inspired by the japanese art of minimalism, awa - bubble in japanese - volume, provides maximum volume and body. no crunchy residue. silky finish, smooth touch. long-lasting medium hold. natural shine.
• apply generously on towel-dried hair
• scrunch the product into your hair
• style or let air dry naturally.
key ingredients
[ah-wah]
inspired by the japanese art of minimalism, awa means "bubble" in japanese. the name awa volume represents the hair mousse's maximum volume and soft, non-crunchy finish
ingredients
aqua / water ● Isobutane ● propylene glycol ● butane ● propane ● vp/acrylates/lauryl methacrylate copolymer ● phenoxyethanol ● amp-acrylates/allyl methacrylate copolymer ● peg-40 hydrogenated castor oil ● aminomethyl propanol ● trideceth-9 pg-amodimethicone ● ethylhexylglycerin ● benzophenone-4 ● trideceth-12 ● limonene ● 2-oleamido-1●3-octadecanediol ● xylose ● caprylic/capric triglyceride ● butylene glycol ● benzyl benzoate ● alpha-isomethyl ionone ● linalool ● hexyl cinnamal ● citral ● cryptomeria japonica bud extract ● tocopherol ● bambusa vulgaris extract ● parfum / fragrance
Rating & Reviews
IvanaC
51.777944606E12 04/05/2026
Amazing mousse
[This review was collected as part of a promotion.] Love! It gave my hair noticeable volume without that crunchy, sticky feel. The effect lasts pretty long and it does not feel heavy on the hair at all.
Originaly posted on influenster.com
YasmenH
51.777653027E12 01/05/2026
Non sticky
[This review was collected as part of a promotion.] I have fine hair and this works wonders and is not sticky at all! It gives me natural volume and is so easy to apply. It dries down quickly and is not sticky or greasy. Not a strong smell but pleasant
Originaly posted on influenster.com
StephanieY
51.777764608E12 02/05/2026
Great
[This review was collected as part of a promotion.] Easy to use hair mousse. Shake and spray on hand then comb through hair a few times and that’s it. The ends of my hair tends to go in all directions and this helps them stay together. I have lots of hair o can’t comment on volumizing but it does a great job as a mousse. And doesn’t smell super strong!
Originaly posted on influenster.com
MichelleR
21.777571896E12 30/04/2026
Not good for frizzy curls
[This review was collected as part of a promotion.] I did not like this mousse, it leaves my hair frizzy and very stiff; plus it kinda straightened my curls.
The only good thing about it is that it smells very good! And dries off fast. It is also very lightweight and easy to apply
Originaly posted on influenster.com
Reply from Consumer Care Center 30/04/2026
It is truly disappointing to hear that our mousse did not provide the artistry and definition your curls deserve. While we are pleased you enjoyed its delicate scent and lightweight texture, we sincerely regret that the finish felt stiff and compromised your natural curl pattern. Curls require a precise balance of hydration and flexible hold to truly shine. We would love to help you find a more nourishing alternative—perhaps an oil-in-cream—to restore the softness and shape you seek. Your experience is invaluable to us.
AnkhiluunZ
41.777486513E12 29/04/2026
Adds volume - mom hack!
[This review was collected as part of a promotion.] This is such a mom hack for hair with volume! I applied it on my damn hair and when it dried, it had a lot of volume at the roots. Packaging is so sleek & dissolves into my hair so easily. Does not feel tacky, feels weightless.
Originaly posted on influenster.com
HannahD
51.777486513E12 29/04/2026
Strong Hold & Less Frizz
[This review was collected as part of a promotion.] I really like this volumizing mouse. It has a strong hold, smells amazing and helped tame my frizzy curls. It made my hair bouncy and not crunchy. You don’t need to use a lot, a little goes a long way.
Originaly posted on influenster.com
CristinaS
51.777249807E12 26/04/2026
Amazing smell
[This review was collected as part of a promotion.] First of all, I’m am obsessed with how good this thing smells. The mousse feels so soft. It’s super easy to apply and the results are freaking amazing
Originaly posted on influenster.com
RachelR
41.777313712E12 27/04/2026
The feeling of this product is very light
[This review was collected as part of a promotion.] The feeling of this product is very light and gives a lot of volume, however the durability is little if you do not use it in sealant , I like it a lot.
Originaly posted on influenster.com
SabrinaI
51.777257908E12 26/04/2026
Love it 😍
[This review was collected as part of a promotion.] I love using hair mousse to create that soft wet look, especially on my naturally curly hair. It is one of my favorite quick styling options when I am in a rush but still want my hair to look put together. This mousse surprised me in the best way. The scent is really приятный and not overpowering, and the texture is lightweight and not sticky at all. It adds volume almost instantly, especially at the roots, while still keeping the curls defined and soft. What I really noticed is how well it holds the structure. My curls stay separated, each strand keeps its shape, and the hair still feels movable and natural. I even had a meeting today and got caught in the rain, but my hairstyle stayed in place. The photo I took was after the rain, and my curls still looked defined, fresh, and beautiful. This is definitely a go to product for effortless, natural looking curls with volume and hold.
Originaly posted on influenster.com
SybriaP
41.777158908E12 25/04/2026
It’s good
[This review was collected as part of a promotion.] Does have a good hold and works well. I have dreads but my hair is thin. I added the moose after my wash day and I did notice a difference. I will continue to use
Originaly posted on influenster.com
KaterinU
51.777158005E12 25/04/2026
Great volume with light control and a fresh pleasa
[This review was collected as part of a promotion.] Easy to use and grate manipulation lightweight mousse that spreads evenly without feeling sticky the packaging is sleek and practical it gives noticeable volume while still maintaining good control over my hair the smell is soft and pleasant not overpowering perfect for a natural bouncy look
Originaly posted on influenster.com
GeraldineD
51.777156207E12 25/04/2026
Luxury
[This review was collected as part of a promotion.] This mousse is a luxury styling product that really delivers on volume without the stiff,crunchy feel most mousses give .its super lightweight and works especially well
Originaly posted on influenster.com
LatinaV
41.777068006E12 24/04/2026
Wonderful Mousse
[This review was collected as part of a promotion.] This mousse is great! It is creamy and lightweight, and doesn’t leave any sticky residue on my hair or skin. It has a faint chemical scent that I don’t enjoy, but it fades quickly enough to not bother me. It dispenses easily from the bottle and has a “cloud-like” texture that I love. It absorbs into my hair easily and gives me natural volume and shine. It does become a bit stiff at my roots, but overall it’s wonderful and easy to use.
Originaly posted on influenster.com
MariahD
51.777383023E12 28/04/2026
Love ittt
[This review was collected as part of a promotion.] The consistency is on point! The application feels great. The manageability strength is absolutely amazing! This mousse is perfect and smells so nice.
Originaly posted on influenster.com
AnishaA
51.776977112E12 23/04/2026
Definitely go to for bouncy hair
[This review was collected as part of a promotion.] It gives my hair amazing volume without making it feel stiff or sticky .My hair feels soft and touchable which is rare for volumizing products . The finish is silky with a natural shine
Originaly posted on influenster.com
LatishaS
51.77678272E12 21/04/2026
Love it !!
[This review was collected as part of a promotion.] I absolutely loved ShuUemura Awa Volume hair mousse! Had a great smell!! Very light on my hair and it held so well. Lasted me all. Gave me great texture! I highly recommend!!!
Originaly posted on influenster.com
XIOMARAR
51.776962712E12 23/04/2026
Totally friendly with hair and leaves a great volu
[This review was collected as part of a promotion.] This product has a great absorption, I love the volume it gives to my hair after use, in addition the texture is very soft and easy to wash I must emphasize that it does not leave the hair hard or damaged, its smell is delicious.
Originaly posted on influenster.com
ChantelleD
51.776887113E12 22/04/2026
Lots of volume
[This review was collected as part of a promotion.] This mousse is really nice. It adds volume to my hair without leaving any buildup or residue. My hair is smooth and shiny. It doesn’t feel like there’s any product in my hair. It gives lots of volume and last all day. Definitely recommend!
Originaly posted on influenster.com
GulnarA
51.776886212E12 22/04/2026
It gives volume but keeps hair soft and natutal
[This review was collected as part of a promotion.] I really liked shu uemura awa volume hair mousse. It gives natural volume without making hair sticky or heavy. The texture is light, easy to apply, and it spreads evenly. My hair feels soft and looks fuller. The scent is subtle and pleasant, not overpowering.
Originaly posted on influenster.com
DairaG
51.776843013E12 22/04/2026
Great
[This review was collected as part of a promotion.] The packaging is flawless and sturdy, the hold it gives is superior to other mousses I have tried before. It dries well and quick and smells nice to me!
Originaly posted on influenster.com
CynthiaC
51.776802512E12 21/04/2026
Good product
[This review was collected as part of a promotion.] I love the fixation of this product and the volume and the effect it has on my hair is perfect it is also not sticky at all the product is really good .
Originaly posted on influenster.com
IlonaK
41.776661208E12 20/04/2026
Lightweight Volume That Actually Works
[This review was collected as part of a promotion.] I really like this mousse. It gives great volume, without making my hair stiff, and it still feels soft and natural. The only downside is the scent, it’s pretty strong and smells a bit like cheap perfume.
Originaly posted on influenster.com
ShirleyH
51.776642307E12 19/04/2026
Love Shue Uemara products!
[This review was collected as part of a promotion.] Shue Uemara is such a high quality Japanese brand. I first discovered them through their lash curler and then went on to try their makeup and now hair stuff. I’ve been satisfied everytime! This was the first time I tried their Volumizing hair mousse and I was impressed. The texture is great and it’s easy to dispense the mousse. I love the volume it adds to my hair!
Originaly posted on influenster.com
AndreaM
51.776465907E12 17/04/2026
Most volume ever seen
[This review was collected as part of a promotion.] Does volumizing moves is easy to use for anyone whether you're a professional or not I usually use it and I have trouble styling my own hair sometimes so that instructions were very clear and volume did not disappoint. As you can see in the picture results speak for themselves.
Originaly posted on influenster.com
DestinyR
51.776465907E12 17/04/2026
For soft not crunchy curls
[This review was collected as part of a promotion.] Rate: 8/10
The hair does not get really crunchy to where it feels like ramen noodles. It gives off soft curls with shine. It actually last until the next day if you add a bit of water. It did not have a chemical smell. A little goes a long way. There was not sticky residue on the hands that’s a win.
Originaly posted on influenster.com
MiaH
51.776465907E12 17/04/2026
Beautiful hair!
[This review was collected as part of a promotion.] Just when I was about to go on a trip this got sent to me! How lovely! The ShuUemhra volume hair mousse is compact, good for travel, and is easy to use. I use it to style my hair when I go out and am very happy about it. I have Asian hair so it’s a blessing but also a curse. The hair is too straight and I have tons of baby hair sticking out. Hair oils don’t help, but these do. Very simple: take a small amount (or generous - up to you) and apply on your hair however you want to style it. You can use your comb to help you style before you apply the product, I recommend it. It’s pretty lightweight too, and create good shine for the hair so you shouldn’t worry much about it. I highly recommend
Originaly posted on influenster.com
AniaY
51.776464108E12 17/04/2026
Shuuemura
[This review was collected as part of a promotion.] I really like this hair product, it doesn’t make the hair sticky and leaves it soft and mobile, ideal for quick styling
Hair after styling looks more lush, the volume lasts longer but without the effect of gluing and weight
Originaly posted on influenster.com
ValerieN
51.776462308E12 17/04/2026
I like the product
[This review was collected as part of a promotion.] Perfect for curly hair! I always feel like the top lays flat and this really enhances the curls. It’s very light weight since it’s a mousse. I recommend
Originaly posted on influenster.com
KyannaB
41.776456909E12 17/04/2026
Volume
[This review was collected as part of a promotion.] It has been years since I’ve tried mousse of any sort on my hair. I’ve always been disappointed with the results. This was my first experience with ShuUemura products, and now I’m a fan! My hair didn’t have that crunchy feeling after, which was a huge plus. My hair is fine, so I was worried it would look oily, but it looked fine. There was some volume (which my hair typically lacks), but it was flat by the end of the night. Overall I will be using this product and I do recommend it!
Originaly posted on influenster.com
JulietaR
51.776371412E12 16/04/2026
This is helping me to control my frizz
[This review was collected as part of a promotion.] This shu Uemura awa volume hair mousse really helps to control my frizz and makes my hair look more polished. Add volume without making my hair feel heavy. This is light and not sticky. I love how looks the bottle is easy to used and simple.
Originaly posted on influenster.com
AlexisO
51.776229206E12 15/04/2026
Volume is top tier
[This review was collected as part of a promotion.] this mousse is SO voluminous. I never had a blow out look this good. And it held up well throughout the day. Definitely adding this to my hair routine.
Originaly posted on influenster.com
GiovannaF
41.776370512E12 16/04/2026
Helps with frizz
[This review was collected as part of a promotion.] I’m really liking this hair mousse. The scent is pretty nice as well. Leaves my hair smelling good almost all day. My hair is in between wavy and curly. I love applying this once I get out the shower onto my damp hair and kind of just scrunch it. It defines my waves/curls a bit more. I like that it doesn’t leave my hair feeling and looking stiff. It also helps reduce my frizz especially with the weather warming up. A little goes a long ways. It is also easy to wash out.
Originaly posted on influenster.com
brittneyM
51.776370512E12 16/04/2026
love
[This review was collected as part of a promotion.] oh my gosh, I loved this hair mousse so much it made my hair feel very weightless, and I love the texture that it felt. this can is also very pretty. I would definitely recommend this if you’re in the search of for a moose.
Originaly posted on influenster.com
ShayR
41.776366017E12 16/04/2026
Adds soft volume and texture
[This review was collected as part of a promotion.] I found this ShuUemura awa volume hair mousse to be a great addition to my styling routine. It adds a soft volume and texture to my hair that makes styling my hair easier and more capable of holding the style. This isn’t a strong hold, crunchy, sticky mousse, but rather a soft touchable mousse that helps to build and work up volume and texture. It absorbs and blends evenly into my hair and dries without any residue. Im pleased with how soft my hair is after using this, while still having noticeably more full hair. The packaging is strong, durable and seals with a lid to prevent any leaking or messes.
Originaly posted on influenster.com
LeidisMariamS
51.776353417E12 16/04/2026
Great effortless volume with a soft, salon quality
[This review was collected as part of a promotion.] A lightweight mousse to add instant volume and body without leaving my hair stiff or sticky. It provides a soft and natural finish with flexible hold, making the hair looks fuller, smooth and shiny.
Originaly posted on influenster.com
BanesaA
51.776128406E12 13/04/2026
SHuUemura AWA VOLUME HAIR MOUSSEProvides long-last
[This review was collected as part of a promotion.] I’ve been trying out this product, and honestly, I absolutely love it. Its performance is excellent, delivering visible volume right from the very first application without leaving my hair feeling heavy or sticky.
It feels incredibly lightweight, and as for longevity, the volume holds up for hours. It has a delightful scent—elegant and subtle—and the packaging is both minimalist and practical. ✨
Originaly posted on influenster.com
ShaniJ
51.776132908E12 13/04/2026
Good
[This review was collected as part of a promotion.] That’s why we are so proud of you and your work and your work and your work in this space and I hope you continue to continue to do great things for the community and the community
Originaly posted on influenster.com
AdaN
51.776132908E12 13/04/2026
It’s really good this product
[This review was collected as part of a promotion.] Guys trust me just go buy this cause it’s really good and the smell is so tea . Very nice for the hair and it works really good . Buy it guys it’s really good
Originaly posted on influenster.com
HollyW
51.775928608E12 11/04/2026
Great!
[This review was collected as part of a promotion.] This moose is next level. It leaves my hair, feeling amazing and looking great after styling! It’s super easy to use and doesn’t leave my hair feeling greasy and gross like a lot of other mousses do.
Originaly posted on influenster.com
DejaneB
41.775853908E12 10/04/2026
Thick mousse
[This review was collected as part of a promotion.] The consistency is thick, at least kind of a sticky residue on your hands spell it kind of smells like the girl version of axe it does leave a nice shine and gives you some good value with a silky finish
Originaly posted on influenster.com
KaM2
51.775963705E12 11/04/2026
Love this volume mousse!
[This review was collected as part of a promotion.] Amazing volume mousse! It’s so lightweight for my fine hair. My hair feels so clean and bouncy after the application. Doesn’t leave any residue. Just amazing volume through the day!
Originaly posted on influenster.com
Myrna
51.766608209E12 24/12/2025
Works great for me.
I've tried many brands, but this gives the right amount of body and hold without feeling sticky or stiff.
Originaly posted on shuuemuraartofhair-usa.com
Char
51.754354706E12 04/08/2025
It works!
It’s the only thing that works on my fine, thin hair
Originaly posted on shuuemuraartofhair-usa.com
Nick
51.759510234E12 03/10/2025
Great shine and body.
[This review was collected as part of a promotion.] The perfect mouse. Gives my hair a great shine and enough body. I love this product. I have thin hair and yhis gives the perfrct amount of body and texture. Do note that it is heavily frangranced. It would be nice if there was a bit less but still worth it.
Originaly posted on shuuemuraartofhair-usa.com
EHC2
51.747604705E12 18/05/2025
Love the volume boost!
Love this mousse! Helps give subtle boost to fine, straight hair.
Originaly posted on shuuemuraartofhair-usa.com
Carolyn
51.756753206E12 01/09/2025
Perfecto!
Mousse is wonderful. Does not weigh down my hair and gives it a bounce.
Originaly posted on shuuemuraartofhair-usa.com
ARob
41.731596408E12 14/11/2024
awa vs. kaze
I use and love kaze wave, but it was out of stock. This one is ok, but makes my hair a little stiff, which I don't like.
Originaly posted on shuuemuraartofhair-usa.com
Mimi
51.698613209E12 29/10/2023
Wonderful product I would recommend this highly
Love it awa volume works great !
I use it every day and get compliments on my hair
Originaly posted on shuuemuraartofhair-usa.com
Nancy C
51.690329619E12 25/07/2023
Awa Volume Hair Mousse
This product is amazing! Absolutely love the smell
Originaly posted on shuuemuraartofhair-usa.com
Deborah
51.681311615E12 12/04/2023
Shu Uemera Volume Hair Mousse
Shu Uemera hair products are excellent and perfect for my hair type which needs volume. This mousse does not disappoint which is why I have it on auto ship along with Wata wave texturizing spray. Definitely recommend.
Originaly posted on shuuemuraartofhair-usa.com
Pantaleoni
51.680747308E12 05/04/2023
Perfect hair product for blow dry. Makes my hair appear fuller
[This review was collected as part of a promotion.] Love the way this product makes my hair look fuller
Originaly posted on shuuemuraartofhair-usa.com
Kristine Q
51.674335706E12 21/01/2023
Great volume for fine hair
I have been using this product for almost a decade now. I have fine, curly hair and it is the only product I have found that helps me achieve a fabulous blow dry with just the right amount of volume. I love it!
Originaly posted on shuuemuraartofhair-usa.com
Angie G36
51.671416108E12 18/12/2022
Volume is promised
I've used this for over a year now, LOVE it! It's light and easy to use.
Originaly posted on shuuemura-usa.com
Anonymous
11.641601916E12 07/01/2022
Didn’t work for my fine hair
I didn’t like at all, l wish l could return, l have fine curly hair.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 16/12/2021
Hi betemitchell. There, Thanks for reaching out! Sorry to hear our Awa Volume Hair Mousse did not turn out the way you expected. We will be passing your comments along.Please view our return policy here: https://www.shuuemuraartofhair-usa.com/returns.html. Thanks for giving it a try!
Lisha
51.690580306E12 28/07/2023
Best Mousse!
[This review was collected as part of a promotion.] I love this mousse! I definitely recommend this product especially if you have curly hair!
Originaly posted on shuuemuraartofhair-usa.com
Betty1
41.690580264E12 28/07/2023
Great everyday volume
[This review was collected as part of a promotion.] Gave some oompf to my normally limp flat hair. I have very fine straight hair that gets weighed down easily and tends to immediately look greasy with most products, so I typical avoid using anything like this. So when I tried this mousse I didn't expect to be impressed with the results, but I was pleasantly surprised! It gave my hair noticeable volume and bounce. And like many of the other reviews, I found it wasn't sticky and didn't make my hair feel crunchy. The scent was pleasant and very light. I took off one star because I think the price point is a bit high for this type of hair product, but otherwise it's a great mousse that I would recommend to anyone with fine hair.
Originaly posted on shuuemuraartofhair-usa.com
Hopelesslogic
41.690580306E12 28/07/2023
Amazing hold
[This review was collected as part of a promotion.] I love how easy to use this mousse is. The smell is pleasant and it holds great! I definitely like how convenient it is to use. I feel like it enhances the volume perfectly!
Originaly posted on shuuemuraartofhair-usa.com
Coastalgirl707
21.691957507E12 13/08/2023
dirty hair
[This review was collected as part of a promotion.] While this mousse added some volume to my very fine hair (esp at the root) it left my scalp looking more greasy and dirty. I was very disappointed that at the end of the day, my hair looked like it needed another wash.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 23/08/2021
Hi! Thanks for trying Awa Volume Hair Mousse. We can image how disappointing it can be using a new product and it does not meet your expectations. We are sorry it made your scalp look greasy. Awa Volume Hair Mousse provides maximum volume with a soft non crunchy finish. We suggest applying about a golf ball size to towel dried hair work from crown though mid lengths and ends for all over volume. Your opinion is important to us, and we will be sharing your comments with the rest of our team. We thank you for your feedback!
Natoca
41.690580286E12 28/07/2023
Interesting product
[This review was collected as part of a promotion.] I got a an Awa Volume Hair Mousse to try in exchange for my honest review. I am not used to using these kinds of products and I can say that it was easy to apply and did increase my hair's volume significantly. It didn't feel heavy on the hair not did it leave the hair greasy. However, my hair looked too puffed, with too much volume, so I don't know if it is because I don't know how to apply it or a problem of the product itself.
Originaly posted on shuuemuraartofhair-usa.com
Radha824
51.690580306E12 28/07/2023
Not sticky or crunchy
[This review was collected as part of a promotion.] I received the Awa Volume Hair Mousse to try for free and love it! I really stayed away from Mousse after I realized the "crunchy" fake curl look wasn't for me so was very wary of trying it again. Awa has totally changed my view on what mousse is and how it can be used. I used the product after washing my hair and even during days where I let my hair air dry, there was zero crunch! I could run my hands through my hair without getting a sticky film all over. Once dry, (natural or styled) I loved the volume it gave me and how easy it was to still style my hair. I'm definitely going to use this mousse instead of the thick goopy hair creams that I thought were better for my style.
Originaly posted on shuuemuraartofhair-usa.com
Karlee
51.690580241E12 28/07/2023
Worth it!
[This review was collected as part of a promotion.] I must start by stating that I have very fine hair which sometimes keeps me away from using products like this because I'm afraid of damage despite desperately wanting more volumen, however, I tried this product when I received it and I'm not gonna lie, I'm absolutely loving it. I've been using it At least once a week and my not only looks great but also feels great. I would 100% recommend this!
Originaly posted on shuuemuraartofhair-usa.com
Juliette
51.690580241E12 28/07/2023
Great volume
[This review was collected as part of a promotion.] I got it just in time: new hair cut requiring styling. It is a great product giving amazing volume without stickiness. Nice smell too!
Originaly posted on shuuemuraartofhair-usa.com
G101
51.690580264E12 28/07/2023
Hair mouse
[This review was collected as part of a promotion.] It's good. It smells good and keeps my hair voluminous
Originaly posted on shuuemuraartofhair-usa.com
MrsS
31.690580241E12 28/07/2023
It's just mousse
[This review was collected as part of a promotion.] I really wanted to love this product, but it really didn't provide the volume it promises. Overall, it's a nice mousse; smells nice and works thoroughly throughout the hair. It just doesn't provide additional volume.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 13/08/2021
Hi MrsS! We are sorry to hear you did not get the results you were expecting from the Awa Volume Hair Mousse. This mousse adds maximum hair volume and long-lasting body for fine hair, and giveshair a silky finish, with a smooth touch and natural shine. Thank you for your feedback.
Queen bee
31.690580306E12 28/07/2023
Good for fine hair
[This review was collected as part of a promotion.] It has a mild citrusy scent. Applies like a mousse, hard to spread though; I'd prefer a serum. I have long straight fine unprocessed hair and this mousse kinda made them dry at the ends. I don't know why it would've happened but even the application process is not easy with controlling the amount being dispensed.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 13/08/2021
Hi Queen bee! Thank you for sharing your experience with us after trying the Awa Volume Hair Mousse! We are sorry to hear the product made your hair feel dry. Your feedback will be shared with the rest of our team. Thanks for giving ShuUemura a try!
Gigi2
31.690580241E12 28/07/2023
Love the Volume
[This review was collected as part of a promotion.] I have long, thin, curly, color processed hair. I am fully aware that my hair is not at its healthiest because of the color processes it's been through. That being said I felt that this mousse dried my hair out so so much to the point thay it was really hard to brush and blow dry after applying it. I usually apply mousse to towel dried hair after I have untangled it. Then I just blow dry with a diffuser or a nozzle depending on what I'm going for. I gave it 3 out of 5 stars because it smells great, it definitely adds lots of volume and body but had it not dried my hair out so much I'd give it 5 stars. I'm guessing it did that to my hair because it was already damaged going in. So I'm hoping that for those of you who have healthy hair this will work better.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 11/08/2021
We can image how disappointing it can be trying a new product and it does not meet your expectations. Awa Volume Hair Mousse provides texture and volume that gives hair a natural wavy look. We appreciate your comments and will share them with Quality Team.
Anonymous
41.690580286E12 28/07/2023
Good for Daily Lift
[This review was collected as part of a promotion.] I have straight fine hair and lately I've been trying to wear it as straight bouncy hair. This mousse helped me to achieve that look. It gives lift at the roots while holding my style in place. It has a light citrus scent that kind of reminds me of a yuzu lotion that I loved in college. The only complaint I have is that it does require a smoothing cream at the roots to prevent fly-aways, but that just may be because I'm of the regional humidity.
Originaly posted on shuuemuraartofhair-usa.com
Anonymous
51.690580241E12 28/07/2023
Great fullness
[This review was collected as part of a promotion.] As I've gotten older, my hair has become limp and fine. Awa Hair Volume Mousse was able to help my hair look much fuller when blow dried. I really loved that as the day went by, my hair never looked flaky like some other mousses have left my hair looking.
Originaly posted on shuuemuraartofhair-usa.com
Catherinej90
51.690580264E12 28/07/2023
Great for flat hair!
[This review was collected as part of a promotion.] I always have an issue getting volume with my hair. My hair is on the thinner side even though I have a lot of hair on my head and it also has no volume. I wasn't expecting much from the Awa volume hair mousse but I was impressed by the results. It's very easy to use; you simply apply it to your roots while it's still damp and then blow-dry your hair preferably upside down. This gave my roots a great amount of volume. It did not make my hair feel sticky or crunchy like other products have in the past. It also has a nice pleasant light scent to it. I will definitely be keeping this on hand for weekly use.
Originaly posted on shuuemuraartofhair-usa.com
Jmk1483
51.690580241E12 28/07/2023
So much volume
[This review was collected as part of a promotion.] This is my new favorite volume building hair product. A lot of mousses I've tried work for a short amount of time before my hair falls flat again but not this one! It left me with all day volume. I also love that it left my hair soft and not crunchy. Highly recommend!
Originaly posted on shuuemuraartofhair-usa.com
Angel L
51.690580286E12 28/07/2023
Awa Volume Mousse
[This review was collected as part of a promotion.] I really love this mousse. I use it every time I wash my hair, and it leaves my hair fuller and never crunchy.
Originaly posted on shuuemuraartofhair-usa.com
Tab W
41.690580264E12 28/07/2023
Strong Fragrance
[This review was collected as part of a promotion.] This hair mousse dispensed easily, but it seemed to dissipate quicker than expected as I worked it into my hair. It had a rather strong, mature fragrance that wasn't my favorite; the smell does linger on hair but it becomes less noticeable over time. I felt like it somewhat improved the overall look of my hair, but it didn't give me ideal results.
Originaly posted on shuuemuraartofhair-usa.com
Casinogirl414
41.690580286E12 28/07/2023
Nice mousse!
[This review was collected as part of a promotion.] I tried this mousse with wet and dry hair. It's not sticky. I preferred it with wet hair. When I went to comb my hair out, it was soft and I was able to style it well.
Originaly posted on shuuemuraartofhair-usa.com
Beth
41.690580239E12 28/07/2023
Awa Volume Hair Mousse Review
[This review was collected as part of a promotion.] After about 3-4 weeks of using the Awa Volume Mousse, here are my thoughts.
Pros: It does add volume and makes my hair look fuller. It also holds my style for the entire day. I have been using less hairspray and find that I can go an extra day between shampoos.
Cons: The mousse does not really have a smell. I like when my hair products have a nice smell. This one just smells like the chemicals that are in it. Also, if I use too much in one spot, that spot can be sticky.
Overall, it is a good product but needs a few tweaks.
Originaly posted on shuuemuraartofhair-usa.com
Annie2021
51.690580306E12 28/07/2023
Really good
[This review was collected as part of a promotion.] Awa Volume Hair Mousse Adds volume to fine hair along with smoothness and shine.
Originaly posted on shuuemuraartofhair-usa.com
Ali1
51.690580264E12 28/07/2023
Love this product
[This review was collected as part of a promotion.] It gave my hair volume without feeling crunchy/heavy. It's lightweight and does a great job.
Originaly posted on shuuemuraartofhair-usa.com
Nita
41.690580239E12 28/07/2023
Pleasantly Suprised
[This review was collected as part of a promotion.] The Awa Volume Hair Mousse turned out to be really nice. It had a very pleasant scent, which wasn't too overpowering. It foamed up really nicely and kept my hair in place. Also, it added a good amount of volume to my roots.
Originaly posted on shuuemuraartofhair-usa.com
aloha95
41.690580286E12 28/07/2023
Ultra Volume!
[This review was collected as part of a promotion.] This product added just the right volume to the my hair. It is not sticky nor stiff and a little goes a long way. The scent is very good as well!
Originaly posted on shuuemuraartofhair-usa.com
RadRedhead222
51.763775215E12 21/11/2025
Volume, volume, volume!
[This review was collected as part of a promotion.] I never believed that volumizing mousse products really worked before. And then I tried Awa Volume Hair Mousse! My limp, thin hair is voluminous and beautiful! It doesn't leave my hair crunchy either. My hubby even started using it! I thought the price point was a little high, but now I NEED it in my routine! I will buy more!
Originaly posted on shuuemuraartofhair-usa.com
Sav2
51.690580306E12 28/07/2023
AWESOME! Smells great, non crunchy
[This review was collected as part of a promotion.] Love this this product is not crunchy! Smells a lot better than the bigger name products on the market.
I definitely would recommend this product to anyone with fine hair like me as it doesn't get crunchy its super light!
Originaly posted on shuuemuraartofhair-usa.com
RMeadows1980
51.690580284E12 28/07/2023
Volume Without the Sticky Mess
[This review was collected as part of a promotion.] Awa Volume Hair Mousse surpassed my expectations. The container was easy to hold and use. The mousse had a foamy texture easily dispersed. I did not experience any normal negative effects of mousse from Awa such as stickiness, stiffness, or oiliness. I even got compliments on my hair the very first time I used it. I would definitely recommend Awa Volume Hair Mousse for those with flat locks.
Originaly posted on shuuemuraartofhair-usa.com
MariaWings
51.690580284E12 28/07/2023
Great for fine hair!
[This review was collected as part of a promotion.] I have a long, wavy fine hair. I typically avoid using hair mousses and I've tried several brands prior to trying this one. Shu Uemura Awa Volume hair mousse is a total game-changer. Despite the fact that it's a hair mousse, it behaves unlike any other mousse I've tried over the years. It disperses like a typical mousse and creates a large ball of foam. Then I apply it to my damp roots (using it on dry hair is good too) to add volume as per instructions. The mousse has a slight scent that dissipates upon the application. I don't notice any scent on my hair throughout the day. The mousse gets completely absorbed by my hair and it doesn't feel sticky when my hair is wet or when it's completely dry. I use a large round brush to blow dry to add the volume. My brush glides easily through my hair strands. After I'm done blow drying, my hair looks naturally voluminous and bouncy. The mousse gives a natural volume, one would never know that I used a styling product to add the volume. My hair feels natural and clean, when I run my fingers through it. I really like that it gives me such a natural effect without weighing my hair down. There's absolutely no "crunchiness" to my hair either. I highly recommend this mousse if you are looking for a natural, subtle volume.
Originaly posted on shuuemuraartofhair-usa.com
Anonymous
51.690580284E12 28/07/2023
Wonderful, volumizing mousse!
[This review was collected as part of a promotion.] I've loved using the Awa Volume Mousse by Shu Uemura. I have very fine hair and it really gave my hair more volume and bounce, without the crunchy results that I get from most mousses. This is a big change for me. My hair looks so shiny too! It's easier to style, and has more hold, on top of that. That is important with fine hair. It's perfect for all hair textures and works well with fine to medium thickness hair. The bottle is sleek and the product looks high end. The scent is wonderful! It could be a perfume in itself. I'd call it a floral scent. Would recommend!
Originaly posted on shuuemuraartofhair-usa.com
JacquieB
51.690580284E12 28/07/2023
Great Lift!
[This review was collected as part of a promotion.] I really like Awa Volume Hair Mousse! It provides great lift and volume and helps to hold my style. It evenly distributed throughout my hair and was not sticky. I definitely recommend trying Awa Volume Hair Mousse. I am impressed by how much volume it actually gave my hair.
Originaly posted on shuuemuraartofhair-usa.com
KKat
31.690580284E12 28/07/2023
Some positives, but not quite as great as I wanted
[This review was collected as part of a promotion.] I am 51 and my hair is very fine, straight, and it has been thinning significantly, so I wanted to try this product to see if it could give my hair some added volume. The Awa Volume Hair Mousse is not the best mousse I've ever tried, and not the worst either.
Here are some positives and negatives:
Positives: Spreads easily and evenly throughout the hair and you just need a little bit of product. This leaves my hair soft, smooth, and easy to style with a round brush and hair dryer. Once styled, my lightly layered hair moves really well and does not feel stiff. This mousse helped create a slight bend in my ends with a round brush and hair dryer and the soft style lasted all day.
Minuses: I didn't love the scent of this mousse, but I didn't hate it either; the scent seeemed to dissipate soon after I styled my hair, so if you love scented hair this might not be the mousse for you. This mousse added some volume at the roots, but not as much as I would have liked. This mousse seemed to dull the natural highlights in my hair. I would have liked a little more shine.
So, all in all, I think I'll keep looking for a better product that gives more volume and has a more scent, but go ahead and give this a try if you want hair that is easy to style and stays soft and smooth all day.
Originaly posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center 05/08/2021
Hi Kkat! Thank you for sharing your feedback with us about the Awa Volume Mousse. We are glad to hear it made your hair feel soft and smooth. Your comments are important to us and we will share them with our Development Team. Thank you for your review and for giving this product a try!
Ls5byz
41.690580284E12 28/07/2023
True Volume
[This review was collected as part of a promotion.] I have thin hair, and I usually just wear it up for my job. I have tried other volumizing hair products and i never had much success with them. I followed the instructions, applied it to the roots of the hair and blew dry with a round brush to help the volume. It worked pretty good and it lasted most of the day. It had a pleasant smell, my hair didn't feel sticky or tacky. I believe this is something I will continue to use when I style my hair.
Originaly posted on shuuemuraartofhair-usa.com
Heather S
41.690580306E12 28/07/2023
Decent volume
[This review was collected as part of a promotion.] I have used several volumizing products over the years as I have fairly fine, limp hair. This mousse is on par with most others. It doesn't have much of a smell to it which is nice if you don't like the heavily scented products. It gives more volume than not using any product but don't expect big hair. I liked that it was not sticky and did not get crunchy when it dried.
Originaly posted on shuuemuraartofhair-usa.com
Kedbach
51.690580239E12 28/07/2023
Lightweight volume
[This review was collected as part of a promotion.] This mousse is great! It's very lightweight but adds awesome volume. Most volume formulas leave my hair sticky but this does not. I would definitely recommend.
Originaly posted on shuuemuraartofhair-usa.com
loveyourskin
51.690580239E12 28/07/2023
Love this mousse!
[This review was collected as part of a promotion.] This is a great product! I have medium length fine hair and use mousse in my hair every day. The first day I tried this product I was pretty impressed. Not only did it give me great volume but it also reduced frizz. Bonus!
Originaly posted on shuuemuraartofhair-usa.com
Kennicat
41.690580306E12 28/07/2023
Great!
[This review was collected as part of a promotion.] I really liked this product. It smelled great and did not weigh down my hair too much
Originaly posted on shuuemuraartofhair-usa.com
pearlseyes
51.690580261E12 28/07/2023
Pump up the volume
[This review was collected as part of a promotion.] This mousse works amazingly well on my fine, thin hair at providing the volume that I so desperately need. I'm impressed that it doesn't leave my hair crunchy and stiff like most mousse that I've tried in the past. It actually makes my hair soft and it smells amazing. I highly recommend giving it a try.
Originaly posted on shuuemuraartofhair-usa.com
Anonymous
51.690580261E12 28/07/2023
Best mousse for volume I've tried
[This review was collected as part of a promotion.] I've tried many products to add volume to my flat, thin hair. This mousse lifted my roots like no other and lasted multiple days. I will definitely be purchasing this product once I've used this bottle.
Originaly posted on shuuemuraartofhair-usa.com
Savana S
51.690580261E12 28/07/2023
Great Mousse
[This review was collected as part of a promotion.] I have really long, straight hair that doesn't hold waves or curls easily. After my hair has air dried a bit, I use this mousse before I braid my hair to give my hair some texture and extend the life of my waves. This mousse is not sticky and smells great. Would recommend!
Originaly posted on shuuemuraartofhair-usa.com
Chique chica
41.690580306E12 28/07/2023
V-v-v-volume!!
[This review was collected as part of a promotion.] This stuff is great—applied right to damp hair and scrunched it up a bit while drying. Boom! Fabulous uplifted hair that feels like you've seen a pro!
Originaly posted on shuuemuraartofhair-usa.com
Illyjns
51.690580261E12 28/07/2023
Love this hair mouse
[This review was collected as part of a promotion.] Ever since I been introduce to this product line. I fell in love. Usually after I use any type of hair mouse I get dandruff, but this one is not making me have it. Have a nice smell and leaves your hair volumize and soft
Originaly posted on shuuemuraartofhair-usa.com
Hendrika
51.690580239E12 28/07/2023
Adds volume without crunchiness
[This review was collected as part of a promotion.] This Awa Volume Mousse from Shu Uemura is a quick and convenient mousse to hold my style all day long and to add volume to my hair. I use it on clean damp hair. I just spray a bit on my hands and work it through my damp hair from top to bottom. It really keeps my wavy hair in place and keeps my frizz under control and adds a nice volume to it. It feels nice and soft on my hair and does not make my hair look greasy. What I really like is that it does not make my hair crunchy. It looks very natural. I just love the scent of this mousse. Very natural and not too overpowering. It does not make my hair feel heavy and it is very easy to brush it out at the end of the day. I highly recommend this mousse!
Originaly posted on shuuemuraartofhair-usa.com
Workingmomof2
51.690580284E12 28/07/2023
Lightweight & Not Sticky
[This review was collected as part of a promotion.] I recently received this mousse to try and review. The first thing that stood out was that is was not sticky. It also did not have an overwhelming scent which I liked. I used it on my damp hair and I was able to easily comb it afterwards. On a few occasions I let my hair 'air dry' and other times I used a blower dryer. Both times, my hair was not sticky and I could easily style it. It also helped reduce my 'fly a-ways'. It feels very light on your hair, almost like it is not there. My other mousse is quite heavy and has a strong scent. That is why I enjoy using this one over my old brand.
Originaly posted on shuuemuraartofhair-usa.com
Anonymous
51.690580261E12 28/07/2023
Amazing
[This review was collected as part of a promotion.] I love this mousse because it doesn't make your hair as stiff as other mousse would. It made my hair even more wavy and it smelled really good too. I would definitely buy this product. I recommend trying it out!
Originaly posted on shuuemuraartofhair-usa.com
PaulaG
51.690580261E12 28/07/2023
Awesome Mousse
[This review was collected as part of a promotion.] I love this Shu Uemura Awa Volume Hair Mousse! It is awesome! First, this mouse smells fantastic! I LOVE the scent! Second, it isn't sticky and goes on evenly and leaves my hair smelling great and looking great! I have naturally curly hair and it helps keep my hair from getting frizzy. It holds my curls and adds volume to my very fine hair. Other mousse products I have tried left my hair sticky and weighed it down. This one does not. I will definitely be using this mousse again! I love it!
Originaly posted on shuuemuraartofhair-usa.com
SarahCA
51.690580304E12 28/07/2023
Great overall hair mousse
[This review was collected as part of a promotion.] I'm a big fan of Shu Uemura hair products (and their skincare products too) and this mousse didn't disappoint. I love that it gave my hair some volume without making my hair oily or dry and without a crunchy residue like some other hair mousses I have tried have. It is lightweight which is great for my fine hair.
Originaly posted on shuuemuraartofhair-usa.com
Awa Volume Root Lifter Mousse 150ml
Shu Uemura Pro - Style Foundations
inspired by the japanese art of minimalism, awa - bubble in japanese - volume, provides maximum volume and body. no crunchy residue. silky finish, smooth touch. long-lasting medium hold. natural shine.
Read less