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Dia color, demi-permanent
color.
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portoflio includes 100% true-to-tone natural reflects.
Reverses melanin loss effects for 6 weeks of gloss color* :
Up to 70% grey coverage.
3x shinier hair**
Up to 92% natural origin formula***
*Instrumental & consumer tests.
**Instrumental test.
COLOR CAPSULE
Dia color Titan Brown.
A new palette of brown shades to augment your Dia color bussiness.
The perfect demi-permanent technology with 100% natural true-to-tone results & 3x more shine* to elevate your client’s brown hair. *instrumental test.
Multi-reflective browns to add gloss & dimension for all hair types & textures.
Discover the 10 new shades :
Titan Brown collection.
What about Dia color
tech?
Fills gaps from lost melanin and reinjects color inside the fiber.
Up to 92% natural origin*.
No ammonia.
*Maximum % of naturality across all shades of the range, with at least 84%.
Discover Dia color hair transformations on different hair types.
Dia color full protocol.
STEP 1
Metal Detox Pre-Treatment
OVERSTOCK
L'Oreal Professionnel - Metal Detox
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STEP 2
Dia color
L'Oreal Professionnel - Dia Color
See all 50 shades
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STEP 3
Dia Activateur Developer
L'Oreal Professionnel - Developers & Oxydants
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STEP 4
Metal Detox hair care
NEW ARRIVAL
L'Oreal Professionnel - Metal Detox
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