crafted to amplify the charm of natural indigo with celebrated indigo atelier, buaisou, brought to life in the art of gifting.

in  the hometown of indigo dye, tokushima, japan, the best indigo is sourced, to bring to life creations that celebrate the art of indigo.

buaisou embodies a deep reverence for the craft, embracing the entirety of the indigo journey. from nurturing the indigo plants to the alchemical magic of transforming leaves into sukumo (fermented indigo), theirs is a symphony of dedication, played out across every stage of creation.

each piece they produce is a canvas, painted with the soul of indigo. the deep, mesmerizing hues are a testament to the harmonious marriage of nature and artistry. their hand-dyed indigo jeans, launched in 2018, are a testament to this commitment, each skein a testament to painstaking craftsmanship.

Izumi Tonic Shampoo: Apply to wet hair, massaging into a rich lather from roots to ends. Breathe in its refreshing scent and enjoy the gentle cleansing experience. Rinse thoroughly.
Izumi Tonic Hair Mask: After shampooing, apply a generous amount of the mask to damp hair, focusing on the mid-lengths and ends. Gently comb through to ensure even distribution.
Indulge in the Revitalizing Power of Nature: Leave the mask on for 5-10 minutes, allowing its beneficial ingredients to deeply nourish and strengthen each strand.
Rinse thoroughly: Feel the transformation as your hair becomes noticeably softer, smoother, and full of healthy-looking shine.
Style as desired.

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Restore strength and vibrancy to hair with the Izumi Tonic Holiday Kit. This fortifying shampoo and mask duo, enriched with revitalizing nutrients, helps breathe new life into lackluster locks, revealing healthier-looking, more manageable hair.

Value1: AQUA / WATER / EAU • CETEARYL ALCOHOL • AMODIMETHICONE • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CETYL ESTERS • TRIDECETH-5 • ISOPROPYL ALCOHOL • CAPRYLYL GLYCOL • TRIDECETH-6 • BENZOIC ACID • TRIDECETH-10 • LINALOOL • PHENOXYETHANOL • LIMONENE • CETRIMONIUM CHLORIDE • ACETIC ACID • BUTYLENE GLYCOL • CITRONELLOL • COUMARIN • ALPHA-ISOMETHYL IONONE • GERANIOL • HYDROLYZED RICE EXTRACT • PARFUM / FRAGRANCE

 

Value2: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • CITRIC ACID • COCAMIDOPROPYL BETAINE • SODIUM HYDROXIDE • PROPYLENE GLYCOL • SODIUM CHLORIDE • SODIUM BENZOATE • HEXYLENE GLYCOL • POLYQUATERNIUM-10 • SALICYLIC ACID • LINALOOL • LIMONENE • BUTYLENE GLYCOL • CITRONELLOL • COUMARIN • ALPHA-ISOMETHYL IONONE • GERANIOL • HYDROLYZED RICE EXTRACT • PARFUM / FRAGRANCE