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Dans ce guide, découvrez comment mieux vendre vos produits ainsi que les règles de bases qui vous permettront d’augmenter les ventes au détail dans votre salon.

Whether you're new to retailing or want to enhance your strategies, our guide offers valuable insights and actionable steps.


By following our tips, you'll create a seamless and profitable retail experience. From optimizing product displays to implementing effective sales techniques, we've got you covered. Get ready to boost your retail sales and take your salon to new heights!

Engage with customers.


During their salon visits by conducting thorough consultations. Take the time to ask questions about their hair type, current haircare routine, and any specific concerns they may have.


This valuable information will provide insights into their needs, allowing you to make personalized product recommendations.


By offering tailored solutions, you can enhance the customer experience and significantly increase sales.

Train your staff on product knowledge.



Ensure your staff is well-informed about the features, benefits, and usage of each retail product. This will enable them to make effective recommendations and answer customer questions.


Suggest complementary products or upgrades to customers is always a good opportunity to generate more sales. 

Arrange products strategicall.


Highlighting new arrivals or promotions. By grouping similar products and organize them by brand, hair type, or specific hair concerns. This makes it easier for customers to find what they're looking for and encourages them to browse other related products. Visual merchandising plays a crucial role in creating an engaging retail environment. 

Create an appealing and well-organized retail display.


Placing mirrors strategically throughout the display area to allow customers to see the products in action is always a good idea. Provide testers for customers to try out the products, fostering hands-on interaction and increasing the likelihood of a purchase. 

Special promotions



Running special promotions, discounts, or loyalty programs is a powerful strategy to incentivize customers to purchase retail products.


By offering exclusive deals and limited-time offers, you create a sense of urgency and encourage customers to take action. Remember to communicate these promotions and loyalty programs clearly and consistently to ensure customers know the benefits. 

Leverage Social Media and Online Platforms.



Promote your retail products on social media platforms, showcasing their benefits and featuring customer testimonials. Share high-quality images and videos highlighting your retail offerings' unique features and advantages. Encourage satisfied customers to share their experiences and reviews, creating a sense of trust and authenticity. 

Introducing tailored-made planograms!

We created planograms that maximizes product visibility, enhances the shopping experience, and drives sales. With our tailored-made planograms, you can optimize your retail space, highlight key products, and create an attractive and organized display that catches customers' attention.