Dia color, demi-permanent 

color.

Dia color is an alkaline demi-permanent gloss color with no ammonia. The portoflio includes 100% true-to-tone natural reflects. 

Reverses melanin loss effects for 6 weeks of gloss color* : 

Up to 70% grey coverage.

3x shinier hair**

Up to 92% natural origin formula***

*Instrumental & consumer tests.

**Instrumental test.

What about Dia color 

tech?

Fills gaps from lost melanin and reinjects color inside the fiber. 

Up to 92% natural origin*. 

No ammonia.

*Maximum % of naturality across all shades of the range, with at least 84%.