Genesis is the first dual action anti-fall haircare range: FOR ALL WOMEN, IN ALL LIFESTYLES, WITH ALL DEGREE OF HAIR FALL.
Powered with a cocktail of highly efficient ingredients to instantly strengthen and thicken the hair fiber for an immediate fuller look with more fiber strength, more fiber retention* and -84% less hair-fall**.

*Clinical study, 99 people, 6 weeks use.
**hair-fall due to breakage. Instrumental test on Bain Nutri-fortifiant + Masque Reconstituant + Ampoule/Sérum Aminexil.

HOW DOES GENESIS  WORK?
A double action for your client: 
Instantly: PROTECTS AGAINST DAILY EXTERNAL AGGRESSOR AND ANTIOXIDES thanks to Ginger roots and Edelweiss native cells.
Long Term: STOP HAIR-FALL FORTIFIES HAIR ANCHORAGE & RETENTION AND REDUCE HAIR-FALL FROM THE ROOTS thanks to Aminexil.

Défense Thermique benefits:
- Detangles and hydrates without frizz. 
- 24H protection against frizz even in high conditions of humidity. 
- Protects hair from blow-dry heat. 
- Helps to prevent split ends. 
- Leaves hair shiny and silky. 
- 99% less hair fall due to breakage from brushing*. 
- 49% softer hair*.

*After application of Défense Thermique.

WHO IS IT FOR? 
Genesis targets every woman with hair fall need that would be efficient, convenient and pleasurable with :
- Instant result of hair care
- Efficacy of anti-hair fall solutions