













Genesis is the first dual action anti-fall haircare range: FOR ALL WOMEN, IN ALL LIFESTYLES, WITH ALL DEGREE OF HAIR FALL.
Powered with a cocktail of highly efficient ingredients to instantly strengthen and thicken the hair fiber for an immediate fuller look with more fiber strength, more fiber retention* and -84% less hair-fall**.
*Clinical study, 99 people, 6 weeks use.
**hair-fall due to breakage. Instrumental test on Bain Nutri-fortifiant + Masque Reconstituant + Ampoule/Sérum Aminexil.
HOW DOES GENESIS WORK?
A double action for your client:
Instantly: PROTECTS AGAINST DAILY EXTERNAL AGGRESSOR AND ANTIOXIDES thanks to Ginger roots and Edelweiss native cells.
Long Term: STOP HAIR-FALL FORTIFIES HAIR ANCHORAGE & RETENTION AND REDUCE HAIR-FALL FROM THE ROOTS thanks to Aminexil.
Bain Hydra Fortifiant benefits:
- Gently removes sebum & pollution particles from scalp and hair.
- Provides oil-control.
- Prevents risk of hair-fall due to breakage from brushing.
- 97% less hair fall due to breakage from brushing*.
- Gently cleanses scalp & hair while adding moisture.
*After application of Bain Hydra Fortifiant.
WHO IS IT FOR?
Genesis targets every woman with hair fall need that would be efficient, convenient and pleasurable with :
- Instant result of hair care
- Efficacy of anti-hair fall solutions
Bath and Massage with the Bain Hydra Fortifiant :
Step 1: Measure out 5ml (one pump) and apply the Bain Hydra Fortifiant into the scalp, performing the three bain gestures of the Kérastase massage.
Step 2: Rince thoroughly towel dry and don't forget ears.
Step 3: Make sure hair is not messy and help him to lift his head.
In case of contact with eyes, rinse them immediately and thoroughly.
Learn more on Access
Ask more information about this productGenesis bains are enriched with GINGER ROOT and EDELWEISS NATIVE CELLS.
GINGER ROOTS: Known for its ability to prect agains daily external aggressor.
EDELWEISS NATIVE CELLS: Capable to resist the most extreme conditions and is know in skincare for its antioxidant. It also has power & collagen preseving properties.
INGREDIENTS
AQUA / WATER / EAU • SODIUM LAURETH SULFATE • CITRIC ACID • COCAMIDOPROPYL BETAINE • SODIUM HYDROXIDE • PROPYLENE GLYCOL • SODIUM CHLORIDE • SODIUM BENZOATE • HEXYLENE GLYCOL • POLYQUATERNIUM-10 • SALICYLIC ACID • LIMONENE • LINALOOL • GLYCERIN • BENZYL SALICYLATE • COUMARIN • ZINGIBER OFFICINALE ROOT EXTRACT / GINGER ROOT EXTRACT • CITRAL • BENZYL ALCOHOL • CITRONELLOL • XYLITYLGLUCOSIDE • ANHYDROXYLITOL • LEONTOPODIUM ALPINUM CALLUS CULTURE EXTRACT • XYLITOL • XANTHAN GUM • DIPEPTIDE • IAMINOBUTYROYL BENZYLAMIDE DIACETATE • PARFUM / FRAGRANCE
Rating & Reviews
radhikaa8_3692
41.755733508E12 20/08/2025
Lightweight
[This review was collected as part of a promotion.] This shampoo gives a really nice lather and leaves my hair feeling fresh and light without buildup. It does soften my hair but I have not noticed dramatic results yet. Good overall!
Originaly posted on influenster.com
brittanym445_1960
51.755733508E12 20/08/2025
Wonderful!
[This review was collected as part of a promotion.] Absolutely love this product for my hair! The softness after wash is amazing! Great smell and does not leave your hair feeling heavy. After about 5 washes, definitely felt a difference in thickness and stability of my hair. Feels overall stronger and healthier, less hair being left all over when brushing!
Originaly posted on influenster.com
Anonymous
51.755733508E12 20/08/2025
Excellent
Excellent product but not for my hair at this moment
Originaly posted on kerastase-usa.com
Sannyalba
51.755724509E12 20/08/2025
My hair love this shampooing
[This review was collected as part of a promotion.] I love ittt my hair is beautiful after used genesis shampoo
Originaly posted on kerastase-usa.com
aphtens_2576
41.755724509E12 20/08/2025
Smells amazing!
[This review was collected as part of a promotion.] (I received this product for free in exchange for my honest review.) Fabulous! My hair feels clean, soft, and strong after using this shampoo/conditioner combo. The packaging is beautiful and feels high end, and the scent is gorgeous. The only drawback is the screw-top lid, which is a little cumbersome in the shower.
Originaly posted on influenster.com
trendsbydaisy_1176
51.755724509E12 20/08/2025
Must have .
[This review was collected as part of a promotion.] Love the packaging and the effectiveness! The scent is also amazing. You get the best value for the money. I also enjoy the ingredients. Leaves my hair feeling clean and soft.
Originaly posted on influenster.com
bizbammer_7433
51.755724509E12 20/08/2025
The Best Clarifying and Fortifying Shampoo on the
[This review was collected as part of a promotion.] Thank you, Kerastase and Influenster, for permitting me to try out the Kerastase Genesis Bain Hydra-Fortifiant Shampoo in exchange for my sincere review. I am a huge lover of almost all things Kerastase, so this was an exciting opportunity to test out a specific product line of theirs that I had not yet tried. I felt this shampoo did an excellent job of cleansing my scalp and hair. It was left feeling strong and supple. It is a clarifying and fortifying shampoo that excels in both regards. The light fragrance was pleasant and not cloying. I will continue to purchase Genesis in the future and I see myself switching on and off between this and the Kerastase Nutritive line to ensure I'm getting a nice balance of protein and moisture in my hair. Kerastase is the very best in haircare. This Genesis formula is no exception. I highly recommend it!
Originaly posted on influenster.com
katieb685_7763
41.755642604E12 19/08/2025
Good hair care, would benefit from a flip top
[This review was collected as part of a promotion.] Nice shampoo, smells really good and works effectively. The only challenge i have with the product is actually the packaging. The top is a screw top instead of a flip top which makes it much less convenient.
Originaly posted on influenster.com
somilk_2326
51.755642604E12 19/08/2025
Cleans like a dream, smells expensive, and actuall
[This review was collected as part of a promotion.] This shampoo feels like a luxury spa day bottled up. It’s lightweight but actually gets my scalp super clean without stripping my hair into straw. I have fine, breakage-prone strands, and usually “fortifying” shampoos make them feel stiff—but this one leaves them soft, shiny, and bouncy. I also noticed way less hair stuck in my brush, which is basically the dream. The scent is classic Kerastase—fresh, elegant, and makes you feel like you’re washing your hair in a fancy Paris hotel. It lathers nicely, rinses easily, and pairs perfectly with the conditioner. If you deal with oily roots and fragile lengths, this hits the sweet spot.
Originaly posted on influenster.com
courtneyt115_8151
51.755641709E12 19/08/2025
Worth it !
[This review was collected as part of a promotion.] I absolutely love this shampoo and conditioner ! This is one of my favorite brands it smells amazing and leaves your hair so soft and shiny !! I wish it was cheaper regularly but still worth the price !
Originaly posted on influenster.com
jessicah710_6010
51.755581407E12 19/08/2025
Silly smooth hair
[This review was collected as part of a promotion.] Right away, I noticed the packaging! It’s super cute and smells really good! I didn’t even have to open it. I love how it makes my hair feel really nice, smooth and healthy! Will definitely purchase in the future!
Originaly posted on influenster.com
marielag66_9696
51.755574205E12 18/08/2025
Fragrant and full hair
[This review was collected as part of a promotion.] This shampoo is amazing for fortifying my thinning hair. I noticed my hair was fuller after a couple uses. I enjoyed the fresh floral scent. You only need to use few product as a small amount goes a long way.
Originaly posted on influenster.com
Mayte R
11.755550811E12 18/08/2025
Strong smell
It has a strong perfume smell. It left my hair dry and it started to fall more hair than usual
Originaly posted on kerastase-usa.com
Reply from Consumer Care Center
Hi there! Thank you for reaching out about our Genesis Bain Hydra-Fortifiant Shampoo. Oh no, we are truly sorry to hear this product left your hair dry, caused more hair fall than usual, and that the strong perfume smell was an issue for you. We appreciate you sharing your experience, and this feedback is very important to us.
Kcorbs
51.755524711E12 18/08/2025
Amazing Product
[This review was collected as part of a promotion.] This is a must if you are dealing with breakage. My pony tail has never felt more full!
Originaly posted on kerastase-usa.com
marys14_234
51.755524711E12 18/08/2025
Best Clarifying Shampoo out there
[This review was collected as part of a promotion.] Kérastase Genesis Bain Hydra-Fortifiant Shampoo
I’ve been using the Genesis Bain Hydra-Fortifiant Shampoo and it has quickly become a staple in my routine. This shampoo is formulated for hair that’s weakened or prone to breakage, which is exactly what I struggle with. It contains Edelweiss Native Cells and Ginger Root, both known for their protective and fortifying properties. What really stands out to me is how well it balances cleansing with care. It deeply clarifies my scalp, removing buildup and controlling oil without ever leaving my hair stripped or dry. By the second or third wash, I noticed such a difference—my scalp felt cleaner, lighter, and free of that residue that my old curly hair shampoos were secretly leaving behind. The fragrance is gorgeous, light, and refreshing, making each wash feel like a salon experience. My hair feels stronger, fresher, and more resilient with each use, and I’ve definitely noticed less shedding and breakage during brushing.
Originaly posted on influenster.com
elizabeths829_5235
51.755524711E12 18/08/2025
Amazing shampoo
[This review was collected as part of a promotion.] Absolutely the best shampoo! A little bit goes a long way and suds very well when washing my hair. This shampoo smells very high end and lasts in my hair a long time. The only downfall is the packaging while feels very luxurious, is a little inconvenient in the shower. Overall, this is a great product!
Originaly posted on influenster.com
pinkt0ne_1175
51.755524711E12 18/08/2025
Luxurious and Light Weekly Routine
[This review was collected as part of a promotion.] I think I found my weekly routine with this one! The consistency of the product is super thick that needs lathering before you. Once you get it lathered and apply it, you will definitely realize you didn’t need a lot to work so it’ll last some time for the price. After applying it, my hair came out so clean! The smell is very luxurious and light at that. Super great find!
Originaly posted on influenster.com
parisv5_8853
51.755480605E12 17/08/2025
great for breakage
[This review was collected as part of a promotion.] Your shampoo is very good. It is a great value for your money. The packaging is amazing. I love the ingredients and the scent is also amazing. I highly recommend this if you have dry or damaged hair.
Originaly posted on influenster.com
staceycohenwhite_2263
41.755524711E12 18/08/2025
Great brand!
[This review was collected as part of a promotion.] This is my second time using a shampoo from this brand and I’ve been consistently impressed with the quality. First of all the packaging is beautiful and the product always has a nice but not overpowering scent. My hair really feels clean when I’m done with the shampoo and a it blow dries out smoothly.
Originaly posted on influenster.com
Mariangeles
51.755469808E12 17/08/2025
Perfect product to helps repair your hair
[This review was collected as part of a promotion.] Excellent product, smells good and helps to repair
Originaly posted on kerastase-usa.com
viktoriiah7_2150
51.755469808E12 17/08/2025
Noticeably less breakage
[This review was collected as part of a promotion.] This shampoo made my hair feel stronger and less prone to breakage. I noticed less hair fall after brushing. It also has the best scent ever rich and luxurious.
Originaly posted on influenster.com
thin25_5900
51.755524711E12 18/08/2025
nice shampoo
[This review was collected as part of a promotion.] treat my hair very nicely and gently. scent very good. my hair falling a lot but i believe this shampoo will help my hair stronger and grow back. hopefully it will fully.
Originaly posted on influenster.com
annah624_9072
41.755449108E12 17/08/2025
Lightweight shampoo that cleanses well for fine, t
[This review was collected as part of a promotion.] Really enjoying this Kerastase Genesis shampoo and conditioner. It’s described for “normal to oily, weakened hair that is prone to falling due to breakage from brushing” which I think is totally accurate. I have thin, fine hair and I’m 10 months postpartum so I’ve been experiencing a lot of hair fallout. After using this shampoo and conditioner regularly, I do think it has helped reduce some fallout and keeps my hair feeling clean, soft, and smelling nice between washes. I like using clear shampoos as they help clarify and clean well. The conditioner is lightweight but conditions enough for my hair type. Both have a twist cap that you need to remove completely to dispense the product, which I find a bit strange for high end shampoo/conditioner since it slips easily out of your hands when wet in the shower. Otherwise the packaging is sleek and looks fancy. The scent is perfume-y floral but doesn’t last on the hair.
Originaly posted on influenster.com
jamieb545_1808
51.755391506E12 16/08/2025
Leaves your hair so soft!
[This review was collected as part of a promotion.] [I received this product in exchange for my honest review]
I really enjoyed this shampoo. The smell was nice and the consistency not too thick or too thin. It was easy to lather and wash out of my hair. Left my hair so soft!
Originaly posted on influenster.com
natalien106_3949
31.755716963E12 20/08/2025
Perfume scent
[This review was collected as part of a promotion.] This left my hair feeling clean and strong without feeling weighed down. It makes a nice rich lather. The smell is nice, but too much like floral perfume for my taste. Trying to screw the cap on and off with conditioner on my hand was really annoying though. I ended up putting it in a different container.
Originaly posted on influenster.com
Reply from Consumer Care Center
Hi there! Thank you for reaching out about our Genesis Bain Hydra-Fortifiant Shampoo. We're so pleased to hear that it left your hair feeling clean and strong with a rich lather, without weighing it down. We also appreciate your candid feedback regarding the scent and the cap design, and we're sorry to hear that the packaging caused inconvenience. Your insights are invaluable to us!
beatrizsengalang
51.755383408E12 16/08/2025
the best shampoo I tried so far
it makes my hair clean, shinny and smooth. I already tried so many brands but this is my favorite
Originaly posted on kerastase-usa.com
Lastar
31.75552348E12 18/08/2025
Clean and clear texture and smells great
I’ve been using this product for over a month. I have long hair that’s naturally thin and straight and also because of aging it falls out a lot. I have not noticed a difference in less hair falling out. However, it smells delicious and my hair looks nice after I wash it, but that’s the case with most this brand. I will continue to use until product is finished.
Originaly posted on kerastase.ca
Reply from BEC
Thank you for reaching out to Kerastase and sharing some feedback with us on our Genesis Bain Hydra-Fortifiant. We appreciate you sharing your personal experience and will be forwarding your comments with others on our team. We noticed despite your positive remarks, you have given this product an overall 3 star rating. Please don't hesitate to reach out to us if we can assist you in any way. We hope you keep trying our products in the future!
abbeya15_7581
51.755349209E12 16/08/2025
It’s a must try!
[This review was collected as part of a promotion.] I am on day 2 after wash and I can STILL smell the shampoo. I have used only salon products and have never had that happen. So I am officially obsessed LOL during the wash, my hair felt super clean, smooth and soft. Will definitely be buying this again
Originaly posted on influenster.com
ahlama12_4976
51.755324009E12 16/08/2025
Kerastase!!
[This review was collected as part of a promotion.] Kérastase Genesis Shampoo: Gentle, lightweight shampoo that cleanses well without stripping, strengthens fragile hair, helps reduce hair fall from breakage, and leaves hair soft, shiny, and refreshed with a salon-like scent.
Originaly posted on influenster.com
hollyh326_1131
51.755348308E12 16/08/2025
Love!
[This review was collected as part of a promotion.] This shampoo smells so good! The packaging is perfect and I Love the pink vibes! The price is a bit high, but you get what you pay for with all of the amazing ingredients included! This shampoo was effective and my hair looks so amazing and shiny after use! Highly recommend!
Originaly posted on influenster.com
alinak223_2662
51.755299703E12 15/08/2025
Economy - lasts a long time as it foams well. Suit
[This review was collected as part of a promotion.] The Kérastase Genesis Bain Hydra-Fortifiant Shampoo comes in a sleek, pastel-pink bottle with a shiny silver cap — it instantly gives that premium, salon-quality vibe. The packaging feels sturdy and looks beautiful in the bathroom. The shampoo itself has a light, silky texture and a soft, fresh scent that makes washing my hair feel luxurious. It cleanses gently but thoroughly, leaving my scalp fresh and my hair smooth without weighing it down. After a few uses, I noticed my hair felt stronger, looked shinier, and had less breakage. A little product foams up well, so the bottle lasts a long time. Definitely a treat for anyone who wants both care and luxury in their hair routine.”I would like the price to be a little cheaper.
Originaly posted on influenster.com
Patty_Y
41.755348308E12 16/08/2025
Love It!
I was surprised from the very first wash. The scent is wonderful, and it left my hair silky smooth. Although the price is not attractive, the product has many benefits.
Originaly posted on kerastase-usa.com
Raynee J
51.755348308E12 16/08/2025
No More Scalp Issues or Hair Breakage
I love this product. It has finally given me relief from an itchy, dry, oily, scalp. As well as helped strengthen my long hair from root to tip.
Originaly posted on kerastase-usa.com
kellys792_3557
41.755297905E12 15/08/2025
Super effective even without a “rinse and repeat!”
[This review was collected as part of a promotion.] I was surprised how much I liked this shampoo! I recently lightened my hair and was eager to try something strengthening. A little went a very long way — though I’d gone several days without washing, I didn’t need to double-wash to feel thoroughly clean, which helps make the price feel worth it. While I loved the scent, it may be a little musky and masculine for some folks — it’s exactly my speed though. (The only downside was the packaging; I worry about it toppling over and spilling product between when you pour it into your hand and apply it and when you get a chance to put the cap back on.)
Originaly posted on influenster.com
nicsmall_7143
51.75527361E12 15/08/2025
Lots of lux lather
[This review was collected as part of a promotion.] This shampoo feels luxurious. It creates a very thick foam that you can really work into your roots so make sure to start with just a dab and go from there. The packaging is beautiful and the product rinsed out perfectly leaving me with fresh, strong hair. If I had to make a complaint it would be a minor one that the scent wasn’t very feminine, more citrus based perhaps? Either way it didn’t leave a strong scent post shower so I don’t mind.
Originaly posted on influenster.com
carolinec238_7892
51.755258307E12 15/08/2025
Love this shampoo!
[This review was collected as part of a promotion.] Love this Kerastase shampoo!!! I have oily hair and this cleans my scalp really well. Then the smell… This smells AMAZING!! The scent stays around all day long. My only complaint is that I wish the lid didn’t screw on and off but the product itself is amazing.
Originaly posted on influenster.com
witharlene_9274
51.755228629E12 14/08/2025
Quite literally the best shampoo I have ever used
[This review was collected as part of a promotion.] This is hands down the best shampoo I have ever used. It leaves my hair so soft, light, clean and hydrated. It feels a lot healthier after using this shampoo. It also leaves my hair smelling so feminine for days. I normally wash every other day, but can go 3 days before my scalp starts getting oily.
Originaly posted on influenster.com
staceys78_8802
51.755204307E12 14/08/2025
Very nice
[This review was collected as part of a promotion.] Small bottle but not a lot required to do the job. Scent is very light and pleasant. Lathered well and made my hair very clean and soft! It’s a bit pricy in my opinion though.
Originaly posted on influenster.com
sammi1992_4942
51.755204307E12 14/08/2025
Love it
[This review was collected as part of a promotion.] I love this shampoo. It smells amazing. My hair feels so so good and so healthy after every use. It’s probably my favorite shampoo I’ve ever used. It is pricey but so worth it. Simple packaging and great quality.
Originaly posted on influenster.com
breannas153_37
41.755204307E12 14/08/2025
Great smell
[This review was collected as part of a promotion.] Shampoo smells amazing. I do have heat damage to my hair and it does make my hair feel softer and more hydrated after multiple uses. Packaging gives off luxurious vibes. Price is moderate, not super high but definitely on the higher end.
Originaly posted on influenster.com
brandiz4_2054
51.755204307E12 14/08/2025
Luxury Shampoo
[This review was collected as part of a promotion.] I love this shampoo so much! It gets sudsy without being drying. The lather feels luxurious. It smells like what you’d expect an adult bubble bath would smell like. My only complaint is with the packaging. The lid screws off which makes it awkward trying to get product out mid-wash. Also the price is steep compared to other shampoos but if that’s not a problem for you then this would be a good go-to shampoo for sure.
Originaly posted on influenster.com
Anonymous
51.755144908E12 14/08/2025
highly recommend
Conditioner
The conditioner pairs perfectly with the shampoo and leaves my hair feeling silky smooth every time. It detangles effortlessly, nourishes deeply, and makes my hair look healthier and longer. The best part is the dramatic decrease in hair shedding—it’s truly helped me keep my hair thick and strong.
Originaly posted on kerastase-usa.com
caymanw2_7144
51.755180908E12 14/08/2025
Salon Quality Hair
[This review was collected as part of a promotion.] Love the ingredients in here and how it doesn’t clog my hair, leaves it so I do not have to wash it every day! Packaging feels luxurious and is a nice step up from the quick snap tops. I think this is a winner from this brand.
Originaly posted on influenster.com
karlyk14_4980
21.755186208E12 14/08/2025
Cost/Effectiveness/Design Fail
[This review was collected as part of a promotion.] First of all… the cap is soooo bad. It’s very slippery and hard to put on and off when your hands are wet. As far as the effectiveness, I can’t say it is better than my husband’s Tresemé. It’s a little on the drying side. The scent is pleasant but powerful. At this price point, I’d expect to be blown away.
Originaly posted on influenster.com
Reply from Consumer Care Center
Hi there! Thank you for reaching out about our Genesis Bain Hydra-Fortifiant Shampoo. We're truly sorry to hear about your experience with the cap's design, its drying effect, and that our product didn't exceed your expectations, especially at its price point. We appreciate your comments on the scent. Your detailed insights are valuable as we continuously strive to improve.
darlynx_8920
51.755180908E12 14/08/2025
Worth it!
[This review was collected as part of a promotion.] Kerastase Genesis Bain Hydra-Fortifant Shampoo instantly makes my hair soft, healthy and hydrated. Get the matching shampoo and conditioner for better results.
Originaly posted on influenster.com
jessicar730_7114
41.755180908E12 14/08/2025
Great product, minor flaws
[This review was collected as part of a promotion.] Love the look of the bottle, but it isn't super functional for showering. It made my hair feel super soft and healthy, but I didn't like the smell of it. I was amazed by how easy it was to work through my hair.
Originaly posted on influenster.com
Luna Das
51.755114309E12 13/08/2025
Kérastase Genesis Bain Hydra-Fortifiant Shampoo
Packaging and Scent:
• The packaging is sleek and high-end and the scent is fresh and luxurious, like a salon experience.
Performance and Results:
• There is less hair fall and breakage since using this shampoo, especially when brushing. It has made a significant difference after only a few uses.
• The hair feels softer, lighter, and more manageable after use. It seems to enhance natural waves.
• It helps control scalp oiliness and leaves the scalp feeling fresh and balanced. It does not cause any itching or irritation.
• There has been a noticeable reduction in hair fall, particularly from breakage.
Potential Drawbacks/Considerations: This is a premium-priced shampoo. It might not be as widely available as other brands, requiring online purchase or a visit to a salon.
Overall, the Kérastase Genesis Bain Hydra-Fortifiant Shampoo is impressive. It effectively addresses concerns about oily scalp, breakage, and hair fall, leaving hair healthier and stronger.
Originaly posted on kerastase-usa.com
sealofreal_1663
51.755105312E12 13/08/2025
Creamy lightweight shampoo for fragile hair!
[This review was collected as part of a promotion.] I’ve been using the Kérastase Genesis Bain Hydra-Fortifiant Shampoo and it truly stands out among strengthening shampoos. The formula feels luxurious because it’s creamy yet lightweight and it creates a rich lather that cleanses thoroughly without stripping moisture. My hair feels hydrated and soft after each wash, not tight or dry like some other shampoos designed to prevent breakage.
I appreciate that this shampoo is sulfate-free and gentle on my sensitive scalp, which hasn’t felt irritated or itchy at all. Over time, I noticed my hair is less prone to snapping and breakage, especially around the roots where it tends to be fragile. The subtle, fresh scent adds to the indulgent experience without being overpowering. Overall, this shampoo strengthens hair while preserving moisture balance, making it ideal if you’re dealing with hair loss or fragile strands but still want softness and volume.
Packaging is a chic light pink and held up great during shipping so no leaks or anything either!
Originaly posted on influenster.com
debyd_3710
51.755105312E12 13/08/2025
Amazing!!
[This review was collected as part of a promotion.] The Kerastase Genesis Bain Hydra-Fortifiant Shampoo is a game changer for weakened hair prone to breakage. It lathers beautifully without feeling heavy, cleansing thoroughly while keeping hair soft and hydrated. The scent is fresh and luxurious, making every wash feel like a salon experience.
After a few uses, hair feels stronger, smoother, and more manageable, with noticeably less shedding in the shower. It’s gentle enough for frequent use yet powerful enough to help fortify hair over time.
A perfect balance of care and indulgence—highly recommend for anyone wanting to strengthen and beautify their hair. Beautiful packaging too! Strongly recommend!
Originaly posted on influenster.com
hollyw831_1952
41.755094523E12 13/08/2025
Loving it!
[This review was collected as part of a promotion.] I really love the shampoo and the way that makes my hair feel. My hair is left feeling so soft and shiny. The only thing that I wish was different about the shampoo is that I wish the scent lasted longer.
Originaly posted on influenster.com
maddies206_1337
51.755094523E12 13/08/2025
Great for curls!
[This review was collected as part of a promotion.] Love this shampoo! As a curly girl, I’m always looking for products that strengthen my hair and leaving it feeling refreshed after wash days. This gets the job done!
Originaly posted on influenster.com
itsvarya_8231
41.755105312E12 13/08/2025
Adding to my routine
[This review was collected as part of a promotion.] I was so excited to try this new shampoo. A little goes a long way. It’s very hydrating and makes my hair feel quite a bit less color treated my hair looks voluminous and healthier!
Originaly posted on influenster.com
amyi_2467
31.755092163E12 13/08/2025
Screw off top + not for waves/curls
[This review was collected as part of a promotion.] For an expensive bottle, I expect better packaging. This is a screw off top. Maybe I’m picky, but the lid went flying across my shower the first time I opened it! I’d prefer if this had a pump! Anyway, product is good, but not great. I have wavy/curly hair and while I do feel like this helps a ton with breakage, I felt like my hair didn’t curl as much and I had more frizz. Of note - I styled the exact same as normal. I wanted to love it, but I honestly probably won’t be purchasing another bottle
Originaly posted on influenster.com
Reply from Consumer Care Center
Hi there! Thank you for reaching out about our Genesis Bain Hydra-Fortifiant Shampoo. We sincerely apologize for the inconvenience you experienced with the screw-off top, especially with it flying across your shower—that's certainly not the experience we want you to have! Your preference for a pump is completely understandable, and we truly appreciate you bringing this to our attention; it's valuable input for our product development. We're glad to hear you found it helpful for breakage, but we're truly sorry that it didn't enhance your wavy/curly hair as expected, leading to less curl and more frizz despite your usual styling routine. We understand your disappointment, and we appreciate your honesty. Your insights are incredibly important as we strive to create products that meet the diverse needs of all hair types.
margtz11_3339
51.755025207E12 12/08/2025
highest quality
[This review was collected as part of a promotion.] This shampoo is stunning, my hair is very long and straight, and it's always been quite brittle, even getting damaged because it can be so fine. I had always heard that the brand Kerastase is excellent. the formula it's smooth, and with this shampoo, I only needed a small amount. I like to massage it for a few minutes to clean my scalp properly and ensure the shampoo does a good cleaning.
After the shower, my hair tends to fall out when I try to detangle it, and quite a bit comes out. However, with this shampoo, the hair loss has decreased a bit more. It's not a huge change, but the difference is noticeable, and I'm very happy with the results.
Originaly posted on influenster.com
Manita15
51.755012611E12 12/08/2025
Good Shampoo
[This review was collected as part of a promotion.] After I used this shampoo So many new baby hairs started growing! My hair feels thicker and healthier now. highly recommend this product to anyone dealing with hair loss.
Originaly posted on kerastase-usa.com
lindsayr107_5633
41.754967604E12 11/08/2025
Smells amazing but not overpowering!
[This review was collected as part of a promotion.] Shampoo has a light, pleasant scent. Left my hair very soft. I was a bit hesitant to use in the shower because the directions warned against getting shampoo in eyes. I wasn't sure if it was the normal warning or something extra I needed to focus on.
Originaly posted on influenster.com
tamaras206_2353
51.754966707E12 11/08/2025
Smell really good!
[This review was collected as part of a promotion.] Love this shampoo. The smell reminds me of my childhood 😍. It smells really good. It's a twist top to open, makes it really elegant. It's also a clear gel, and you don't need too much, which is always a plus.
Originaly posted on influenster.com
jenh93_3083
51.754976609E12 12/08/2025
Soft scent
[This review was collected as part of a promotion.] This shampoo was amazing. The smell was slightly rose scent. It left my hair feeling soft and clean. The bottles are beautiful and easy to use. I recommend!
Originaly posted on influenster.com
Dialam
51.754960407E12 11/08/2025
It makes my hair shiny
This is what I noticed about this shampoo - it makes my hair shiny and healthier looking . I am very pleased with it!
Originaly posted on kerastase-usa.com
hoahoa31_1865
51.754976609E12 12/08/2025
Love it!
[This review was collected as part of a promotion.] Kérastase is a fancy haircare brand that feels like bringing the salon home. Lots of people love how it makes their hair look and smell, but it can be pricey—so picking the right one for your hair is key.
Originaly posted on influenster.com
natashaa137_1482
51.754951405E12 11/08/2025
Amazing product
[This review was collected as part of a promotion.] I absolutely love this shampoo. Not only does it make my hair feel lightweight and soft, but it also smells so good, like I just had a professional wash. definitely will be my new favorite shampoo!
Originaly posted on influenster.com
giagia2024_5288
51.754951405E12 11/08/2025
Great product
[This review was collected as part of a promotion.] This Genesis Bain Hydra Fortifiant Shampoo works well on my hairs. After using 1 or 2 times, i notice my hairs are more softer and less falling off. The scent is so good. My hairs look silky after shampooing
Originaly posted on influenster.com
emiliajaled_6367
51.754922626E12 11/08/2025
i’ll never stop using kerastase genesis shampoo 💘
[This review was collected as part of a promotion.] I had already been using the Kerastase Genesis conditioner for months before joining this campaign, so I was absolutely thrilled to be part of it. I love the fresh, sophisticated scent it leaves behind, and I’ve noticed a visible improvement in my hair’s strength and smoothness, despite my tendency to lose a lot of hair. The formula is rich yet lightweight, making it easy to detangle without weighing my hair down. While it’s not the most budget-friendly option, its effectiveness and the high-quality ingredients truly justify the price. For optimal results, I recommend using it alongside the Genesis shampoo and the heat protector from the same range.
Originaly posted on influenster.com
ekaterina7_2402
51.754847909E12 10/08/2025
Helps with hair health!
[This review was collected as part of a promotion.] This Kerastase genesis shampoo has helped with my hair health and also with how it looks after I style it. My hair has been breaking off easily for the last year but ever since I started using this shampoo less hair breaks off in the shower, it has a great scent and my hair isn’t as frizzy when I style it afterwards. It has addresses a few of the concerns that I have been struggling. I also appreciate how nice the packaging/bottle is. It looks aesthetically pleasing and the color is pink which I like. Overall would recommend to anyone looking to invest in their hair health.
Originaly posted on influenster.com
jenkie1981_6577
51.75478402E12 09/08/2025
Cleans well
[This review was collected as part of a promotion.] This shampoo is great for my curly hair. It really got my scalp clean without dehydrating my hair or scalp. Clean, fresh scent and a great addition to my hair care routine.
Originaly posted on influenster.com
Spitz
51.754775039E12 09/08/2025
SMOOTHER
Outstanding shampoo for fragile hair, cleans well without leaving hair dry or tangled!
Originaly posted on kerastase.ca
Sarrrrrrah
51.754762408E12 09/08/2025
Amazing
100% recommend and worked well with my hair and style.
Originaly posted on kerastase-usa.com
Hill08
51.754800208E12 10/08/2025
Shampoo
Is really good and just a little bit makes a lot of foam
Originaly posted on kerastase-usa.com
PPenelope
51.754706629E12 08/08/2025
Genesis Bain Hydra-Fortifiant Shampoo
[This review was collected as part of a promotion.] One of my favorite, helps with frizz and leave hair less dry.
Originaly posted on kerastase-usa.com
Noor malik
51.754706629E12 08/08/2025
Best shampoo!
This smells amazing and i really love the clean feeling it leaves for my hair
Originaly posted on kerastase-usa.com
samanthaw589_6371
51.75475071E12 09/08/2025
New favorite!
[This review was collected as part of a promotion.] My new favorite shampoo! This smells so amazing and it makes your hair feel so clean afterwards! Will definitely be my go to shampoo from here on out
Originaly posted on influenster.com
Moonie
51.754693116E12 08/08/2025
Favorite Shampoo
I really love this shampoo, smells wonderful. I like the new pump bottle a lot. This shampoo has really helped me with recent hair loss.
Originaly posted on kerastase-usa.com
valeriemcg_4437
51.754693116E12 08/08/2025
Love this !
[This review was collected as part of a promotion.] I love this shampoo! It’s effective with a beautiful scent and elegant packaging. The value for the price is exceptional. I would highly recommend this product!
Originaly posted on influenster.com
shilpaa1_1636
51.754693116E12 08/08/2025
Best shampoo
[This review was collected as part of a promotion.] I love my kerastase genesis shampoo. It is so gentle on my hair. It makes my hair so soft and shiny. My hair feels more hydrated too. The genesis line promotes hair growth and I can see my hair growing day by day. Highly recommend this shampoo.
Originaly posted on influenster.com
jennam368_1966
51.754707508E12 08/08/2025
Great Scent
[This review was collected as part of a promotion.] I really love the scent of this shampoo. A small amount goes a long way and lathers very well, and leaves my hair feeling smooth and silky without feeling oily.
Originaly posted on influenster.com
sefikap1_462
51.754693116E12 08/08/2025
Obsessed
[This review was collected as part of a promotion.] I am obsessed with Kersastase products. Others have tried to de influence me and steer me away but it only makes me love this brand more.
If you want to love your hair again you must try this shampoo. I have a love hate relationship with my hair but after using this shampoo for the past week I am obsessed and don’t think I will be using anything else any time soon. My hair has never looked or felt better. And for the price you won’t find anything else like this.
Absolutely in love
Originaly posted on influenster.com
rkl375_4410
51.754660725E12 08/08/2025
Leaves hair soft, clean, and healthy with a fresh
[This review was collected as part of a promotion.] The Kerastase Genesis Bain Hydra-Fortifiant Shampoo leaves my hair feeling so soft and clean after every wash. It lathers beautifully and has a fresh, pleasant scent that makes washing my hair feel like a treat. My scalp feels refreshed without any dryness, and my hair looks healthier and smoother. I have noticed less breakage and it feels stronger overall. A little goes a long way so the bottle lasts a while, which makes it worth the price for me.
Originaly posted on influenster.com
himanshi_7249
51.754621103E12 07/08/2025
Love it!!
[This review was collected as part of a promotion.] I just used this shampoo for the first time, and my hair already feels softer and cleaner without that stripped, dry feeling. It lathers beautifully, has a fresh, luxurious scent, and left my hair feeling light and refreshed. Even after one wash, I can tell it’s gentle yet effective. I can’t wait to see how my hair looks and feels after a couple more washes — especially in terms of strength and reduced breakage.
Originaly posted on influenster.com
slimlady1911_2506
51.754621103E12 07/08/2025
Great
[This review was collected as part of a promotion.] I have oily scalp and dry ends with a LOT of split ends, so it has been a struggle for me to find a shampoo and conditioner that works. I also have long, thin hair. This shampoo made my scalp FEEL clean but yet my hair looked/felt hydrated and looked flawless. The smell is sooo good! It’s light, but makes your hair smell “expensive”. Small amount is enough for my hair that’s below my hips.
Originaly posted on influenster.com
qiz1_4866
51.754604907E12 07/08/2025
Love love love
[This review was collected as part of a promotion.] Great value for the best hair care line everrrrr. Top of the line ingredients. Luxe scent. Super effective as always. Salon quality packaging makes everyday a treat <3
Originaly posted on influenster.com
sarith1_4400
51.754604009E12 07/08/2025
Cleans hair, smells good
[This review was collected as part of a promotion.] This shampoo smells so good! The scent is pretty strong but fades a bit once it dries, so that it’s not too overpowering. It also cleans hair well.
Originaly posted on influenster.com
Xime Q
51.754577908E12 07/08/2025
Helped a lot with my hair loss due to stress
Loved this product! Used a whole bottle already and going for my second one. My hair was falling a lot before using this product.
Originaly posted on kerastase-usa.com
Lauraelisaar
51.754494218E12 06/08/2025
Excellent
Love the smell of this shampoo and how it leaves my hair feeling clean.
Originaly posted on kerastase-usa.com
DonMar
51.754442905E12 05/08/2025
Your hair will thank you
[This review was collected as part of a promotion.] I was having fragile hair and was recommended this line to try and I haven’t looked back . My hair has never felt stronger with any other line of shampoo I would give this 10/10
Originaly posted on kerastase-usa.com
tany0917
51.754423118E12 05/08/2025
Perfect shampoo
My scalp is oily and usually i have to wash my hair every one day, but this shampoo has helped e to control the oil and now i wash my hair every 3-4 days and it smells amazing
Originaly posted on kerastase-usa.com
jennifers1313_9737
51.754338507E12 04/08/2025
Great
[This review was collected as part of a promotion.] Kérastase Genesis Bain Hydra-Fortifiant is a standout shampoo for anyone dealing with hair fall due to breakage. From the first wash, it feels luxurious—lightweight, fresh, and super cleansing without stripping the hair.
My scalp feels clean and refreshed, while my hair feels stronger and smoother after every use. It lathers beautifully and rinses out easily, leaving no residue. The scent is soft, modern, and salon-like—subtle but long-lasting.
What I appreciate most is that it targets hair that’s fragile or thinning without making it feel heavy or greasy. I’ve noticed less breakage when brushing and fewer strands in the shower drain.
Originaly posted on influenster.com
LQ1919
41.754322327E12 04/08/2025
Great shampoo
[This review was collected as part of a promotion.] I love the smell! It has helped, and I have been using this for only one month. Other shampoos that help with hair loss leave your hair dry an tangled.
Originaly posted on kerastase-usa.com
rosaivannia
41.75422871E12 03/08/2025
Very good
This shampoo cleans without drying.. I use it with the hair mask of the same collection and have great results, clean and shiny hair.
Originaly posted on kerastase-usa.com
Steviea
51.754152207E12 02/08/2025
Favorite shampoo
This is my favorite shampoo. My hair has dramatically improved.
Originaly posted on kerastase-usa.com
Patricia Lunardini
51.754154912E12 02/08/2025
Genesis
[This review was collected as part of a promotion.] My hair adapted very well with line Genesis. Especially because i tinted very often my hair
Originaly posted on kerastase-usa.com
Ibhoska
51.754146807E12 02/08/2025
Soft, Strong, and Healthy Hair!
I absolutely love the Genesis Bain Hydra-Fortifiant shampoo! It leaves my hair feeling soft, hydrated, and stronger after every wash. The scent is amazing and very refreshing. I’ve noticed less breakage and my hair feels healthier overall. Highly recommended for anyone looking for gentle care and visible results.
Originaly posted on kerastase-usa.com
Nellayyy96
21.754404035E12 05/08/2025
Does not work well
I love Kerastase and this has to be one of their worst products. The smells is bad, does not make your hair feel clean, and does not do a good job cleaning.
Originaly posted on kerastase-usa.com
Reply from Consumer Care Center
Hi Nellayyy96! We are sorry to hear that our Genesis Bain Hydra-Fortifiant Shampoo did not meet your expectations. We strive to deliver products that will be 100% satisfactory to our consumers and want to know when these expectations are not met. We will be passing on your comments to others in our team.
ms ashley
51.753920006E12 30/07/2025
love it
i really think this shampoo is for me as i saw change in my hair with in the first two weeks i mostly got it to help with breakage when i brush my hair and I've haven't really seen any breakage .. it also smells great i really love this shampoo
Originaly posted on kerastase-usa.com
julb78
51.753893034E12 30/07/2025
<3
[This review was collected as part of a promotion.] great product, smells amazing and does not leave my scalp oily
Originaly posted on kerastase-usa.com
Terrific
51.753728309E12 28/07/2025
Excellent Product
[This review was collected as part of a promotion.] This was my first purchase and I’m very pleased with this product. Will continue purchasing.
Originaly posted on kerastase-usa.com
MariaMF
51.753917767E12 30/07/2025
Amazing for Weak, Thinning Hair
I’ve been using the Genesis Bain Hydra-Fortifiant Shampoo for a few weeks now, and I’m honestly impressed. My hair has been thinning and falling more than usual, and this shampoo has made a noticeable difference. It feels super gentle on the scalp but still gives a deep clean without stripping my hair.
What I love most is how lightweight it is—perfect for oily roots like mine—but it still hydrates enough that the ends don’t feel dry. The scent is luxurious and salon-like without being overpowering. I also noticed less hair breakage in the shower and when brushing. It definitely feels like it’s strengthening my strands from the root.
Highly recommend for anyone dealing with hair fall due to breakage or looking for something that balances strength and softness.
Originaly posted on kerastase-usa.com
Emacks
51.753304408E12 23/07/2025
Love this shampoo. Glad it is finally in bulk
This shampoo leaves my hair clean, smooth and surprisingly untangled. I love it.
Originaly posted on kerastase-usa.com
Debboh
51.753285507E12 23/07/2025
Clean fresh and strengthened
I like this product a lot it just feels fresh and strengthening
Originaly posted on kerastase-usa.com
Nad2323
51.753226103E12 22/07/2025
Can’t live without
[This review was collected as part of a promotion.] This is my all time favorite shampoo and I’m so happy they offer it in a refill size. The scent is the best I have ever smelled and the shampoo leaves my hair so healthy, soft and shiny. I simply can’t live without it!
Originaly posted on kerastase-usa.com
Avamar
11.755008493E12 12/08/2025
Ruined my scalp
This shampoo burned my scalp. My scalp became red and super sensitive that it even hurt to touch it with my own finger tips.
Originaly posted on kerastase-usa.com
Reply from Consumer Care Center
Hello Avamar. Thank you for reaching out about Genesis Bain Hydra-Fortifiant Shampoo. We would like to speak with you directly about it. Please give us a call at 877-748-8357, 9:00 am - 5:30 pm ET for assistance and provide the case #42054420. It would be helpful if you could have the products available when you call. Looking forward to speaking with you.
Bain Hydra-Fortifiant Shampoo 500ML
Kerastase - Genesis
Bain Hydra Fortidiant is a delicate fortifying shampoo for normal to oily, weakened hair that is prone to falling due to breakage from brushing.
- Gently removes sebum & pollution particles from scalp and hair.
- Provides oil-control.
- Prevents risk of hair-fall due to breakage from brushing.
- 97% less hair fall due to breakage from brushing*.
- Gently cleanses scalp & hair while adding moisture.
*After application of Bain Hydra Fortifiant.
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