ashita -"tomorrow" in japanese- supreme is inspired by the extraordinary virtues of the ashitaba plant. when applied following the ashita supreme shampoo, this treatment infused with ashitaba extract strengthens, moisturizes, smoothes and softens hair. hair is radiant and is also instantly protected against breakage.
+70% smoothness.*
-95% less breakage.**
after cleansing with ashita supreme shampoo or weekly scrub, apply on clean wet hair lengths and tips, leave on for 5 minutes and rinse. complete the ritual by applying the ashita supreme serum.
in case of contact with eyes, rinse them immediately and thoroughly.
Learn more on Access
Ask more information about this productkey ingredients
ashitaba is an ancestral plant from japan with extraordinary self-regenerating virtues. when ashitaba’s stem is sliced, a precious golden sap is revealed, and within only 24-hours a new leaf appears. the most precious japanese regenerating ingredient is consciously sourced on hachijyo-jima island, known as the ashitaba plant's place of origin.
ingredients
aqua / water / eau● hydroxypropyl starch phosphate● glycerIn● quaternIum-87● cetearyl alcohol● behentrImonIum chlorIde● parfum / fragrance● propylene glycol● caprylyl glycol● phenoxyethanol● candelIlla cera / candelIlla wax / cIre de candelIlla● Isopropyl alcohol● butylene glycol● benzyl salIcylate● menthol● lInalool● benzyl alcohol● lImonene● alpha-Isomethyl Ionone● hydroxycItronellal● angelIca keIskeI leaf/stem extract
Spirit9
51.702822519E12 17/12/2023
Magic Cream
Magic cream that tames my trusses, adds softness and manageability.
Originally posted on shuuemuraartofhair-usa.com
Astro
51.700154917E12 16/11/2023
Happy in Houston!
Hair feels repaired, soft and less frizzy. It also smells amazing!
Originally posted on shuuemuraartofhair-usa.com
Jen0528
51.696953037E12 10/10/2023
No frizz air-dry!
I love this hair mask. I have long thick hair and this mask allows me to air dry my hair with no frizz.
Originally posted on shuuemuraartofhair-usa.com
Melissa
51.699577139E12 09/11/2023
“Supreme” Product
[This review was collected as part of a promotion.] This product is transforming my hair. I have less breakage, more growth and shinier hair than I have had for a long time. I love the product.
Originally posted on shuuemuraartofhair-usa.com
MichelleB
51.699577148E12 09/11/2023
Instantly shinier smoother hair
[This review was collected as part of a promotion.] I originally tried this as a sample sent to me with a previous order. The first time I used it my friend immediately noticed a difference in the way my hair looked. My hair was shinier, brighter, and smoother! With such a noticeable difference, I had to go ahead and buy the full size version. This product has made a huge difference with my naturally frizz prone hair.
Originally posted on shuuemuraartofhair-usa.com
Toothfairy
51.67937301E12 21/03/2023
Best find ever
[This review was collected as part of a promotion.] I strongly recommend this product because it leaves my unruly coarse hair soft and tamed.I let it air dry most of the time and it looks good with very pretty locks.The scent is very subtle and pleasant.
Originally posted on shuuemuraartofhair-usa.com
LakeMichGirl
51.678032018E12 05/03/2023
Love it!
Leaves my coarse, frizz-prone hair noticeably smoother and easier to blow out.
Originally posted on shuuemuraartofhair-usa.com
Melane
51.675783926E12 07/02/2023
Buy it now!
Incredible! I love it and i recommand it for sure.
Originally posted on shuuemura-usa.com
Sandy
51.673568907E12 12/01/2023
Wonderful, I'll repeat!
[This review was collected as part of a promotion.] I absolutely recommend this hair mask, I'm really happy with the results.
I have fine thin hair, I constantly have to take care of it with different hair products/hair treatments in order to avoid split ends, and to keep it hydrated and healthy.
I got a sample of the Ashita Supreme Hair Mask, and I liked so much that I decided to buy it.
It is a concentrated gel-ish mask that clearly heals the hair. I do see benefits on using this product.
It smells like perfume and citrus, perhaps not my favorate fragrance but it's a clean intense fragrance anyways, it's not a big deal that it's not my favorite.
Originally posted on shuuemuraartofhair-usa.com
Jennifer
51.667091606E12 29/10/2022
Ashita mask
This great dry color treated hair put on over night sleep with it for longer conditioning better results
Originally posted on shuuemuraartofhair-usa.com
Zac H
51.652127078E12 09/05/2022
Impressive
Very hydrating and smooth feeling texture. My hair has never been in better shape.
Originally posted on shuuemuraartofhair-usa.com
Courtney Lyn
51.690580311E12 28/07/2023
A little goes a long way!
[This review was collected as part of a promotion.] The first thing I noticed about this mask is its' clear, light gel texture, very different from a creamy mask in both consistency and application. It is not sticky or greasy. I was surprised it was rich in light of the texture.
The scent is heady and spalike. There is patchouli but with atypical supporting, sweeter woodsy notes. It lingers a bit on my hair after the treatment.
It doesn't take much product to get results, maybe a tablespoon or two is more than enough, even on my waist-length hair. Hair feels thicker and stronger after use and less dry. There is some frizz and flyaway reduction without hair feeling weighed down or greasy.
Originally posted on shuuemuraartofhair-usa.com
Stacy0129
51.690580268E12 28/07/2023
Made my dried out hair like silk
[This review was collected as part of a promotion.] I am long overdue for a trim and my hair, especially the ends, has been extra dry. My hair is already prone to dryness since it's curly and color treated. Not only does this mask smell incredible, it deeply hydrated and left my hair like silk - and so shiny! The best part is - this mask only takes 5 minutes!
Originally posted on shuuemuraartofhair-usa.com
Mili
51.723478184E12 12/08/2024
Wonderfull
[This review was collected as part of a promotion.] This mascara is the best I've ever tried. It's interesting how it removes the frizz, smoothes my hair, untangles it and leaves it super manageable, it leaves my hair shiny and very light, it's not heavy on my hair. thank you very much for this sample free
Originally posted on shuuemuraartofhair-usa.com
Mel5
31.690580311E12 28/07/2023
Good
[This review was collected as part of a promotion.] I have only used it a couple times but so far so good i love how it smells & how soft it leaves my hair
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi Mel5. there Mel5. Thank you for sharing your feedback with us on Ashita Supreme Hair Mask . We're so happy to hear you're enjoying this product. We hope you will continue using it with great satisfaction and also continue to explore our other products as well! Thank you for your review.
Nichosjgmailcom
51.690580243E12 28/07/2023
Great product
[This review was collected as part of a promotion.] This is a great hair replenishing mask. I enjoyed the mild smell and the easy application. This worked especially well on my daughters hair, she's an avid swimmer, and the chlorine really damages her hair. After using this product on her hair her hair no longer felt dry and brittle. My hair too felt soft and manageable and increased shine.
Originally posted on shuuemuraartofhair-usa.com
Shu1
31.690580311E12 28/07/2023
Soft Hair
[This review was collected as part of a promotion.] I'm not sure if this is the mask for my hair type. It made my hair extremely soft, however, my hair is already soft and requires protein to strengthen it. It might help with damage since my hair is color treated. Strong fragrance on the hair mask. Felt very high end. Will try again.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi Shu1. We appreciate you sharing a review with us and trying the Ashita Supreme Hair Mask. We are sorry to hear the product did not meet your expectations and felt the fragrance was too strong. We are always looking for ways to improve our products and your review is truly valued. We think that our Ultimate Reset Line might suit your hair needs better. Thanks again for sharing. .
Kimmy
51.690580243E12 28/07/2023
Shu uemura ashita supreme mask and serum
[This review was collected as part of a promotion.] Love this hair mask!!! It smells amazing and left my hair soft and manageable.
Originally posted on shuuemuraartofhair-usa.com
AshtonD
51.690580243E12 28/07/2023
Amazing product!
[This review was collected as part of a promotion.] This shu uemura Ashita Supreme Mask and Serum is absolutely amazing!! My hair feels amazing and I highly recommend anyone to try these products! It tamed my frizzy dry hair in just one treatment!
Originally posted on shuuemuraartofhair-usa.com
MDami815
51.700952785E12 25/11/2023
Sleek and stylish!
[This review was collected as part of a promotion.] Wow! I am blown away with this product. My hair has never felt so smooth and silky! shu uemura Ashita Supreme Mask and Serum was received as a free product to sample and give my honest review.
A few things about it:
1) The container doesn't have directions on it so make sure to read the box it comes in before trying.
2) There is a menthol smell and tingly that occurs when you put on your hair. It feels absolutely incredible and I loved the smell. Not overpowering at all.
3) Make sure to leave in for full amount of time. Your hair will thank you for using this!
4) Set up a date night because you are going to look and feel like you just went to the salon after using this product!
Originally posted on shuuemuraartofhair-usa.com
Cristin
21.690580243E12 28/07/2023
Nothing special
[This review was collected as part of a promotion.] This is supposed to act as a mask that moisturized and reduce frizz. I used once weekly with no visible results.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi Cristin. We appreciate you sharing a review with us and trying the Ashita Supreme Hair Mask. We are sorry to hear the product did not meet your expectations. We are always looking for ways to improve our products and your review is truly valued. We think that our Urban Moisture Mask might suit your hair needs better. Thanks again for sharing.
Azsunnie
31.690580243E12 28/07/2023
Was ok not great
[This review was collected as part of a promotion.] This wasn't very hydrating on my parched processed hair… it smelled good but for a mask I expected more than what I got.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi Azsunnie. ! We appreciate you sharing a review with us and trying the Ashita Suprem Hair Mask. We are happy to hear that you were pleased with our signature scent, but of course we are sorry to hear the product did not meet your expectations. For more moisture you may want to try our Urban Moisture Line, as this line adds intense nourishment & hydration. Thank for your review.
Apuerta
31.690580291E12 28/07/2023
Strong on scent but weak on moisture
[This review was collected as part of a promotion.] I was sent this product for free to try and review. I have curly hair that loves moisture and while I wanted so badly to love this, but I just don't. I used the product muktiple times hoping for a good result but was left with the same lackluster results after each use. It has a very strong scent and didn't leave my hair feeling moisturized or soft. Unfortunately I cannot recommend this and will not be adding this to my personal haircare routine.
Originally posted on shuuemuraartofhair-usa.com
mnassa
41.690580291E12 28/07/2023
Lovely Product!
[This review was collected as part of a promotion.] This is a really nice, hydrating hair mask. The scent is lovely and not too overpowering. It isn't too thick and rinses out well. Overall I really enjoyed this product and have added to my weekly routine!
Originally posted on shuuemuraartofhair-usa.com
PeachyJ
41.690580291E12 28/07/2023
Pretty Good
[This review was collected as part of a promotion.] I really wish this masque didn't have isopropyl alcohol as it tends to dry out hair. Fortunately, the ingredients list isn't too complicated and I did get some nourishment for the length of my hair. The masque wasn't overly thick and had a little slip which helped with detangling.
Originally posted on shuuemuraartofhair-usa.com
Cici
51.690580268E12 28/07/2023
Smells, feels, and looks AMAZING!
[This review was collected as part of a promotion.] LOVED trying this hair mask! I put my hair through A LOT of stress AND have issues with thyroid disease so I experience breakage and frizz always. This mask smells absolutely incredible and leaves my hair looking and feeling amazing without being weighed down, feeling greasy, or requiring other products to manage it. While $$$ I really feel this is a terrific product worth it's weight in gold! I am a huge fan telling everyone to try this and smell it too!
Originally posted on shuuemuraartofhair-usa.com
Mekin
41.696952999E12 10/10/2023
The mask my hair needed
[This review was collected as part of a promotion.] So I received this mask as a sample to try and I'm glad I did. My hair is pretty dry and damaged due to heat and bleach. This mask made my hair feel soft and way less frizzy. My hair also had a nice shine to it. Unlike other masks I have tried that made my hair heavy, this one didn't weigh my hair down and I didn't have that greasy feeling. My only complaint would be the smell. It smells like a men's cologne or deodorant. Although that hasn't stopped me from using it. I would recommend you give it a try.
Originally posted on shuuemuraartofhair-usa.com
JenniferBlogs
51.690580309E12 28/07/2023
obsessed!
[This review was collected as part of a promotion.] This is an incredible product, my hair has improved beyond measure since using it. I love the scent, very earthy and luxury. Highly recommend!
Originally posted on shuuemuraartofhair-usa.com
Marissa
41.690580309E12 28/07/2023
Great moisturizing mask.
[This review was collected as part of a promotion.] This is a great mask for dry and damaged hair. I bleach my hair a lot and it helped with breakage and made my hair feel so soft. Wasn't a fan of the fragrance which kind of smells like mens cologne but would overall recommend this mask. It does what it says it will do.
Originally posted on shuuemuraartofhair-usa.com
H100
51.690580291E12 28/07/2023
Awesome hair mask
[This review was collected as part of a promotion.] My hair was noticeably smoother and less frizzy after the first used. Keeps hair shiny and beautifully conditioned, making blow outs look sleek and frizz-free.
Originally posted on shuuemuraartofhair-usa.com
Savannah
51.690580243E12 28/07/2023
Smells amazing
[This review was collected as part of a promotion.] I enjoy the fragrance of this hair mask. My hair feels really soft after I use it.
Originally posted on shuuemuraartofhair-usa.com
tmhany
51.690580266E12 28/07/2023
Great hair mask
[This review was collected as part of a promotion.] I love this hair mask! It leaves my hair feeling soo soft. Would recommend
Originally posted on shuuemuraartofhair-usa.com
mamaof5
51.690580243E12 28/07/2023
love it
[This review was collected as part of a promotion.] I really love how it is to use and it really leave my hair feeling so nice and soft. I have my hair looking so nice and shiny. I will definitely recommend this to everyone that I know and I will definitely be buying this to use on me and my daughter hair.
Originally posted on shuuemuraartofhair-usa.com
Daniellynelly
41.690580291E12 28/07/2023
Great mask
[This review was collected as part of a promotion.] Have been using it for a little while and really enjoying the results. My hair is glossy and smooth.
Originally posted on shuuemuraartofhair-usa.com
Lauris048519
21.690580309E12 28/07/2023
Don't see difference
[This review was collected as part of a promotion.] I have use this mask and serim for a few weeks and I don't see any improvement in my hair, this leaves my hair sticky I don't really like it
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi ! We appreciate you sharing a review with us and trying the Ashita Supreme Hair Mask. We regret that you were not a fan of this product, This rinse out hair mask is designed to nourish and restore dull, damaged hair protecting it from future damage, while the leave-in serum hydrates and smooths dull damaged hair leaving it soft and shiny. Your opinion is important to us. We are forwarding your comments to the rest of our team for consideration. Thanks again for sharing your experience.
MarieB
51.690580288E12 28/07/2023
Salon quality and great results!
[This review was collected as part of a promotion.] I wasnt sure what to expect with this hair mask. Ive used tons of hair masks and brands in this price point have similar results. But also less expensive brands have great hair masks too. I think this hair mask would appeal to those who like salon quality products for sure. The Ashita Supreme Mask is moisturizing and had my hair feeling light as air. I was legit shocked at how light my hair felt. For reference i have curly hair. The scent smells like a higher end salon, a little more masculine for my personal taste but its still a really nice fragrance. This is a great mask, ill enjoy using it but wont likely repurchase because i can get similar results for less price and the scent is not my preference.
Originally posted on shuuemuraartofhair-usa.com
LF10
41.690580266E12 28/07/2023
Solid Hair Masque
[This review was collected as part of a promotion.] The smell is divine. Definitely felt nice going on and didn't leave a film on my hair. Can't say I see a noticeable difference yet, but I'm going to keep using it. For sure.
Originally posted on shuuemuraartofhair-usa.com
Audrey 14
51.690580288E12 28/07/2023
Silky hair with volume
[This review was collected as part of a promotion.] I used this mask several times before writing this review because it feels unlike any mask I have ever used and it tamed my hair in ways I could not think possible. The mask has a cream gel texture that you apply from root to tip. It smells very unisex and clean, a little citrusy. The minute I rinsed my hair felt like silk, so smooth. I styled my hair as usual and my hair had volume, it wasn't weighed down at all. My hair was shiny and disciplined for 2 days without frizz. It didn't make my scalp greasy or dry. I love this mask, it transformed my hair.
Originally posted on shuuemuraartofhair-usa.com
Nina
51.690580266E12 28/07/2023
My hair is now shiny and soft!
[This review was collected as part of a promotion.] I was skeptical about this until I opened the jar, it smells like designer upscale perfume, the texture is so smooth, easy to apply, make sure you follow the directions. My hair was dry prior to using this, after I used it I noticed it wasn't as tangled, it was softer, it has some shine to it, it gave my hair some life and it needed it badly!
Originally posted on shuuemuraartofhair-usa.com
Jyggels
51.690580266E12 28/07/2023
Softest hair imagined
[This review was collected as part of a promotion.] I received shu uemura Ashita Supreme Mask and Serum as a sample to try for an honest feedback. First the product smells amazing. It is not too heavy and not too light, just right to not be overbearing or noxious. It is a soft cream and goes on easily while in the shower. I combed it through my hair and then waited 5 minutes before rinsing. My course, dry, frizzy, half curly half wavy hair came out so soft and frizz free not one not two but three times that I have tried it so far. It will now be a weekly hair mask for me! I'm very satisfied w the results.
Originally posted on shuuemuraartofhair-usa.com
JH10
31.690580288E12 28/07/2023
Depends on your Hair Type
[This review was collected as part of a promotion.] I have wavy/curly hair and live in a city with crazy hard water. I recently bought a water filter for my shower, which has worked wonders. Sadly, each time I used this product, it kind of made my hair regress. I have a lot of hair but it's tons of fine strands, so my hair might not be right for this product. My hair definitely felt weighed down when using. I would not recommend to anyone with a similar hair type, possibly someone with more compatible hair.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi there, We are sorry to hear the Ashita Supreme Hair Mask left your hair feeling heavy.. For more body and texture you may want to try Muroto Volume Hair Mask for finer hair. This volumizing mask gives texture and body throughout the hair. Thank you for sharing your comments.
KushHairStudio
51.690580266E12 28/07/2023
Amazing
[This review was collected as part of a promotion.] I have always wanted to try this beauty brand line. I finally got the chance to indulge with supreme mask and serum. And I am AMAZED by the results. As a professional hairstylist, I would recommend trying both products. You will not be disappointed!
Originally posted on shuuemuraartofhair-usa.com
Tay1
31.690580266E12 28/07/2023
not as great as I hoped
[This review was collected as part of a promotion.] while I love the more masculine smell to this, it just wasn't as conditioning and hydrating as I'd hoped it'd be - especially for a product at this price point. I have been using this 2x a week for the last 2 weeks, and my hair actually feels less soft and more brittle than it did before I started using the mask. maybe I'm not using enough product, or not leaving it on long enough (have for 5-7 minutes). again, the smell is amazing! just wish it was more effective for my wavy hair type.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi Tay1! We appreciate you sharing a review with us and trying the Ashita Supreme Hair Mask. We are happy to hear that you were pleased with our signature scent, but of course we are sorry to hear the product did not meet your expectations. This Ashita Supreme Hair Mask is designed to nourish hair, prevent breakage, leaving hair softer, smoother, and shiner. For thicker hair types, we suggest using it with each shampoo. For optimum results after styling, finish with the Ashita Supreme Hair Serum Leave-in Treatment. We appreciate you sharing your experience. Your comments are important to us and we will be sharing them with the rest of our team.
Jenn2
41.690580309E12 28/07/2023
No more dry ends!
[This review was collected as part of a promotion.] The shu uemura Ashita Supreme Mask smells amazing and left my hair hydrated. Most masks leave my hair feeling heavy and greasy. This mask did not, and really helped me dry ends.
Originally posted on shuuemuraartofhair-usa.com
Jen7
51.690580266E12 28/07/2023
Silky smooth
[This review was collected as part of a promotion.] My hair tends to get weighted down by heavy conditioners. This is an exception. My hair feels so smooth after using this mask but not greasy or weighted down.
Originally posted on shuuemuraartofhair-usa.com
RobinW
51.690580266E12 28/07/2023
Amazing Scent
[This review was collected as part of a promotion.] The shu uemura Ashita Supreme Mask smells amazing. I think my favorite aspect of the mask is that the light scent stays with you throughout the day and you get hints of it as your hair moves. It's easy to apply and wash out after 5 minutes. My hair feels soft and healthy every day that I use this!
Originally posted on shuuemuraartofhair-usa.com
L3raforekrc
51.690580243E12 28/07/2023
So soft
[This review was collected as part of a promotion.] I have very fine, breakage prone hair, so I've tried quite a few a few hair masks in my lifetime. I enjoyed the smell of shu uemura Ashita Supreme Mask and it left my hair feeling incredibly soft. Overall, my hair felt better and was noticeably shiny and had less frizz. It wasn't heavy and didn't weigh me down. I would recommend it.
Originally posted on shuuemuraartofhair-usa.com
McMomma78
41.690580288E12 28/07/2023
Smells amazing
[This review was collected as part of a promotion.] This mask smells amazing. And the scent stays in my hair for quite some time which I like. I have noticed that my hair has felt stronger, healthier and more hydrated after using it a few times.
One thing I don't like about the mask is the product container. At first glance it is very professional and rich looking, but it is virtually impossible to open when your hands are wet in the shower!! And so slippery I almost dropped it several times.
The mask goes on smoothly and is easy to spread throughout my hair. You are supposed to wait 5 mins before rinsing it out which is always a little challenge for me, but I shave or wash up while waiting. Overall I would add this to my hair routine to keep my ends from feeling so dry and stressed.
Originally posted on shuuemuraartofhair-usa.com
jbrad00
51.690580288E12 28/07/2023
Great mask!!
[This review was collected as part of a promotion.] I used this after i had my touch up and I love it! My hair is usually a little dry after and I love trying new hair products . It made my hair soft and shiny and frizz free. I like that you don't need to use alot of the product .
Originally posted on shuuemuraartofhair-usa.com
Galetea98
41.690580266E12 28/07/2023
Good overall hair mask
[This review was collected as part of a promotion.] I liked this item, it did what it said it would by making hair a bit more hydrated. The smell is pleasant and not too overwhelming, adding to the rich texture of the mask. It just didn't overwhelm me, it is a good product, not amazing. I did receive this product in exchange for my opinion.
Originally posted on shuuemuraartofhair-usa.com
pearlseyes
41.690580243E12 28/07/2023
SILKY SILKY SILKY but STINKY STINKY STINKY
[This review was collected as part of a promotion.] I have fine, thick, and long hair that tangles easily, and this mask made hair soft and manageable. I also noticed less frizz especially the hair around my face that is gray. The reason I knocked off a couple of stars is because of the fragrance. The smell is overwhelmingly strong for me and not in a good way. It smells like really bad men's cologne. This is a deal-breaker for me as I'm highly sensitive to perfumes. I was gifted this by Bzz Agent for my honest, unbiased opinion.
Originally posted on shuuemuraartofhair-usa.com
PersonalBeautyLab
41.690580309E12 28/07/2023
Strengthened My Hair
[This review was collected as part of a promotion.] I have very dry and fine hair as a result of years of heat styling and chemical treatments. Within the last few years, I have been trying to restore my hair a minimize harsh treatments. I incorporate masks as part of my new hair care routine. The Shu Uemura Ashita Supreme Mask has been a good addition for strengthening my hair specifically. I have noticed less breakage and reduced split ends. Please note that this mask is not as hydrating as other masks. You may still need some sort of detangler after use. This isn't the case with every mask I have used, but with this one, I do find I need a detangler still after use. The fragrance is a bit on the stronger side, and more like a masculine-leaning cologne smell which is not my favorite, but also doesn't linger in my hair. If your hair holds fragrance, I would recommend smelling this before making a purchase because it is quite different than other hair products I have used.
Originally posted on shuuemuraartofhair-usa.com
Michelle2
21.690580243E12 28/07/2023
Mask and Serum
[This review was collected as part of a promotion.] It was no for my curly hair. One my dislikes it the smell of the product. It seemed more like masculine scent. I could do without scent for products. It didn't condition my fine hair. It did the opposite, it seemed dry after and difficult to untangle. Days later my hair was frizzier than usual.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi Michelle- Thanks for your review on our Ashita Supreme Hair Mask. We're sorry to hear that you did not achieve the results you were hoping for, and that you did not care for the fragrance. It is designed to revitalize dull damaged hair restoring shine and softness.Your feedback is really important to us. We will surely be passing your comments along to our team. Thanks for giving it a try!
mizzougal
31.690580266E12 28/07/2023
Wanted more
[This review was collected as part of a promotion.] I am not sure if my hair is just extra winter dry or if there was something else going on. All three times I used this mask, I needed much more product than I usually do for hair masks and my hair soaked it up. It left my hair feeling a bit more dried out than other masks, even if I left it on for longer than 5 minutes or used a shower cap for added heat.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi mizzougal! Thank you for trying our Ashita Supreme Hair Mask. We are sorry to hear it left your hair feeling dry. This mask provides the utmost levels of strength to prevent against future breakage. For more moisture, you may want to try Urban Moisture, as this adds intense nourishment and hydration to dry hair. Thank you sharing your experience.
Good quality
41.690580288E12 28/07/2023
Supreme
[This review was collected as part of a promotion.] First off it's heavily scented.
I use it each time i condition my hair. It is a deep conditioner so you don't have to use it daily, I used it about twice a week. It left my hair shiny and smooth
Originally posted on shuuemuraartofhair-usa.com
Kristi2
51.690580243E12 28/07/2023
Aaaamazing!
[This review was collected as part of a promotion.] Truly a life-saving product for my hair and my scalp. Smells absolutely amazing and silky to the touch.
Originally posted on shuuemuraartofhair-usa.com
Lori1
41.690580288E12 28/07/2023
Amazing
[This review was collected as part of a promotion.] I really like this mask. I have curly hair and it's very dry. After using this I def sees difference in softness the definition of my curls and it's def less frizzy
Originally posted on shuuemuraartofhair-usa.com
Cynthia
51.690580243E12 28/07/2023
Supreme mask
[This review was collected as part of a promotion.] I like to say my hair is a bit dry and I have some breakage due to color treatments. After using Shu uemura Ashita mask and serum, I could Feel the difference. My hair felt softer, shiner and over all felt healthier.
Originally posted on shuuemuraartofhair-usa.com
Blondee
51.690580266E12 28/07/2023
Wow
[This review was collected as part of a promotion.] I wanted to try the mask a few times before giving my honest review.
I am so happy I was able to try this out. I tried a lot of masks before, from drugstore to high end. This mask blows every mask I've ever tried out of the park! I have thin blonde hair that goes to the middle of my back. This mask didn't weigh my hair done and made my hair so smooth and bouncy. My hair usually gets greasy the next day and this did not happen. I love the smell of it.
Originally posted on shuuemuraartofhair-usa.com
Lor1
51.690580309E12 28/07/2023
Great Mask
[This review was collected as part of a promotion.] I really like this hair mask. I was a little concerned about the gel like consistency because it didn't seem like it would be very moisturizing. I have fine, damaged hair and it can be difficult to find products that work well to increase both moisture and volume. This mask provides great hydration without weighing my hair down. Also, it smells fabulous.
Originally posted on shuuemuraartofhair-usa.com
Typeovkc
51.690580243E12 28/07/2023
Smooth and supple
[This review was collected as part of a promotion.] I only used this product once so I can't contest to it's ability over time however, the first time I used I noticed a difference. Instead of leaving it in for 5 minutes, I put a shower cap on over and did some housework for a few hours. When I washed I out I noticed that my curly strands were more defined, tinsel strength appeared stronger and my hair was shinier. Normally after my hair dries it becomes dry and brittle. After air drying my hair was still soft. I love this. I can't wait to see results after the 2nd and 3rd use.
Originally posted on shuuemuraartofhair-usa.com
SarahES
41.690580309E12 28/07/2023
Good, but masculine
[This review was collected as part of a promotion.] Ok so I have to start off by saying that the fragrance of this mask is SO masculine! I gave 4 stars, but I seriously almost gave 3 because of this. I am a hair product fanatic and I LOVE fragrance in my haircare products. I can also get over the sometimes masculine scent that some of those products have, but this was like slathering on a bottle of my husband's cologne. It was so intense. Usually those scents die down and it starts to smell more feminine, but this one didn't. Ok so, as for the mask itself...I thought it was pretty decent. It instantly made my hair soft as soon as I put it on. I have very long hair, all the way down my back and it didn't take much at all to cover my hair really well. It rinsed out great and didn't feel like it was covering my body in a slick layer like some masks do when rinsed out. My hair was completely rid of tangles. It was smooth and very soft. It also seems like it made my hair a bit thicker feeling. I did put it on my roots also and I definitely won't do that next time because I was a bit oily the next day and I never get oily until around day 3. Overall, the mask is good. It works. I think over time that it would be great for my hair. But I'm just not sure how often I'll use it because of the smell. I can only imagine how terrible this would be for someone who is sensitive to scents because I can barely tolerate it and I love fragrance. So it's just really hard to say if I recommend this or not.
Originally posted on shuuemuraartofhair-usa.com
dlstaff99
51.690580243E12 28/07/2023
Love it
[This review was collected as part of a promotion.] I use it Every time I condition! It is a deep Conditioner so you don't have to use it daily but I have very long dry hair so I only wash my hair about every 3 days. I recently had my hair thinned out and started to understand what it is like to have oily roots for the first time in my life. It is not fun to try and keep moisture at the ends but keep oil out of the roots! Somehow someway this conditioner is amazing and hydrates my hair without making it greasy. It smells great and my hair feels great after.
Originally posted on shuuemuraartofhair-usa.com
Angie2
51.690580243E12 28/07/2023
Great hydration
[This review was collected as part of a promotion.] I have been using this conditioning treatment once a week for two weeks. The treatment add shine and manageability to my color treated hair. I smooth it in before a bath or shower, cover with a shower cap, let it sit for 10 minutes or more and then rinseZ I'm happy with the effect it has had on my long hair which requires a good bit of maintenance.
Originally posted on shuuemuraartofhair-usa.com
jmwright78
51.690580243E12 28/07/2023
Silky, Shiny Hair
[This review was collected as part of a promotion.] This product was great. I have fine but textured hair and this mask made my hair so smooth and silky. The smell is amazing too! I will definitely purchase again and recommend to my friends
*This review was part of a free sample.
Originally posted on shuuemuraartofhair-usa.com
Ashley Reneé
51.690580243E12 28/07/2023
AMAZING PRODUCT!!!!!
[This review was collected as part of a promotion.] The shu uemura Ashita Supreme Mask is ABSOLUTELY AMAZING!!!!! It transformed my hair after the first use. My hair looked more radiant and healthy than it has in a while. This product also smells amazing! I'd recommend this and will be purchasing this when I run out.
Originally posted on shuuemuraartofhair-usa.com
mattspunkingurl
51.690580288E12 28/07/2023
Smells AMAZING!!
[This review was collected as part of a promotion.] Wow. This hair mask smells amazing!! When I first got it to try I rubbed a little in my hand to feel the consistency and it smelled like really high end perfume. It's a dark, woodsy, fresh smell. It makes my hair smell so good for 2 days. It's a unique cream gel consistency. I was worried it wouldn't be moisturizing enough for my thick, coarse hair but it was. It's a thinner consistency but still seems to moisturize and detangle. My hair felt really smooth without being weighed down. I think I left it in about 5 minutes each time I've used it and that's worked out great so far. I'll be purchasing this because the smell is just so amazing and it gets the job done.
Originally posted on shuuemuraartofhair-usa.com
JenLK
51.690580243E12 28/07/2023
So soft!
[This review was collected as part of a promotion.] I am highly impressed with this hair mask! I am a devoted Kerastase hairline user so I was skeptical to try something new but this is just as good if not better than Kerastase masks. I use the Discipline, Blond Abslou, and Nutritive masks from Kerastase depending on the needs of my hair at that time, but after using this I am pretty sure I could use this and only this for everything. My hair loved it. It left my locks so shiny, silky, and soft and it smells great too! Very impressed with their products so far!
Originally posted on shuuemuraartofhair-usa.com
ANU1
51.690580309E12 28/07/2023
Amazing hydration and smoothness
[This review was collected as part of a promotion.] The mask has concentrated ingredients to smooth and hydrate the hair.
The deep conditioning mask was lightweight and easily absorbed by the hair. It did not weigh my hair down but left it very smooth and shiny. It had great slip and a smooth consistency. It smelled amazing.
Originally posted on shuuemuraartofhair-usa.com
Sasha
41.690580266E12 28/07/2023
Nice hair mask
[This review was collected as part of a promotion.] I was sent this as a sample in exchange for my opinion. I really enjoy using this mask once a week. It smells soooo good. Maybe a little on the masculine side, but I think it's great. It leaves my hair super soft and shiny without feeling like it's weighed down. It's definitely too heavy for daily use, but something I will permanently add to my hair care rotation.
Originally posted on shuuemuraartofhair-usa.com
Shonta
51.690580266E12 28/07/2023
Smells so good!
[This review was collected as part of a promotion.] This mask smells so good and left my hair feeling soft. I will continue to use this. I only left it on for a few minutes while showering and it penetrated my hair nicely. My hair was pretty easy to detangle when that's the hard part for me. My hair was moisturized!
Originally posted on shuuemuraartofhair-usa.com
Shawnamj
51.690580309E12 28/07/2023
My new go to
[This review was collected as part of a promotion.] I have thick wavy color damaged hair. I was skeptical when I opened it because it was not thick but had a gel like consistency. It does have a strong Moroccan smell that might turn some off but I actually loved it. After using this with the styling product I ran to the website. This left my hair smooth, shiny and has to be the best product I have used yet. Now I'm obsessed and wanting to try all of the other products.
Originally posted on shuuemuraartofhair-usa.com
teenie
51.690580243E12 28/07/2023
Incredible shine
[This review was collected as part of a promotion.] This mask made my brittle, dry hair incredibly smooth and shiny. It strengthened my damaged hair like no other I've ever tried. A little goes a long way. Frizz is gone. The scent is a bit manly, but, oh, well.
Originally posted on shuuemuraartofhair-usa.com
Amanda6
51.690580266E12 28/07/2023
New hair!
[This review was collected as part of a promotion.] Ok so using this mask was like getting new hair for me. I showered and then put the mask on and left it on for like 15 minutes then washed it out. So It does smell a little like mens cologne but I didn't mind it that much. It worked better then some other masks that I have tried. After my hair dried it looked healthier and there seemed to be less flyaways. It was also softer with a shine. I would definitely recommend this hair mask.
Originally posted on shuuemuraartofhair-usa.com
Laurj913
51.690580243E12 28/07/2023
Magic mask
[This review was collected as part of a promotion.] This mask was unbelievable even in the heat and humidity of Miami. Hair is instantly hydrated, smooth, full of shine and protected from breakage
Originally posted on shuuemuraartofhair-usa.com
Kyky
51.690580288E12 28/07/2023
Great!
[This review was collected as part of a promotion.] Great product and loved how it was on my hair! Def a must have to try!
Originally posted on shuuemuraartofhair-usa.com
audisnw
51.690580309E12 28/07/2023
Completely Transformed My Hair
[This review was collected as part of a promotion.] I always thought my hair was pretty healthy, since I only dye it every 6 weeks or so and never expose it to heat damage. I WAS SO WRONG. I had no idea the potential my hair had until I started using this mask twice a week. My hair is now shiny, voluminous, soft and incredibly smooth without its usual frizz. Its natural wave is even more defined, which I absolutely love. I've used other hair masks before but never had these results. I highly recommend this mask if you're looking for a complete hair transformation for the better. Also, it smells divine.
Originally posted on shuuemuraartofhair-usa.com
Ashley3
31.690580309E12 28/07/2023
Good but not the best
[This review was collected as part of a promotion.] The worst thing about this product is the scent. It is one of the worst scents I have ever smelled in hair care products. It does make ur hair really silky and shiny! A little goes a long way so use sparingly!
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi Ashley3! Thank you for sharing your feedback with us. Ashita Supreme Hair Mask is a mask that deeply nourishes and strengthens hair. We are happy it performed well for you! We are sorry that you were unhappy with the fragrance of the product. We understand that fragrance is very personal. Your feedback will be shared with the rest of our team.
Eleny1
51.690580241E12 28/07/2023
Amazing
[This review was collected as part of a promotion.] This mask does what it promises!! My hair was left soft, hydrated, frizz-free and with an incredible shine. I highly recommend this product!!
Originally posted on shuuemuraartofhair-usa.com
Tlynn
51.690580309E12 28/07/2023
Order this now!
[This review was collected as part of a promotion.] This luxurious hair mask is a real treat for my hair! You definitely need this in your haircare Arsenal. It deeply conditions and hydrates, and restores dry hair. Makes hair soft and bouncy with incredible shine! Order this now! You'll thank me later
Originally posted on shuuemuraartofhair-usa.com
Allie1
51.690580266E12 28/07/2023
Heavenly
[This review was collected as part of a promotion.] Wow. I used to think expensive products were a joke. A thing that they told you you had to buy to have hair like celebrities. Well, I finally got my hands on fancy hair product and let me tell you. Holy cow. Please- invest in your hair products!!! This mask tamed frizz, nourished my ends and shine like firefly at night. Also, the scent is ahmazinggggggg! Love it.
Originally posted on shuuemuraartofhair-usa.com
hair1
51.690580288E12 28/07/2023
shu uemure Ashita Supreme hair mask
[This review was collected as part of a promotion.] I really like this hair mask. I like the fact that it can be left in as few as 5 minutes. I saw benefits right away as my hair felt softer, It feels thick and creamy and does not drip. It has a very nice scent. Great product, Try it and your hair will thank you.
Originally posted on shuuemuraartofhair-usa.com
Carol1
41.690580309E12 28/07/2023
Hair is so smooth
[This review was collected as part of a promotion.] I would definitely recommend Ashita treatment mask. It is very easy to distribute though the hair, unlike any other products that I have used. The smell is pleasant and is not overwhelming in the hair. I have received this product as a sample to try.
Originally posted on shuuemuraartofhair-usa.com
katie4
31.690580309E12 28/07/2023
Hair shiny, but smell not great
[This review was collected as part of a promotion.] My hair was significantly shinier after using the Ashita Supreme Mask, but I didn't notice less breakage. My hair was not easy to detangle after using this mask, which I had expected it to be. I also did NOT like the smell of this- reminded me of men's cologne!
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi katie4. ! We appreciate you sharing a review with us and trying the Ashita Supreme Hair Mask. We are sorry to hear that you were not pleased with our signature scent, and that the product did not meet your expectations. We can imagine your disappointment. We do understand that fragrance preference is very personal. This multi dimensional fragrance is layered with notes of star anise, jasmine flower, and patchouli to create a warm and citrusy aroma. The Ashita Supreme Hair Mask is designed to nourish and restore the hair fiber protecting it from future damage leaving it soft and shiny. For best results we recommend following with the Ashita Supreme Serum, and of course the first step being Ashita Supreme Shampoo. Thank for sharing your experience with us. We will be sharing it with the rest of our team.
Jessica2
41.690580241E12 28/07/2023
Very soft hair, but strong smell
[This review was collected as part of a promotion.] This mask made my hair very soft and shiny. But it has a pretty strong scent. I found that the scent lingered for most of the day. Overall I would've preferred a lighter or no fragrance option, but the results were great.
Originally posted on shuuemuraartofhair-usa.com
ak24
51.690580309E12 28/07/2023
Rich, hydrating and repairing!
[This review was collected as part of a promotion.] I love this hair mask! It feels renewing and when I rinse my hair, it's extremely smooth. It's scented a bit heavily for my taste, but it's not overpowering. I recommend for individuals with damaged hair.
Originally posted on shuuemuraartofhair-usa.com
ReginaDev
51.690580241E12 28/07/2023
Super
[This review was collected as part of a promotion.] This mask is super luxe and creamy. My hair is on the thin said abs damaged from hair coloring. It didn't weigh my hair down at all and left it feeling very soft. The only con for some might be the fragrance. It is rather masculine but it's a very clean smell. Still would recommend this mask regardless.
Originally posted on shuuemuraartofhair-usa.com
DreamAngel
51.690580288E12 28/07/2023
Sunshine ..........
[This review was collected as part of a promotion.] I can honestly say this is the best hair treatment mask I have tried to date. It has thick creamy texture and very little product goes a long way, it smells so amazing I almost felt disappointed when 10 minutes were up and I was hoping the scent would linger once I wash the mask off. Even while washing it out, my hair felt so different, it was incredibly smooth and silky, yet that was just the beginning of the astonishing hair transformation. My hair is very long, frizzy and wavy, so "to style or not to style" is never the question, yet after I air dried my hair, I found myself standing in front of the mirror thinking I had no reason to use heat styling tools that day as I had zero frizz, my hair was soft and amazingly shiny
Originally posted on shuuemuraartofhair-usa.com
Erin E
21.690580266E12 28/07/2023
Did not work great
[This review was collected as part of a promotion.] I received a full sized complimentary shu uemura Ashita Supreme Mask with the serum. It made my shower very slippery after I used it. It also had a very strong scent that was more like a man's cologne. I washed my hair first with my own shampoo, then coated my hair ends and lengths with the mask for the five minutes per instructions. It did not make my hair soft like other masks I have tried. It seemed like a waste of money and I would not buy it again.
Originally posted on shuuemuraartofhair-usa.com
britoseven
11.690580309E12 28/07/2023
Shu Uemura's newest
[This review was collected as part of a promotion.] I love Shu Uemura products so I was thrilled to receive this free to review. The mask is more like a gel and has a very masculine scent, which I could live with. I left it on for 5 minutes but it is not silky and smooth so I could not detangle with it on. After rinsing it left a very heavy dry film on my hair that was unpleasant. For those reasons I would not buy again. I need detangling so I would use other Shu Uemura products that are more silky. This also seemed to make my frizz worse.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi britoseven! Thank you for sharing your comments on our Ashita Supreme Hair Mask. We're sorry to hear that you don't love this product! For more moisture, you may want to try Urban Moisture Mask. Feedback from our consumers is very important to us and helps us improve all of our products. We hope you will continue to explore our products with complete confidence and satisfaction!
AlliW1975
11.690580309E12 28/07/2023
Dry Hair
[This review was collected as part of a promotion.] I received a full sized complimentary shu uemura Ashita Supreme Mask and this product was not for me. It says it's a three step. I received the mask and serum without the first step shampoo. I washed my hair first with my own clarifying shampoo. I then coated my hair ends and lengths with the mask for the five minutes per instructions. It wasn't feeling smooth like other masks I've used. It was heavily scented which I wouldn't have an issue with, but it's much too masculine for me. It smelled like my husbands cologne. I towel dried my hair and used the serum. After trying to blow dry, I discovered my hair was very dry. Could be the missing shampoo step or my hair type. I will stick with my regular routine products.
Originally posted on shuuemuraartofhair-usa.com
Reply from Consumer Care Center
Hi AlliW1975. Thank you for sharing with us some feedback on our Ashita Supreme Hair Mask. We are sorry to hear that this product did not leave you with the results in which you expected. This mask softens, smoothes, and leaves hair with a glowing shine. You made want to try Urban Moisture Mask, as this provides extra hydration. Thanks again, for using and sharing your experience.
Lele
51.690580241E12 28/07/2023
I love this
[This review was collected as part of a promotion.] This mask is amazing I just bleached my hair and decided to use my curls are still popping my hair isn't dry also the smell is amazing it does linger a bit but not much it's so luxe and creamy when putting in your hair also it had good slip so a little does go along way
Originally posted on shuuemuraartofhair-usa.com
Ashita Supreme Intense Revitalization Hair Mask 200ml
Shu Uemura Pro - ashita supreme