-99% less breakage immediately after one application* 3x more shine immediately after one application** 16x detangled hair (reduction of combing force)* 20x smoother hair 20x more nourished hair 16x smoother, hydrated & moisturized hair* *after one application of shampoo + mask + hair serum bundle (vs. reference shampoo). **shampoo only.
Apply ashita supreme shampoo on wet hair, massage and rinse. follow with the ashita supreme conditioner or treatment, before finishing with the ashita supreme revitalization serum.
Ask more information about this productRating & Reviews
JNewmsy
31.792213253E12 17/10/2026
Not for me
I’m neutral on the shampoo. I love the brand but not this version for my type of hair.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 28/08/2026
That makes total sense. Finding the right match for fine, color-treated hair can take a little trial and error, even within a brand you love. Since you appreciate Shu Uemura but want something better suited to fine, color-treated blonde hair than Ultimate Reset, you might prefer one of these alternatives: Color Lustre Line: Specifically designed for color-treated hair, it helps protect and maintain vibrancy while providing a lightweight, polished finish that won't weigh down fine strands. Izumi Tonic Line: Inspired by the Japanese tradition of Yu-Su-Ru (rice water bathing), this line is fantastic for strengthening and reinforcing fine, fragile, or breakage-prone hair without heavy oils.
JackelyneA
31.787519529E12 23/08/2026
Ok
[This review was collected as part of a promotion.] Product was just ok. Nothing special or no significant changes noticed after a few weeks of use. The smell was a bit too much for my personal user.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 23/08/2026
We completely understand—if you're not seeing those transformative results after a few weeks, and the fragrance just isn't to your taste, it’s totally fair that it felt just "ok." We want every experience to feel like an absolute treat. We’ve noted your feedback on both performance and scent. If you ever want to explore something with a completely different profile or a lighter touch, we are always here to help you find your perfect match! ✨
_meredithfisher_196
51.769464811E12 26/01/2026
Amazing!!!!!!
[This review was collected as part of a promotion.] I’ve been loving this shampoo. It smells incredible and feels so luxe every time I use it. It cleans really well without stripping my hair, and my hair feels soft, smooth, and healthy right out of the shower. It leaves my scalp feeling fresh but not dry, and my hair looks noticeably shinier. Definitely one of those shampoos that makes wash day feel like a salon experience.
Originaly posted on shuuemuraartofhair-usa.com
ashleyl145_4634
41.765562E12 12/12/2025
Not crazy about scent
[This review was collected as part of a promotion.] Good shampoo combined with the conditioner. Lathered really well and cleansed my hair but was not crazy about the smell of both the shampoo and conditioner which made me dock a star. Gave me a headache unfortunately
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 12/12/2025
Thank you for sharing your experience with our shampoo and conditioner. We're glad to hear that you found the combination effective, and that it lathered well and thoroughly cleansed your hair. However, we are truly sorry to learn that the scent was not to your liking and, more importantly, that it caused you a headache. We understand how disappointing it is when a product's fragrance detracts from an otherwise good experience. Your comfort and satisfaction are very important to us, and we appreciate you bringing this to our attention. This detailed feedback is incredibly valuable as we continuously work to improve our products.
lydianv_121
41.764047705E12 25/11/2025
Fresh scent
[This review was collected as part of a promotion.] Its a nice conditioner. Pretty light and doesn’t weight hair down. Might not
Be enough for dry brittle hair but for normal hair it will make it nice a soft without residue. The scent is unique and different but very pleasant. Overall its a pretty solid product if you donthave major dryness
Originaly posted on shuuemuraartofhair-usa.com
sayanite86_8153
51.763767808E12 21/11/2025
Love
[This review was collected as part of a promotion.] It made my scalp feel so clean made my hair bouncy and shiny lather was great a bit goes a long way my hair felt silky and it looks so pretty packing was cute
Originaly posted on shuuemuraartofhair-usa.com
miralaureo_2726
41.763132408E12 14/11/2025
Not bad
[This review was collected as part of a promotion.] I didn’t notice any significant changes in how my hair felt or behaved during washing or styling. This might be better suited for those with oily, fine to medium hair types.
Originaly posted on shuuemuraartofhair-usa.com
sajjas_6601
51.760048109E12 09/10/2025
Must have trio
[This review was collected as part of a promotion.] It's gentle, effective, great scent & my hair feels healthy. I'd definitely recommend it to anyone struggling with dryness or frizzy 3B curls.
Originaly posted on shuuemuraartofhair-usa.com
htay83_7765
51.759794303E12 06/10/2025
I love the smell and the way my hair feels after
[This review was collected as part of a promotion.] I really like the Ashita shampoo! It has a pleasantly fresh floral-citrus scent that isn’t overpowering, and my hair feels soft and smooth after using it. It leaves my hair clean without drying it out — definitely one I’ll keep in my routine.
Originaly posted on shuuemuraartofhair-usa.com
maggiez21_8413
41.757944811E12 15/09/2025
Suitable for thicker hair types
[This review was collected as part of a promotion.] Suitable for thicker hair types, not as suitable for fine thin Asian hair. The packaging is sleek and looks expensive. Good value for money, product might weigh down your hair if it’s super fine
Originaly posted on shuuemuraartofhair-usa.com
GardeningGreekGirl
51.757612714E12 11/09/2025
Ashita Shampoo
Absolutely love the way my hair feels after using on my fine curly hair. It leaves it shiny and smooth without extra weight.
Originaly posted on shuuemuraartofhair-usa.com
swagcynthia_5078
31.75632934E12 27/08/2025
Feels soft, but bad ingredients
[This review was collected as part of a promotion.] The shampoo has good lather and smells nice after using. However, it has a lot of ingredients that are dry your hair out after long-time usage. After one use, it made my hair feel soft, but I definitely won’t continue using especially since I have curly hair.
Originaly posted on shuuemuraartofhair-usa.com
Reply from shu uemura art of hair 27/08/2025
hi swagcynthia_5078! thanks for reaching out about ashita supreme ultra smoothing shampoo. we are sorry to hear this is not your new favorite shampoo. we recommend trying our urban moisture curly hair set. this hair set for curly hair that nourishes and rebalances the moisture levels in the hair without weighing down strands and leaves a healthy glow. we thank you for your feedback and we will be sure to share it with our team.
saminaq3_1328
51.755725406E12 20/08/2025
Free to try and now obsessed, leaves hair soft, sm
[This review was collected as part of a promotion.] I received this shampoo free to try and it honestly feels like a salon wash at home. It lathers really nicely, smells amazing, and makes my hair feel super clean without stripping it. After using it, my hair feels soft, smooth, and way more manageable. A little goes a long way, and it pairs perfectly with the serum and mask. Definitely worth it if you’re looking for a luxe shampoo that delivers results.
Originaly posted on shuuemuraartofhair-usa.com
jessicaC
51.755642604E12 19/08/2025
Hair super shine and clean!
[This review was collected as part of a promotion.] The quality of this shampoo is top-notch. It foams up with just a small amount and feels like silk when applied. It smells like a clean perfume. I love it. It moisturizes so much that my hair dries shiny and frizz-free. My hair is straight, and with this shampoo, I don't need to straighten. I wash my hair every other day and it stays clean. Its bottle is elegant, and I love all the benefits my hair has had when I complement it with the Shu Uemura mask and serum kit.
Originaly posted on shuuemuraartofhair-usa.com
kimonec_5408
41.755623709E12 19/08/2025
The Most amazing shampoo
[This review was collected as part of a promotion.] The packaging is very amazing along with the scent. The texture leave an amazing feeling on your hair. The effectiveness is great along with the value for money.
Originaly posted on shuuemuraartofhair-usa.com
alyssaraegrillo_6615
21.755612092E12 19/08/2025
Would not recommend
[This review was collected as part of a promotion.] Out of all the products I have from this brand this one is my favorite. I had to use multiple rinses for my hair to feel remotely clean. I usually double cleanse but I felt I had to scrub unnecessarily hard to feel clean. It does smell good but not enough for me to want to use it again.
Originaly posted on shuuemuraartofhair-usa.com
Reply from shu uemura art of hair 19/08/2025
Hi alyssaraegrillo_6615, We are sorry to hear you did not get the results you were expecting after using ashita supreme ultra smoothing shampoo. This silicone- and paraben-free shampoo intensely cleanses and removes product buildup while detangling for long-lasting frizz control. Thank you for taking the time to write a review.
shivanit10_8762
51.754835323E12 10/08/2025
Get this shampoo
[This review was collected as part of a promotion.] Firstly, absolutely love the packaging, it’s so cute. Secondly, it really made my hair silky smooth, helped in controlling my frizziness. It’s got a pretty nice scent as well.
Originaly posted on shuuemuraartofhair-usa.com
melomood_913
41.754704809E12 08/08/2025
Makes hair feel clean
[This review was collected as part of a promotion.] I received this product in exchange for my honest review. I like using this shampoo because it makes my hair feel really clean after. My hair is noticeably softer and less frizzy after using. The scent is a little strong and more on the masculine side but it’s not bad
Originaly posted on shuuemuraartofhair-usa.com
haileyt80_9691
51.754061311E12 01/08/2025
love it
[This review was collected as part of a promotion.] i’m obsessed with this shampoo. it smells great, is long lasting, makes my hair look and feel smooth and voluminous without getting dirty fast and has an overall luxurious feel.
Originaly posted on shuuemuraartofhair-usa.com
fahridam_6165
51.753909206E12 30/07/2025
Amazing shampoo
[This review was collected as part of a promotion.] This shampoo is one of the better ones I've tried in my lifetime! It has a very lovely scent. It is effective in getting my hair nice and clean all the way from the bottom to the root! I also love the black bottle it comes in. It looks so sleek on my bathroom shelf!
Originaly posted on shuuemuraartofhair-usa.com
Annie
51.753718407E12 28/07/2025
Awesome Shampoo
This was my first time trying this shampoo. It’s awesome! Makes your hair very shiny and healthy looking. Very soft and easy to brush through. I use it with the conditioner. I feel it’s the best out of the entire line.
Originaly posted on shuuemuraartofhair-usa.com
adsjenn_7187
41.752981306E12 19/07/2025
Smells lovely and woks well
[This review was collected as part of a promotion.] Solid shampoo! It cleans well and leaves my scalp feeling refreshed without drying out my hair. The scent is luxurious like the rest of the Ashita Supreme line, which I love. Nothing super groundbreaking, but it does what it’s supposed to do and feels like a treat in the shower. Looks luxurious!
Originaly posted on shuuemuraartofhair-usa.com
carrieannpizarro_1929
51.75285171E12 18/07/2025
Perfection
[This review was collected as part of a promotion.] If there is no other product that you try from this line, please let this be the one you do try. The texture is silky, the scent smells like a spa day and it’s a beautiful clear color. The packaging is sleek and it’s one of the best shampoos I’ve used for my curls. I tried using it on a blow out day, perfection.
Originaly posted on shuuemuraartofhair-usa.com
laamisat_1728
51.752800403E12 17/07/2025
Smooth and shiny hair
[This review was collected as part of a promotion.] I love the packaging the bottles are amazing and super longlasting a little goes a long way i have been using it for months and gives me such nice shiny hair
Originaly posted on shuuemuraartofhair-usa.com
victoriad175_2395
51.752346808E12 12/07/2025
Smells beautiful
[This review was collected as part of a promotion.] I love the scent! The shampoo left my hair smelling good and super silky. I love the sleek black packaging with the red writing. I don’t think I’d buy it only because it’s out of my budget.
Originaly posted on shuuemuraartofhair-usa.com
celesteinbloom17_9696
41.752197405E12 10/07/2025
Feels Amazing on my hair!
[This review was collected as part of a promotion.] This shampoo bottle looks very aesthetic in the shower. It has a great scent and I love how it lathers and feels on my hair. Would definitely recommend.
Originaly posted on shuuemuraartofhair-usa.com
crystalg300_6640
51.752197405E12 10/07/2025
Would get again
[This review was collected as part of a promotion.] This product was gifted to me In exchange for my honest review. I am so picky with my shampoos as I dye my hair black and like to preserve the color. This shampoo is so nice it doesn’t strip my color or dry my hair out. It just cleans my hair and leaves it smelling good. I love the gel like texture and the foam is *chef kiss* def worth the price. Not to mention the packaging is so sleek
Originaly posted on shuuemuraartofhair-usa.com
yeseniar106_9375
31.752166504E12 10/07/2025
Cute bottle, strong scent
[This review was collected as part of a promotion.] I love the packaging and the feel of this container. The scent is strong when you first use it, but it does diminish though out the day. I really wanted to love this product, but I personally didn’t notice too much of a change. The scent was really nice, but other than that, not too much of a change.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 10/07/2025
Hi yeseniar106_9375, We are sorry to hear you did not see a change in your hair after using ashita supreme ultra smoothing shampoo. We are happy to hear you enjoyed the scent. Thank you for your feedback, we will share them with our team.
dianaq28_4339
51.751930105E12 07/07/2025
Luxury in a bottle!
[This review was collected as part of a promotion.] This shampoo did such a great job in cleansing without overdrying. It has a mild pleasant smell and hair felt nourished ! Used only 3 times a week as a luxurious hair treatment.
Originaly posted on shuuemuraartofhair-usa.com
quynht20_8879
51.751942705E12 07/07/2025
Like it so much
[This review was collected as part of a promotion.] Tried the Ashita Supreme Shampoo and loved it! It gently cleanses while leaving my hair super soft, smooth, and shiny. No dryness or frizz after washing. Smells amazing and feels luxurious—like a spa experience in a bottle. Great for damaged hair!
Originaly posted on shuuemuraartofhair-usa.com
justsoniia_8737
51.751868907E12 07/07/2025
Perfect
[This review was collected as part of a promotion.] I am so glad to discover this brand. The quality is really great. I have curly hair and this shampoo is very gentle on my hair and did not dry it. The packaging is classy and convenient. Also it smells so good. Totally worth it !
Originaly posted on shuuemuraartofhair-usa.com
danielab7_388
51.751578204E12 03/07/2025
Small bottle but powerful benefits for your hair
[This review was collected as part of a promotion.] This shampoo is a bit on the small side of shampoos but the material inside does a delightful job at restoring my brittle hair to a healthy bouncy shade of brown strands.The smell is strong but doesn't smell bad. Its needs more product in a bigger container for the long thick hair girlies like myself. Overall it's impressive shampoo for a small pricey bottle.
Originaly posted on shuuemuraartofhair-usa.com
katew42_5944
41.751588106E12 03/07/2025
Decent Shampoo
[This review was collected as part of a promotion.] It works as shampoo does, and has a pleasant scent… but for the price I would have expected more of a difference in my hair from other more affordable shampoo’s.
Originaly posted on shuuemuraartofhair-usa.com
avenir_1336
31.752165944E12 10/07/2025
Ashita supreme hair shampoo
[This review was collected as part of a promotion.] The product comes out easily from the bottle. The product itself I thought it would be more soapy when washing my hair, but it wasn’t kind of felt like I had to watch it twice, but that could just be me. The scent also smells like a hair salon mixed with a male scent That’s very light. Another thing I don’t like about the product is the wording on the product itself. It’s very hard to read with the red letters, especially of being tiny.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 10/07/2025
Hi avenir_1336, We are sorry to hear you did not get the results you were expecting after using ashita supreme smoothing shampoo. The opinions of our consumers are important to us when making decisions about our products. We will forward your comments about the packaging to our Product Development Team. Thank you for sampling our products.
jessicar713_4693
51.751340603E12 30/06/2025
Smells amazing
[This review was collected as part of a promotion.] This shampoo works very good at moisturizing and smells really good. It is a little small for the price range but if used with the hair mask it is a plus.
Originaly posted on shuuemuraartofhair-usa.com
yoyoh_8844
51.751340603E12 30/06/2025
I would repurchase it
[This review was collected as part of a promotion.] I wish this shampoo was a bigger size because it's so good that I almost used it up. It leaves a cleaning feel while leaving your scalp hydrated and not over cleansing. This is an expensive product that totally pays off for its price.
Originaly posted on shuuemuraartofhair-usa.com
thuyle202_3613
51.751305511E12 30/06/2025
Soft hair
[This review was collected as part of a promotion.] I really like this shampoo. It cleans my hair well and makes it feel soft and healthy. My hair looks smooth and not dry. The texture is nice and it smells good.
Originaly posted on shuuemuraartofhair-usa.com
edens1e2f_6919
51.751254216E12 29/06/2025
Lovely shampoo
[This review was collected as part of a promotion.] Love this shampoo and it smells so good! The texture is nice and it lathers nicely. The packaging is nice and for the cost I would recommend this shampoo. My hair feels soft and lasts long.
Originaly posted on shuuemuraartofhair-usa.com
catarineginartrossi_5968
51.751302827E12 30/06/2025
Premium for frizz
[This review was collected as part of a promotion.] Rich lather, divine floral scent. Luxe bottle, salon-quality smoothness but pricey. Worth the splurge!premium Works, só nice!! ⭐⭐⭐⭐☆ (4/5)
Originaly posted on shuuemuraartofhair-usa.com
karenl240_9746
51.751280311E12 30/06/2025
Great Frizz control and smells good
[This review was collected as part of a promotion.] I wasn’t expecting to love this as much as I do! My hair felt instantly softer and smoother after just one wash. It lathers beautifully, smells luxurious, and actually controls my frizz without making my roots greasy. Pricey, yes—but a little goes a long way and it feels like a salon treatment at home.
Originaly posted on shuuemuraartofhair-usa.com
thanhq1_1157
51.751155204E12 28/06/2025
A luxury product for your hair
[This review was collected as part of a promotion.] I received this product in exchange for an honest review. It’s a highly effective luxury shampoo that delivers on its promises of smoothing, hydrating, and revitalizing hair, especially for my medium to thick hair. The smell is amazing and the packaging is look like high end product. It’s a premium hair shampoo so the price is higher than other products.
Originaly posted on shuuemuraartofhair-usa.com
belmah2_4062
51.751155204E12 28/06/2025
Great smoothing shampoo!
[This review was collected as part of a promotion.] This shampoo tamed my hair and made it sleeker and smoother. It didn’t flatten it, or make it greasy, like some smoothing products do. I like the scent and the packaging. Will be repurchasing.
Originaly posted on shuuemuraartofhair-usa.com
redsonya69_2181
51.751155204E12 28/06/2025
One of the best shampoos on the market
[This review was collected as part of a promotion.] I enjoy thick shampoo if you understand what I mean not that watered down stuff. The kind that actually cleans your hair. This is definitely on or those. It’s so good. My hair felt so clean after using this product. I followed up with the hair mask and serum and my hair looked as though I just left the salon. I highly recommend this product.
Originaly posted on shuuemuraartofhair-usa.com
jennyannwg_5403
41.751155204E12 28/06/2025
Very good shampoo but there are better options!
[This review was collected as part of a promotion.] It smells like a rich person’s hotel/golf course shampoo. It gives softness and adds moisture to the hair. My husband and I have been using this and we like it. The anti-frizz part I can’t really tell because it’s not noticeable. It made our hair shiny. The price point I think is very expensive but it’s a given that Shu Uemura is considered a luxury hair product brand. The shampoo cap easily breaks.
Originaly posted on shuuemuraartofhair-usa.com
gika_986
51.751165105E12 28/06/2025
My hair is screaming hydrates
[This review was collected as part of a promotion.] My hair has been very hydrated since I started using this combo with the serum every single wash for a month now which I haven’t seen my hair that soft detangle free long time ago. Loved the bottle looks luxurious and scent is so divine. I was my hair every 5 days but I noticed that my hair also doesn’t get so much oily between the washes as it used to look before. My waves still looks bouncy and alive after a long week
Originaly posted on shuuemuraartofhair-usa.com
camilao119_6288
51.751146205E12 28/06/2025
Cleans hair great!!
[This review was collected as part of a promotion.] Feels really good and felt like it cleaned my hair amazingly. It smelled really good and is something that I’d definitely recommend to others. It came in a box and in an easy to use bottle. It’s definitely worth the price and everyone should have it!
Originaly posted on shuuemuraartofhair-usa.com
jay2525_9639
51.751146205E12 28/06/2025
Perfume like scent
[This review was collected as part of a promotion.] I never heard of this brand before receiving and trying it. I enjoyed the scent of shampoo and reminded me of a spa with its fresh scent; It has a light perfume scent which I really enjoyed. For the value of money, I don't think it's worth buying because there's not much product in the bottle and I have a lot of hair and it's more on the thick side. The shampoo is clear has a thick consistency and lathers nicely. For the price point, I wouldn't recommend it.
Originaly posted on shuuemuraartofhair-usa.com
meredithh42_186
21.751480692E12 02/07/2025
Very moisturizing and will tame frizz at crown (bu
[This review was collected as part of a promotion.] This bottle looks like art in my shower! I have naturally fine hair, but long thick extensions. I think this is a great (emphasis on) “moisturizing” shampoo. This shampoo is not for fine or thin hair as it left my roots greasy, otherwise it smells incredible and is worth the price if you’re looking for moisture to tame frizz on your crown!
I received this product for free in exchange for my honest review.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 02/07/2025
hi there, thanks for your feedback on ashita supreme ultra smoothing shampoo. how exquisite that our packaging elevates your shower. we note your discerning observation that ashita supreme ukltra smoothing shampoo, renowned for its profound moisture, may be richer than ideal for fine hair, yet perfect for taming frizz and providing hydration. we also do not test on extensions and recommend contacting their manufacturer for optimal usage guidelines. we'll be sure to share your feedback with our internal teams for review.
alishac2_1945
51.751146205E12 28/06/2025
Great lather
[This review was collected as part of a promotion.] This shampoo has great lather. My hair feels clean after using but not stripped. The scent is very mild which is on par with the rest of the products. The packaging is still very sleek.
Originaly posted on shuuemuraartofhair-usa.com
skincareandi_3551
51.751145307E12 28/06/2025
Soft & smooth
[This review was collected as part of a promotion.] This shampoo feels like a treat every time I use it. It lathers beautifully and leaves my scalp feeling clean without stripping the moisture from my hair. After washing, my strands already feel softer and smoother before I even condition. Paired with the mask and serum, this creates a full routine that delivers real results for thick, unruly hair.
Originaly posted on shuuemuraartofhair-usa.com
jocelynd56_9943
41.750986908E12 26/06/2025
Good but not for the price
[This review was collected as part of a promotion.] I think this was a great product but for the size. I would not purchase it right away. A little does go a long way but It’s hard when you have a lot of hair to account for
Originaly posted on shuuemuraartofhair-usa.com
kdalton_5244
51.751129111E12 28/06/2025
Worth the Repurchase!
[This review was collected as part of a promotion.] This smells so sensual and sexy - I got so many compliments on this in my hair. The packaging is perfect too - easy to grab and squeeze out - although hope they have a bigger size in the future! The shampoo worked great as well, I tried is as part of the 3 step line, as well as on its own with a different conditioner and it always performed well. It cleaned my hair, didn’t weigh it down, and made my hair feel great, I’ll be repurchasing this for sure!
Originaly posted on shuuemuraartofhair-usa.com
rachelm948_3370
51.751152508E12 28/06/2025
Effective and smells amazing
[This review was collected as part of a promotion.] Such an effective shampoo. Love the smell, super rich and not too feminine. Makes my hair feel really clean, and lathers up well. I can really tell the difference when using this instead of a cheaper drug store shampoo.
Originaly posted on shuuemuraartofhair-usa.com
mirellasage_9969
31.751474922E12 02/07/2025
A little drying, but better when using all 3
[This review was collected as part of a promotion.] This was my least favorite of the items I tried. It left my hair very dry and difficult to brush. It’s not as bad when used with the other items but for bleached hair I would not use this as a stand alone. It has the same great smell as the other or from this line, and weighty strong packaging. Would be probably be best for people with less processed hair.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 02/07/2025
hi there, thanks for your feedback on ashita supreme ultra smoothing shampoo. we're sorry to hear ashita supreme ultra smoothing shampoo, was less suited for your highly bleached hair when used alone. for such delicate hair, the full collection ritual truly elevates the experience. we're delighted you enjoyed the signature fragrance and exquisite packaging. we'll be sure to pass along your feedback to the appropriate department.
karlamcnulty_2552
51.751127309E12 28/06/2025
Just yes!
[This review was collected as part of a promotion.] This shampoo leaves my hair feeling super clean but still soft and smooth. My frizz has reduced and my hair looks shinier after every wash. It feels so luxurious to use!
Originaly posted on shuuemuraartofhair-usa.com
beautyjunkie531_8020
51.751127309E12 28/06/2025
Love this set!
[This review was collected as part of a promotion.] I enjoyed using the combination of the serum hair mask and the shampoo. It was definitely a game changer for me. It helped my hair to be more silky and smooth and not frizzy at all especially during the high humidity days. The scent was divine and I would definitely buy this again
Originaly posted on shuuemuraartofhair-usa.com
rymarash_7157
51.751127309E12 28/06/2025
This is not just a step in cleansing, but the begi
[This review was collected as part of a promotion.] At first glance, Ashita Supreme shampoo impresses - a laconic, stylish bottle. And it really lives up to expectations.
Texture - silky, soft, easily foams even in small quantities.
Aroma - exquisite and delicate, like in an expensive spa, leaves a pleasant trail on the hair.
Feelings - the shampoo gently cleanses without drying out, and after the first wash, the hair becomes noticeably smoother, shinier and moisturized.
This is truly multifunctional care.
Price - justifies, the shampoo is economical to use and works as a full-fledged care with a post-salon effect.
Originaly posted on shuuemuraartofhair-usa.com
cynthiamariaa_6053
51.750962614E12 26/06/2025
Amazing!
[This review was collected as part of a promotion.] I used this shampoo the other day and I really enjoyed it! It really made my overall hair feel so clean and soft I really liked using this for my hair!
Originaly posted on shuuemuraartofhair-usa.com
madisong268_106
51.750954506E12 26/06/2025
Spa-Like
[This review was collected as part of a promotion.] This product made my hair so smooth and luscious! From the shininess to the texture, this product is well worth the money. I also love the high-end scent and packaging.
Originaly posted on shuuemuraartofhair-usa.com
crowdtapfanatic_4538
11.75105109E12 27/06/2025
Overrated
[This review was collected as part of a promotion.] I was expecting good results from this shampoo especially with the brand name which is supposed to be quality however my expectations fell short this shampoo doesn't lather and it also leaves my hair oily needing another shampoo I think it is overrated.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 27/06/2025
hi there, thanks for your feedback on ashita supreme ultra smoothing shampoo. we're sorry to hear about your experience. our formulations are crafted with unique textures to deliver specific benefits, an d while we strive for an exceptional experience for all, we recognize that every hair type interacts uniquely. we'll be sure to share your feedback with the appropriate department.
ttdl13_752
31.751051519E12 27/06/2025
Overly moisturizing
[This review was collected as part of a promotion.] This made my hair look greasy way faster than normal shampoos do. I normally wash my hair every 2-3 days so if I was washing it in-between that after going to the gym it worked well for that but I wouldn't switch to it as my new regular shampoo. I did like how it smelled though, it's more herbally than floral which is unique.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 27/06/2025
hi there, thanks for your feedback on ashita supreme ultra smoothing shampoo. we're delighted to hear you appreciate its scent. we understand your observation regarding its performance for daily use and how it suited your post-gym routine. your perspective on its interaction with your hair's natural oils is truly valuable to us, as it helps us understand the diverse experiences our cherished clients have. we always strive for excellence, and your honest feedback helps us immensely.
alirn13_1349
41.751026508E12 27/06/2025
Amazing Product Line!
[This review was collected as part of a promotion.] The Ashita Supreme line are some of the best hair products I’ve ever used. All of the products in this line smell like I just got my hair done at an expensive salon. They make my hair shiny and less frizzy as well!
Originaly posted on shuuemuraartofhair-usa.com
karlad172_971
51.750953609E12 26/06/2025
Essential
[This review was collected as part of a promotion.] Makes your hair super shiny I was never one to buy on brand shampoo conditioners and masks but definitely worth buying !!! Especially if that’s something you’re interested in trying for the first time makes my hair smell super good !!!!
Originaly posted on shuuemuraartofhair-usa.com
anaelez_3214
41.750953609E12 26/06/2025
Soft, Shiny Hair
[This review was collected as part of a promotion.] I have mixed feelings about this shampoo. While it does a great job of making my hair look shiny, feel soft, smell great, and I had less breakage than usual while using it, it missed the mark in a few ways. It didn't do much for my frizz (I live in a humid place, so no shocker there), and I didn't find that my hair stayed clean for as long between washes. I try to wash my hair twice a week, since it's colored. I was often needing to wash my hair three or four times a week, and my bangs every other day while using this shampoo. I think it's a lovely product that has its benefits for sure, and I think it would be perfect in a different climate, but unfortunately, I don't think it's currently the right shampoo for me.
Originaly posted on shuuemuraartofhair-usa.com
lisaa362_4818
51.750953609E12 26/06/2025
Three Steps for Refreshed Hair!
[This review was collected as part of a promotion.] The Ashita Supreme Hair Mask, Serum, and Shampoo is a great hair routine for refreshed feeling hair! Use separately, or as a routine together and your hair will feel so much softer, smoother, and healthier!
Originaly posted on shuuemuraartofhair-usa.com
korik8_1285
41.750953609E12 26/06/2025
Not bad
[This review was collected as part of a promotion.] Okay to be honest … I don’t usually notice a difference in most shampoos. It doesn’t leave my hair stripped feeling or anything. But I think the real workhorse here is the conditioner and serum. The shampoo also leans a bit masculine in scent so I might give it to my husband instead.
Originaly posted on shuuemuraartofhair-usa.com
laurenmika8_2638
51.750953609E12 26/06/2025
Frizzy Hair Must Have!!!
[This review was collected as part of a promotion.] I really enjoyed this shampoo. I have thick hair and I was having trouble with having hair product left behind and I feel that every product I tried only weighed my hair down and made it oily. The Ashita Supreme shampoo did an amazing job at clarifying my hair while also smoothing my hair from frizz and adding shine. I live in Texas and the humidity is no joke, This shampoo has definitely helped and it actually smells amazing!!!
Originaly posted on shuuemuraartofhair-usa.com
veronicaf185_1086
51.750953609E12 26/06/2025
Worth it
[This review was collected as part of a promotion.] Okkkk so I wasn’t sure if I’d like it because I has mixed reviews on the serum but I like how this feels on my hair and the smell is good to layer with. I’d pick this up again for sure
Originaly posted on shuuemuraartofhair-usa.com
maireadr_2376
31.751051984E12 27/06/2025
Ashita shampoo
[This review was collected as part of a promotion.] I feel like this shampoo is just ok. It doesn’t lather at all in your hands, and it has an almost jelly like texture. You have to put it in your hair and then scrub. I didn’t mind the scent, it wasn’t too overpowering. However, I didn’t think that this shampoo did anything special for my hair or scalp. It got the job done I guess but I don’t think it is worth the price tag.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 27/06/2025
hi there, thanks for your feedback on ashita supreme ultra smoothing shampoo. our formulations are crafted to deliver their exquisite benefits in a distinct manner, often activating fully once applied to the hair. we're delighted to hear you're a fan of its scent. your insights into its performance are incredibly important to us as we continuously ensure that every experience with our products are exceptional.
crush_jazz_2559
51.750860906E12 25/06/2025
I will be purchasing this line once I run out!
[This review was collected as part of a promotion.] I really enjoy this shampoo. It's very clarifying and gets rid of build up (don't forget to double wash, queens). A little goes a long way. It suds up very nicely. It smells very natural, like you're in a forest under a tree. The packaging on this is sleek. Usually I'm not a fan of plastic packaging, but the way this bottle fits in your hand is so satisfying. It's not flimsy, but when you squeeze, the product comes out nicely. You can see through the bottle, I think it's supposed to represent and clarifying this shampoo is. I'm actually quite impressed.
Originaly posted on shuuemuraartofhair-usa.com
kaitlin313_140
51.75078081E12 24/06/2025
Smooth hair
[This review was collected as part of a promotion.] Great shampoo. Smell is nice, packing is sleek and pretty. Would purchase this again. Texture is good. And also seems very effective. Hair is smoother
Originaly posted on shuuemuraartofhair-usa.com
jacqmorr_4757
41.750768214E12 24/06/2025
Great shampoo
[This review was collected as part of a promotion.] I really enjoyed this shampoo! I used it with the entire system, and it definitely helps smooth my frizz without weighing my thick hair down. Scent definitely lingers, would continue to use!
Originaly posted on shuuemuraartofhair-usa.com
paolaaarmz_6046
51.750763709E12 24/06/2025
Only if you want to feel luxurious
[This review was collected as part of a promotion.] This shampoo feels so luxurious. I like how it’s super gentle on my scalp but still gives that fresh foamy cleanse. My hair feels more healthier and bouncy after using this product for over a month now!
Originaly posted on shuuemuraartofhair-usa.com
emrosely1_2069
51.750713306E12 23/06/2025
The best
[This review was collected as part of a promotion.] I am obsessed with this line and this brand: my hair has never looked and felt better. I will repurchase every product in this line based on my results. The packaging is super chic and I like the scent. Very very happy.
Originaly posted on shuuemuraartofhair-usa.com
medgirl2001_1056
51.750651206E12 23/06/2025
Lathers well
[This review was collected as part of a promotion.] This shampoo feels really good on my scalp. It has a good amount of lather. It comes in nice sleek packaging. I’m not a huge fan of the scent, and wish it had a “cleaner” scent.
Originaly posted on shuuemuraartofhair-usa.com
jachunter_1152
51.75052071E12 21/06/2025
Great consistency!
[This review was collected as part of a promotion.] This has a great consistency and have a nice clean scent. It defined my curls for sure! Highly recommend if you have textured and a lot of hair. Easy to use too.
Originaly posted on shuuemuraartofhair-usa.com
smarie921_9474
21.751049009E12 27/06/2025
Potential to be great, just didn’t work for me.
[This review was collected as part of a promotion.] Rally nice subtle scent , nice packaging but I didn’t like how it made my hair feel, it felt like it was being stripped of its moisture . But that’s just with my hair
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 27/06/2025
hi there, thanks for your feedback on ashita supreme ultra smnoothing shampoo. it's wonderful to hear that the subtle scent and exquisite packaging resonated with you. we're sorry to learn that it didn't quite deliver the moisturizing feel you hoped for, and that your hair felt a little stripped. we'll be sure to share your feedback with our internal teams.
arimatan_8000
51.750460403E12 20/06/2025
I love it so much!
[This review was collected as part of a promotion.] I love this line so much. I use so little at a time because I never want it to run out. It’s the best hair line I’ve used and it makes my hair feel soo soft and healthy. The smell is so pleasant! I love the way the bottles are all different too.
Originaly posted on shuuemuraartofhair-usa.com
itsmemarluys_8931
51.750509007E12 21/06/2025
Shampooo de lujo!
[This review was collected as part of a promotion.] I love the smell of this shampoo. Its ingredients have given my hair shine, softness, hydration, and, most of all, love. It’s super effective for all hair types. The packaging prevents product waste, and its price makes it even more expensive in terms of quality. I love it!
Originaly posted on shuuemuraartofhair-usa.com
diosmairisa_1785
51.750371308E12 19/06/2025
Waooo!
[This review was collected as part of a promotion.] I love that it leaves my hair smooth but not feeling heavy at all. the packaging is super sleek and i love the squeeze bottle.
Smells wonderful, hair very manageable after using this product!
Originaly posted on shuuemuraartofhair-usa.com
debbyvukaj_6459
41.750307404E12 19/06/2025
High quality shampoo
[This review was collected as part of a promotion.] I like the packaging. Very sleek and sophisticated. It smells nice. It shampooed well without weighing it down. Performs like a high end shampoo
Originaly posted on shuuemuraartofhair-usa.com
pennyp16_7608
51.750221025E12 18/06/2025
Great shampoo conditioner combo but pricy!
[This review was collected as part of a promotion.] My hair is naturally frizzy,dry, thick, and coarse. Since using this conditioner and shampoo combo, it’s been game changing. Elegant and lasting scent leaves my hair smelling good for hours! My hair is way silkier and smooth now. Packaging is minimal which i didn’t really care for.
Originaly posted on shuuemuraartofhair-usa.com
sandrag1818_9515
51.750133704E12 17/06/2025
My favorite shampoo
[This review was collected as part of a promotion.] Since starting to use Ashita Ultra Smoothing Shampoo, I've noticed a significant improvement in the health and manageability of my hair. I have long, thick hair that tends to become frizzy easily, especially with the unpredictable NYC weather. However, after incorporating this shampoo into my daily routine, my frizz has greatly decreased. My hair now feels more hydrated, silky, and has a beautiful shine. I’ve been using it alongside the treatment mask and serum, and together they’ve transformed my hair. I absolutely love this brand!
Originaly posted on shuuemuraartofhair-usa.com
ritamarg13_1126
41.750100406E12 16/06/2025
Good shampoo!
[This review was collected as part of a promotion.] Good shampoo! It’s smells great and I feel gives me a thorough clean. The backpacking is very nice but I feel there can be more product. You will go through it quick.
Originaly posted on shuuemuraartofhair-usa.com
allisonc57_4120
51.750047303E12 16/06/2025
Smells so good
[This review was collected as part of a promotion.] Smells so luxurious and like a spa. I love that it leaves my hair smooth but not feeling heavy at all. The packaging is super sleek and I love the squeeze bottle
Originaly posted on shuuemuraartofhair-usa.com
beautybay_2198
51.750126505E12 16/06/2025
Gentle Feels
[This review was collected as part of a promotion.] I’ve been using this shampoo for a few weeks now, and it’s been a game-changer for my hair. My scalp tends to get dry, but this formula is gentle and hydrating without feeling heavy or greasy. It lathers up nicely with just a small amount, and it rinses clean without any residue. It paired really nicely with the treatment mask, my curls were really soft and easy to tangle so that’s a define plus for me. Great results and gentle on my hair, though I wish the bottle was a little more affordable. Still, it’s worth it for how healthy and clean my hair feels.
Originaly posted on shuuemuraartofhair-usa.com
jannne20222023_2120
41.750084206E12 16/06/2025
Nice shampoo
[This review was collected as part of a promotion.] This shampoo has a strong luxurious scent. It has helped my hair become softer and less frizzy. Love that it’s silicone and sulfate free. Packaging is nice
Originaly posted on shuuemuraartofhair-usa.com
onlyadream_7587
51.749939311E12 14/06/2025
Ashita Shampoo 🫶
[This review was collected as part of a promotion.] I used to only use drugstore shampoo but after using the Ashita ultra smoothing shampoo, I’ve noticed a big difference in the health and frizz level of my hair. I have long, thick hair that gets easily frizzy because of the California sun. After using this daily, I noticed significantly less frizz and my hair feels more hydrated, silky, and shiny. I used this shampoo alongside the treatment mask, and serum and it’s been the best thing for my hair. I just love this brand so much!
Originaly posted on shuuemuraartofhair-usa.com
erikac200_3975
51.749940214E12 14/06/2025
Incredible shampoo
[This review was collected as part of a promotion.] Absolutely love this shampoo! It made my hair feel completely moisturized and very shiny. I do feel you get the value for the price of this product and I love the packaging too.
Originaly posted on shuuemuraartofhair-usa.com
susiee18_3577
41.749861904E12 13/06/2025
Strong scent
[This review was collected as part of a promotion.] Super strong scent of male perfume if you don’t care for that this won’t be for you, besides that it worked great it’s a bit pricey to, packaging looks really good though!!
Originaly posted on shuuemuraartofhair-usa.com
shereepoints99_3705
31.750271082E12 18/06/2025
Smells so good!
[This review was collected as part of a promotion.] Smells great and definitely cleans the hair and scalp really well. Also smells so freaking good. I love the packaging it’s so sleek. I don’t know that it’s worth the money tho.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 18/06/2025
hi there, thanks for your feedback on ashita supreme ultra smoothing shampoo. we're glad you enjoy the cleansing effectiveness, the fragrance, and the sleek packaging. we understand your concerns and we'll be sure to pass this along to the appropriate department.
anag741_3223
51.749824106E12 13/06/2025
Worth the money
[This review was collected as part of a promotion.] This shampoo gently cleansed my hair while also feeling soft, smooth, and nourished. It lathers well, smells amazing, and helps reduce frizz without stripping moisture. My hair feels fresh and silky after just one wash. This is perfect if you want a shampoo that feels both luxurious and effective.
Originaly posted on shuuemuraartofhair-usa.com
anam559_6037
51.749859216E12 13/06/2025
Healthy and beautiful hair
[This review was collected as part of a promotion.] It's the first time I've had the opportunity to try the #Shu Uemura Art ot Hair products. This shampoo of the #Ashita Supreme line is incredible. From the first day of use, it revitalizes your hair, leaving it soft and silky and, most importantly, leaves your scalp super clean. Just a small amount of product is enough to wash your hair well because it creates a lot of foam. It has a slight fresh floral aroma, the black bottle and red letters make it look like an expensive beauty salon product, it is also very practical when using it because it has a mouthpiece and makes you not waste product. I highly recommend this product because your hair looks very healthy and beautiful. Thank you #Influenster
Originaly posted on shuuemuraartofhair-usa.com
nataliam340_1670
51.749784504E12 12/06/2025
Scent
[This review was collected as part of a promotion.] They are the best product ever!! Leave your hair soft and it definitely do the job. Smells clean and the saddest part is for the price is not enough. I thing is over priced.
Originaly posted on shuuemuraartofhair-usa.com
saraw249_9318
51.749787206E12 13/06/2025
Great shampoo
[This review was collected as part of a promotion.] This shampoo is wonderful! The packaging is cute and sleek. It smells really good and I like the texture as well. It makes my hair nice and shiny and smooth.
Originaly posted on shuuemuraartofhair-usa.com
RachelP
41.749784504E12 12/06/2025
Nice Scent
[This review was collected as part of a promotion.] Pretty scent. Felt nice but I have felt better. I won’t buy again but I will finish the bottle. Didn’t buy with my own money and would’ve been let down a little if I did, only because i’ve had better experiences with better prices
Originaly posted on shuuemuraartofhair-usa.com
mimiphan2_2781
41.749732308E12 12/06/2025
good
[This review was collected as part of a promotion.] good shampoo - i don’t think it does anything crazy good but i do like it. it cleans my hair and does help with frizz a little.
its not the best but its good overall
Originaly posted on shuuemuraartofhair-usa.com
beckiiocean_8564
51.74969542E12 11/06/2025
Amazing luxury shampoo!
[This review was collected as part of a promotion.] This shampoo was like love at first sight for me. I was excited to try these products because luxury hair products are always so good but I didn’t think I would like a shampoo so much. It lathered up so nicely and a little goes a long way which is great for the price. I love the smell, it’s a wonderful fresh scent that wasn’t too overpowering in my opinion. I have naturally straight, thin hair and this shampoo made it feel hydrated but didn’t weigh it down a bit. Most shampoos dry my hair out but this one left my hair smooth after I rinsed it out. I would also like to add that the bottles aesthetic is super cute, a nice sleek black look definitely gives luxury. The only downside to this shampoo is the amount of product you get for the price but if I can make this product last a decent amount of time, I will definitely be repurchasing when I run out.
Originaly posted on shuuemuraartofhair-usa.com
desteny02_2685
41.749732308E12 12/06/2025
yess
[This review was collected as part of a promotion.] Great shampoo. Smells amazing. I do wish it was alittle bigger for the price but besides that it’s one of my favorite products. Having all three together has my hair looking and feeling amazing.
Originaly posted on shuuemuraartofhair-usa.com
jennie111585_99
51.749577508E12 10/06/2025
Pairs well with brand products
[This review was collected as part of a promotion.] Effective right after use. Packaging is modern. Love the scent. Texture is more like conditioner. Good value for the money. See results after first use and more so after 3rd use.
Originaly posted on shuuemuraartofhair-usa.com
Ashita Supreme Regenerating Shampoo
300mlShu Uemura Pro - ashita supreme
Description
This shampoo thoroughly cleanses and nourishes hair. the lightweight formula helps smooth coarse, frizz prone hair and adds shine wile removing product build-up and impurities
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Shu Uemura Pro - ashita supreme
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Shu Uemura Pro - ashita supreme
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