Pureology Strength Cure Shampoo fortifies and repairs damaged color-treated hair with key ingredients Keravis and Astaxanthin and a signature aromatherapy blend of Raspberry Peach and Water Flowers. Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates Parabens Mineral Oil Animal Products or by-products and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed a UV Filter and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.

STEP 1: Apply a dime-sized amount to wet hair at the scalp.

STEP 2: Lather and work down to the ends.

STEP 3: Rinse.

STEP 4: For extra cleansing repeat.

 

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For extra cleansing repeat. Follow with Strength Cure Conditioner and Miracle Filler Treatment for best results.

AQUA / WATER / EAU SODIUM COCOYL ISETHIONATE DISODIUM LAURETH SULFOSUCCINATE SODIUM LAURYL SULFOACETATE SODIUM LAUROYL SARCOSINATE COCO-BETAINE GLYCOL DISTEARATE GLYCERETH-26 DECYL GLUCOSIDE COCONUT ACID SODIUM HYDROXIDE PARFUM / FRAGRANCE SODIUM ISETHIONATE CITRIC ACID PPG-5-CETETH-20 SODIUM CHLORIDE DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER POLYQUATERNIUM-7 AMODIMETHICONE POLYQUATERNIUM-10 CARBOMER ACRYLATES COPOLYMER PEG-55 PROPYLENE GLYCOL OLEATE PROPYLENE GLYCOL C11-15 PARETH-7 HEXYL CINNAMAL BENZOIC ACID LAURETH-9 BUTYLENE GLYCOL GLYCERIN LINALOOL TOCOPHEROL OLEA EUROPAEA FRUIT OIL / OLIVE FRUIT OIL CAMELINA SATIVA SEED OIL TRIDECETH-12 SALICYLIC ACID HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT SODIUM BENZOATE MAGNESIUM NITRATE BENZYL ALCOHOL C12-13 PARETH-23 C12-13 PARETH-3 HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL LIMONENE ARGININE 2-OLEAMIDO-13-OCTADECANEDIOL POLY(LINSEED OIL) BENZOPHENONE-4 PHENOXYETHANOL CITRONELLOL CI 14700 / RED 4 METHYLCHLOROISOTHIAZOLINONE SORBIC ACID HAEMATOCOCCUS PLUVIALIS EXTRACT MAGNESIUM CHLORIDE METHYLISOTHIAZOLINONE CAPRYLIC/CAPRIC TRIGLYCERIDE POTASSIUM SORBATE CI 15510 / ORANGE 4