Pureology Hydrate Shampoo deeply hydrates normal to thick dry color-treated hair with key ingredients Jojoba Green Tea and Sage and a signature aromatherapy blend of Lavender Bergamot and Patchouli. Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates Parabens Mineral Oil Animal Products or by-products and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed a UV Filter and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.

STEP 1: Apply a dime-sized amount to wet hair at the scalp.

STEP 2: Lather and work down to the ends.

STEP 3: Rinse.

STEP 4: For extra cleansing repeat.

 

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Follow with Hydrate Conditioner and Color Fanatic Multi-Tasking Leave-In Spray for best results.

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