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WHAT IS IT?
Bain Décalcifiant Réparateur by Kérastase is a decalcifying repairing shampoo for damaged hair. A rich double-action shampoo that works inside and out to remove calcium and strengthen and repair damaged hair. This shampoo has a white cream texture with voluptuous foam.
BAIN DÉCALCIFIANT RÉPARATEUR BENEFITS:
Recreates 99% of hair's original strength*
73% shinier hair***
2x smoother hair***
93% stronger hair***
*Instrumental test after 6 applications of Première Concentré + Bain + Fondant/Masque
**without sulfated tensioactives
***Instrumental test
WHO IS IT FOR?
For all types of damaged hair.
BUSINESS OPPORTUNITY
Première is for all types of damaged hair, from fine to thick. The opportunity in repair is very strong as damaged hair is the #1 hair concern with an increase of +65% growth in the repair category. 8 out of 10 women in the world are concerned by hair damage and 41% of women in the US are still looking for anti-breakage hair care.*
*SOURCE: RADIUS MARKET TRACKER USA 2021
1 – DECALCIFY & REPAIR AT THE CORE
Start with the application of Concentré Décalcifiant Ultra-Réparateur at the styling station. Wett the hair and separate the hair into 4 sections. Apply 15 to 25ml (4/5 pumps) with a brush. Leave in for 5 minutes. Do not rinse.
Layer with Bain Décalcifiant Réparateur in superposition. Start the application of 10 to 15ml (2/3 pumps) by length and massage until the hair becomes soft and smooth. No leave-in, add a bit of water and develop the foam. Offer your client a pleasant moment with the Kérastase massage, then rinse thoroughly and towel dry hair.
2 – DECALCIFY & REPAIR AT THE SURFACE OF THE HAIR
Separate the hair in 4 parts. Apply from 15 to 25 ml of Concentré Liquide Resurfaçant strand by strand on lengths. Massage the lengths, no leave in time, and do not rinse.
Then, prepare 15 to 30ml of Masque Filler Réparateur in a bowl and apply a layer on top of the Concentré with a brush, strand by strand. Massage and twist each strand. Leave in for 10 minutes. Add a bit of water to emulsify, then rinse thoroughly and towel dry hair.
3 – FINISH
Apply Sérum Filler Fondamental on towel-dried hair on lengths and ends to protect hair from damage and heat up to 450 °F, blow dry. Do not rinse.
To finish the Première protocol, you can apply a few drops of Huile Gloss Réparatrice to nourish and hydrate lengths and split ends.
What is Bain Décalcifiant Réparateur ?
Decalcifying* repairing shampoo for all types of damaged hair.
This sulfate-free** shampoo gently cleanses the scalp and hair while removing calcium overdose*.
This decalcifying action helps neutralize breakage and dullness, repairing hair at the core*. Hair is stronger from within and smooth.
Can Bain Décalcifiant Réparateur be used on a daily basis or only as a healthy diet?
Bain Décalcifiant Réparateur can be used on a daily basis.
What is the texture of Bain Décalcifiant Réparateur?
White creamy texture, voluptuous foam.
What is the quantity that is recommended to be used?
10ml to 15ml depending on hair length.
Can Bain Décalcifiant Réparateur be used alone on the day of Bleaching?
To maximize efficacy is always recommended to be used layered on top of the Concentrè Décalcifiant Ultra-Réparateur Première.
How to refill my pump bottle with a refill pouch ?
You can easily refill your pump bottle over&over thanks to a 3-step process :
- Remove the pouch cap by unscrewing it
- Pour into the empty unrinsed bottle of the associated shampoo. Do not rinse the pump and keep it protected from dirt
- Write the refill date and batch number on the pump botlle, available at the back of the pouch
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BAIN DÉCALSIFIANT RÉPARATEUR SHAMPOO 500ml
Kerastase - Première
Decalcifying repairing shampoo for damaged hair. A rich double-action shampoo that works inside and out to remove calcium and strengthen and repair damaged hair.
