PROMOTION
[SCIENTIFIC DISCOVERY
- MOLECULAR REPAIR]
When hair is damaged, its molecular structure, composed of peptides, is compromised. But most peptides are too big to be reinjected into the fiber, making damage almost irreversible. Scientific discovery – Absolut Repair Molecular. For the first time, L’Oréal Advanced Research achieved to decompose peptides, to inject their components separately into the fiber*. Once inside, they reform & rebuild the molecular structure of the hair**.
[PATENTED TECHNOLOGY]
This patented shampoo, formulated with Peptides bonder + 5 Amino acid, repairs hair macro-molecular structure*. Hair is stronger and nourished, with improved elasticity, movement***, and +86% smoothness****.
[PROFESSIONAL FORMULA]
Sulfate-free, the formula’s luxurious texture turns into a rich foam, cleanses, detangles hair and delivers a high level of care.
[RECOMMENDED FOR ALL DAMAGED HAIR]
For all damaged hair textures, color-treated, lightened & natural hair.
[CO-DEVELOPED WITH REPAIR PROS]
This range has been co-developped with 3 repair experts: - Adina Pignatare @adina_pignatare from the US
- Mike Julliard @loungecut from France
- Barbara Rabelo @barbararabelo_ from Brazil
*Instrumental test on the fiber macromolecular structure after application of shampoo + rinse-off serum + leave-in mask.
**Amino acids & peptides bonder
***Instrumental test after 15 applications of shampoo + rinse-off serum + leave-in mask
****Consumer test after application of shampoo + rinse-off serum + leave-in mask
*****Instrumental test
Shampoo:
1. Apply on wet hair.
2. Lather until a rich foam is obtained.
3. Rinse.
For optimal results follow with Absolut Repair Molecular rinse-off serum and leave-in mask.
Serum:
To be used instead of your regular mask. More concentrated and highly penetrating, it instantly transforms the inner part of the fiber. If needed, you can complement inner repair with surface coating with Absolut Repair mask. For optimal results, use the rinse-off serum after Absolut Repair Molecular shampoo and detangle hair for better serum absorption. Use on wet hair. Divide the hair into 2 sections. Press 2-3 pumps of the serum onto the hands. Distribute evenly onto one section from lengths to ends. Repeat on the other section. For very dry hair, apply from roots to ends. Work the serum through the hair between the palms of your hands for 1 to 2 minutes. No development time needed, instant action. Rinse thoroughly. For optimal results, follow with Absolut Repair Molecular leave-in mask.
Mask:
For optimal results, use after Absolut Repair Molecular shampoo & rinse-off serum. Apply on towel-dried hair. Divide hair into two sections and apply one pump per section. Apply more if necessary. Detangle for optimal distribution. Leave-in. Proceed to blow dry or air dry.
For optimal repair, use all three products after any lightening or colour service.
ABSOLUT REPAIR MOLECULAR HOLIDAY KIT
L'Oreal Professionnel - Serie Expert
ABSOLUT REPAIR MOLECULAR
Infinity of Strength Kit
EXPERT CARE FOR DAMAGED HAIR
Offer your clients a professional hair care routine to restores strength, elasticity & movement*.
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1x Absolut Repair Molecular Shampoo 300ml
1x Absolut Repair Molecular Serum 250ml
1x Absolut Repair Molecular Mask 100ml
Salon Price: $54.39
Suggested Retail Price: $90.65
Savings: 30%
*Consumer test after 2 weeks use of shampoo + rinse-off serum + leave-in mask.