izumi tonic strengthening gloss

inspired by ancestral rituals and the fortifying power of rice water, shu uemura's izumi tonic strengthening gloss transforms hair care. it strengthens hair from within while delivering intense light reflection and fluid movement, without ever weighing it down.

this gloss offers a unique sensory experience through its iconic fragrance, blending fresh citrus, delicate floral, and soft woody notes. each application becomes an enveloping and refined ritual.

designed for all hair types, the izumi tonic strengthening gloss promises resilient, hydrated, smooth, and radiantly shiny hair.

the ancestral power of rice water balanced by science



according to researchers, japanese women in the Heian period had floor-length hair by maintaining its health in giving it regular rice water baths.

this ancient tradition known as yu-su-ru was also used by geishas on their hair before combing it to smooth their hair and skin.

our tokyo labs have investigated the composition of rice water, to unveil the key proteins for hair strength. rice is known for restoring damaged cells and hair permeability, moisture and elasticity to hair, delivering anti-breakage resulting in healthier hair.

our rice is consciously sourced in hyogo, through a symbiotic, eco-friendly farming method in its local ecosystem.

our new range for strength and thickness



fragile hair tends to appear brittle and weak, thinning from breakage and dull from open cuticles and split ends.

fragile hair needs a ritual that will strengthen, thicken and polish the hair for radiance and shine: signaling healthy, well-maintained hair fibers. 

shu uemura art of hair created a range to strengthen and thicken hair fibers inspired by this ancient tradition:

1. cleansing & massing scalp for follicle stimulation with izumi tonic strengthening shampoo system.

2. strengthening, thickening & moisturizing with izumi tonc strengthening conditioner & treatment system.

3. energizing & increasing fiber diameter with izumi tonic thickening serum & izumi tonic strengthening energizing water.

izumi tonic: powered by science for strength



shu uemura art of hair has formulated an exclusive dosage of rice water powered by science for an inside out action on fiber. its combination of rice water and ceramides fills the fiber to strengthen by preserving from breakage & damage while counteracting any protein overloads, leaving hair 30x stronger, thicker and shinier.

the formulas come in shu uemura art of hair signature packaging in a contrasting black and white combination. the two opposite shades embody minimalism of japanese heritage, with a luxurious satin finish.

each product is delicately prepared with its iconic izumi tonic fragrance of wooden, citrus and vanilla notes reinterpreting a breathtaking rice field horizon.