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ashita -"tomorrow" in japanese- supreme is inspired by the extraordinary virtues of the ashitaba plant. the ashitaba extract infused in the serum helps maintain softness and smooth hair. hair is instantly soft and smooth. In 24 hours hair beauty is revealed.
hair is 70% more smooth.*
x2.7 more manageable.**
after cleansing with ashita supreme weekly scrub or shampoo, moisturizing with the conditioner or treatment, apply the ashita supreme serum throughout dry hair lengths and tips.
in case of contact with eyes, rinse them immediately and thoroughly.
Learn more on Access
Ask more information about this productkey ingredients
ashitaba is an ancestral plant from japan with extraordinary self-regenerating virtues. when ashitaba’s stem is sliced, a precious golden sap is revealed, and within only 24-hours a new leaf appears. the most precious japanese regenerating ingredient is consciously sourced on hachijyo-jima island, known as the ashitaba plant's place of origin.
ingredients
aqua / water / eau● dImethIcone● c13-16 IsoparaffIn● glycerIn● polyacrylamIde● phenoxyethanol● c13-14 IsoparaffIn● laureth-7● butylene glycol● benzyl salIcylate● lInalool● benzyl alcohol● lImonene● alpha-Isomethyl Ionone● hydroxycItronellal● angelIca keIskeI leaf/stem extract● cItral● parfum / fragrance
Kate
51.724643013E12 25/08/2024
The best serum!
Great serum. Makes me hair nice , soft and manageable
Originally posted on shuuemuraartofhair-usa.com
Kristina
11.721529175E12 20/07/2024
Disappointed
Complete disappointment. I used the entire system, and my hair was completely dry.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hello, Thank you for giving our Ashita Supreme Line a try. We are sorry to hear it made your hair dry. Ashita Supreme nourishes & smooths dull and frizz hair. For more moisture you may want to try our Urban Moisture, which will intensely moisturize and prolong hydration leaving a healthy glow. We appreciate your comments and will forward them to our Team.
Sarah
51.713454221E12 18/04/2024
Love this serum!
I love this serum! It instantly smoothes flyaways and makes my hair shiny all over. Also love the way it softens the ends of my hair
Originally posted on shuuemuraartofhair-usa.com
Antonia
51.708968619E12 26/02/2024
ANTONIA
Adds extreme moisture to dry ends
It’s a miracle wirker
Originally posted on shuuemuraartofhair-usa.com
YHenry
51.704048314E12 31/12/2023
Hooked
Absolutely love the feel of my hair after using the shampoo and conditioner @
Originally posted on shuuemuraartofhair-usa.com
Soft kitty
51.693270807E12 28/08/2023
Good light serum for hair
[This review was collected as part of a promotion.] The serum is softening and refining texture for healthy
Supple hair.
Originally posted on shuuemuraartofhair-usa.com
Anonymous
51.720421065E12 08/07/2024
Great Serum
[This review was collected as part of a promotion.] I have always had dry thin hair, I am constantly seeking new products that can help maintaining healthy hair. I use this serum as an overnight treatment (tip: to protect your hair and to avoid making a mess on your pillow, use a silk hair cap), the results have been pretty good so far, I am planning to keep using it, and I recommend it. It does not last long though, if you have long hair, and if you really want to apply it correctly you have to use a lot of serum, and (unfortunately) it is not cheap. If you want to cure your hair, get ready to invest some money, you will not find this quality in a regular store, low price products will not give you the same results.
Originally posted on shuuemuraartofhair-usa.com
Barbara
51.699140607E12 04/11/2023
Absolute magic in a bottle
My hair feels lifeless after health conditions, extreme stress and highlights. This product has rejuvenated my hair, I wake up and it’s still in perfect condition. This product made my hair smooth without weighing it down. It had shine without feeling greasy. It was bouncy!! I haven’t had that in 5 years. This is a must have! PLEASE DO NOT DISCONTINUE THIS PRODUCT.
Originally posted on shuuemuraartofhair-usa.com
DrMom
51.677415513E12 26/02/2023
Wonderful product!
Wonderful product! Use every day to lightened hair; makes my hair soft, silky, and shiny!
Originally posted on shuuemuraartofhair-usa.com
Kay1016
51.675305004E12 01/02/2023
Dreamy!
Lightweight, smoothing! Makes your hair feel dreamy!
Originally posted on shuuemuraartofhair-usa.com
Poohie
51.675176314E12 31/01/2023
The love of my life
My holy grail. I simply cannot live without this leave in. I’ve been using it for over 3 months and the dry ends have gone away!!! Please please keep this product in stock!
Originally posted on shuuemuraartofhair-usa.com
Holly
51.670986809E12 13/12/2022
Worth every penny
My hair was so damaged and dry. This is amazingly moisturizing and repairing to my wavy hair. It isn't oily or greasy in any way. It provides enough moisture to recurs my hair without any other sprays or products. It smells great. My hair has not looked this healthy in years. Love it!!
Originally posted on shuuemuraartofhair-usa.com
Bunnyland53
51.67060251E12 09/12/2022
I like this serum a lot
I received this serum as a sample. I do like it a lot. It is a "definately buy" on my shopping list.
Originally posted on shuuemuraartofhair-usa.com
Meli
51.670004917E12 02/12/2022
Sérum
Traite mes cheveux, apporte une douceur et souplesse instantanément
Originally posted on shuuemura-usa.com
talula
51.669290309E12 24/11/2022
restores vitality to dry hair
I love it! I have frizzy curly very fine hair that i have professionally colored every 4 weeks. No beach is used but because my hair is baby fine it looks dry two weeks after color. Ashita Supreme Hair serum is the first serum that revives my hair and it actually looks healthy whether I style and low dry or wear it naturally curly.
Originally posted on shuuemuraartofhair-usa.com
Jennifer
51.666811708E12 26/10/2022
Ashita supreme hair serum
Excellent must fry ends color treatment improvements in hair softness and blow drys
Originally posted on shuuemuraartofhair-usa.com
Jennifer
51.664409611E12 28/09/2022
Ashita supreme hair serum
This is excellent product for long hair to help detangle and hydrate dry hair ends from blow dry or coloring I would recommend this
Originally posted on shuuemuraartofhair-usa.com
Rawdawg
51.660577428E12 15/08/2022
The good stuff
I’ve tried some good serums for hair but this one is at the top of the list. One pump & you have soft hair. Irresistibly soft & luxurious feeling hair. Love the stuff. Strong smell but I like it & it fades fast.
Originally posted on shuuemura-usa.com
tuf2beme
51.658322012E12 20/07/2022
Everything I want and Amazing Scent
I would bathe in this if I had enough. Love the scent and my overprocessed blonde hair is becoming so healthy. It makes my hair shiny and full not greasy and weighted down like with so many oils I've tried. I highly recommend this.
Originally posted on shuuemuraartofhair-usa.com
tuf2beme
51.658283401E12 19/07/2022
AMAZING
Nothing ever smelled better or worked harder to make my damaged over bleached hair look shiny and healthy. I would bathe in this gorgeous scent if there was a perfume. Fresh, clean and crisp. Love this product to the moon.
Originally posted on shuuemuraartofhair-usa.com
Zac H
51.692692931E12 22/08/2023
Hair Is Like Feathers
Ashita Supreme is the best. I bought a back up of this product, and then 2 mini back ups. Cannot get enough of this serum.
Originally posted on shuuemuraartofhair-usa.com
Courtney Lyn
51.690580243E12 28/07/2023
The secret to silky hair!
[This review was collected as part of a promotion.] This leave-in treatment for damaged hair gave my curls better definition and removed some of its' dullness. It absolutely elimates frizz but doesn't leave my hair greasy or tacky. Hair looks and feels silky.
The scent is stronger when first applied, it fades some but not entirely once hair is dry. It smells and feels like a luxe product, but it is a strong enough scent that it could be a conflict with wearing perfume.
Originally posted on shuuemuraartofhair-usa.com
Stacy0129
51.690580243E12 28/07/2023
Expensive but worth every penny
[This review was collected as part of a promotion.] This serum is worth every penny. It takes only 1 pump to distribute throughout my long, curly, color treated hair. I have been using this serum for a few weeks now and to be honest, I haven't found anything else that has made my hair so manageable. I haven't put gel, mousse, or curl cream in my hair and it looks better than it has in years. Also, it smells so clean and fresh.
Originally posted on shuuemuraartofhair-usa.com
Mili
51.690580243E12 28/07/2023
Amaizing
[This review was collected as part of a promotion.] this serum is concentrated nourishment for my hair, it provides incredible softness, my hair is very light, it is not sticky and it has a pleasant aroma, it helps me with frizz, thank you very much for this free sample
Originally posted on shuuemuraartofhair-usa.com
Silvas
51.649793611E12 12/04/2022
Great product!!
Amazing product. Worthy of the price. My frizzy hair gets so soft and calm with it.
Originally posted on shuuemuraartofhair-usa.com
Mel5
31.690580243E12 28/07/2023
Not bad
[This review was collected as part of a promotion.] I onky used once so no results just yet but i cant wait to see the final results
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi Mel5., thank you for reaching out about Ashita Supreme Hair Serum. We would love to hear from you once you use it again. This serum nourishes and smooths hair leaving it soft and shiny. The opinions of our customers are important to us when making decisions about our products and services. Thank you for sampling our products.
Nichosjgmailcom
51.690580243E12 28/07/2023
Great Serum for damaged hair
[This review was collected as part of a promotion.] This is a great product to use on days when hair is feeling a little less manageable. Great for smoothing flyaways and making hair easier to brush. Has a mild and pleasant smell. This product worked great on my daughters swimming damaged hair.
Originally posted on shuuemuraartofhair-usa.com
Shu1
31.690580311E12 28/07/2023
Not sure if this did anything
[This review was collected as part of a promotion.] I'm not sure if this is the serum for my hair type. It made my hair extremely soft, however, my hair is already soft and requires protein to strengthen it. It might help with damage since my hair is color treated. Strong fragrance on the hair mask. Felt very high end. Will try again.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi Shu1! Thank you for giving Ashita Supreme Hair Serum a try. This serum nourishes and smoothes hair while leaving it feeling soft. For more strengtening you may want to try our Ultimate Reset Line, as this restores damaged hair. We appreciate the time you took to write a review.
Kimmy
51.690580291E12 28/07/2023
Shu usmura ashita supreme mask and serum
[This review was collected as part of a promotion.] I used the hair mask and serum replacing my usual products, what a difference in my hair. Soft and beautiful, way more manageable.
Originally posted on shuuemuraartofhair-usa.com
AshtonD
51.690580243E12 28/07/2023
Such amazing products!
[This review was collected as part of a promotion.] This shu uemura Ashita Supreme Mask and Serum is absolutely amazing!! My hair feels amazing and I highly recommend anyone to try these products! It tamed my frizzy dry hair in just one treatment!
Originally posted on shuuemuraartofhair-usa.com
MDami815
51.690580268E12 28/07/2023
Sleek and sexy!
[This review was collected as part of a promotion.] Wow! I am blown away with this product. My hair has never felt so smooth and silky! shu uemura Ashita Supreme Mask and Serum was received as a free product to sample and give my honest review.
A few things about it:
1) The container doesn't have directions on it so make sure to read the box it comes in before trying.
2) There is a menthol smell and tingly that occurs when you put on your hair. It feels absolutely incredible and I loved the smell. Not overpowering at all.
3) Make sure to leave in for full amount of time. Your hair will thank you for using this!
4) Set up a date night because you are going to look and feel like you just went to the salon after using this product!
Originally posted on shuuemuraartofhair-usa.com
Cristin
41.690580291E12 28/07/2023
Good product
[This review was collected as part of a promotion.] I love the scent of this product! Other than that, it's just your normal leave-in. I wish it was a heat protestant as well. It does as it should. Calms frizz, leaves hair shiny and silky.
Originally posted on shuuemuraartofhair-usa.com
Kristi2
51.690580243E12 28/07/2023
Wow! Shine!
[This review was collected as part of a promotion.] Miracle in a tiny bottle. This serum not only smooths the ends of your hair, but it tames those nasty flyaways too.
Originally posted on shuuemuraartofhair-usa.com
Azsunnie
21.690580243E12 28/07/2023
Didn't like
[This review was collected as part of a promotion.] I didn't care for the serum it smelled good but didn't do anything for my hair.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi Azsunnie! Thank you for sharing your comments on our Ashita Supreme Hair Serum. We are happy to know you liked the fragrance but sorry to hear that it did not meet your expectations. Feedback from our consumers is very important to us and helps us improve all of our products. We hope you will continue to explore our products with complete confidence and satisfaction!
Apuerta
31.690580291E12 28/07/2023
Heavily scented cream
[This review was collected as part of a promotion.] I was sent this product for free to try and review. I have curly hair that loves moisture and while I wanted so badly to love this, I just don't. I used the product multiple times hoping for a good result but was left with the same lackluster results after each use. It has a very strong scent and didn't leave my hair feeling moisturized or soft. It zo felt like a cream rather than a serum. Unfortunately I cannot recommend this and will not be adding this to my personal haircare routine.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi Apuerta! Thank you so much for trying our Ashita Supreme Hair S provide enough hydration. We would like to suggest Shu Sleek Conditioner. This is the link to view the product. https://www.shuuemuraartofhair-usa.com/collections/shusu-sleek/smoothing-conditioner.html Your curly hair will have more moisture and frizz control. We will be forwarding this feedback along to others in the company.
mnassa
31.690580291E12 28/07/2023
Nice scent, decent results
[This review was collected as part of a promotion.] I wasn't totally wow-ed by this product. Used it in dry hair on the second day of a blow out. Gave a little shine and I did feel like it protected my hair a bit. I think it will be nice to have to travel with.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi there! Thank you for sharing your feedback on our Ashita Supreme Hair Serum. This light weight leave-in serum is perfect for adding moisture, shine, and softness to dull dry hair. We appreciate your honest feedback. Your comments will be shared with the rest of our team. We are committed to bringing our consumers high quality, innovative products that meet their needs and expectations. Thank you for your review.
PeachyJ
31.690580291E12 28/07/2023
Don't care for Silicone
[This review was collected as part of a promotion.] I don't like silicone heavy products so I went into this with product test with much skepticism. Even though it did give my hair some shine, it didn't help to control any frizz.
Originally posted on shuuemuraartofhair-usa.com
Cici
51.690580266E12 28/07/2023
Combats any frizz with ease!
[This review was collected as part of a promotion.] I was lucky enough to try this serum and (like the shu uemura Ashita supreme mask) it smells amazing! I wash my hair every 3 to 4 days and in between put my hair through a lot with messy buns that leave some frizz. A small amount of this serum and my hair is as good as day 1, but refreshed and smelly incredible again!!! No greasiness, no weighed down feeling, no gunk. Easy peasy!
Originally posted on shuuemuraartofhair-usa.com
Mekin
51.690580311E12 28/07/2023
No More Frizz
[This review was collected as part of a promotion.] I have long thick dry and frizzy hair. I only needed a small amount of this serum and it instantly calmed down all the frizz and smoothed my hair out. I was worried because other serums I've tried made my hair greasy. With this serum I was still able to go 3 days before having to wash my hair. I received this serum as a sample to try and I plan on buying it in the future. I would recommend you give it a try.
Originally posted on shuuemuraartofhair-usa.com
JenniferBlogs
51.690580309E12 28/07/2023
Best serum ever!
[This review was collected as part of a promotion.] This is perfect to refresh your hair, it takes only a little bit to revive hair and helps my hair stay fresh in moisturized even after a few days. Highly recommend!
Originally posted on shuuemuraartofhair-usa.com
Marissa
51.690580309E12 28/07/2023
Love this!!!
[This review was collected as part of a promotion.] This serum is amazing! I have very dry damaged hair from bleaching so I usually wash my hair every 10 days. After a few days my ends start to look dried out. This helps keep them from looking frizzy. I only used on dry hair. Great product and would recommend.
Originally posted on shuuemuraartofhair-usa.com
H100
51.690580291E12 28/07/2023
Great for style
[This review was collected as part of a promotion.] I loved this serum to finish a style or as an overnight treatment. It tames frizz and keeps hair looking sleek and conditioned.
Originally posted on shuuemuraartofhair-usa.com
Savannah
51.690580291E12 28/07/2023
Smells amazing
[This review was collected as part of a promotion.] This serum has a clean light cologne scent. I used it on my ends for frizz control and my hair was so soft.
Originally posted on shuuemuraartofhair-usa.com
mamaof5
51.690580291E12 28/07/2023
love it
[This review was collected as part of a promotion.] I got this and i really love how it dont have my hair feeling dry. I use it every night and i will definitely continue to use this. I will definitely recommend this to everyone that I know. This will definitely be my to go products from now on for me and my daughter hair
Originally posted on shuuemuraartofhair-usa.com
tmhany
51.690580266E12 28/07/2023
Great Serum
[This review was collected as part of a promotion.] This is a good hair serum. I would definitely recommend
Originally posted on shuuemuraartofhair-usa.com
Daniellynelly
41.690580291E12 28/07/2023
Great product
[This review was collected as part of a promotion.] My hair seems thicker and smother since I've started using. Enjoying it and would recommend
Originally posted on shuuemuraartofhair-usa.com
Lauris048519
41.690580309E12 28/07/2023
Ok
[This review was collected as part of a promotion.] The serum works a little bit better tan the mask but same don't see a difference on mu hair after used it for a couple of weeks!
Originally posted on shuuemuraartofhair-usa.com
MarieB
51.690580288E12 28/07/2023
Love this hair serum!
[This review was collected as part of a promotion.] Love this serum. Its light enough to use on wet or dry hair (i have curly hair) and it really made my hair look healthy and smooth. Usually i have to add product after blow drying to get my hair to lay down a bit more and tame my fly aways, but i didnt have to do that at all after using the ashita supreme mask and then the serum. Really great product!
Originally posted on shuuemuraartofhair-usa.com
JH10
31.690580288E12 28/07/2023
Depends on Hair Type
[This review was collected as part of a promotion.] I for some reason really like the opal color it gives off when you first release the product from its packaging. The smell is somewhat strong and I don't like or dislike it. I feel kind of the same way about the product. I have tried it a few different ways and it is helpful to styling, but definitely not a game changer. This is my personal opinion based on my head of hair. Could work wonders for some but was just ok for me.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi JH10. ! We appreciate you sharing a review with us and trying the Ashita supreme hair serum. Thie multi-dimensional fragrance is inspired by the home of the ashitaba, the sub-tropical forests of hachijo-jima. Scents that embody the rich, volcanic soil and island sea spray are layered with notes of star anise, jasmine flower, and patchouli to create a warm and citrusy aroma. We are sorry to hear the product did not meet your expectations. Perhaps one of our other products would suit your hair needs better. Thank for your review.
LF10
51.690580266E12 28/07/2023
Yum!
[This review was collected as part of a promotion.] Okay, first of all, the smell is insane. My hair smells so good. Acts as a detangler of sorts for my ends and definitely helps with frizz. Overall I really like and would buy in the future.
Originally posted on shuuemuraartofhair-usa.com
Audrey 14
51.690580288E12 28/07/2023
Lightweight and not sticky
[This review was collected as part of a promotion.] The serum smell very clean and leaves no residue on your hands after applying, that is unheard of for a serum! It moisturized my hair but did not leave my curls crunchy. It moisturized and smoothed without weighing my hair down. It pretty much perfect in every way. You done need to mix several products to achieve great hair, this serum is all it takes.
Originally posted on shuuemuraartofhair-usa.com
Nina
51.690580266E12 28/07/2023
Great for frizzies!
[This review was collected as part of a promotion.] I used this after blow drying my hair and I'm so glad it helped calm and tame the frizzy hair that I have. I didn't have to use much, just the size of a dome was good for my shoulder length hair, make sure to distribute it evenly and don't forget the tips! Beautiful smell too!
Originally posted on shuuemuraartofhair-usa.com
Jyggels
51.690580266E12 28/07/2023
Soft manageable hair
[This review was collected as part of a promotion.] I received shu uemura Ashita Supreme Mask and Serum as a sample to try for an honest feedback. First the product smells amazing. It is not too heavy and not too light, just right to not be overbearing or noxious. It is a soft creamy serum and goes on hair easy. My course, dry, frizzy, half curly half wavy hair came out so soft and frizz free not one not two but three times that I have tried it so far. I used the serum in combination w the mask. My hair has never felt so soft or frizz free as with this serum. I'm very satisfied w the results.
Originally posted on shuuemuraartofhair-usa.com
KushHairStudio
51.690580266E12 28/07/2023
Love it
[This review was collected as part of a promotion.] I could not wait to try this beauty brand. And let me say, I was not disappointed. Unlike most serums, I found this product to be light weight, not heavy at all, and not oily, which a lot of serum's are. I am a professional hairstylist and I would recommend you to try this product.
Originally posted on shuuemuraartofhair-usa.com
Tay1
41.690580266E12 28/07/2023
smells good, not too heavy
[This review was collected as part of a promotion.] This stuff smells amazing, and doesn't seem to weigh my hair down when styled with blow-dryer or left to air dry. The consistency is a bit thicker than I thought it'd be, and the instructions on the bottle for best use are either non-existent or near impossible to use. But...a dime-sized amount of less seems to have done the trick for my medium length wavy hair, and this product has been a god sent for days with high humidity.
Originally posted on shuuemuraartofhair-usa.com
Jenn2
41.690580309E12 28/07/2023
Good Feel
[This review was collected as part of a promotion.] I was surprised by this product. Most serums are more oil based and this was more of a lotion consistency. I wasn't sure how well it would work, but it was good at night for my hair on days 2-4. Paired with the mask on my wash days, it was great. Pleasant scent.
Originally posted on shuuemuraartofhair-usa.com
Jen7
51.690580243E12 28/07/2023
Great finisher
[This review was collected as part of a promotion.] This is a great finishing product after my hair is washed. It helps to prevent frizz or heat damage.
Originally posted on shuuemuraartofhair-usa.com
RobinW
51.690580243E12 28/07/2023
Does its job!
[This review was collected as part of a promotion.] I love applying the shu uemura Ashita Supreme Serum at night, before bed. It has a great scent and the creamy consistency spreads easily on my hair. I love having a serum that works for me while I sleep!
Originally posted on shuuemuraartofhair-usa.com
L3raforekrc
51.690580243E12 28/07/2023
Split ends no more
[This review was collected as part of a promotion.] I've been using this shu uemura Ashita Supreme Strengthening Leave-In Treatment for Damaged Hair for a few weeks now and the ends of my hair look much healthier. I apply it after washing and then add a little to the ends of my dry hair the next day. This help disguise the damage and provide an overall healthier look.
Originally posted on shuuemuraartofhair-usa.com
McMomma78
41.690580243E12 28/07/2023
Adds scent to hair
[This review was collected as part of a promotion.] This serum is easy to use and doesn't make my hair feel greasy or weighted down. It also adds a pleasant aroma.
Other than that, I don't think I'd say that it adds any moisture though. My hair doesn't really feel any softer or less frizzier.
Originally posted on shuuemuraartofhair-usa.com
jbrad00
51.690580288E12 28/07/2023
Very happy
[This review was collected as part of a promotion.] I use a serum frequently and I do like this one. It does have a more masculine scent but it's not strong . I only need a few pumps of this and my hair is to my mid back . It keeps my hair shiny and frizz free.
Originally posted on shuuemuraartofhair-usa.com
Galetea98
51.690580266E12 28/07/2023
Easy to use
[This review was collected as part of a promotion.] I really like how this "serum" feels, not too oily or greasy. It didn't weigh down my curls as some other products can. Pleasant scent with a light feel. I received this product in exchange for my opinion.
Originally posted on shuuemuraartofhair-usa.com
pearlseyes
51.690580266E12 28/07/2023
So soft and hydrating
[This review was collected as part of a promotion.] This product works best for me used on second-day hair. I've noticed that it adds the perfect about of hydration and really smoothes the ends of my hair. The scent is light and lovely. I was gifted this product by BZZ Agent for my honest opinion.
Originally posted on shuuemuraartofhair-usa.com
PersonalBeautyLab
41.690580309E12 28/07/2023
Good Touch Up Product
[This review was collected as part of a promotion.] My hair is fine and damaged from years of heat styling and harsh chemical treatments. I have recently been on a journey to restore my hair's health and incorporated this serum as well as the mask in the same line to my routine. The serum is great for maintaining your hair. I like that it doesn't over-hydrate or add oil so I don't have to increase wash frequency. It tames frizz and flyaways quite a bit and has done well in combination with the mask to strengthen my hair. I have read other reviews and a lot of people are confused on how to use it. This is not a detangler that you apply on wet hair! It is to be used on dry hair per the instructions. Also, please note that the fragrance is a slight musky, masculine-leaning, cologne scent. It doesn't linger in my hair, so it hasn't bothered me.
Originally posted on shuuemuraartofhair-usa.com
Michelle2
21.690580309E12 28/07/2023
Serum
[This review was collected as part of a promotion.] I didn't feel like this product is for my curly hair. It made my hair queasy to touch. I even tried it alone thinking maybe adding it with product cocktails. It weighed my hair day. I couldn't get over the scent. I tried limited the amount of the product used but same results.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi there Thanks for your review! We are sorry to hear about your experience with our Ashita Supreme Hair Serum. Regarding the fragrance, we do understand that it is a matter of personal preference. This light weight revitalizing leave-in treatment for dull damaged hair is designed to leave hair smooth and soft. It quickly absorbs into the hair fiber and can be reapplied on dry ends, We suggest finishing with the revitalizing serum on the mid-lengths to ends of your hair. The serum can also be applied onto towel-damp hair and airdried. We appreciate you sharing your experience. You opinion is very important to us. We will be passing your comments along.to the rest of our team. Thanks for giving it a try!
hair1
51.690580288E12 28/07/2023
Ashita Supreme serum
[This review was collected as part of a promotion.] I really like Ashita Supreme hair serum. It is far superior to anything else I have used in the past. It leaves my hair feeling soft and silky and tames fly-aways. It only takes a dime sized amount and I love the subtle fragrance.
Originally posted on shuuemuraartofhair-usa.com
Good quality
51.690580288E12 28/07/2023
Sleek
[This review was collected as part of a promotion.] This product is great! I used a direct and definitely will be purchasing again! Left my hair soft, shiny and took care of my frizz!
Originally posted on shuuemuraartofhair-usa.com
Lori1
41.690580288E12 28/07/2023
Love it
[This review was collected as part of a promotion.] Because I have curly hair and need approx 3-4 products to make my hair look when trying serums and leave ins, I like to use alone when I'm trying it for the first time to get a true feel of whether I feel it works or makes a difference so when I used this I def see a difference. When my hair dried my curls weren't frizzy they were still defined and and I felt like that lasted even into day two. And I love the smell which doesn't have a very strong smell at all. I really like this serum. Will now be a staple in my hair routine
Originally posted on shuuemuraartofhair-usa.com
Cynthia
51.690580243E12 28/07/2023
Serum
[This review was collected as part of a promotion.] Overall good experience with this serum. It didn't make my hair feel dirty or oil. It actually helped mane the tame.
Originally posted on shuuemuraartofhair-usa.com
Blondee
51.690580266E12 28/07/2023
Could I love this any more?!
[This review was collected as part of a promotion.] This serum is non greasy and doesn't weigh down my thin blonde hair. I used it on my dry hair after styling, per the instructions, and wow! I will definitely be buying this when I run out!
Originally posted on shuuemuraartofhair-usa.com
Typeovkc
51.690580243E12 28/07/2023
Light moisture
[This review was collected as part of a promotion.] I use a dime size amount at night to keep my hair moistened. I wrap my hair and in the morning it's easier to comb and manage, my hair feels softer and less brittle and less dull.
Originally posted on shuuemuraartofhair-usa.com
dlstaff99
51.690580266E12 28/07/2023
Great for fine hair
[This review was collected as part of a promotion.] This is probably the best hair product I've ever used! I have baby-fine, wavy hair that's prone to frizz at the slightest hint of humidity in the air. Most products are to heavy for my hair, making it limp and greasy. This product gives me just the right amount of 'sleek' without looking like I need a good hair washing! Combined with soft twist rollers, I can achieve anything from a very soft wave to lots of curls without using a curling iron or flat iron, which causes way too much damage to my type of hair when used regularly. I highly recommend this product!!
Originally posted on shuuemuraartofhair-usa.com
Angie2
51.690580309E12 28/07/2023
Super serum
[This review was collected as part of a promotion.] I have long, straight, color treated hair that experiences frizz and dryness. I use this serum in combination with the leave in conditioner and I've noticed a difference in the overall shine and appearance of my hair. I add a little serum to my damp hair before blow drying. I don't use a brush at all, just my fingers to comb through as I dry. My hair has less fly always and reflects the light. I will continue to use this product as part of my hair care regimen.
Originally posted on shuuemuraartofhair-usa.com
jmwright78
41.690580309E12 28/07/2023
Great smell some results
[This review was collected as part of a promotion.] This product smelled great and helped smooth my hair. It was not quite as effective at restoring my hair as a dry shampoo, but still smoothed it down.
Originally posted on shuuemuraartofhair-usa.com
Ashley Reneé
51.690580243E12 28/07/2023
LOVE THIS!!!!
[This review was collected as part of a promotion.] The shu uemura Ashita Supreme Serum is AMAZING just like the mask !!!!! It instantly hydrated, nourished, and smoothed my hair. This product also smells amazing! I'd recommend this and will be purchasing this when I run out.
Originally posted on shuuemuraartofhair-usa.com
JenLK
51.690580243E12 28/07/2023
Wow!
[This review was collected as part of a promotion.] So this stuff is amazing. I was very skeptical because I'm very picky with my hair products and I typically only use Kerastase so I was a little apprehensive about trying anything new. Let me just say that this is the only thing that I have found that helps with the static in my hair. Not one product I tried from Kerastase could do this. My hair also feels so amazingly soft and healthy after only one use, I am literally mind blown. Very impressed!
Originally posted on shuuemuraartofhair-usa.com
mattspunkingurl
41.690580266E12 28/07/2023
Smells great
[This review was collected as part of a promotion.] This smells really nice, just like the mask. I was worried it wouldn't do much for my hair because it's a thin consistency but a little goes a long way. I use this in my ends to mid length. It makes my hair feel smooth and nice the next day. It seems to help detangle although I do use a separate detangling spray with it. I love the scent.
Originally posted on shuuemuraartofhair-usa.com
ANU1
51.690580309E12 28/07/2023
Frizz free and soft
[This review was collected as part of a promotion.] My hair feels amazingly soft and smooth after using this serum. It's so shiny and soft that I can't stop touching it. The serum is easy to use and smells wonderful. You only need to use a tiny bit to see huge results. It makes my hair frizz free. I will be recommending this serum to all my friends and family.
Originally posted on shuuemuraartofhair-usa.com
Sasha
41.690580266E12 28/07/2023
Good serum
[This review was collected as part of a promotion.] I was sent this sample in exchange for an honest review. I think this serum is nice, but it's a bit heavy for my fine hair and leaves it feeling a little greasy. Less is more.
It smells great and leaves your hair feeling nice and silky. The price point feels high though for what it does.
Originally posted on shuuemuraartofhair-usa.com
Shonta
51.690580243E12 28/07/2023
Would recommend and smells so good
[This review was collected as part of a promotion.] This mask smells so good and left my hair feeling soft. I will continue to use this. I only left it on for a few minutes while showering and it penetrated my hair nicely. My hair was pretty easy to detangle when that's the hard part for me. My hair was moisturized!
Originally posted on shuuemuraartofhair-usa.com
Humblestar
51.690580288E12 28/07/2023
Seriously sweet serum
[This review was collected as part of a promotion.] I recently received a complimentary sample of this serum and let Me tell you how grateful I am to Shu Uemura and bzzagent for the opportunity to test this out. It smells pretty good and left my hair super shiney. It doesn't weigh your hair down or make it greasy/oily like some serums. Paired with the Mask, it's a hair care match made in heaven! I'd definitely reccomend, especially if you have color treated damaged hair like me!!
Originally posted on shuuemuraartofhair-usa.com
Shawnamj
51.690580243E12 28/07/2023
My new favorite
[This review was collected as part of a promotion.] This has to be my new favorite. I was using Ghost oil before to add some smoothness and shine to my hair. This isn't oil it's more of a light cream that list works. It doesn't leave hair oily but adds smoothness and shine just making it look healthy. I would use this on days that I didn't wash and somehow it made my hair look awesome. This is a must for me.
Originally posted on shuuemuraartofhair-usa.com
mizzougal
51.690580266E12 28/07/2023
Softest Curls in Years!
[This review was collected as part of a promotion.] I was skeptical about a serum but this left my typically unruly curls softer and defined without the usual crunchy gel. My hair feels lighter! Using this serum also made a brush significantly easier to get through my hair and even two days later my hair is (mostly) frizz-free. I also really love the scent, a combination of ocean and very light floral.
Originally posted on shuuemuraartofhair-usa.com
teenie
51.690580243E12 28/07/2023
Frizz no more
[This review was collected as part of a promotion.] I have very dry, damaged hair, that looks frizzy in this Florida climate. This serum got rid of the frizzy, crackly ends. Now it's shiny soft and smooth. It helps tame the fly-aways, and in addition, softens the gray hairs. I like that it's non-greasy, and makes my color last longer. A rather strong manly scent, but that's OK
Originally posted on shuuemuraartofhair-usa.com
Amanda6
51.690580266E12 28/07/2023
Nice serum
[This review was collected as part of a promotion.] Ok So I am a huge fan of serums, this is my first time using a hair serum. I used it after I got out of the shower and also after using Shu Uemura art of hair Ashita supreme intense revitalization hair mask treatment. I have blonde highlights in my hair and have been getting them forever so you can imagine that can cause some damage. So this intense revitalization serum did really help. It helped by making my hair look healthier and definitely got rid of all the straggly flyaway pieces. I mean I'm sure they are still there but just less noticeable! Definitely recommend!
Originally posted on shuuemuraartofhair-usa.com
Laurj913
51.690580266E12 28/07/2023
Smooth and sexy
[This review was collected as part of a promotion.] This serum was unbelievable even in the heat and humidity of Miami. That's the ultimate test and it passed with flying colors.
Originally posted on shuuemuraartofhair-usa.com
Kyky
51.690580288E12 28/07/2023
Great Mask
[This review was collected as part of a promotion.] When your hair feels like it needs some love. This product is for you! Left my hair feeling great!
Originally posted on shuuemuraartofhair-usa.com
audisnw
51.690580309E12 28/07/2023
Great for Maintaining Healthy Hair
[This review was collected as part of a promotion.] I work outdoors and expose my hair to the elements - brutal sun, cold, wind, rain. I spray a light coat of this serum to my hair and the difference at the end of the day is stunning. My hair color lasts longer and the dryness and brittle ends are gone. My hair looks and feels soft, smooth and shiny. It also smooths out the random grays that are usually sticking straight up at the end of the day. This product is pricey but worth every penny. My only complaint is that I wish the product was bigger.
Originally posted on shuuemuraartofhair-usa.com
Ashley3
31.690580309E12 28/07/2023
Good product
[This review was collected as part of a promotion.] The scent is the worst thing about these products. Other than that it makes ur hair silky and shiny and seems to calm frizzy hair with ease!
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi Ashley3! Thank you for sharing your feedback with us after trying our Ashita Supreme Hair Serum. We are sorry to hear you did not like the fragrance. The fragrance is inspired by the home of the ashitaba, the sub-tropical forests of hachijo-jima. Scents that embody the rich, volcanic soil and island sea spray are layered with notes of star anise, jasmine flower, and patchouli to create a warm and citrusy aroma. For a different scent you may want to try Urban Moisture Range. Thanks for sampling our products!
SarahES
51.690580241E12 28/07/2023
THE BEST!!!
[This review was collected as part of a promotion.] This is by far one of the best hair serums that I have ever used. It looks milky and has the texture of a leave-in conditioner, which I usually can't use because it leaves my hair heavy or greasy, but this doesn't at all. It smooths perfectly and makes my hair so incredibly soft and healthy. It also smells AMAZING!! The scent stays in my hair all day and all night, but it's not overpowering by any means. It only takes one or two pumps for my hair and and my hair is very long all the way down my back.
Originally posted on shuuemuraartofhair-usa.com
Lor1
31.690580241E12 28/07/2023
Nice Serum
[This review was collected as part of a promotion.] I use this serum after washing, drying and styling my hair. My hair is high porosity so I had to use more than the 1-2 pumps recommended in the instructions. It tames fly aways and makes my ends feel soft. I like to apply it at night because when I wake up, my hair feels really soft. I really like the smell. It is quite masculine, but soft and not overpowering.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi Lor1. Thank you for trying Ashita Supreme Hair Serum. We are glad that you did enjoy the fragrance, and results you got from the product. Your opinion is very important to us, we will be sharing your comments with the rest of our team. Thanks for your review.
Eleny
51.690580288E12 28/07/2023
Perfect
[This review was collected as part of a promotion.] This one is really good, my hair was left with an incredible shine, soft and without frizz!
Originally posted on shuuemuraartofhair-usa.com
Glamamama
51.690580266E12 28/07/2023
Smoother and shinier hair
[This review was collected as part of a promotion.] Cold weather can be so hard on my hair. My hair is now much more renewed thanks to this dream of a product. The Ashita Supreme Revitalizing Serum is fantastic. My hair feels and looks healthier since I began using it. I was so happy I tried it before a recent in person all week business meeting. I got so many compliments on how great my hair looked!
The Ashita Supreme Revitalizing Serum adds additional nourishment and hydration. It also provides a smoothing affect without weighing hair down. I spritz this on my hair once it's dry. I also use this as needed to touchup and add more smoothness. Once a week I like to use this as an overnight treatment. It really makes a big difference.
Originally posted on shuuemuraartofhair-usa.com
Allie1
51.690580241E12 28/07/2023
Shine bright
[This review was collected as part of a promotion.] What a powerful duo!! This combined with the mask! Heaven. I tried it first without using the hair mask and instantly- INSTANTLY- it smoothed hair and added shine. I love this stuff! Combined with the mask, I didn't have to flat iron my hair to help get shine and tame frizz. My ends felt sealed, hair looked fabulous and it also smelled like I just got a fancy blowout.
Originally posted on shuuemuraartofhair-usa.com
Carol1
51.690580309E12 28/07/2023
Love this product!
[This review was collected as part of a promotion.] Ashita serum has a nice smell, it's very easy to apply in the hair. I would recommend it as the serum left such a beautiful shine in my hair. The results are much better then any of my other products that I use. I have received this product as a sample to try.
Originally posted on shuuemuraartofhair-usa.com
katie4
21.690580241E12 28/07/2023
Didn't notice a difference
[This review was collected as part of a promotion.] I didn't notice a difference in my hair after using this product- maybe I had less flyaways, but nothing crazy to note here. I did not like the smell of this serum. I did feel like it didn't leave a yucky residue on my hair- which serums usually do.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
We are sorry to hear you did not get the results you were expecting from our Ashita Supreme Hair Serum. This light weight serum is designed to smooth, soften and shine dull hair. We do understand that fragrance is matter of personal preference and we regret that you were disappointed in it. The opinions of our customers are important to us when making decisions about our products. We appreciate your comments, and will be sharing them with our Product Team.
Jessica2
31.690580241E12 28/07/2023
Strong scent
[This review was collected as part of a promotion.] I didn't notice much difference in the softness or strength of my hair after using this. There was a very strong scent - using this alongside the mask the scent stayed on my hair for hours. It is a scent like a man's cologne. I would've preferred no scent or a light scent instead.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi Jessica2.- Thanks for trying out our Ashita Supreme Hair Serum. We're sorry to hear that you did not achieve the results you were hoping for, and we understand that you do not care for the fragrance in the Ashita line. We do understand that fragrance is a matter of personal preference. Perhaps one of our other lines would suit your hair needs better. Please feel free to reach out and tell us more about your hair so that can help you choose! Thanks again for sharing!
ak24
41.690580309E12 28/07/2023
Smoothing!
[This review was collected as part of a promotion.] After styling my hair, I use a small amount to tame down flyaways. It has a heavy masculine scent, which I'm not crazy about. The product works as intended, but wish the scent wasn't as heavy.
Originally posted on shuuemuraartofhair-usa.com
Tlynn
51.690580309E12 28/07/2023
Fabulous hair!!
[This review was collected as part of a promotion.] Super light and beautifully nourishing serum for dry hair. Definitely adds shine and smooths frizzy ends without weighing down my hair. It's easy to use right before bed, smells nice, and absorbs well without adding any grease or weight. I woke with super soft hair!
Originally posted on shuuemuraartofhair-usa.com
ReginaDev
51.690580241E12 28/07/2023
Super
[This review was collected as part of a promotion.] This serum is really nice and hydrates my hair incredibly. I have very thin hair and this does not weigh it down. I've noticed my next day hair isn't as oily since using this serum. Def would recommend giving this a try.
Originally posted on shuuemuraartofhair-usa.com
Ashita Supreme Intense Revitalization Serum 90ml
Shu Uemura Pro - ashita supreme