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About L'Oréal Professionnel
Our story
Since 1909, L'Oréal Professionnel Paris develop products and services by Pros, for Pros.
We are the professional pioneer from Paris, champion of superior and safe performance.
For all innovations and renovations, we carefully select the best materials to preserve the resources of the planet.
Discover L'Oréal Professionnel latest trends
NEW! DIA COLOR
Discover the new Dia color.
Fills gaps from lost melanin and reinjects color inside the fiber. Up to 92% natural origin.
iNOA BLACK ABYSS
Discover 10 pro-recipes for the deepest black hair with different undertones for utmost coverage.
SCALP ADVANCED ET SERIOXYL ADVANCED
Enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing properties.
ABSOLUT REPAIR MOLECULAR
Fight 2 years of damage in one year! Discover the new patented technology for molecular hair repair.