Pureology Strength Cure Blonde Shampoo tones and fortifies brassy damaged and lightened hair with key ingredients Keravis Astaxanthin and Purple Orchid toning pigments and a signature aromatherapy blend of Pear Rose and Sandalwood. Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates Parabens Mineral Oil Animal Products or by-products and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed a UV Filter and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.

STEP 1: Apply a dime-sized amount to wet hair at the scalp.

STEP 2: Lather and work down to the ends

STEP 3: Rinse.

STEP 4: For extra cleansing repeat.

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For best results follow with Strength Cure Blonde Purple Conditioner and Miracle Filler Treatment.

AQUA / WATER / EAU COCO-BETAINE DISODIUM LAURETH SULFOSUCCINATE SODIUM COCOYL ISETHIONATE SODIUM LAURYL SULFOACETATE SODIUM LAUROYL SARCOSINATE GLYCOL DISTEARATE SODIUM CHLORIDE DECYL GLUCOSIDE POLYQUATERNIUM-10 SODIUM HYDROXIDE PARFUM / FRAGRANCE AMODIMETHICONE PPG-5-CETETH-20 CITRIC ACID PEG-55 PROPYLENE GLYCOL OLEATE PROPYLENE GLYCOL CARBOMER CI 60730 / ACID VIOLET 43 ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER CAMELINA SATIVA SEED OIL BUTYLENE GLYCOL BENZOIC ACID TOCOPHEROL OLEA EUROPAEA FRUIT OIL / OLIVE FRUIT OIL TRIDECETH-6 GLYCERIN HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT SALICYLIC ACID MAGNESIUM NITRATE HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL ARGININE 2-OLEAMIDO-13-OCTADECANEDIOL CETRIMONIUM CHLORIDE POLY(LINSEED OIL) BENZOPHENONE-4 SODIUM BENZOATE PHENOXYETHANOL ORCHIS MASCULA EXTRACT METHYLCHLOROISOTHIAZOLINONE HAEMATOCOCCUS PLUVIALIS EXTRACT MAGNESIUM CHLORIDE METHYLISOTHIAZOLINONE CAPRYLIC/CAPRIC TRIGLYCERIDE POTASSIUM SORBATE