the ancestral power of sake kasu balanced by science

for centuries, sake kasu, known in japanese as “nihonshu” has been an ancestral beauty ingredient in japan known for its exceptional antioxidant properties.

sake is a japanese rice wine that is formed following the fermentation of rice. the japanese sake ritual is a traditional ceremony that involves the offering and consumption of sake. traditionally, this ritual is performed at special occasions, such as weddings and festivals.

as a result of its careful fermentation process, sake kasu is rich in enzymes and amino acids. it gently exfoliates the uppermost layers of skin, while minerals and vitamins boost the skin’s natural moisture-retaining properties. geishas were among the first to discover sake’s beautifying benefits. traditionally, they used sake in beauty routines, applying it as a lotion.

geishas were among the first to discover sake’s beautifying benefits.

as sake is rich in antioxidants, it helps protect the hair from environmental aggressors. other nutrients found in sake can also help strengthen the 

hair shaft, preventing damage and breakage.

sourced in ishikawa, japan, where the purity of landscapes are preserved.

a unique sake fermentation process in refined wooden barrels to further enhance the ingredient’s natural benefits.

enhances the appearance and texture of hair by boosting its suppleness, body, and sheen.

niacinamide, also known as vitamin b3, nicotinamide, or vitamin pp, is a potent ingredient commonly found in skincare products. it is valued for its 

antioxidant properties and soothing effects on the skin.

it helps with moisture retention, the coloration process dries out lengths. 

hydrated hair is more resilient and less prone to damage. niacinamide also promotes a healthy scalp by improving blood circulation and reducing inflammation. it enhances hair texture and touch for a smooth unified finish

protect and prolong the radiance of color treated hair.

unleash the full potential of luxurious color care.

protects hair color for up to 12 washes*.

*when using the complete color lustre system

color lustre: powered by science for radiant hair color

thanks to the powerful fusion of sake kasu extract and niacinamide, this color lustre color protecting range gently cleanses the hair and moisturise it, protecting professional color, and preventing it from fading in between salon visits. hair is left more vibrant with added shine. 

sake kasu extract

offers a potent antioxidant complex resulting from lees collected during the sake-making process

niacinamide

also known as vitamin b3, nicotinamide, or vitamin pp, is a potent ingredient commonly found in skincare products. it is valued for its antioxidant properties, soothing effects on the skin and protection from free radical cellular damage.

it helps with moisture retention, the coloration process dries out lengths. hydrated hair is more resilient and less prone to damage. niacinamide also promotes a healthy scalp by improving blood circulation and reducing inflammation. it enhances hair texture and touch for a smooth unified finish.