Pureology Pure Volume Shampoo enhances volume and restores movement to flat fine color-treated hair with key ingredients Wheat Protein and Eucalyptus Leaf Extract and a signature aromatherapy blend of Pink Grapefruit Wild Rose and Cedarwood. Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates Parabens Mineral Oil Animal Products or by-products and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed a UV Filter and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.

STEP 1: Apply a dime-sized amount to wet hair at the scalp.

STEP 2: Lather and work down to the ends.

STEP 3: Rinse.

STEP 4: For extra cleansing repeat.

 

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For best results shampoo with Pure Volume Shampoo and follow Conditioner with Colour Fanatic Multi-Tasking Leave-In Spray and Style + Protect Instant Leviation Mist.

AQUA / WATER / EAU COCAMIDOPROPYL BETAINE DISODIUM LAURETH SULFOSUCCINATE SODIUM LAURYL SULFOACETATE SODIUM LAUROYL SARCOSINATE SODIUM CHLORIDE GLYCOL DISTEARATE PPG-5-CETETH-20 SODIUM POLYSTYRENE SULFONATE DECYL GLUCOSIDE PARFUM / FRAGRANCE CITRIC ACID SODIUM HYDROXIDE SODIUM BENZOATE CARBOMER PEG-55 PROPYLENE GLYCOL OLEATE PROPYLENE GLYCOL COCO-BETAINE PEG-150 PENTAERYTHRITYL TETRASTEARATE SALICYLIC ACID PEG-6 CAPRYLIC/CAPRIC GLYCERIDES GLYCERIN BUTYLENE GLYCOL BENZOIC ACID TOCOPHEROL HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL LIMONENE BENZOPHENONE-4 CITRONELLOL EUCALYPTUS GLOBULUS LEAF EXTRACT PHENOXYETHANOL CI 17200 / RED 33 POTASSIUM SORBATE