Genesis Homme by Kérastase is the first dual action anti-fall haircare for the weakened hair prone to thining. It instantly thickens every fiber for fuller hair while treating hair-fall on the long run.

The range, formulated with woody notes, rounder and warmer such as amber is more masculine than its feminine counterpart.

Did you know that 70% of men worldwide report suffering from hair loss? It affects men of all ages, as even 1/3 of men under 30 are affected by hair loss.

Typically, 50 to 100 hairs fall naturally every day. Beyond 100 hairs lost every day and 20% of hair in telogen phase it is an excessive hair loss.

Many men are concerned by problems of hair volume or density loss, sometimes at the end of their adolescence. The forehead at the temples and the top of the scalp are the most frequently affected areas.

Whether for hormonal, genetic or extrinsic factors, this phenomenon leads to a loss of self-confidence or even the development of complexes. In Europe, 52% men say they are affected by hair loss issues*.

* IPSOS 2003. Study carried out in Europe on 30,000 people.

Many hair myths have been around for so long, we’ve accepted them as scientific fact. But there is a lot of fake news out there when it comes to hair loss. To help you separate hair fact from fiction, we asked our Kérastase expert Dareen Fowler, to dismantle some of them in this video.

“Does shampoo make me lose my hair?

Is hair loss in men passed down from the mother's side of the family?

Does wearing a hat cause baldness?

Does regularly cutting my hair make it grow faster and thicker?”

Genesis Homme by Kérastase is a dual fuller hair thickness program to gain more hair density instantly thanks to the first ingredient

and to gain hair strength day after day thanks to the second one.