Showcase the beauty of your natural grey, white or light blonde hair with our number one colour toning purple shampoo. The neutralizing system, enriched with magnesium and anti-yellowing agents, helps counteract those unwanted brassy tones.

The deep purple shampoo helps to neutralize these tones maintaining your grey, blonde or white colour. The formula helps deliver toning results while nourishing and protecting the hair fiber, giving a boost of shine.

Distribute evenly on wet hair.
Lather.
Rinse thoroughly.

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AQUA / WATER / EAU • SODIUM LAURETH SULFATE • SODIUM CHLORIDE • COCO-BETAINE • GLYCOL DISTEARATE • COCAMIDE MIPA • DIMETHICONE • SODIUM BENZOATE • SODIUM HYDROXIDE • CITRIC ACID • HEXYLENE GLYCOL • CI 60730 / ACID VIOLET 43 • SALICYLIC ACID • CARBOMER • BENZYL SALICYLATE • BENZYL ALCOHOL • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • LIMONENE • MAGNESIUM ACETATE • HEXYL CINNAMAL • ASPARTIC ACID • GLYCINE • ARGININE • GLUTAMIC ACID • PHENOXYETHANOL • FUMARIC ACID • PARFUM / FRAGRANCE. C230906/1.