INOA Rich Developer 1-Volume is fully stabilized and buffered to ensure consistent and uniform color results. It's creamy, rich formulas offer gentle controlled lightening and coloring action.INOA, L’Oréal Professionnel’s first ammonia-free permanent technology, revolutionized the Coloration industry. Our breakthrough ODS2 (Oil Delivery System) technology uses the power of oil to deliver 6 weeks of intense hydration with optimized scalp comfort and reinforced coverage of up to 1% white hair. INOA’s extensive portfolio provides unlimited possibilities to create personalized looks for every woman.