Introducing the next generation of Nutritive



The NEW Nutritive is your healthy diet for dry hair.

Discover the upgraded lineup with

new hero ingredients!

DISCOVER OUR NEW 3 STAR PRODUCTS

Highlighting our top ingredients

#NOURISHYOURDREAMS

Dicover the Products and In-Salon Protocol


Composed of 10 products, Nutritive is like superfood for hair – delivering that delicious dose of moisture and nutrition your customers' hair is craving. Make sure to consult the below video to be a Nutritive expert.

BATHE

CARE

TREAT

TEXTURIZE