The new Odor Trapping Technology is composed of alternating fatty acid and water phases or layers. Ammonia, being water-soluble, is typically present in the water phases.
Our technology effectively traps the ammonia molecules within the fatty acid phases, significantly reducing their ability to evaporate into the air. The result? 2 times less ammonia odor, creating a more pleasant coloring experience.

Majirel was a 50ml tube and now the New Majirel is 60ml tube, with the same mixing ratio of 1:1.5.
The New Majirel gives Up to 100% grey coverage; the final color result is even and rich from root to tip.
The New Majirel gives 3x more caring to the hair with 2x less ammonia odor. and finally because every minute count in a salon, Majirel is now Ultra easy to dispense and mix for ease of use.

Don’t worry, we kept the very best and most popular shades for this formula upgrade. The new Majirel formula comes in 110 shades: 84 core range shades, 12 cool covers, 7 high lift shades and 7 Majirel booster shades. We made sure to preserve more than 90% of the Majirel color palette you know and love, while making the portfolio sharper and easier to navigate.

The best combination is to pair the new Majirel formula with our new oxidant also powered by Odor Trapping Technology. Together, they maximize the ammonia odor reduction.
And don’t worry, there’s no safety issue to mix old versus new.
We’ll take you through what you can expect:

• If you pair the New Majirel formula with our old Oxidant – just a small note that the consistency of the product mix may be more liquefied than you’re used to.
• If you use the old Majirel tubes you have with our new Oxidant but the consistency may be very thick in texture and hard to mix and apply.

L'Oréal is committed to sustainability, and the new Majirel formula reflects this commitment with several key improvements. Its packaging is now made from up to 95% recycled aluminum. Furthermore, the formula and its packaging are produced in a factory powered by 100% renewable energy. The new Majirel formula is Vegan.