crafted to amplify the charm of natural indigo with celebrated indigo atelier, buaisou, brought to life in the art of gifting.

in  the hometown of indigo dye, tokushima, japan, the best indigo is sourced, to bring to life creations that celebrate the art of indigo.

buaisou embodies a deep reverence for the craft, embracing the entirety of the indigo journey. from nurturing the indigo plants to the alchemical magic of transforming leaves into sukumo (fermented indigo), theirs is a symphony of dedication, played out across every stage of creation.

each piece they produce is a canvas, painted with the soul of indigo. the deep, mesmerizing hues are a testament to the harmonious marriage of nature and artistry. their hand-dyed indigo jeans, launched in 2018, are a testament to this commitment, each skein a testament to painstaking craftsmanship.

Ultimate Reset Shampoo. Apply to wet hair, massaging gently into a lather. Rinse thoroughly.
Ultimate Reset Hair Mask. After shampooing, apply a generous amount of the mask to damp hair, concentrating on the mid-lengths and ends where damage is most prevalent. Gently comb through to ensure even distribution.
Let the Transformation Begin: Leave the mask on for 5-10 minutes, allowing the rich formula to deeply penetrate and replenish each strand. For enhanced absorption and a spa-like experience, wrap your hair in a warm towel.
Rinse thoroughly. Ensure all residue is removed.
Style as desired. Enjoy your revitalized, healthy-looking hair.

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Bring very dry, damaged hair back to life with the Ultimate Reset Holiday Kit. This ultra-nourishing shampoo and hair mask duo instantly revitalizes even the most parched strands. For best results, use weekly as part of a customized haircare routine.

Value1: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • SODIUM CHLORIDE • COCAMIDOPROPYL BETAINE • DIMETHICONE • CITRIC ACID • HEXYLENE GLYCOL • GLYCERIN • SODIUM BENZOATE • SODIUM HYDROXIDE • AMODIMETHICONE • CARBOMER • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • TRIDECETH-10 • SALICYLIC ACID • GLYCOL DISTEARATE • MICA • PEG-100 STEARATE • STEARETH-6 • PHENOXYETHANOL • COCO-BETAINE • TRIDECETH-3 • CI 77891 / TITANIUM DIOXIDE • COCOS NUCIFERA OIL / COCONUT OIL • BENZYL ALCOHOL • BENZYL SALICYLATE • 2-OLEAMIDO-1,3-OCTADECANEDIOL • SAFFLOWER GLUCOSIDE • LINALOOL • LIMONENE • ACETIC ACID • FUMARIC ACID • BUTYLENE GLYCOL • HYDROLYZED RICE EXTRACT • TOCOPHEROL • SODIUM CITRATE • PARFUM / FRAGRANCE Value2: AQUA / WATER / EAU • STEARYL ALCOHOL • DIMETHICONE • BEHENTRIMONIUM CHLORIDE • GLYCERIN • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • PARAFFINUM LIQUIDUM / MINERAL OIL / HUILE MINERALE • CETRIMONIUM CHLORIDE • CAPRYLYL GLYCOL • TRIDECETH-15 • TRIDECETH-3 • CHLORHEXIDINE DIGLUCONATE • PHENOXYETHANOL • CITRIC ACID • BENZYL ALCOHOL • BENZYL SALICYLATE • 2-OLEAMIDO-1,3-OCTADECANEDIOL • SAFFLOWER GLUCOSIDE • LINALOOL • LIMONENE • ACETIC ACID • BUTYLENE GLYCOL • HYDROLYZED RICE EXTRACT • TOCOPHEROL • SODIUM CITRATE • PARFUM / FRAGRANCE