718486115E12 15/06/2024

Best violet shampoo

Great for my highlights. Recommended by hair stylist and have been using for 7 years.

Originally posted on  kerastase-usa.com

TheDoctor

5

1.718337614E12 14/06/2024

An AMAZING Purple Shampoo Option

This has quickly become a staple in my hair care routine!!! My damaged, bleached hair has been brought back to life by this product line! While the price tag may cause some questioning, this system is worth every penny!! I use this along with the Ultra Violet conditioner (and mask 1x per week) and I can feel and see the amazing benefits. Love love love this stuff!!

Originally posted on  kerastase-usa.com

Mary Light

5

1.718295322E12 13/06/2024

This product is amazing. I love it

[This review was collected as part of a promotion.] This shampoo is incredible. Helps to removed all brass from my hair

Originally posted on  kerastase-usa.com

Ana234

4

1.71978392E12 30/06/2024

Makes my hair soft

[This review was collected as part of a promotion.] I used this shampoo along with the conditioner and my hair felt very soft and healthy after the first use. Only wish it helped with brassiness a bit more

Originally posted on  kerastase-usa.com

Nelson

5

1.718049614E12 10/06/2024

Amazed

This product worked wonders on my Blonde highlights. I would definitely recommend it to anyone.

Originally posted on  kerastase-usa.com

Tandco5611

5

1.717955113E12 09/06/2024

Holy grail for every blonde

This is the best purple shampoo, keeps the brass away without turning your hair white and doesn’t leave your hair tangled

Originally posted on  kerastase-usa.com

Susan9

5

1.71779851E12 07/06/2024

Maintain My Hair Color Longer

My hair tends to turn to the yellowish shade after I dyed it for a while, usually it took around 2 months or so as I wash my hair everyday. I used this shampoo once or twice a week and can see a more refreshing color shade after each use.

Originally posted on  kerastase-usa.com

Welles

5

1.717796711E12 07/06/2024

Fabulous

[This review was collected as part of a promotion.] Makes hair look lovely I love this shampoo . Purchased for my best friend

Originally posted on  kerastase-usa.com

HouDeb

5

1.717702217E12 06/06/2024

Lots of highlights, no drab

I recently went gray and tried this "Purple" shampoo to remove the drab blond. I get lots of compliments on the various highlights: the white and lighter gray hair strands sparkle! Effect last several shampoos using other Kerastase products.

Originally posted on  kerastase-usa.com

mgershen

5

1.717624811E12 05/06/2024

Boost to Gray Hair

[This review was collected as part of a promotion.] As I transition to gray, the Bain Ultra Violet Purple Shampoo has helped combat brassy undertones. Love the results.

Originally posted on  kerastase-usa.com

BrookeC

5

1.716991221E12 29/05/2024

Works great

[This review was collected as part of a promotion.] It’s definitely drying but works very well when paired with a hair mask. Keeps my hair bright and toned! I use once a week and one bottle lasts about 8 months.

Originally posted on  kerastase-usa.com

Dll926

5

1.716676209E12 25/05/2024

The best purple shampoo

[This review was collected as part of a promotion.] This is the best purple shampoo to keep my white blonde hair from going brassy without staining it a strange purple...

Originally posted on  kerastase-usa.com

Kiwi_K

5

1.716674413E12 25/05/2024

A must-have to maintain a great blonder color

[This review was collected as part of a promotion.] Obviously not for daily use, but I love using this to keep my color fresh and control the brassy tones that just don't look great.

Originally posted on  kerastase-usa.com

frifri

5

1.715708718E12 14/05/2024

gentle on hair

super gentle on my hair and does amazing for toning!

Originally posted on  kerastase-usa.com

Kevadl

5

1.715547613E12 12/05/2024

Best blond shampoo, conditioner awesome hair

[This review was collected as part of a promotion.] Adds shine and keeps blond color Hair soft and manageable

Originally posted on  kerastase-usa.com

khaes24

5

1.715488209E12 12/05/2024

Best toner for brassy blonde!!

[This review was collected as part of a promotion.] Love this shampoo! Always get compliments on my color after using, and looks like I just stepped out of the salon. 🤍 Perfect to tone out my brassiness!

Originally posted on  kerastase-usa.com

Anne51

5

1.715526919E12 12/05/2024

Love this Product

I have been using the Ultra Violet Purple Shampoo for 2 years now. This product does a great job of brightening my hair while keeping it soft and healthy.

Originally posted on  kerastase-usa.com

Jenny10

5

1.715439618E12 11/05/2024

Takes away the brass

I get my hair highlighted and since I have light blonde hair, my highlights tend to have an orange/brassy color. This shampoo works so well to tone it down to a platinum blonde color. I love it!

Originally posted on  kerastase-usa.com

CinDen

4

1.715200217E12 08/05/2024

Best for Maintaining Balayage

[This review was collected as part of a promotion.] I have black hair with caramel balayage which has a tendency to become brassy and orange. Recommended by my stylist, this product prevents that from happening. Ive tried the cheaper versions but they are drying. This doesn't do a great job on an oily scalp, so I do a prewash with the clarifying shampoo, and the second wash with this.

Originally posted on  kerastase-usa.com

NancyMP

5

1.714953615E12 05/05/2024

Purple Shampoo

I have never used a purple shampoo that has worked better for my hair.

Originally posted on  kerastase-usa.com

Tracy

3

1.715008433E12 06/05/2024

Nice smell but does t work for my hair

I still have brassy hair. It smells amazing and doesn’t dry my hair out but not strong enough to get orange color out of my blonde

Originally posted on  kerastase.ca

Reply from Consumer Care Center

Hello Tracy! Thank you for reaching out to us and providing your honest feedback. We will be passing this valuable information on to the rest of our team as we are always looking for ways to improve the performance of our products.

Tay123

5

1.714669221E12 02/05/2024

Toning shampoo success

[This review was collected as part of a promotion.] Finally a purple shampoo that is nourishing! I love this and use once a week.

Originally posted on  kerastase-usa.com

    Bain Ultra-Violet Purple Shampoo 250ml

    Kerastase - Blond Absolu

    Product code : 3474636692231
    Anti-brass purple shampoo neutralizes brassiness.

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