crafted to amplify the charm of natural indigo with celebrated indigo atelier, buaisou, brought to life in the art of gifting.

in  the hometown of indigo dye, tokushima, japan, the best indigo is sourced, to bring to life creations that celebrate the art of indigo.

buaisou embodies a deep reverence for the craft, embracing the entirety of the indigo journey. from nurturing the indigo plants to the alchemical magic of transforming leaves into sukumo (fermented indigo), theirs is a symphony of dedication, played out across every stage of creation.

each piece they produce is a canvas, painted with the soul of indigo. the deep, mesmerizing hues are a testament to the harmonious marriage of nature and artistry. their hand-dyed indigo jeans, launched in 2018, are a testament to this commitment, each skein a testament to painstaking craftsmanship.

Urban Moisture Shampoo. Apply to wet hair, massaging into a rich lather from roots to ends. Rinse thoroughly.
Urban Moisture Conditioner. Apply generously from mid-lengths to ends, focusing on areas prone to dryness or damage. Gently comb through to ensure even distribution.
Moment of Hydration: Leave the conditioner on for 1-2 minutes to allow its nourishing ingredients to fully penetrate hair shafts.
Rinse thoroughly. Enjoy the sensation of soft, healthy-feeling hair.
Style as desired.

Help shield hair from the dehydrating effects of pollution and environmental stressors with the Urban Moisture Holiday Kit. This hydrating duo, featuring a gentle shampoo and replenishing conditioner, restores much-needed moisture for soft, manageable hair.

Value1: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • LAURETH-5 CARBOXYLIC ACID • COCAMIDE MIPA • GLYCERIN • AMODIMETHICONE • SODIUM CHLORIDE • POLYQUATERNIUM-10 • SODIUM LAURYL SULFATE • PPG-5-CETETH-20 • SODIUM BENZOATE • SODIUM HYDROXIDE • CITRIC ACID • PEG-55 PROPYLENE GLYCOL OLEATE • PROPYLENE GLYCOL • SALICYLIC ACID • PEG-60 HYDROGENATED CASTOR OIL • TOCOPHEROL • GLYCINE SOJA OIL / SOYBEAN OIL • ALCOHOL • HEXYL CINNAMAL • HYDROXYCITRONELLAL • CARAMEL • SAFFLOWER GLUCOSIDE • GENTIANA LUTEA ROOT EXTRACT • CORALLINA OFFICINALIS EXTRACT • PHENOXYETHANOL • MORINGA OLEIFERA SEED EXTRACT • SODIUM CITRATE • PARFUM / FRAGRANCE

Value2: AQUA / WATER / EAU • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • GLYCERIN • PEG-180 • POTATO STARCH MODIFIED • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • PHENOXYETHANOL • HYDROXYETHYLCELLULOSE • TRIDECETH-6 • TOCOPHEROL • GLYCINE SOJA OIL / SOYBEAN OIL • SODIUM PCA • CHLORHEXIDINE DIGLUCONATE • ALCOHOL • CETRIMONIUM CHLORIDE • SAFFLOWER GLUCOSIDE • HEXYL CINNAMAL • HYDROXYCITRONELLAL • GENTIANA LUTEA ROOT EXTRACT • MORINGA OLEIFERA SEED EXTRACT • CORALLINA OFFICINALIS EXTRACT • DISODIUM PHOSPHATE • CITRIC ACID • SODIUM CITRATE • PARFUM / FRAGRANCE