Majirel is changing everything, except the most important thing - the iconic formula. A creamy non-dripping texture with a high concentration in caring Ionène G, making hair 45% more conditioned right after a Majirel color service*. Thanks to Ionene G™ protection during the coloring process, Majirel achieves quality surface results on the day of the treatment, and last well after. Majirel guarantees perfect coverage and consistent, even color. *Instrumental testing

Majirel’s new line is an invitation to play with it. It’s a complete toolbox that includes: the ultra-cool high-coverage Cool Cover; the bright, translucent Glow, and the lively warmth of Majirouge, just to name a few. To organize and simplify the wide range of shades in its color palette, each family of reflect has its own colour. Each color family is composed of 5-25 different shades. Every color family pack is faithfully rendered along with the shade number on a white cardboard box. A new color-coded pack for limitless creative possibilities, and more sustainable than ever with a new 100% recycled plastic cap saving 7 tons of plastic each year. *Instrumental testing