95% PCR
Blond Absolu Bain Ultra-Violet by Kérastase is a nourishing purple shampoo with Ultra-Violet Neutralizers to reduce brassiness, making it one of the best shampoos for grey and white hair, and processed or bleached blonde hair.
With its ultra-violet fluid texture, Bain Ultra-Violet neutralizes orange to dark yellow undertones, while ensuring your colour stays bright and luminous. Infused with Hyaluronic Acid and Edelweiss Flowers extract, it restores strength and softness. Your hair is hydrated, healed and glowing with health.
Follow up with Masque Ultra-Violet Purple Hair Mask, for a double dose of hydrating repair for white, grey and blonde hair.
- Hair is left +98% stronger* and +84% more hydrated*.
- Recyclable bottle, made of 95% recycled plastic.
#YouDareWeCare
*Instrumental test after application of Bain Ultra-Violet + Cicaflash + Huile Cicaextreme
**Instrumental test after the application of Bain Ultra-Violet + Cicaflash
IN-SALON PROTOCOL
1 – BATHE
Start with the application of Bain Lumière (to hydrate hair fibers) or Bain Ultra-Violet (to neutralize brassiness). Apply directly on the scalp. Develop foam & perform the 3 gestures of the Kérastase Massage. Rinse and repeat.
Tip: Bain Lumière can be used in duo with Bain Ultra-Violet, as the first shampoo.
2 – TREAT
Based on your diagnosis, and depending on how much time the customer has, apply Fusio Dose or Cicaflash.
Mix the Blond Absolu Concentré + Cicablond Booster. Apply Fusio Dose on each strand on lengths and ends. Detangle, no leave-in time, rinse immediately.
OR
Take 2 pumps of Cicaflash and apply on lengths & ends with a brush. Massage, and twist. Leave it on for 3 minutes. Add water & emulsify. Rinse thoroughly.
3 – HYDRATE & PROTECT
Just like with skincare, you can layer 2% Pure Hyaluronic Acid Serum with Huile Cicaextreme or Cicaplasme, to seal in the hydration, for ultimate repair.
On towel-dried hair, hydrates scalp & fiber with 2% Pure Hyaluronic Acid Serum. Apply up to 7 pumps on scalp section by section, spread by massage. Apply up to 13 pumps on fiber, depending on hair lengths.
Protect hair up to 450°F with Cicaplasme or Huile CicaExtreme. Put a small amount of the product in your hand. Apply section by section throughout lengths. Don't rinse. Blow dry.
Learn more on Access
Ask more information about this productACTIVE INGREDIENTS
Hyaluronic Acid:
Hyaluronic Acid fills and heals fiber wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair and hydrates scalp, preventing future breakage.
Edelweiss Flower:
Rich in anti-oxidants to protect hair against daily damage and soften sensitized hair fibers.
Recovers & softens fiber ; protects from damage by resisting to any environmental change.
Ultra Violet Neutralizers:
Highly concentrated pigments that neutralize and remove brassy & yellow undertones. Illuminates reflects & highlights, and reveals radiant natural shine.
INGREDIENTS:
Aqua / Water / Eau • Sodium Laureth Sulfate • Sodium Chloride • Cocamidopropyl Betaine • Dimethicone • Citric Acid • Hexylene Glycol • Sodium Benzoate • Sodium Hydroxide • Amodimethicone • Carbomer • Guar Hydroxypropyltrimonium Chloride • Trideceth-10 • Glycerin • Salicylic Acid • Limonene • Glycol Distearate • Mica • Peg-100 Stearate • Linalool • Steareth-6 • Phenoxyethanol • Coco-Betaine • Trideceth-3 • Ci 77891 / Titanium Dioxide • Benzyl Salicylate • Coumarin • Zingiber Officinale Root Extract / Ginger Root Extract • Citral • Benzyl Alcohol • Citronellol • Acetic Acid • Fumaric Acid • Xylitylglucoside • Anhydroxylitol • Leontopodium Alpinum Callus Culture Extract • Xylitol • Xanthan Gum • Dipeptide Diaminobutyroyl Benzylamide Diacetate • Parfum / Fragrance. C240805/1.
ForeverBlonde
51.734039909E12 12/12/2024
Best in the market
By far the best purple shampoo I have ever used for my fine, highlighted hair. Hair stays brass-free until the next appointment. Never drying!
Originally posted on kerastase-usa.com
MahsaM
51.733713204E12 08/12/2024
My blonde hair looking fresh and vibrant
Bain Ultra-Violet Purple Shampoo is an excellent choice for anyone looking to neutralize brassiness and maintain salon-fresh cool tones. Highly recommended for blondes and those with gray or silver hair!
Originally posted on kerastase-usa.com
Gabby24
51.733503521E12 06/12/2024
It works well for me
This is a great product! I have been using it for a while! I love it
Originally posted on kerastase-usa.com
Ccndfw89101
51.733323513E12 04/12/2024
Must have for blonde hair!
[This review was collected as part of a promotion.] Has everyone who has blonde highlights nose, hair can quickly get brassy so it’s very important to have a purple shampoo. This one works great. I will keep ordering.
Originally posted on kerastase-usa.com
BirdieC
51.733281204E12 03/12/2024
excellent
[This review was collected as part of a promotion.] Must have! My absolute favorite to keep my blondes bright.
Originally posted on kerastase-usa.com
Honeylove
51.733185806E12 02/12/2024
Miracle Shampoo
Since I have been using Kerastase shampoo I always get compliments how beautiful my grey hair looks. People can’t believe that I have natural grey hair, shiny and healthy. Thank you Kerastase.
Originally posted on kerastase-usa.com
DLM1218
51.733159709E12 02/12/2024
Best blonde shampoo
[This review was collected as part of a promotion.] Keeps the brassy away while also making my hair the healthiest it’s ever been.
Originally posted on kerastase-usa.com
JackieP
51.733113805E12 01/12/2024
Bain Purple Shampoo
[This review was collected as part of a promotion.] Keeps the brass away without turning processed hair pink/purple
Originally posted on kerastase-usa.com
Lgreen
51.733090409E12 01/12/2024
Beautiful & shiny hair.
I love this shampoo for my naturally greying hair that has alot of blondes & whites running throughout. No more yellowing...& this helps keep it that way!
Originally posted on kerastase-usa.com
BuffyB
51.733182221E12 02/12/2024
A must For Healthy Highlights
[This review was collected as part of a promotion.] I use this shampoo once a week to keep my highlights bright. My daughter-in-law diva snags a bottle from me every time she comes over so it’s got to be good.
Originally posted on kerastase-usa.com
Peggy W
51.732988707E12 30/11/2024
Best Purple Shampoo Available
[This review was collected as part of a promotion.] I've tried several brands of purple shampoo for my grey/silver hair and this is the best. I originally tried it when I switched hairdressers and she gave me some samples; I have been purchasing the full size products since then! It keeps the color vibrant and my hair very soft.
Originally posted on kerastase-usa.com
JoJoNe
51.732972508E12 30/11/2024
Great for Gray Highlights
I have used Kerastase products for many years. I am 61 years old, my hair has no coloring and I am trying to bring out the gray highlights in my salt/pepper color. I have thick hair which can be frizzy so this sounded like the perfect shampoo. I have been very pleased with the results. It makes the gray shimmer and keeps my hair soft without being greasy. I go at least 2-3 days between shampoos (I tend to have dry hair) and have found whether it’s a fresh shampoo or day 3 my hair looks good.
Originally posted on kerastase-usa.com
LinaFernandes
51.733006705E12 30/11/2024
I’m a huge fan of this
I use at least once a month and on the first time I wash my hair after dyeing it. It’s a life saver! My highlights don’t look orange anymore! Super recommend it!
Originally posted on kerastase-usa.com
Moun
51.732830384E12 28/11/2024
Janwag
51.732810507E12 28/11/2024
Love!!
This is the best purple shampoo out there but it’s pricey.
Originally posted on kerastase-usa.com
AnneSch
51.73272501E12 27/11/2024
Kept white blonde
[This review was collected as part of a promotion.] I enjoyed using this shampoo. It also lasted a really long time as you shouldn't wash your hair in this multiple times a week. It has a light texture that doesn't leave your scalp feeling heavy. I recommend this purple shampoo to any one who wants to supplement their usual shampoo routine and have the added benefit of keeping light or white blonde from becoming brassy.
Originally posted on kerastase-usa.com
DianaTag
51.732718712E12 27/11/2024
Great purple shampoo
Good shampoo. Very concentrated. Last a long time. Even though also dry hair is any other purple shampoo does, overall helps neutralise the brass and the yellow.
Originally posted on kerastase-usa.com
Shampoo girl
51.732583708E12 25/11/2024
Great shampoo
It’s a wonderful product, excellent for colored hair
Originally posted on kerastase-usa.com
NicoleG
51.732415404E12 23/11/2024
Favorite Shampoo
This is the best shampoo I’ve ever used. It beautifully tones but doesn’t dry my hair out. It even helps it hold a curl better than many I’ve tried in the past. Obsessed.
Originally posted on kerastase-usa.com
Anna818
51.732302011E12 22/11/2024
Love it so much
Love it would continue buying over and over again :)
Originally posted on kerastase-usa.com
Golfwidow14
51.732297508E12 22/11/2024
Love this
Loves how this makes my hair look so shiny and soft.
Originally posted on kerastase-usa.com
Kelley D
51.732266011E12 22/11/2024
Best purple shampoo for blondes!
This is my go-to when I highlight my hair. Keeps my hair bright and not brassy
Originally posted on kerastase-usa.com
HJ8282
51.731903303E12 17/11/2024
My go to!
Has been a staple in my shower for years. Rotate out with the dandruff shampoo.
Originally posted on kerastase-usa.com
jbiest
51.731871808E12 17/11/2024
Go-to purple shampoo to rid brassy tones
[This review was collected as part of a promotion.] This is my go-to purple shampoo when I feel my ends getting brassy. Usually I notice after two washes that my brassy ends will revert back to an ashy tone. I like to use this shampoo and mask in between color visits when the toner/gloss wears off and goes to warmer tones. This collection boosts the ashy tones in blonde hair without a salon visit.
Originally posted on kerastase-usa.com
Yulybeth
51.731842112E12 17/11/2024
Color-Correcting Perfection
I've tried several purple shampoos from different brands, but this one is hands-down my favorite! The Bain Ultra-Violet Purple Shampoo from Kerastase truly delivers. It's a game-changer for anyone struggling with yellow tones in their hair.
What sets this shampoo apart is its ability to correct color without over-toning or drying out my hair. It's a perfect balance of color correction and nourishment. I've tried other brands, but this one is my go-to. If you're looking for a reliable purple shampoo that really works, look
Originally posted on kerastase-usa.com
JBPerez
51.731888906E12 17/11/2024
Quality
Good shampoo to remove oranges on dyed hair, I like it.
Originally posted on kerastase-usa.com
cjbs24
51.731721508E12 15/11/2024
Great looking grey hair
[This review was collected as part of a promotion.] Nicely pigmented purple shampoo. Pleasant scent. Beautiful grey hair with once weekly usage.
Originally posted on kerastase-usa.com
Chanel09
51.731721508E12 15/11/2024
Best for Blondes
Olaplex made my hair dingy, dull, brassy. This shampoo has restored my shiny blonde color
Originally posted on kerastase-usa.com
Traci6
51.731787953E12 16/11/2024
Always receive compliments on my hair color!
[This review was collected as part of a promotion.] Bain Ultra-Violet Purple Shampoo gives me the clean, pure grey hair that I want. Whenever I receive a compliment on my color, I know it's Kerastase products, especially the shampoo!
Originally posted on kerastase-usa.com
Alice Kara
51.731721508E12 15/11/2024
Bain Ultra-Violet Purple Shampoo
[This review was collected as part of a promotion.] One of the best products that I have ever used. Definitely recommend.
Originally posted on kerastase-usa.com
jmsween
51.731355225E12 11/11/2024
Love!
[This review was collected as part of a promotion.] I love this shampoo for my natural gray hair. Keeps it soft and not brassy.
Originally posted on kerastase-usa.com
Anastasiia
41.731292216E12 10/11/2024
4/5
Great for yellow-toned hair, but not sure it's an everyday shampoo
Originally posted on kerastase.ca
Inessa
51.731011412E12 07/11/2024
Quality of this shampoo is amazing
A great shampoo, that works perfect for my blonde hair and extensions
Originally posted on kerastase-usa.com
Greasy
11.731170708E12 09/11/2024
Purple hands
Turns my finger tips, nail bed and in between fingers purple... my hair looks oily greasy right after using and styling hair... for price not impressed
Originally posted on kerastase-usa.com
Reply from Consumer Care Center
Hello there, thank you for sharing your experience with Bain Ultra-Violet Purple Shampoo. We are disappointed to hear you were not a fan and that it made your hair feel greasy. Your opinion is valuable to us and we will pass your comments along to the appropriate teams. We hope that you will continue to explore the many products we have to offer with greater confidence and satisfaction in the future.
Mia0p7
21.73032112E12 30/10/2024
Dry
This dried out my hair. It didn't do much for my hair, it actually made it frizz more.
Originally posted on kerastase-usa.com
Reply from Consumer Care Center
Hello Mia0p7, thanks for sharing your honest feedback on our Bain Ultra-Violet Purple Shampoo. We are sorry to hear your hair felt dry after using our product. We take pride in making high-quality products that exceed our customers' expectations, and we are disappointed to hear that we have fallen short in this instance. We appreciate your feedback, and we will ensure that your comments about it are shared with our team.
Kate T
51.730056507E12 27/10/2024
Favorite toning product.
[This review was collected as part of a promotion.] Rich and creamy, smells fresh, leaves hair clean and toned.
Originally posted on kerastase-usa.com
Zoeyzozo
41.730043909E12 27/10/2024
It is good for blonde hair
Great for blonde hair. But very dry after using it.
Originally posted on kerastase-usa.com
Lala 27
51.729391403E12 19/10/2024
This is the best shampoo for blonde hair
I was bien trying many shampoo for neutralize orange tone and this do that process and at the same time leave yur hair soft and shiny
Originally posted on kerastase-usa.com
Tdolly
51.729359012E12 19/10/2024
Love It!
[This review was collected as part of a promotion.] Best for blonds-every now and then I put this on my hair when it is dry and leave it for 20 min-turns out beautiful!
Originally posted on kerastase-usa.com
Alliebee
51.727967608E12 03/10/2024
The best products!
The absolute best! Literally has changed my hair and will use forever!
Originally posted on kerastase-usa.com
Bevleey
51.727967608E12 03/10/2024
Best Purple Shampoo I've Used!
Best Purple Shampoo to fight brassy blonde- works wonderfully and smells amazing. I have fine blonde hair and this leaves it soft and shiny with no brassy yellows.
Originally posted on kerastase-usa.com
Sadahparvin1027
51.727869511E12 02/10/2024
Great shampoo!
I absolutely love this shampoo for my blonde hair. Not only does my hair feel clean, it feels healthy and strong all while preserving my color. Will purchase again!
Originally posted on kerastase-usa.com
Hmarkey92
51.727838006E12 01/10/2024
Great for Blondes
[This review was collected as part of a promotion.] Doesn’t dry out hair, and my hair looks less brassy!
Originally posted on kerastase-usa.com
Alma Luz
41.727462706E12 27/09/2024
Kerastase Bain Ultra Violet Purple Shampoo
[This review was collected as part of a promotion.] I have tried a couple purple shampoo is this one is the best one!
Originally posted on kerastase-usa.com
MimiQueen
51.726949705E12 21/09/2024
Best Blonde color treated shampoo
[This review was collected as part of a promotion.] I’ve tried them all and came back to Kerastase. This shampoo is luxurious leaving hair healthy and with shine. Pair it with its complement conditioner and serum and you will be all set.
Originally posted on kerastase-usa.com
wiblondie
51.726251306E12 13/09/2024
Best Purple Shampoo Ever!
This is my all time favorite purple shampoo. Does not dry out hair at all.
Originally posted on kerastase-usa.com
RavenM
31.72651262E12 16/09/2024
Pretty Purple
It's hard to tell how much it helps with brassiness but it is fun to use and the prettiest purple color.
Originally posted on kerastase-usa.com
Reply from Consumer Care Center
Hello there RavenM, we appreciate you reaching out and sharing your experience with our Bain Ultra-Violet Purple Shampoo. We strive to deliver products that exceed the expectations of our consumers, therefore we always welcome all feedback, whether positive or negative. Your feedback allows our team the opportunity to improve our products. We thank you for the time you have taken to share these comments.
Purple Tone on my Grey Ha
51.72589671E12 09/09/2024
Beautiful Purple Tone
[This review was collected as part of a promotion.] I have 99% natural grey hair and I purchased this purple shampoo and the purple max to get rid of brassy color. I didn’t expect to get this beautiful purple tone. I thought it was too much because I’m going on 67 but my daughter in law loves and said that it looks great - that it’s not too wild. At work I have gotten so many compliments which I’m not used to but it’s are welcomed.
Originally posted on kerastase-usa.com
ainek81
51.724391013E12 23/08/2024
Great Product for Greay Hair
This is one of my husband's usuals. Great product, with an awesome smell. He love it, so we keep ordering.
Originally posted on kerastase-usa.com
Anonymous
51.723861814E12 16/08/2024
Bain Ultra Violet Shampoo
The shampoo is amazing, it does take care of my highlights and my hair smells great
Originally posted on kerastase-usa.com
Cww0329
51.723672887E12 14/08/2024
Fantastic Shampoo for Blonde Hair
[This review was collected as part of a promotion.] I love this shampoo. It makes my blonde hair look salon done! Plus I really love the scent.
Originally posted on kerastase-usa.com
Jane Lisa
51.723233617E12 09/08/2024
This shampoo is the best!
Before using Kerastase-Bain Ultra-Violet Purple Shampoo, my hair was frizzy and damaged. This shampoo changed the condition of my hair from poor to very healthy. The bonus is that it maintains my blonde color, so I visit my hairdresser less now than I did before.
Originally posted on kerastase-usa.com
Gluxlivibg
51.723204817E12 09/08/2024
Love this
[This review was collected as part of a promotion.] I have used this shampoo and conditioner for a long time and love the way it balances my hair color. Highly recommend.
Originally posted on kerastase-usa.com
Ellieeee
51.723204817E12 09/08/2024
best shampoo for blonds and highlights
highly satisfy with how this shampoo keeps my highlight looks fresh
Originally posted on kerastase-usa.com
Patty26
51.723133719E12 08/08/2024
Absolutely a Must
I have very fine, color treated blond hair and have tried every purple shampoo out there. A new stylist recommended Bain Ultra Violet Purple Shampoo and I never intend to try another brand...preserves and brightens color and retains softness after color application. I love it!
Originally posted on kerastase-usa.com
Monicaanahi
41.723004112E12 07/08/2024
Me gustó pero deja el cabello tieso
[This review was collected as part of a promotion.] Te mantiene el color del cabello decolorado pero lo deja muy seco
Originally posted on kerastase-usa.com
Dmaria22
51.722822308E12 04/08/2024
Estupendo
Es magnífico, matiza mi cabello rubio sin dejarlo seco.
Originally posted on kerastase-usa.com
Jessyam
21.724093564E12 19/08/2024
Haven’t seen a difference
Haven’t really seen any difference in my hair. It fell out a lot after I started using it
Originally posted on kerastase-usa.com
Reply from Consumer Care Center
Hi Jessyam, We are sorry to hear about your experience with our Bain Ultra Violet Purple Shampoo. . We would like to learn more about your experience. Please call our toll free guideline at 877-748-8357 and provide reference #35541013. It would be helpful if you have the product available when you call. We look forward to hearing from you.
Qurioi
51.72273321E12 03/08/2024
Very nice
[This review was collected as part of a promotion.] I have a very dry hair and This shampoo make my hair very smooth,
Originally posted on kerastase-usa.com
TraciB
51.722530743E12 01/08/2024
Best purple ever
Best purple shampoo ever!!!! Love it! Can’t say anything else
Originally posted on kerastase-usa.com
Pinky girl
51.722440783E12 31/07/2024
Amazing shampoo
[This review was collected as part of a promotion.] The smell is the first thing that I love. Also, my hair is thicker, shinier after using Kerastase product. High recommend it.
Originally posted on kerastase-usa.com
Purpleheart
51.72230031E12 29/07/2024
Love it!
Not only works great, I love the way my hair smells!
Originally posted on kerastase-usa.com
Juno28
51.72229851E12 29/07/2024
Brightened and enhanced my highlights
[This review was collected as part of a promotion.] Bain ultra violet shampoo left my hair feeling soft and bouncy with more shine. my hi lites looked brighter and any bit of brassiness disappeared. I highly recommend this shampoo.
Originally posted on kerastase-usa.com
Chrissy90
51.722089731E12 27/07/2024
Best Toning Shampoo
I always keep this on hand to keep my blonde refreshed! It also works well on my extensions so they match my hair color. A little goes a long way.
Originally posted on kerastase-usa.com
Darlingmati
51.721675719E12 22/07/2024
The solution to my hair problem!
This product worked amazingly on my hair volume and texture. I have been using it since 2006
Great for highlights ✅💯
Originally posted on kerastase-usa.com
TJ5555
51.721599216E12 21/07/2024
This shampoo cleans without drying out my hair.
[This review was collected as part of a promotion.] This product and with the conditioner in the same family accentuates my blonde highlights.
Originally posted on kerastase-usa.com
veroninidu22
51.721491312E12 20/07/2024
des cheveux de rêve
Trés bon produit. Que du positif. Odeur agréable .
Originally posted on kerastase.fr
Michele Martins
51.721242813E12 17/07/2024
I Love Kerastase
since I've been using this shampoo my white color is very shiny and my hair is been very soft. I love Kerastase!!!.
Originally posted on kerastase-usa.com
DMC2010
51.720417524E12 08/07/2024
Rejuvenating
[This review was collected as part of a promotion.] I love to use this 2-3 days a week, especially this summer when I have been harsher on my hair. Post beach I use this with the masque. Gives volume and brightness to the highlights.
Originally posted on kerastase-usa.com
Linlyli
51.720369817E12 07/07/2024
Best shampoo for gray hair
Best shampoo for dry frizzy gray hair. Beautiful natural color correction that lasts for days. No more brassy hair!
Originally posted on kerastase-usa.com
Hair Changer
51.720010736E12 03/07/2024
Amazing for Grey Hair
[This review was collected as part of a promotion.] This is the BEST shampoo ever if you have grey hair. It makes my hair a shiny silver and I always get so many compliments. It also keep my grey hair feeling smooth and silky rather than coarse. I have long grey hair at 47 now and my hair looks so young. This shampoo turns my hair a bright silver and makes me look like a Targaryen from Game of Thrones. It doesn't leave any purple tone behind and I'm always getting compliments.
Originally posted on kerastase-usa.com
Hairguru
51.729911924E12 25/10/2024
Works for Brunettes
This product works very well for getting the orange or hard water discoloring out of my hair. Results were soft and shiny and I took about two washes to see great results, but definitely noticed a difference after the first.
Originally posted on kerastase-usa.com
VrroNica
51.719714612E12 29/06/2024
more blonde, what I wanted
[This review was collected as part of a promotion.] improves shades of bleached dyed hair with more natural blonde and healthier appearance
Originally posted on kerastase-usa.com
Martina B
51.71928622E12 24/06/2024
The best purple Shampoo on the Market
[This review was collected as part of a promotion.] My to go to shampoo after my highlights appointment, makes my hair look incredible.
Originally posted on kerastase-usa.com
8Cherry
51.719171919E12 23/06/2024
Light not Brass
[This review was collected as part of a promotion.] Last summer, I decided to put highlights on my hair. I was amazed with how this shampoo turned my highlights into nice lights instead of the brassy shade I got from the other brand. It also made may scalp appear healthy and clean. Some purple shampoo's color bleeds through my scalp making it look dark. I love this product.
Originally posted on kerastase-usa.com
edg010
51.718808317E12 19/06/2024
Effective Shampoo!
[This review was collected as part of a promotion.] I use this product after a pre-wash with a clarifying shampoo, and have been very pleased with the effect on the color of my hair. My hair is brighter, and more healthy looking, after each time I use this product. The scent is very nice too!
Originally posted on kerastase-usa.com
DoriannGrey
51.718575208E12 16/06/2024
The absolute best purple shampoo in the market!
This luxurious shampoo is the best I have ever used. I have naturally white hair and I don’t color it. I’ve used every kind of purple shampoo to keep the hard water brassiness away. This not only works, but it does so with such a wonderful scent. It is so nourishing and so moisturizing! It is by far the best shampoo I’ve ever used. The entire line of Kerastase products are the gold standard!
Originally posted on kerastase-usa.com
HairTime
41.718564414E12 16/06/2024
Helps keep the brass away and the blonde fresh
[This review was collected as part of a promotion.] Helps keep the brass away and the blonde fresh and bright
Originally posted on kerastase-usa.com
Cyn2323
51.718486115E12 15/06/2024
Best violet shampoo
Great for my highlights. Recommended by hair stylist and have been using for 7 years.
Originally posted on kerastase-usa.com
TheDoctor
51.718337614E12 14/06/2024
An AMAZING Purple Shampoo Option
This has quickly become a staple in my hair care routine!!! My damaged, bleached hair has been brought back to life by this product line! While the price tag may cause some questioning, this system is worth every penny!! I use this along with the Ultra Violet conditioner (and mask 1x per week) and I can feel and see the amazing benefits. Love love love this stuff!!
Originally posted on kerastase-usa.com
Mary Light
51.718295322E12 13/06/2024
This product is amazing. I love it
[This review was collected as part of a promotion.] This shampoo is incredible. Helps to removed all brass from my hair
Originally posted on kerastase-usa.com
Ana234
41.71978392E12 30/06/2024
Makes my hair soft
[This review was collected as part of a promotion.] I used this shampoo along with the conditioner and my hair felt very soft and healthy after the first use. Only wish it helped with brassiness a bit more
Originally posted on kerastase-usa.com
Nelson
51.718049614E12 10/06/2024
Amazed
This product worked wonders on my Blonde highlights. I would definitely recommend it to anyone.
Originally posted on kerastase-usa.com
Tandco5611
51.717955113E12 09/06/2024
Holy grail for every blonde
This is the best purple shampoo, keeps the brass away without turning your hair white and doesn’t leave your hair tangled
Originally posted on kerastase-usa.com
Susan9
51.71779851E12 07/06/2024
Maintain My Hair Color Longer
My hair tends to turn to the yellowish shade after I dyed it for a while, usually it took around 2 months or so as I wash my hair everyday. I used this shampoo once or twice a week and can see a more refreshing color shade after each use.
Originally posted on kerastase-usa.com
Welles
51.717796711E12 07/06/2024
Fabulous
[This review was collected as part of a promotion.] Makes hair look lovely I love this shampoo . Purchased for my best friend
Originally posted on kerastase-usa.com
HouDeb
51.717702217E12 06/06/2024
Lots of highlights, no drab
I recently went gray and tried this "Purple" shampoo to remove the drab blond. I get lots of compliments on the various highlights: the white and lighter gray hair strands sparkle! Effect last several shampoos using other Kerastase products.
Originally posted on kerastase-usa.com
mgershen
51.717624811E12 05/06/2024
Boost to Gray Hair
[This review was collected as part of a promotion.] As I transition to gray, the Bain Ultra Violet Purple Shampoo has helped combat brassy undertones. Love the results.
Originally posted on kerastase-usa.com
BrookeC
51.716991221E12 29/05/2024
Works great
[This review was collected as part of a promotion.] It’s definitely drying but works very well when paired with a hair mask. Keeps my hair bright and toned! I use once a week and one bottle lasts about 8 months.
Originally posted on kerastase-usa.com
Dll926
51.716676209E12 25/05/2024
The best purple shampoo
[This review was collected as part of a promotion.] This is the best purple shampoo to keep my white blonde hair from going brassy without staining it a strange purple...
Originally posted on kerastase-usa.com
Kiwi_K
51.716674413E12 25/05/2024
A must-have to maintain a great blonder color
[This review was collected as part of a promotion.] Obviously not for daily use, but I love using this to keep my color fresh and control the brassy tones that just don't look great.
Originally posted on kerastase-usa.com
frifri
51.715708718E12 14/05/2024
gentle on hair
super gentle on my hair and does amazing for toning!
Originally posted on kerastase-usa.com
Kevadl
51.715547613E12 12/05/2024
Best blond shampoo, conditioner awesome hair
[This review was collected as part of a promotion.] Adds shine and keeps blond color
Hair soft and manageable
Originally posted on kerastase-usa.com
khaes24
51.715488209E12 12/05/2024
Best toner for brassy blonde!!
[This review was collected as part of a promotion.] Love this shampoo! Always get compliments on my color after using, and looks like I just stepped out of the salon. 🤍 Perfect to tone out my brassiness!
Originally posted on kerastase-usa.com
Anne51
51.715526919E12 12/05/2024
Love this Product
I have been using the Ultra Violet Purple Shampoo for 2 years now. This product does a great job of brightening my hair while keeping it soft and healthy.
Originally posted on kerastase-usa.com
Jenny10
51.715439618E12 11/05/2024
Takes away the brass
I get my hair highlighted and since I have light blonde hair, my highlights tend to have an orange/brassy color. This shampoo works so well to tone it down to a platinum blonde color. I love it!
Originally posted on kerastase-usa.com
CinDen
41.715200217E12 08/05/2024
Best for Maintaining Balayage
[This review was collected as part of a promotion.] I have black hair with caramel balayage which has a tendency to become brassy and orange. Recommended by my stylist, this product prevents that from happening. Ive tried the cheaper versions but they are drying. This doesn't do a great job on an oily scalp, so I do a prewash with the clarifying shampoo, and the second wash with this.
Originally posted on kerastase-usa.com
NancyMP
51.714953615E12 05/05/2024
Purple Shampoo
I have never used a purple shampoo that has worked better for my hair.
Originally posted on kerastase-usa.com
Tracy
31.715008433E12 06/05/2024
Nice smell but does t work for my hair
I still have brassy hair. It smells amazing and doesn’t dry my hair out but not strong enough to get orange color out of my blonde
Originally posted on kerastase.ca
Reply from Consumer Care Center
Hello Tracy! Thank you for reaching out to us and providing your honest feedback. We will be passing this valuable information on to the rest of our team as we are always looking for ways to improve the performance of our products.
Tay123
51.714669221E12 02/05/2024
Toning shampoo success
[This review was collected as part of a promotion.] Finally a purple shampoo that is nourishing! I love this and use once a week.
Originally posted on kerastase-usa.com
Bain Ultra-Violet Purple Shampoo 250ml
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