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95% PCR

Bain Hydra-Fortifiant Shampoo - Shampoos | L'Oréal Partner Shop
Bain Hydra-Fortifiant Shampoo - Shampoos | L'Oréal Partner Shop
Bain Hydra-Fortifiant Shampoo - Shampoos | L'Oréal Partner Shop
Bain Hydra-Fortifiant Shampoo - Shampoos | L'Oréal Partner Shop
Bain Hydra-Fortifiant Shampoo - Shampoos | L'Oréal Partner Shop
Bain Hydra-Fortifiant Shampoo - Shampoos | L'Oréal Partner Shop
Bain Hydra-Fortifiant Shampoo - Shampoos | L'Oréal Partner Shop
Bain Hydra-Fortifiant Shampoo - Shampoos | L'Oréal Partner Shop
Bain Hydra-Fortifiant Shampoo - Shampoos | L'Oréal Partner Shop
Bain Hydra-Fortifiant Shampoo - Shampoos | L'Oréal Partner Shop
Bain Hydra-Fortifiant Shampoo - Shampoos | L'Oréal Partner Shop
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Bain Hydra-Fortifiant Shampoo - Shampoos | L'Oréal Partner Shop
Bain Hydra-Fortifiant Shampoo - Shampoos | L'Oréal Partner Shop
Bain Hydra-Fortifiant Shampoo - Shampoos | L'Oréal Partner Shop
Bain Hydra-Fortifiant Shampoo - Shampoos | L'Oréal Partner Shop
Bain Hydra-Fortifiant Shampoo - Shampoos | L'Oréal Partner Shop
Bain Hydra-Fortifiant Shampoo - Shampoos | L'Oréal Partner Shop
Bain Hydra-Fortifiant Shampoo - Shampoos | L'Oréal Partner Shop
Bain Hydra-Fortifiant Shampoo - Shampoos | L'Oréal Partner Shop
Bain Hydra-Fortifiant Shampoo - Shampoos | L'Oréal Partner Shop
Bain Hydra-Fortifiant Shampoo - Shampoos | L'Oréal Partner Shop
Bain Hydra-Fortifiant Shampoo - Shampoos | L'Oréal Partner Shop
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Description

Genesis is the first dual action anti-fall haircare range: FOR ALL WOMEN, IN ALL LIFESTYLES, WITH ALL DEGREE OF HAIR FALL.
Powered with a cocktail of highly efficient ingredients to instantly strengthen and thicken the hair fiber for an immediate fuller look with more fiber strength, more fiber retention* and -84% less hair-fall**.

 

*Clinical study, 99 people, 6 weeks use.
**hair-fall due to breakage. Instrumental test on Bain Nutri-fortifiant + Masque Reconstituant + Ampoule/Sérum Aminexil.

 

HOW DOES GENESIS  WORK?
A double action for your client: 
Instantly: PROTECTS AGAINST DAILY EXTERNAL AGGRESSOR AND ANTIOXIDES thanks to Ginger roots and Edelweiss native cells.
Long Term: STOP HAIR-FALL FORTIFIES HAIR ANCHORAGE & RETENTION AND REDUCE HAIR-FALL FROM THE ROOTS thanks to Aminexil.

 

Bain Hydra Fortifiant benefits:
- Gently removes sebum & pollution particles from scalp and hair. 
- Provides oil-control. 
- Prevents risk of hair-fall due to breakage from brushing. 
- 97% less hair fall due to breakage from brushing*. 
- Gently cleanses scalp & hair while adding moisture. 

*After application of Bain Hydra Fortifiant.

 

WHO IS IT FOR? 
Genesis targets every woman with hair fall need that would be efficient, convenient and pleasurable with :
- Instant result of hair care
- Efficacy of anti-hair fall solutions

How To Use

Bath and Massage with the Bain Hydra Fortifiant :

Step 1: Measure out 5ml (one pump) and apply the Bain Hydra Fortifiant into the scalp, performing the three bain gestures of the Kérastase massage.
Step 2: Rince thoroughly towel dry and don't forget ears.
Step 3: Make sure hair is not messy and help him to lift his head.
In case of contact with eyes, rinse them immediately and thoroughly.

 

Learn more on Access

Ask more information about this product
Ingredients

Genesis bains are enriched with GINGER ROOT and EDELWEISS NATIVE CELLS.

GINGER ROOTS: Known for its ability to prect agains daily external aggressor.

EDELWEISS NATIVE CELLS: Capable to resist the most extreme conditions and is know in skincare for its antioxidant. It also has power & collagen preseving properties.

 

INGREDIENTS
AQUA / WATER / EAU • SODIUM LAURETH SULFATE • CITRIC ACID • COCAMIDOPROPYL BETAINE • SODIUM HYDROXIDE • PROPYLENE GLYCOL • SODIUM CHLORIDE • SODIUM BENZOATE • HEXYLENE GLYCOL • POLYQUATERNIUM-10 • SALICYLIC ACID • LIMONENE • LINALOOL • GLYCERIN • BENZYL SALICYLATE • COUMARIN • ZINGIBER OFFICINALE ROOT EXTRACT / GINGER ROOT EXTRACT • CITRAL • BENZYL ALCOHOL • CITRONELLOL • XYLITYLGLUCOSIDE • ANHYDROXYLITOL • LEONTOPODIUM ALPINUM CALLUS CULTURE EXTRACT • XYLITOL • XANTHAN GUM • DIPEPTIDE • IAMINOBUTYROYL BENZYLAMIDE DIACETATE • PARFUM / FRAGRANCE

Rating & Reviews

1,736 reviews
5 stars
( 1,281)
4 stars
( 271)
3 stars
( 94)
2 stars
( 37)
1 star
( 53)
5
4.5 / 5 stars

Maran chocolat

5

1.778512634E12 11/05/2026

J’ai 42 aujourd’hui mes cheveux c’est trop beau

Je mets cette produit depuis ma jeunesse de 18ans il est trop bien

Originaly posted on  kerastase.fr

JV48

5

1.778509834E12 11/05/2026

Quel shampoing!

J'ai reçu un mini shampoing Genesis bain hydra-fortifiant dans une de mes commandes et c'est toute une découverte! Après une seule utilisation il laisse les cheveux soyeux, légers, souples et brillants. Vous pouvez être certain que ce bain fera parti de ma prochaine commande Kérastase. Juste WOW!

Originaly posted on  kerastase.ca

Prish3

5

1.777923909E12 04/05/2026

Great progress

[This review was collected as part of a promotion.] After trying Kerastase products, i can see great results and it will definitely my daily routine.

Originaly posted on  kerastase-usa.com

stella98

5

1.777851009E12 03/05/2026

loved it!

[This review was collected as part of a promotion.] I tried this product 5 years ago and I loved it. I have been switching products and brands, and now wanted to give it a second chance!

Originaly posted on  kerastase-usa.com

Cathie Lou

5

1.777683607E12 01/05/2026

The hair that actually cares

I struggle to find product gentle enough for my hair. This is. It’s great and my hair does. Not fall out.

Originaly posted on  kerastase-usa.com

Halls73

5

1.777818612E12 03/05/2026

Great shampoo

I really feel this helps my hair from breaking and the scent is my favorite. This keeps my hair clean for 4 days, so although it is very pricey, it lasts me over 4 months, so in the end it actually ends up not costing as much if I was to buy a value product. And again, the scent of this product is fresh and I always get compliments on the scent of my hair.

Originaly posted on  kerastase-usa.com

Lhlhlb

5

1.777818612E12 03/05/2026

Amazing product

Loves it!!! I definitely recommend this product. Wow !

Originaly posted on  kerastase-usa.com

Abigailgrace

5

1.777764608E12 02/05/2026

Best shampoo, TRUST ME

So I have tried so many different shampoos, and I know a lot of people tend to say that. Listen to me when I tell you, if you have lots of hair breakage, hair loss, thin hair loss.. this shampoo will be your bestfriend. I’ve been using it a little over a year, been through 3 bottles and it’s the best shampoo. The smell is also amazing!!

Originaly posted on  kerastase-usa.com

Eve Eve

5

1.777565715E12 30/04/2026

Best SHampoo Ive ever used

[This review was collected as part of a promotion.] My hair loves this shampoo, i recommended for everyone beside it smells really good

Originaly posted on  kerastase-usa.com

Anonymous

5

1.777589114E12 30/04/2026

Clean floors

Wow, one use and I can already see the difference. Not only does it smell amazing but leaves my hair feeling soft and strong. Definitely noticed by the second day that my floors were clean. Normally I find hairs all around my house. Bathroom, kitchen, living room, even my car. HAIRS ALL OVER. By the second day after was day I was like Wooow. My floors are clean. Definitely recommended.

Originaly posted on  kerastase-usa.com

ChiGal987

5

1.777517107E12 29/04/2026

Best scent

[This review was collected as part of a promotion.] I love how light and strong the product makes my hair feel. It also smells amazing.

Originaly posted on  kerastase-usa.com

Momma Zee

5

1.777516206E12 29/04/2026

Best of the Best

[This review was collected as part of a promotion.] This product has by far exceeded my expectations. It is definitely something I will always keep in stock. My hair would fall out by the handful after cancer and covid and this product has been my best friend for years.

Originaly posted on  kerastase-usa.com

Anonymous

5

1.777516206E12 29/04/2026

Good for oil and shoulders hair

Bought the small version before and this time change to a large bottle. Like the smell it’s fresh and it’s good for oily and shoulders heavy hairs

Originaly posted on  kerastase-usa.com

Colombian Mami

5

1.777516206E12 29/04/2026

Love how my hair feels

[This review was collected as part of a promotion.] I love using this shampoo because my hair is super fine and it has a light tone to it that makes it even more delicate. This shampoo keeps my hair strong and shiny.

Originaly posted on  kerastase-usa.com

Anonymous

5

1.777240807E12 26/04/2026

Great

Amazing product love the big size. Cleans your hair nicely but doesnt strip it

Originaly posted on  kerastase-usa.com

jujuju

5

1.777326309E12 27/04/2026

amazing

i love this! smells amazing and makes my hair feel clean and bouncy

Originaly posted on  kerastase-usa.com

ESESES

5

1.777149911E12 25/04/2026

Love!

Love the genesis line. It has made a difference to my fine thinning hair .

Originaly posted on  kerastase-usa.com

Laura Uribe

4

1.777251605E12 26/04/2026

I will repurchase big bottle came in broken

[This review was collected as part of a promotion.] I love the smells and how it leaves my hair feeling very clean however the bottle came in broken, I’m glad it didn’t spill

Originaly posted on  kerastase-usa.com

your_travel_pharmacist

5

1.777158908E12 25/04/2026

Soft, hydrated hair after first use

[This review was collected as part of a promotion.] Nice shampoo, makes my hair soft and smooth. Doesn’t dry it out. I like the smell too. Would recommend.

Originaly posted on  kerastase-usa.com

CSuits

5

1.777047312E12 24/04/2026

Great product

[This review was collected as part of a promotion.] This is a great product that works very well!!!!!!

Originaly posted on  kerastase-usa.com

Pearls08

5

1.777039214E12 24/04/2026

The best

The best shampoo, love the consistency, the smell, it works amazing in my hair

Originaly posted on  kerastase-usa.com

Anonymous

2

1.777403035E12 28/04/2026

Not good

[This review was collected as part of a promotion.] After washing my hair with this shampoo doesn’t looks good grassy and no shine no smith

Originaly posted on  kerastase-usa.com

Reply from Consumer Care Center 28/04/2026

We are sincerely sorry to hear that this shampoo didn’t provide the smooth, shiny finish you were looking for. If your hair feels greasy after washing, it often indicates that the formula may be too rich for your specific hair type or that the hair fiber needs a more thorough rinse to remove the highly concentrated active ingredients. We would love to help you find a more suitable range that gives you a lightweight, smooth, and radiant result. Please reach out to our experts at 1-877-254-9949 for a personalized recommendation. Thank you for sharing your honest feedback!

Nino1990

5

1.776889811E12 22/04/2026

Soft, shiny hair from first wash

[This review was collected as part of a promotion.] I’m really happy with this shampoo! The texture feels luxurious and smooth, and it lathers nicely without being too heavy. After just a few uses, my hair feels softer, looks healthier, and has a beautiful natural shine. I also love how lightweight it is — it doesn’t weigh my hair down at all. Definitely a great addition to my hair care routine, and I would recommend it to anyone looking for soft, shiny, and healthy-looking hair.

Originaly posted on  kerastase-usa.com

TracyHA

5

1.776902407E12 22/04/2026

What a difference

The difference in my hair after one shampoo, wonderful! I can not recommend more!

Originaly posted on  kerastase-usa.com

tashaflorida

5

1.776902407E12 22/04/2026

excellent product

[This review was collected as part of a promotion.] this shampoo is amazing! My hair feels so light and healthy. i feel the difference after i started using that shampoo a month ago

Originaly posted on  kerastase-usa.com

Liv1018

4

1.776808813E12 21/04/2026

Smells Amazing

[This review was collected as part of a promotion.] First off, this is the best smelling shampoo ever! After using consistently for the past 6 months I’ve definitely noticed less breakage. Individual strands seem thicker overall, but it is not as hydrating as I would have hoped and often times my hair feels too dry after use. Im still very pleased with the product and combined with leave-in/smoothing treatments it works very well.

Originaly posted on  kerastase-usa.com

Bethiegirl

5

1.776645907E12 19/04/2026

Love this shampoo and conditioner 0

Wonderful product. No frizz! My hair is a lot softer and easy to style.

Originaly posted on  kerastase-usa.com

Kashay7

5

1.776603617E12 19/04/2026

Reduced fallout

[This review was collected as part of a promotion.] I tried this one to reduce the amount of hair fallout. I definitely notice less hair in the shower and brush.

Originaly posted on  kerastase-usa.com

lexi1234

5

1.776552306E12 18/04/2026

My favorite so far!

[This review was collected as part of a promotion.] Been using the serum in this line and enjoying this to pair it with - leaves my scalp feeling clean!

Originaly posted on  kerastase-usa.com

Mariann17

5

1.776399304E12 17/04/2026

Love genesis

[This review was collected as part of a promotion.] This refill is perfect andaffordable compared to other versions. My hair looks brighter and healthy with a beautiful smell.

Originaly posted on  kerastase-usa.com

hh2222

5

1.77646321E12 17/04/2026

good shampoo

really like this shampoo, hair is healthier after using

Originaly posted on  kerastase-usa.com

DaudyD

5

1.776303005E12 15/04/2026

Highly Recommended

[This review was collected as part of a promotion.] Love this shampoo. Adds volume to your hair and smells amazing

Originaly posted on  kerastase-usa.com

KMA 2016

5

1.776283212E12 15/04/2026

Holy Grail!

[This review was collected as part of a promotion.] My favorite shampoo from the Kerastase line. It’s lightweight formula is perfect for my hair.

Originaly posted on  kerastase-usa.com

Srahim

5

1.776223805E12 14/04/2026

Wonderful shampoo

This shampoo really helped with shedding. It’s strengthen my hair and I notice less frizz.

Originaly posted on  kerastase-usa.com

justbe

3

1.776265534E12 15/04/2026

Very disappointed

I initially loved this line until my hairdresser informed me it was the reason why my hair turned brassy, and hair Botox and color lasted less than 4 weeks. This line contains 4 sodium ingredients at the top of the list, something I wasn’t aware of before buying the products. I am very disappointed because hair Botox is good for at least 3 months and my color lasts 5-6 weeks…not this time.

Originaly posted on  kerastase-usa.com

Reply from Consumer Care Center 15/04/2026

We’re very sorry to hear about your experience and understand how disappointing this must feel, especially after initially enjoying the line. We never want a product experience to fall short of your expectations. For further assistance, please contact our team at 1-877-254-9949 — we’d be happy to support you.

chantal i

5

1.776132908E12 13/04/2026

Favorite shampoo!

[This review was collected as part of a promotion.] Seriously love this shampoo! Been using this product for years. It makes my hair feel so clean and soft and it smells amazing. It’s also been such a great help as I’ve been experiencing some hair breakage/loss from heat styling. A personal must!

Originaly posted on  kerastase-usa.com

Elaine22

5

1.776098711E12 13/04/2026

Love it

[This review was collected as part of a promotion.] My hair was falling out. I am on a GLP-1 weight loss and hair loss is one of the side effects. I also did a blow out, twice, to reduce the frizz. The chemicals did not help the situation. Kerastase sulfur and sulfate free products helped significantly.

Originaly posted on  kerastase-usa.com

otters333

5

1.775854809E12 10/04/2026

inlove ❤️

smells so good and actually makes my hair grow stronger!

Originaly posted on  kerastase-usa.com

jillvo

5

1.775785505E12 09/04/2026

This whole line is a win win

I like that I could buy this in a pump refill so it is easy to use in my shower.

Originaly posted on  kerastase-usa.com

Marlana

5

1.77560101E12 07/04/2026

Best shampoo

[This review was collected as part of a promotion.] I do not have oily hair, I accidentally purchased this instead of one for dry hair? But it still works great!

Originaly posted on  kerastase-usa.com

Lichita

5

1.775674811E12 08/04/2026

LOVE IT

I loved how this shampoo leaves my hair. It smells so good.

Originaly posted on  kerastase-usa.com

nngttram

5

1.775588413E12 07/04/2026

Love it

I bought this for my mom. She really loves it and wants to repurchase it, as she said. It helps her hair stay soft, improves her dry hair, and smells good, too. Highly recommend buying it

Originaly posted on  kerastase-usa.com

Anjeza

5

1.775512808E12 06/04/2026

Amazing product

Works like a gem, help me a lot with my concerned about my is worth the money. It’s a little expensive, but works and worth it.

Originaly posted on  kerastase-usa.com

Desire8896

5

1.775429106E12 05/04/2026

The only shampoo I’ll splurge on

I’ve tried so many different brands, but this is the only shampoo I’m willing to spend the money for because it actually works. It leaves my hair incredibly soft and shiny every single time. If you’re on the fence, just get it—it’s a total must-have.

Originaly posted on  kerastase-usa.com

HairZzzz

5

1.775567718E12 07/04/2026

Amazing

The smell is incredible. My hair feels much better. Third time purchasing.

Originaly posted on  kerastase-usa.com

Rahima

4

1.775090707E12 01/04/2026

Review for first time use

[This review was collected as part of a promotion.] Nice product my sister recommend it to me and I love it too

Originaly posted on  kerastase-usa.com

Lena H

5

1.775084407E12 01/04/2026

LOVED

If only I switched to this shampoo earlier! My hair has been falling AND braking from the middle of the lenght drastically for the past months and I honestly lost all hope to ever recover it so I just cut it. It grows beautofully now, almost no hair on my brush, my drain is not constantly clogged anymore. It's amazing.

Originaly posted on  kerastase-usa.com

mcash97

5

1.775079009E12 01/04/2026

CHANGED MY LIFE

Over the past few years, I have really struggled with the way that my hair looked. It was falling out. It looked dull, and I just didn’t love it. Then this shampoo came into my life. It has taken my hair from a 5 to a 10!

Originaly posted on  kerastase-usa.com

Brookep

5

1.775157314E12 02/04/2026

Luxurious scent and hydrated hair

This is my favorite Kerastace scent! My hair feels hydrated and strong after use.

Originaly posted on  kerastase-usa.com

Conkay1315

5

1.77492511E12 30/03/2026

Smells amazing and works even better

Truly blown away by all of these products. Has absolutely transformed my hair. And I will forever be using kerastase and trying new products

Originaly posted on  kerastase-usa.com

Naty123

5

1.774848609E12 30/03/2026

Healthy hair

I bleached my hair a year ago (a huge mistake), and now I'm trying to restore it. This is a great product to use at night to have beautiful hair the next day.

Originaly posted on  kerastase-usa.com

mxgansn

5

1.774722615E12 28/03/2026

In love with this

[This review was collected as part of a promotion.] I really enjoyed this shampoo. It leaves my hair very clean.

Originaly posted on  kerastase-usa.com

Manon267886

1

1.774887424E12 30/03/2026

Mauvais produit pour les cheveux fins

Pas du tout satisfaite de ce produit. Il graisse les cheveux et rend les cheveux mousseux et lourds (tout ce qu’on ne veut pas finalement). Il ne mousse pas non plus donc difficile à appliquer. Je me suis sentie mal à l’aise toute la journée comme si j’avais les cheveux gras.

Originaly posted on  kerastase.fr

Dani Martin

5

1.774907121E12 30/03/2026

Amazing

This product has significantly improved my hair quality.

Originaly posted on  kerastase-usa.com

Manon F

5

1.774566939E12 26/03/2026

1000 % satisfaite

Tellement efficace, procure un cheveux soyeux et sens divinement bon!

Originaly posted on  kerastase.ca

Tina11

5

1.774565113E12 26/03/2026

It makes my hair soft and less oily

[This review was collected as part of a promotion.] I have been using this shampoo for two years now. I have tried different lines from kerastase but I like the pink one the most . It suits my hair the best.!!

Originaly posted on  kerastase-usa.com

Mags12

5

1.774653311E12 27/03/2026

Smells heavenly- works wonderfully

I have waist length fine hair (a row of weft extensions) and this the perfect product. I get a deep clean that is still gentle. I love the slight citrus smell that’s not overpowering

Originaly posted on  kerastase-usa.com

Anonymous

4

1.774410306E12 24/03/2026

Overall good

[This review was collected as part of a promotion.] Just a good shampoo. The smell is good. Just a title be to use is enough.

Originaly posted on  kerastase-usa.com

Lily17

5

1.774574111E12 26/03/2026

Genesis Shampoo

Love Genesis line! I have fine fragile hair and products of this line really does a great job to protect it. Whole line is a must have.

Originaly posted on  kerastase-usa.com

OksanaP

5

1.774379725E12 24/03/2026

My hair feels fresh, clean, and revitalized after

[This review was collected as part of a promotion.] My hair feels fresh, clean, and revitalized after every wash.

Originaly posted on  kerastase-usa.com

Kelley4444

5

1.774563314E12 26/03/2026

Best smelling shampoo ever!

I absolutely love the Genesis Bain Hydra Fortifiant Shampoo. From the first few uses, my hair felt noticeably stronger, softer, and healthier without feeling weighed down. It cleanses really well while still being gentle, which is exactly what I needed for my hair. I’ve also noticed less breakage and shedding, and my hair just looks more vibrant overall. The scent is light and fresh, and it leaves my hair feeling clean for days. This has easily become a staple in my routine and I would highly recommend it to anyone looking to strengthen and improve the overall health of their hair.

Originaly posted on  kerastase-usa.com

Musimi

5

1.774539014E12 26/03/2026

Working for my curly hair

I’m honestly really happy with the results. My hair is light, curly, and quite weakened, but this product has made a noticeable difference. It feels stronger, softer, and I’ve seen less breakage over time

Originaly posted on  kerastase-usa.com

Samantababe

5

1.774218609E12 22/03/2026

Perfection

The smell is so distinctive and beautiful. The way this shampoo makes my hair feel after every shower is something I can’t explain.

Originaly posted on  kerastase-usa.com

More07

5

1.778332439E12 09/05/2026

I like this products are excellent my hair is sof

[This review was collected as part of a promotion.] [Employee of kerastase-usa] My hair are changed is incredibly the products are fantastic

Originaly posted on  kerastase-usa.com

bob27272727

3

1.774384716E12 24/03/2026

the smell is nice

I will be trying other products. The smell is nice but wasn't seeing much of a strength in my hair.

Originaly posted on  kerastase-usa.com

Reply from Consumer Care Center 24/03/2026

We are glad to hear you enjoyed the scent of the product! However, we’re sorry it didn't provide the visible strength you were looking for. We appreciate your honest feedback as you explore other options for your hair care needs.

taff66

1

1.774381218E12 24/03/2026

Would not recommend, led to hair fall out

I have used several other shampoos, conditioners and masques from Keratase and been satisfied with all those results. However this shampoo and conditioner have been led to terrible fall out which I have never experienced with any other shampoo I have used, including all those drug store brands that people often scoff at. I'm really disappointed considering what the shampoo is advertised as doing. I didn't have a real problem with excessive falling out of hair or breakage but I figured it couldn't hurt to use something that touts that it will help. I guess I was wrong and you can actually cause a problem where there truly wasn't one.

Originaly posted on  kerastase-usa.com

Reply from Consumer Care Center 24/03/2026

We are sorry to hear about the experience you had with Genesis Bain Hydra-Fortifiant Shampoo. We would like to speak with you directly about it. Please give us a call @ 1-877-254-9949 for assistance and provide the case # 45779587. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.

Anne Carol

5

1.774027812E12 20/03/2026

I loved it so worth

This shampoo feels incredibly lightweight yet effective. It cleanses the scalp without stripping the hair, leaving it soft, hydrated, and noticeably stronger over time. I especially love how it supports hair that feels fragile or prone to breakage. It’s gentle enough for frequent use and gives that clean, fresh feeling without dryness.

Originaly posted on  kerastase-usa.com

Carmen Ferreira R

5

1.773771313E12 17/03/2026

I loved this product was sensacional for me

Was very good for my hair I loved this product was sensacional for me

Originaly posted on  kerastase-usa.com

Jojotr

3

1.773953291E12 19/03/2026

Good product

[This review was collected as part of a promotion.] I like the shampoo. The smell is fresh and it lathers well. I have a lot of hair fall so I use it to try and limit that. I’m not sure if it helps because it’s too pricey to use everyday but it’s not making it worse.

Originaly posted on  kerastase-usa.com

Reply from Consumer Care Center 19/03/2026

At Kérastase, we are thrilled to hear you’re enjoying the fresh scent and exquisite lather of your ritual! ✨

mindyeuphonium

5

1.773725408E12 17/03/2026

Love it!

It took me forever to find a shampoo that worked for my hair. My hair used to be so thick and full but as I have gotten older it has thinned out and acts like fine hair now so it was hard to find something that would clean it without stripping it or weighing it down but gave it the moisture it needed. This does that and helps keep too much of the extra hair fall at bay.

Originaly posted on  kerastase-usa.com

MaryG35

5

1.773589513E12 15/03/2026

My go to shampoo

[This review was collected as part of a promotion.] I love this shampoo! Actually I love the whole Genesis line. This shampoo is perfect for someone with fine hair because it doesn't leave it feeling heavy or flat, and I wake up with clean fluffy hair rather than oily looking hair that would need washed after one night. I can go 4 days with this is absolutely necessary. It also smells great. I also have handtied extentions and it keeps them hydrated as well.

Originaly posted on  kerastase-usa.com

Megmagita

5

1.773589513E12 15/03/2026

Amazing shampoo

I have been using this for the past 3 years. It smells amazing and is quite gentle on my fragile hair.

Originaly posted on  kerastase-usa.com

Caness

5

1.773180913E12 10/03/2026

My favorite shampoo

I love this shampoo I have purchased many bottles, definitely on my most loved rotation

Originaly posted on  kerastase-usa.com

GBean10

5

1.773344717E12 12/03/2026

I love this Shampoo

[This review was collected as part of a promotion.] A little goes a long way with this shampoo. I love the way it makes my hair feel and smell. It does not dry out my scalp. I am so glad my hairstylist recommended this product

Originaly posted on  kerastase-usa.com

funkychocotaco

5

1.773344717E12 12/03/2026

WOW Transformative Product

my hair was struggling before I found Keratase's Genesis Bain Hydra-Fortifant Shampoo & Conditioner! Now it feels instantly healthier, growing more & feels much more lightweight compared to using other brands! Also, adding "Gloss Absolu Glaze Drops Anti-Frizz Hair Oil" has been next level and smells delicious, I won't ever go back to anything else after using this. 10/10 !!!

Originaly posted on  kerastase-usa.com

Anonymous

5

1.773344717E12 12/03/2026

Great

[This review was collected as part of a promotion.] It’s a great shampoo! It cleans very good and smells good

Originaly posted on  kerastase-usa.com

Valerie 01810

5

1.773344717E12 12/03/2026

Love it!

[This review was collected as part of a promotion.] As a 60 year old I’ve tried many shampoos over the years and this is my favorite. I was worried my fine hair would be weighed down but instead my hair has never been in better condition and my color lasts so much longer.

Originaly posted on  kerastase-usa.com

Elizabethbaze

5

1.773344717E12 12/03/2026

Smells beautiful

It’s a nice shampoo with impeccable scent. Probably going to try something else next

Originaly posted on  kerastase-usa.com

LuminSilkyHair

5

1.773042309E12 09/03/2026

Amazing Superpower Shampoo

This shampoo is amazing. It’s gentle on my fine hair and over consistent use it has strengthened my hair too. I am using the full set and have much less breakage.

Originaly posted on  kerastase-usa.com

marialuiza27

5

1.773009013E12 08/03/2026

My go-to.

This whole Genesis collection is just chief kisses.

Originaly posted on  kerastase-usa.com

Connie Lynn

4

1.772992812E12 08/03/2026

My favorite shampoo by brand

This is my favorite shampoo by brand. It Lathers well and is light and smells nice too

Originaly posted on  kerastase-usa.com

Yjyj300

5

1.773110707E12 09/03/2026

Love it

I like this product, it has help me with hair loss

Originaly posted on  kerastase-usa.com

Yuzdary

5

1.773251125E12 11/03/2026

Shine hair

I bought the refill to test if it worked and I'm really impressed this shampoo leaves my hair beautiful

Originaly posted on  kerastase-usa.com

Synth42

5

1.77291631E12 07/03/2026

Love this stuff!

This shampooing make your hair soft and shiny. It helps a bit with frizz.

Originaly posted on  kerastase-usa.com

Ddkenigboys

5

1.773089116E12 09/03/2026

Amazing shampoo

[This review was collected as part of a promotion.] Great shampoo I have fine hair and this isn’t heavy Mae’s it feel soft and silky!!

Originaly posted on  kerastase-usa.com

CatBee

5

1.773061221E12 09/03/2026

One of my three favorites

I love GENESIS BAIN HYDRA-FORTIFIANT SHAMPOO. I use three lines and this is one of my favorites. It does exactly what it says. I started using this last June and my hair loss went from a hairbrush full a week to a few strands

Originaly posted on  kerastase-usa.com

Evelyn930

1

1.773263261E12 11/03/2026

unsatisfied

I used this and it made my scalp so itchy and had a lot of dandruff

Originaly posted on  kerastase-usa.com

Reply from Consumer Care Center 11/03/2026

We are sorry to hear about the experience you had with Genesis Bain Hydra-Fortifiant Shampoo. We would like to speak with you directly about it. Please give us a call @ 1-877-254-9949 for assistance and provide the case # 45585654. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.

Katrina1022

5

1.773088218E12 09/03/2026

Great

[This review was collected as part of a promotion.] This shampoo smells really good and good for my oily scalp.

Originaly posted on  kerastase-usa.com

Giigii

5

1.772728213E12 05/03/2026

Love it!

This product is great for my hair. It smells amazing!

Originaly posted on  kerastase-usa.com

Mammarj

5

1.772676909E12 04/03/2026

Truly Satisfied!

Using this shampoo makes my hair not only healthier but stronger overall. I noticed less breakage or hair falling from brushing. I also like that the container is transparent and has a pump, making the shampoo easier to use.

Originaly posted on  kerastase-usa.com

Oliviak

5

1.772666108E12 04/03/2026

A must have

[This review was collected as part of a promotion.] I keep getting asked if I have gotten a haircut. Truthfully, this shampoo leaves my hair feeling and looking silky smooth and super clean. A little goes a long way as well so it lasts a long time.

Originaly posted on  kerastase-usa.com

Desi Bourret

5

1.772745312E12 05/03/2026

Smells clean and fragrant but not too strong

I have very long thick hair that was damaged from highlights. Since using this I’ve noticed new regrowth and stronger hair. Love the scent as well

Originaly posted on  kerastase-usa.com

ShannonG1104

5

1.772627415E12 04/03/2026

Shampoo

This product is great for thinner, damaged hair. Smells great!

Originaly posted on  kerastase-usa.com

Luna01

5

1.772640921E12 04/03/2026

Fabulous

This shampoo left my hair full and shiny. It also smells fabulous and looks and feels healthy.

Originaly posted on  kerastase-usa.com

Pax Ru

4

1.772572519E12 03/03/2026

My go to shampoo

I am a 50-year-old woman, and I am more aware of how I prioritize simplifying and staying healthy in body & mind. My haircare routine is important. My Kerastase shampoo feels clean,healthy and smells so good. No more frizzy her for me.

Originaly posted on  kerastase-usa.com

Gabri1983

5

1.772468121E12 02/03/2026

The best hair treatment line.

[This review was collected as part of a promotion.] The best hair treatment line. I’ve been using it for years, and my hair is always praised for its shine and softness.

Originaly posted on  kerastase-usa.com

Shelbs92

5

1.772430308E12 02/03/2026

Favorite Shampoo for fine hair

[This review was collected as part of a promotion.] I shampoo daily as my fine hair gets greasy quick. This shampoo leaves my hair clean but not stripped. Great scent, great lather, all around great!

Originaly posted on  kerastase-usa.com

Trisha G

5

1.772409608E12 01/03/2026

Hydra is amazing!

[This review was collected as part of a promotion.] My son and I both have frizzy curly hair. This shampoo gives us such amazing shine and eliminates the frizz. With the dry winter months it is a true blessing to keep my hair from being static and dry.

Originaly posted on  kerastase-usa.com

Sage Review

5

1.772404209E12 01/03/2026

Easy to use!

Nice to be able to refill the bottle. Lasts for multiple refills

Originaly posted on  kerastase-usa.com

TASPLEN

5

1.772379015E12 01/03/2026

Love the smell!

I absolutely love this shampoo and conditioner; the fragrance is amazing!

Originaly posted on  kerastase-usa.com

    Bain Hydra-Fortifiant Shampoo 250ml

    Kerastase - Genesis

    Product code : 3474636857814
    Anti hair-fall fortifying shampoo for weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fibre to reduce the risk of hair-fall due to breakage.

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