MAIN BENEFITS

How to dramatically reverse persistent damage?

Kérastase discovered the reason behind damage

that keeps coming back: CALCIUM!

Radically reverses persistent damage,

discover hair at its Première state.

[CITRIC-ACID + GLYCINE]

Recreates 99% hair’s original strength*

Dual action repair haircare

Frees hair from calcium buildup that leads to breakage

Reconnects broken keratin links

*Instrumental test after 6 weeks of use of the concentre + bain + fondant/masque Première

#REIGNITEYOURINNERSTRENGTH

SEE THE RESULTS

FOR YOURSELF!

WHO IS IT FOR?

Première is for all types of damaged hair,

from fine to thick.

The opportunity in repair is very stong.

#1 Hair concern is damage

+65% growth of the repair category

7/10 woman get chemical services causing damage



THE SCIENCE INSIDE

PREMIÈRE

PREMIERE KEY INGREDIENTS

Citric acid: An organic acid that acts from core

to surface to deeply eliminate calcium overdose,

neutralizing dullness, and stiffness.

Glycine: Once calcium is removed, this amino

acid penetrate hair’s inner layer to deeply repair.

Peptide: A chain of amino acids that refills the

hair surface with matter.